Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.4Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(101-125 of 426)Companies can't remove reviews or game the system. Here's why
August 11, 2022
Great, but could be better, ask me for the specifics.
Score 9 out of 10
Vetted Review
Verified User
I use it to schedule posts on multiple social media sites. Hootsuite allows me to 1. schedule posts and 2. schedule the same post on multiple platforms.
- Allows the same posts to be placed on multiple sites
- Schedules posts
- Crops photos according to each platform
- Provides a calendar layout
- The option to shorten links... can you make it so the shortened links are visible in the viewer prior to scheduling the post?
- Post scheduling defaults to CA time, so I have to do the math to equivalate the Eastern time zone - VERY annoying.
- Please do not over clutter the dashboard/calendar space... less is more.
- Having a one-on-one contact to ask questions to would be amazing!! (especially since we are paying for this) I'm sure if I had some one-on-one training, I would be able to get a lot more use out of this product.
August 09, 2022
Happy user.
Hootsuite helps prepare our social media content. Meaning I don't need to post daily. I can prepare in advance and schedule the posts. The user interface is also very friendly and easy to easy.
- Scheduling
- Framing photos.
- Calendar functions.
- I'd prefer more than 5 posts to be available on the free version.
- Resizing photos - if this could be done automatically?
My marketing team and I use Hootsuite daily to schedule posts on numerous client accounts, and also on our own accounts. We benefit from having multiple social media accounts connected to our Hootsuite dashboard. <br>We would struggle to manually publish the volumes of posts we create on a daily basis. We find it's also useful to be able to easily check back to see when we posted for each client.
- Allows for posting to multiple accounts, all can be viewed separately or whichever ones you want to view at one time.
- You can easily check back to see past posts scheduled via Hootsuite.
- We can schedule far ahead to work around team holidays etc.
- Allow more scheduled posts per social media account.
- Accounts disconnect for no apparent reason and posts don't go out.
- Allow upload of images with bulk csv uploads/ allow recognition of images previously used for matched copy. Adding images afterwards takes aaaages.
- Allow more accounts per Hootsuite account.
August 08, 2022
Hootsuite is a must unless you want to be the midnight owl playing catch up with your social media accounts.
I use Hootsuite to post on Facebook, Twitter and Instagram. Working on the others. The problem it solves is that it saves time in posting to 18 places with just one shot. Huge time saver. Love it!
- Allows me to copy and paste right into text box.
- Allows me to click and drag photos in special box. Simple!
- Very user friendly. Easy to use.
- The free photo media is pretty peculiar. I put in for funeral related material when i need a picture and sometimes get some pretty odd stuff. But you get what you pay for I guess. Wait...I do pay for this.
- Would like to see ad builder. I believe the one you have is going away and not being replaced. Never really got a chance to use it but once. Looked like a trial piece anyway.
August 07, 2022
Great Asset
I use Hootsuite every day to promote my business, usually through links to my blog, Linkedin, my Facebook page, or my website. It enables me to quickly add materials where I want them and also allows me to be creative and in the moment too. I have used other products in the past and Hootsuite does what I want at this time.
- Flexibility
- Speed
- Ease of use
- Notifications
- Word count in app on writing page, rather than after
- Linkedin connection
August 07, 2022
Hootsuite: lives up to expectations
I use Hootsuite to manage my social media activity across a variety of channels. It allows me to schedule social media posts for the whole week, when I have time to do so, rather than being under pressure to write the posts at a specific time. I started with the free version to try it out but upgraded after seeing how well it worked. The analytics are useful, and allow me to make more informed decisions as to the best time of day to schedule posts, for example.
- Scheduling is easy and intuitive
- Analytics allow me to make informed decisions
- Flexibility with respect to the stream set up is useful
- Restrictions with respect to linking Linkedin profiles vs Linkedin pages could be better explained
August 06, 2022
Hootesuite helps with time management
We needed a way to schedule posts 7 days a week without someone having to physically do it. We use Hootesuite to upload social media content on Instagram and Facebook. From graphics, to images, to videos, Hootesuite allows us to post consistently throughout the day, giving time for other tasks and reducing miscommunication.
- Uploads on time
- Allows drafts that you can duplicate
- Easily shortens links
- Allow larger files
August 06, 2022
Hootsuite works for customer service
I use Hootsuite to send/broadcast alerts, notifications, and announcements to the community I support. Hootsuite allows me to create a clear, concise, and consistent message across our social media channels.
- Keeps me aware of my word count while using Twitter, allowing me to edit my post in real-time.
- It allows me to to view comments and DMs across all channels so I don't miss a reply.
- The media gallery help frame my message with stunning images.
- I miss the extra channel availability on the free tier. There used to be three.
- Viewing streams can get a little frustrating due to all the scrolling left to right. A dashboard would be a nice way to see a summary of your channels allowing for a deeper dive if necessary.
August 03, 2022
Easy to use; easy to navigate.
A single location for the creation, management, and tracking of our social media accounts—allowing consistent and scheduled postings throughout the social-verse.
- Schedules posts
- Posts on multiple accounts simultaneously
- Tracks posts and responses throughout the social media universe
- More intuitive layout of the multiple accounts
- Notification of responses or messages
August 02, 2022
Hootsuite will consistently help amplify your voice brand.
Score 9 out of 10
Vetted Review
Verified User
Hootsuite simplifies everything scheduling in the office. With our SaaS products, we need to remain relevant because our industry is accounting, which is fast-paced, especially in terms of changes in software. As a social media designer and marketing assistant, Hootsuite lets me and my team schedule across all our social media accounts consistently.
- The Hootsuite app gives access to drafts easily, so you don't stress about having content organised.
- The application advises as to when it's best to schedule.
- Hootsuite gives you an indicative score in terms of progress and brand growth.
- The platform is linked to most leading social media platforms.
- One persistent issue I have had with Hootsuite is adaptability to the device on which it operates. The app tends to operate better with >4GB RAM speed.
- Hootsuite is expensive but worth its functionality.
- Sometimes lack of recommended times makes it difficult to gamble on best time to schedule.
- Perhaps the app could mention when image dimensions don't correlate with social media platform specific dimensions.
July 27, 2022
A great solution for small, medium, and even large businesses for easy social media marketing
We use Hootsuite to manage social media marketing for our brands. We schedule posts mainly on Twitter and Facebook, set things up for when we're out of the office, and easily schedule things to go live. Essentially it's part of our packages to customers that we provide them with a Tweet or Facebook post and we can easily achieve that with Hootsuite.
- scheduling Tweets
- Image resizing
- Graphics
- UX is pretty old looking, outdated
I use Hootsuite to share content relevant to our clients and applicants. We are a staffing and recruitment firm for allied health, especially school-based and pediatric speech-language pathology, occupational therapy, physical therapy, special education teachers, school psychologists, and others. Hootsuite allows me to organize, schedule, and publish my content ahead of time across several social media platforms.
- Easy to populate schedule/calendar
- Finds photos associated with links automatically
- Suggests times my users are online
- I am not able to repost an item and simultaneously change the bitly link. Harder to track posts that are essentially the same but are going to different audiences. I have to recreate the post from scratch to do that. I wish I could repost a post and customize the back end of the owly so I can see just by looking at the owly what post it was and where I posted it. For example, I would love to post my newsletter using an owly link like: ow.ly/NLpediatricOTtwitter and then repost it (from the original post by renaming the link to ow.ly/NLpedatricPTtwitter etc....... It's impossible for me to easily compare the performance of a single post across multiple social medial platforms or accounts
- Analytics are clunky and hard to manipulate.
- I wish they would increase the size of scheduling time (hour, minute, am, or pm) drop-down boxes. I have to click and scroll to find times later in the day. Every click matters.
- It would save clicks if you could navigate from one social media account to another without clicking a dropdown box and then scrolling. It would be great to be able to assign "favorites" that you can check and uncheck from the main planner/calendar view.
July 26, 2022
An excellent tool for serious communicators
I wear many hats across multiple organizations, and Hootsuite is an important part of my daily business. I use it for our strategic external communications. I use it for competitive intelligence. I use it to keep myself aware of the world around me. Hootsuite simply allows me to keep all of the teams I work with better informed and better able to communicate with our external audiences.
- Keyword search streams are critical to help with competitive intelligence work and understanding what people are saying about the companies I work with.
- The main stream tames the Twitter firehose, making Twitter far more useful
- The ability to schedule most posts in advance is a welcome feature
- The app has a few quirks, but the quality of the app has improved considerably in the last couple of years.
- IT is sometimes hard to see long threads, but direct links out to Twitter solves this.
July 26, 2022
Good for busy managers
I often don't have the time to schedule across several platforms manually. This software helps with managing my comms in bulk. It has many useful features that I find help with clarity and reminding of the essentials like hashtags. It is simple to use and works well for all the different platforms.
- Scheduling
- Drafting
- Connecting to all accounts
- Saved hashtags
- Auto-populating posts
- Feeds from podcasts
July 25, 2022
One satisfied user
I use Hootsuite to schedule social media posts on Facebook, Twitter, Instagram, and Linkedin. I also use the analytics Hootsuite provides. It makes it easy to post and keep track of the performance of each post.
- Social media scheduling
- Social media analytics
- Keeping track of top performing posts
- Customer messaging management
- Hootsuite could do a better of job of showing month in the dash board.
- The image editing is limited and could be better.
- Analytics can be confusing at times.
July 22, 2022
Suite-en up your Social Game with Hootsuite
We use Hootsuite to:<br><ul><li>publish social posts across our various company accounts and high level executive's accounts</li><li>monitor the industry via social listening </li><li>monitor our brand via mentions</li></ul>One of the biggest advantages is allowing various team member to access the accounts, as well as the ability to schedule out weeks in advance. To a lesser extent, we also like the image size templates in the graphics editor
- Scheduling publication of posts
- Validating mentions used in posts
- Ability to monitor hashtags, not just accounts
- Recommend hashtags based on popularity.
- Different sized images when publishing to multiple accounts.
- Different publication times when publishing to multiple accounts, based on recommended publishing time.
- Templates for posting.
July 22, 2022
New user but enjoying it so far
We currently do not have dedicated staff to monitor all of our social media outlets so having all of our inboxes consolidated makes it much easier to follow up.
- Seamless scheduled posting
- Great calendar options to see posts scheduled
- The owly links help with Twitter greatly
- Easier integration with IG.
- A downloadable calendar that has future scheduled posts for easier team sharing offline.
July 21, 2022
Efficient way to schedule and manage your social media handles to up the game for your brand.
I am using Hootsuite as a Social media planner and posting content on daily basis in one go on different social platforms. It is easy to post social media content on any platform The scope for the tool is really great and it will help in making your day-to-day social media activities easy and fast.
- The Stream wall we can pock different stream walls at a time
- Posting and scheduling content for future.
- Planning and Posting
- Posting video is tricky sometimes
July 21, 2022
Hootsuite was a life saver
I utilized Hootsuite to post to the various Social Platforms all at once as well as schedule posts for future releases. Hootsuite made it convenient to post across multiple platforms without having to duplicate posts. The only place that Hootsuite was not available to post was Google My Business which was disappointing.
- Great to post across multiple platforms.
- Scheduling future posts was simple.
- Being able to see calendar of posts was helpful.
- Enable posting to Google.
- Enable the ability to delete a post from all scheduled posting platforms instead of having to do each platform individually.
- Enable editing of a scheduled post across all platforms instead of having to edit individually.
I manage around 50 social media accounts across Twitter, LinkedIn, Facebook, and Instagram, for which I post every day. Hootsuite allows me to schedule posts and is fairly reliable, so that's why I use it. The business case this solves is simply that there would be no other way to manage hundreds of posts each week.
- Scheduling
- Reliable
- URL shortening
- The weird content scheduling thing that just changed. I've given it the old college try several times, but I can no longer drag and drop posts, which drives me nuts.
- The whole 'posting score' thing is incomprehensible and needless. I have no idea why some days I score 88, but other days score 54 when I know my daily posting schedule is really consistent.
- I have never had a good experience with customer service. This seems to be because I'm some kind of weird unicorn who only needs one seat/login but manages 50 accounts. No one on the Hootsuite end seems to know what to do with me and is never able to answer my questions. In every case, the interaction has ended with the Hootsuite person basically saying, "Oh my god, you have so many accounts! You should be on a more expensive plan!"
- Since a more expensive plan would render the social media part of my business significantly less profitable (no one wants to pay real $ for social media management), my approach at the moment is simply to never contact Hootsuite customer service. If I have a question, I take it to Reddit.
July 18, 2022
Thank you Hootsuite!!!!
I use Hootsuite during work hours to schedule Instagram Posts/Stories, & plan out my entire schedule. The more I spend time on Hootsuite, the more productive I am with getting work done. Since we're helping our clients create & install digital designs onto walls or other objects, Hootsuite has allowed me to create quality content that enhances our company & other companies' brand awareness.
- Clean Design
- Simple to Use
- Excellent Customer Support
- Reasonably Priced
- N/A
July 13, 2022
Helpful platform if you have need to run multiple social accounts that aren't covered by Meta Business.
I used Hootsuite to schedule our Facebook, Instagram, and Twitter posts. I also used it to view when our pages got direct messages from users. I used Hootsuite at multiple education companies over the span of five years and was the primary user of the program as well as the team member who urged management to adopt the platform. It is a very helpful way to see all of your social media in one place, as well as be able to easily duplicate posts that you can tweak for each platform.
- Helpful scheduling/planning for multiple social media platforms.
- Well laid-out post creation interface.
- Convenient weekly statistics on each of your accounts.
- Periodically social accounts will come un-linked and cause your posts to not publish.
- Customer support is incredibly difficult to get in touch with if you have a need for an actual person and they aren't very fast to respond. You basically have to lie to their chatbot if your issue isn't listed in the drop-down menu or else you'll never be able to get into contact with a human, as they lack an "other" or "not listed" option in the issue selection interface.
We use Hootsuite for social media management. It helps us stay organized when different team members are providing collateral for posts. This also helps us schedule our posts, so we can jump on these tasks during downtime throughout the day. An excellent tool all around, I can only imagine the benefits on larger teams.
- Schedule social posts
- Allow multiple team members to see what is in the pipeline
- Collaborative efforts amongst our team
July 08, 2022
Is Hootsuite worth it?
The service that Hootsuite provides us is invaluable. It helps me create easy-to-understand social media reports, schedule posts, and change the copy for each platform as tailoring content is key! I use it every week in my role and will often also interact within the streams I have set up as it saves me time trying to search on the platform itself.
- Scheduling content
- Optimising release times to publish content
- Offer great tutorials and courses
- Suggesting tags tailored to the individual post
- Offering a meter of how good the quality of the post is in the planner to give users an idea
July 08, 2022
I love Hootsuite!
I love how easy it is to use Hootsuite. When I was first introduced to it, I wasn't sure I would be able to figure out how to use it. But, with some experimentation, I succeeded! I use it to post my specials and other pertinent information to my FB and Instagram pages. It helps me to be able to reach more people and enhances my business.
- Makes it easy to post to social media.
- Let's me schedule posts so I don't forget.
- The content library is a great way to keep my inventory updated.
- Pricing for the Pro could be lower.
- I have never used any other platform, so I don't really know.