Overview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Hootsuite knows about customer satisfaction!
Hootsuite for private and company rental management
Time Saver!
Hootsuite works for us
No longer worth it
Ok, but there are better options
Marketing staff of one? Hootsuite is a lifesaver!
Hootsuite is your one stop social media planning hub!
Hootsuite is great for multiple social media accounts
It’s a hoot of a time
Hootsuite is cost-effective and perfect for beginner use!
Hootsuite - The Biggest Name in Content Management
Save time, money and your effort via Hootsuite like we do.
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
How Hootsuite Differs From Its Competitors
Social Media Impact
Social Media Impact
Social Media Impact
Return on Investment
Return on Investment
Social Customer Service
Return on Investment
Social Customer Service
Social Media Impact
Return on Investment
Social Customer Service
Return on Investment
Social Customer Service
Social Media Impact
Return on Investment
Social Customer Service
Social Media Impact
Return on Investment
Social Customer Service
Customer Engagement
Customer Support
Social Media Impact
Return on Investment
Social Customer Service
Social Media Impact
Return on Investment
Social Customer Service
Social Media Impact
Return on Investment
Social Media Impact
Return on Investment
Social Customer Service
Return on Investment
Social Customer Service
Social Media Impact
Social Media Impact
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
Customer Engagement
Customer Support
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …
Awards
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Video Reviews
7 videos
Pricing
Professional
$99
Team
$249
Business
$739
Entry-level set up fee?
- Setup fee optional
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Features
Listening/monitoring
Using complex keyword searches to surface insights from social media conversations.
- 7.5Boolean keyword searches(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
- 7Filtering out noise/spam(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
- 7.5Sentiment analysis(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
- 8.3Broad channel coverage(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.
Publishing
Scheduling posts to various social media channels and profiles from one interface.
- 8.9Content planning and scheduling(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
- 8.2Audience targeting(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
- 7.8Content optimization(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
- 8.2Workflow management(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.
Engagement
Engaging with customers and responding to comments and inquiries via social media channels.
- 7.8Automated routing and prioritization(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
- 7.6Customer interaction histories(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
- 8Bulk actions(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.
Marketing
Using the software to increase customer engagement and grow customer base via social media channels.
- 6.6Lead generation(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
- 7.8Content marketing(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
- 7.6Paid media management(169) Ratings
Users can manage and optimize paid social media posts across different channels.
- 7.8Campaigns and promotions(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.
Channel coverage/integration
Effective integration with social media networks, including the ability to monitor, publish and respond.
- 8.9Twitter(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
- 9.1Facebook(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
- 8.7LinkedIn(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
- 8.9Google+(60) Ratings
The software allows users to monitor, publish and respond via Google+.
- 8.6Instagram(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
- 8.3Pinterest(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
- 8.3YouTube(144) Ratings
The software allows users to monitor, publish and respond via YouTube.
Reporting/analytics
- 7.8Campaign success analytics(267) Ratings
Users can analyze the success of campaigns through metrics such as likes, shares, retweets, followers, clicks and conversions.
- 7.9Real-time tracking(268) Ratings
The tool tracks mentions and comments in real-time.
- 7.8Competitor analysis(181) Ratings
Users can compare themselves to competitors based on brand mentions, customer engagement and sentiment.
Account management
Users can manage access to multiple social media accounts.
- 8.4Role-based user permissions & privileges(256) Ratings
Permissions to perform actions or access social accounts are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 7.9Mobile access(281) Ratings
Users can effectively use the software through a mobile or tablet device.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android, Blackberry |
Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew89 ratings
- 9.5Availability21 ratings
- 9.5Performance19 ratings
- 8.2Usability65 ratings
- 7.3Support Rating263 ratings
- 9Online Training17 ratings
- 6In-Person Training1 rating
- 8.1Implementation Rating39 ratings
- 7.1Configurability3 ratings
- 8.3Product Scalability3 ratings
- 8.2Ease of integration2 ratings
- 8.3Vendor pre-sale18 ratings
- 8.5Vendor post-sale3 ratings
- 5.8Listening & Monitoring4 ratings
- 7.5Publishing & Engagement4 ratings
- 10Social Data Collection1 rating
- 4Social Analytics & Insight1 rating
- 9Social Publishing2 ratings
- 8.5Social Engagement2 ratings
Reviews
(26-50 of 426)- Schedule & post content to multiple facebook pages
- Conduct training webinars
- Manage facebook page engagements for multiple pages
- Great social presence themselves with great tips and tricks
- Localization of posts for a franchise system
- Included review management for franchise locations
- Social listening
- Local listing managment
Hootsuite Review
- User-Friendly interface.
- Organized
- Social Media ready
- Pre-planning capabilities
- Great AI suggestions on posts
- Customization options for the customer
- Fix how often linkedin gets disconnected from the platform
Best free social media management tool out there
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
Using Hootsuite as a non profit
- Nice format.
- Easy to use.
- Compatible with multiple social media platforms.
- Loads of free gifs and images available to use.
- Adding more on the free version.
- Free pro accounts for charities.
- Bigger box for alt text as text gets lost.
- Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc.
- As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.
- The interface is incredibly clunky. I felt that it would struggle often when I would try to complete a campaign.
- The service is a bit overwhelming to use at the start. If you don't understand many of the features, there are plenty of 3rd party groups to receive information from.
Valuable Social Tool
- Scheduling
- Posting
- Adding links
- Adding photos
- Wish it had better social listening features
Time Saved, Happy Customer
- Scheduling multiple posts
- Image management
- Drafts and calendar planning
- Overview of upcoming posts
- Planning Instagram layout
- Creating Facebook albums
- Facebook events
- Scheduling
- Auto-posting
- Auto-scheduling
- Bloated toolset
- Expensive
- Too focused on large-scale marketing use-cases
- Outperformed by smaller competitors with lower prices
Hootsuite makes managing social more manageable
- Schedule posts
- in-depth reporting
- post a single post to multiple profiles
- monitor reviews and comments
- Google post integration
Hootsuite is a time saver and makes my job easier!
- Schduleing
- Analytics
- Cross platform
- Make the calendar a little smaller so you can see more on the screen
Great product!
- Able to schedule posts easily and use Canva to edit photos
- Able to use AI to help generate content
- Allow scheduled carousel posts on Instagram
- More information on reporting
- It can be glitchy at times
Indispensable for managing multiple accounts
- Scheduling
- Editing
- Previewing
- Physically moving posts around the calendar was a bit janky
- Multiple streams on a single screen
- Scheduling posts (albeit only 5 after a recent change)
- Connecting more than one social media service within a single platform
- The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
- Limit on number of accounts that can be hooked up on the free platform
- Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow
So what is the free Hootsuite really like?
- Suggest timings for posts
- Ability to duplicate old posts
- Ability to move pre written posts if something comes up
- Ability to schedule more than 5 posts on the free version
- Allows you to tag people in the posts
- Suggest hashtags
Give a Hoot... your organization will be glad you did!
- Easy to get started
- Training videos that are not hard to understand
- Industry-leading platform
- Sometimes the dashboard can "lag" behind
- Does not always show posts in specific sections, like mentions
- Layout can be an issue at times
Essential Time Saver, Great Efficiency for Marketing Team
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Duplicating posts to reuse week to week
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
Hoot suite Saves Time! Recommend!
- Efficient scheduling software
- Easy navigation
- Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member
Hootsuite Delivers Good Value
- Posting social media content on a schedule
- Allowing for the publishing of multiple pieces of content across accounts
- Ease of use
- Dashboard makes it easy to manage multiple accounts
- Allowing more accounts without having to upgrade to a plan that is too big for our needs
- Accounts would frequently be logged out, forcing us to log back in again
- Would like to see added functionality for LinkedIn. I don't remember that being an option
Hootsuite is Good but Overpriced. If they lowered their price they would have more clients
Being able to post on multiple accounts is a blessing and provides us massive reach with minimal investment in time...
The reporting is not great and it's a bit confusing at times. It's challenging to use! Overall, Hootsuite is a good tool at the price we pay...
- Accelerate sending social media posts
- Makes it easier to post
- Has some decent analytics
- Easy to use!
- Pricing needs to be lowered
- Adding accounts is sometimes complicated
- Analytics reporting could be made easier and provide more details on posts
- They just changed the username linking for multiple platforms and it creates more work!
Not being able to post on multiple Twitter accounts or personal Facebook is a detriment... although I know it's a platform limitation...
Hootsuite is sweet for the new user
- Best posting time Analytics
- Broad look at "bulk" posting
- Opportunities on multiple forums
- I wish there was a resizing option for files that are too large
- I wish there was an option to view the posts set up like Instagram in the 12 view
- I wish there was a "memory" template for hashtags or other content that is used on a regular basis.
I also love that it gives suggestions for the best posting times and offers further analytics should I want to explore those.
- Editing scheduled posts is very helpful
- Schedule view is great to see how posts are set
- The mentions in the streams make it easier to comment when you are tagged.
- The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
Hoot! Hoot! Hootsuite is amazing!
- User management
- Content posting
- Timed posting
- User groups can be confusing
- Onboarding training could be better
Hootsuite solves are your social problems.
- Easy
- Accurate
- Easy to size pictures
- Sometimes wouldn't post for no reason
- Disconnect from the platform
- Need more users
Such a Hoot! The suite of services and capabilities are necessary for business objectives
- Certifications
- Metrics
- Integrations
- More capabilities in reporting
- Student pricing
- Client facing proposal template
Three sweet hoots for Hootsuite!
- Scheduling/calendaring posts (in bulk and individually)
- Analytics and analysis
- AI for copy and content library for images