Hootsuite Impact Reviews

3 Ratings
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Score 7.1 out of 100

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Score 6 out of 10
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Pros and Cons

  • Hootsuite Impact integrates with Google Analytics, so you can more easily track conversions.
  • Hootsuite Impact allows (nearly) unlimited users to collaborate in the system simultaneously.
  • Hootsuite Impact allows users to view data across social platforms (i.e. Twitter and Facebook in one view).
  • The tagging feature could be improved. It currently does not map well to Hootsuite Enterprise's publishing dashboard and requires manually mapping on the back end to connect the two systems.
  • We pay separately for Hootsuite Ads. Hootsuite Impact could better integrate with the Ads platform to get a holistic view of paid and free campaigns.
  • There are a lot of different sections in the platform--for recommendations, insights, dashboards, etc. You can also search things by saving filtered searches and applying those filters to other areas of the platform. How these things work together isn't always clear or intuitive.
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Score 8 out of 10
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Pros and Cons

  • It is easy to quickly set up and get results from specific search terms.
  • It tracks these terms across many different platforms, all in one place.
  • It allows us to quickly analyze the data from these mentions.
  • It would be great to be able to associate your search terms with a secondary search term to pull in specific mentions. (Comany Name + SEARCH TERM) OR (Company Name + Another Search Term).
  • Hootsuite Impact could be better integrated with their other products so that tags from Hootsuite would automatically carry over to mentions in Hootsuite Impact and vice-versa.
  • As with most social monitoring tools, the sentiment analysis is not very accurate in that it only associates specific keywords to a sentiment.
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Hootsuite Impact Scorecard Summary

About Hootsuite Impact

Social Media analytics suite LiftMetrix was acquired by Hootsuite in February 2017 and is now Hootsuite Impact, with an emphasis on the needs of larger entities and enterprise.

Hootsuite Impact Features

Has featureActionable game plan for social media platforms, content, ads, and campaigns
Has featureSocial media ROI measurement, boosting, and campaign reporting
Has featureInsights that explain the story on social media
Has featureTrack brand performance at a top level and content level
Has featurePaid and owned recommendations based on brands' defined business goals
Has featureView all set goals and KPIs across both website and social to analyze how content is performing against the goals
Has featureSocial Content Tagger automatically assigns tags, providing the most encompassing content themes
Has featureManipulate data and create reports directly within LiftMetrix or use as internal data warehousing
Has featureSocial Selling feature shows which advocates and employees tweeting about your brand are performing the best

Hootsuite Impact Screenshots

Hootsuite Impact Integrations

Google Analytics, Hootsuite, Facebook, Twitter, Instagram, Pinterest, LinkedIn, Tableau

Hootsuite Impact Competitors

Hootsuite Impact Support Options

 Paid Version
Live Chat
Video Tutorials / Webinar

Hootsuite Impact Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No
Supported Countries:USA, Mexico, Australia, U.K., Canada
Supported Languages: English