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LiftMetrix (discontinued)

LiftMetrix (discontinued)
Formerly Hootsuite Impact

Overview

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

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Pricing

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What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is LiftMetrix (discontinued)?

Social media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and became Hootsuite Impact, a social media analytics tool emphasizing the needs of larger entities and enterprise. The product has since been discontinued.

LiftMetrix (discontinued) Features

  • Supported: Actionable game plan for social media platforms, content, ads, and campaigns
  • Supported: Social media ROI measurement, boosting, and campaign reporting
  • Supported: Insights that explain the story on social media
  • Supported: Track brand performance at a top level and content level
  • Supported: Paid and owned recommendations based on brands' defined business goals
  • Supported: View all set goals and KPIs across both website and social to analyze how content is performing against the goals
  • Supported: Social Content Tagger automatically assigns tags, providing the most encompassing content themes
  • Supported: Manipulate data and create reports directly within LiftMetrix or use as internal data warehousing
  • Supported: Social Selling feature shows which advocates and employees tweeting about your brand are performing the best

LiftMetrix (discontinued) Integrations

LiftMetrix (discontinued) Competitors

LiftMetrix (discontinued) Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish
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Comparisons

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Reviews and Ratings

(7)

Reviews

(1-2 of 2)
Companies can't remove reviews or game the system. Here's why
Suzanne Stafford | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I needed something that would make social media posting more streamlined. It takes too much time to post individually on various platforms. I also needed something to easily schedule posts ahead. It is also helpful to see the streams from multiple platforms in one place. I have used the paid and free versions.
  • Easy to use dashboard showing social feeds.
  • Easy to set up posts across platforms.
  • Easy to edit scheduled posts or drafts.
  • Free version used to offer a lot more performance.
  • Insights now only available for paid versions.
  • Would be nice to see shares.
  • Hashtag suggestions or insight would be helpful.
The free trial is a good option for start-up businesses or nonprofits. You are limited to 3 accounts and 5 scheduled posts, but you can save drafts ahead, then schedule after some are posted. The paid version is nice but higher price point for start-ups. I can't remember if the insights are useful.
  • Saving time by scheduling posts.
  • Being able to easily edit posts if needed.
  • Being able to see social streams in one place.
  • The time savings for posting has positive ROI by adding leverage.
  • They send emails offering a free upgrade trial but didn't say it was only for first-time users. When I tried that, they charged me for the whole year. Luckily they did refund the cost ($588) and moved back to the free version. That was a shock to see on my card.
  • This was a helpful step for my business.
This was the first program that I used so do not have anything to compare it to. It does work better than scheduling within Facebook now Meta. I am not looking into other options because I would like to be able to post to more social accounts at a lower cost.
Later
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I utilize the metrics at least once a week on Impact to see how our posts are landing for our various office locations. I am based in one location, with 5 other offices in our state. Impact helps me target the key decision makers and makes suggestions for the best return on investment with our linked social media accounts at a glance.
  • Custom filter comparisons
  • organic vs paid insights
  • easy to digest suggestions moving forward
  • ability to filter less important info for my group
  • sharable files a little more accesible
I like that I can really dig in to the advanced filers to generate the custom reports that apply to my industry and the accounts I have linked to Hootsuite. I have more experience with some networks and not as much experience with others, so the suggestions I am able to review and implement have been enormously helpful. I have a marketing staff of 4, so having Impact do the legwork helps us focus on the creative aspect of our marketing plan.
  • Suggestions based on current performance
  • recommendations on organic vs paid ads
  • easy to understand details on top performing posts and ads
  • Able to weed out the fluff platforms and expenses
  • targeted posts for key decision makers
I have been using Hootsuite Impact for about a year for basic social media posting and suggested top post dates and times. The ability to merge the past posts with current data with little effort, plus the easy to use navigation with Hootsuite Impact was the tipping point. I have been very pleased with our decision.
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