Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(126-150 of 426)Companies can't remove reviews or game the system. Here's why
We use Hootsuite to schedule all of our social media posts. Because we have a team that is in multiple locations. It has become a great touchpoint for us to schedule things without stepping on each other's toes.
- Scheduling
- Editing
- Coordinating
- Make it more cost-effective. There are many other alternatives out there and it is expensive for a non-profit.
July 07, 2022
Hoot and a Holler, but Instagram fall short
It allowed a central location to manage social media presence across all platforms. We could schedule all our posts to send at a specific time, which helped as it showed the optimal times to post for maximum results. The central area for watching feeds was also nice to use for us.
- Post Scheduling
- Feed Monitoring
- Analytics
- Centralized Management of Platforms
- Instagram Story/Reel Posting
- Sentiment Analysis
- Malfunctioning App Extensions
July 03, 2022
Social Media Marketing Made Easy.
Advertising in multiple social media formats is a pain, posting each one separately takes way too much time, along with finding the right size photos and videos, which just makes it way too hard to market and time-consuming, but with Hootsuite, I am able to set up my posts ahead of time, get them all done, or send out a daily to all of them in one shot... Also scheduling is great, post when you want them posted, not when they find the time... Also being able to post videos to Instagram directly from Hootsuite is icing on the cake. With innovative tools that help me market, I have made it one of the first things I go to in the morning to get all my marketing done for the day, takes less than 30 minutes to get everything done, then I work knowing I have already got it done. I would recommend this program for anyone looking to get the most out of their marketing capabilities, used properly it will make a difference in your visibility on the internet, and the alerts help to keep track of those who contact you and those who comment on your posts and who signs up or clicks the link.. all great stuff.
- Timely posts.
- Posts to each social media platform within the guidelines.
- Allows you to alter photos and videos to fit certain formats.
- I don't have any experience with any other one, so I have no idea what would make it better.
- Seems to be pretty good.
- Can't really find any issues that I would change.
Score 8 out of 10
Vetted Review
Verified User
I am using Hootsuite for the last five years. It is the best tool for social media management and marketing. It is very useful in managing all my company's social media handles in one dashboard, and it provides insights into all the posts, which is quite useful in measuring the campaign. The scheduling feature is also quite useful.
- social media posting
- social media management
- social media measurement
- social media insights
- video posting on Instagram feather not available
- free account has limitation to add 3 account only
- insights lacks depth analysis
June 30, 2022
Hootsuite is great - lots of useability for free
I use Hootsuite to schedule SM posts. The program helps me schedule posts in advance, or on the weekend or holiday when I need to post but am not working.
- scheduling
- feeds
- recommended times to post
- offer more schedule posts for free version
- offer a version for free for education (like Canva does)
- better ability to tag - this is super clunky
June 29, 2022
Does what it says on the tin!
Posting to multiple sites can be a pain, and Hootsuite lets you do it all in one place.
- Curation
- Scheduling
- Teamwork
- Accessing settings is too cumbersome.
- "Teams" and "Accounts" are too similar.
- They asked for feedback too early. Too eager. Not a good look!
In my opinion, Hootsuite is no longer the best platform for social media management. We use it more in the agency for its platform of case studies, metrics, and behavioral studies by industry. Previously we used it as the main social media tool, but we have replaced it with others.
- Behavior studies by industry
- Case studies
- Social media marketing metrics
- Integration with other tools and social media
- Landing page generation for Instagram profiles
- Extension for google chrome
- Audience behavior research (social listening)
Hootsuite helps us better manage social media posting, along with keeping tabs on what is going on within the industry. It can be tough to keep up with multiple Twitter accounts or other social profiles. Hootsuite helps unify them under a single dashboard and provides a convenient way to manage social media channels for brands.
- Consolidate social media management channels into once place
- Monitor trends
- Report on social media channels to management
- The interface could be faster.
- Would love to have an easier way to view accounts, instead of side-scrolling. This becomes cumbersome when you have a lot of accounts to manage
- Pricing - it has gotten more expensive over the years
I use Hootsuite to send duplicate adverts across businesses selling the same product, in retail, namely, Pick N Pay which is one of the largest supermarket chains in our country. I manage a few stores' social media platforms but use Hootsuite for their Facebook pages. Hootsuite allows me to send this duplicated ad faster than going into each business account separately. I also use the platform to schedule posts for up to a week ahead on these same retailers' pages, which saves me so much time during the week, when I need to be busy with design work and not scrolling through Facebook pages for content. Hootsuite also affords me the opportunity to measure monthly stats and compare stores, month on month, and potentially correlate/match sales figures to content posting.
- Motivates me to post more when I see my social score every day!
- Allows me to see top performing posts instantly
- Sorts my searches by client and time frame
- Allows me to respond to messages on one platform for many clients
- I would like to be able to edit posts once posted
- I am confused about the hashtag functionality and this has stopped me from using Hootsuite for my other makeup business, which needs Facebook and Instagram posts done
- Hootsuite mobile is not all that. I have to edit and post on PC rather.
June 24, 2022
Optimization Station
I use Hootsuite multiple times a week to do social media blasts on all of our pages/accounts: Facebook, Instagram, Twitter, and LinkedIn. It is a huge time saver because I don't have to copy and paste my posts from platform to platform like I used to. I also love that I can schedule posts out into the future and can do a bunch all at once.
- Posting to multiple social media platforms at once
- Seeing what all has been or will be posted in a particular time frame
- Scheduling posts
- Include more platform connections in the free version
- Have suggested #hashtags that auto-populate based on your similar past posts
- Offer conversion for photos to be the right size to fit the specified platform
As a one-stop marketing/social media strategist/public relations department, I need all the help I can get! The ability to schedule in advance combined with the analytics, metrics, and algorithm is priceless. My productivity has increased considerably since using Hootsuite!
- algorithm
- metrics
- multi-platform scheduling
- It would be helpful to allow Grammarly to incorporate into the platform
Hootsuite is invaluable to our weekly social media strategy. We leverage it to easily post to all our marketing streams (Instagram, Facebook, Twitter). We've found it to meet all our needs (ease of use, efficiency, ease of collaboration) and is very affordable.
- Ease of use (drafting, scheduling, posting)
- Easy to collaborate (one person drafts and another edits/approves)
- Ease to post across all our social media streams (IG, Facebook, etc) at once
- Though current analytics are good, would like to see them a bit more expansive.
June 21, 2022
Hootsuite has made it easier to post across multiple platforms and made it easier to keep track of all my posts.
I post on Facebook and Twitter for the insurance company I work for. I mostly just post interesting content with a message included to promote their business. Just trying to get more exposure for them through interesting content. I do enjoy using Hootsuite, it's so much easier being able to plan out weeks in advance rather than doing it on a daily bases. It allows me more time to be more thoughtful about what I post and is so easy to work with. I really don't have any complaints. It works really well for what I'm doing. Thank you for all your help.
- Allowing to schedule weeks in advance
- Being able to easily review past post for analytics
- suggestions for best times to post
- with twitter you can only have so many words so I have to create ways with media to add more words, it would be great if Hootsuite offered a way to make these.
June 20, 2022
Hooray for Hootsuite!
Hootsuite makes it easy to plan out and schedule social media posts for a comprehensive campaign. I've used it professionally when needing to create social media posts to recognize partner organizations or sponsors. It's easy to load up the posts in advance and then I screenshot the posts to send for final approval before scheduling. Hootsuite allows me to streamline this process which used to require a lot of time and effort.
- User-friendly
- Ability to plan and schedule posts to multiple platforms
- Good analytics
- Ability to respond and interact on multiple platforms from one central dashboard
- Occasional trouble tagging partners in scheduled posts.
- Dashboard can be overwhelming depending on how active your social media is.
- Occasional trouble formatting scheduled content.
June 20, 2022
Best social media management tool
I am managing quite a large number of social accounts for different projects and customers. If I have to do manual posting it would take me two full days to post things a week ahead and for a number of accounts would have to do daily posts in real-time. Hootsuite allows me to schedule posts for all of the accounts, and coordinate posts for projects across several accounts. It can even auto-post to accounts calculating the best time. I am also able to analyze the different accounts and feeds.
- Auto post to social media accounts
- Calculate the best time to post to the different accounts
- Analyze post reactions
- Schedule posts to different social media accounts even for months ahead
- Post one post to more than one different account a time
- Post pictures and text to social media
- Edit pictures while being posted to the social accounts
- Native post videos to social media accounts including TikTok
- Handle paid ads for Facebook accounts
- Auto posting can not be individually set for different accounts
- When posting many posts one after the other, sometimes the site freezes and needs reloading.
June 16, 2022
FishMySpot Is Hooked On Hootsuite
As a small business owner, Hootsuite has allowed our team to easily create content and push it out to various social media channels with ease and convenience. Hootsuite's product is custom to our needs (our specific channels, steams, key hashtags, etc) and we really enjoy that it is a complete portal that fills our needs for social media. Hootsuite has allowed FishMySpot to significantly grow our followers on various social media channels and converted our followers to users. Additionally, the data that Hootsuite collects regarding each channel is magnificent! The data is in one place rather than going to each different account (i.e. Facebook, Instagram, Twitter, LinkedIn, etc...) on one page. This saves time and allows our company to make data-driven decisions. We are very happy with Hootsuite's product!
- Customization to the needs of the company; the product is not a one-size fits all
- Data that provides specific details regarding each channel utilized, along with the most followed post, engagement, date, times, etc.
- Ability to follow streams/ key hashtags to assist with the growth of users
- When on mobile, and trying to post multiple photos on Instagram- you have to open the app, and copy and paste the post and photos- it is quite annoying. This may not be a Hootsuite issue.
June 16, 2022
Solid platform that lives up to their promise
central management of primary social media accounts for the company and its founders. Centralized visibility of social media activity. General research of software developer community activities and events. Community engagement
- scheduling posts on twitter, LinkedIn
- Informative and relevant information about social trends
- dashboard views of multiple social accounts
- When scheduling LinkedIn posts, Hootsuite doesn't have all the options that are available when posting directly on LinkedIn. e.g. can't reference another LinkedIn profile in your description.
June 15, 2022
Hootsuite Enables Our Small Team to Be More Social
Score 10 out of 10
Vetted Review
Verified User
Hootsuite empowers our small team to have a broader reach than if we had to post to each platform separately. This tool is relatively affordable compared to similar options.
- Posting to multiple platforms
- Adding features
- Providing tips to ensure posts fit the platform's parameters
- Scheduling posts and recommending best times to post
- Content calendar
- Improvements in user interface
- Ability to move the new post window
- On the new post window, do away with the recently used list
- Ability to create Facebook events
- Auto save draft and access to drafts directly in the menu
June 14, 2022
Time-saver
We use Hootsuite to manage social media for multiple brands. Hootsuite Pro provides one place where we can easily switch between brands.
- Edit photos for each platform
- Switch back and forth between multiple platforms
- Switch back and forth between multiple brands
- I would love to be able to post to arrange multiple photos in the order I want them when scheduling a Facebook post. This works for other platforms, but when scheduling for Facebook, it doesn't work. Once I hit the schedule button, the order changes. It's so frustrating!
- I would like to be able to schedule Facebook carousel posts via Hootsuite.
- It would be nice to have a way to download a photo from a scheduled post after I have cropped it, so I can have the edited version for myself. This works on the phone app, but not on the computer.
- It would be a bonus to have an emoji selection within Hootsuite.
June 14, 2022
Hootsuite is a great system to use if you're just starting using content management systems.
I utilize Hootsuite as a key program to help me organize my social media posting calendar. It is a very useful tool. One area I'd like to see the address is being able to see insights on things such as hashtag clicks. Otherwise, for those just starting out to use a social media posting/scheduling system, Hootsuite is a good place to start.
- Ease of scheduling/posting
- Offering recommended posting times/dates
- Ability to have several accounts.
- Insights on hashtag performance
June 14, 2022
Hootsuite Shows Why They Are A Top Contender In SMM
Hootsuite obviously makes it easy to manage social media posts and monitor for brand and company mentions. But having multiple users all being able to review the content calendar and collaborate accordingly is the real value here. It exponentially increases our output while minimizing the time necessary to accomplish everything.
- Multiple users to collaborate
- Visualize content calendar
- Fill up content calendar in a timely and effective manner, all in one place.
- Differentiate further from Buffer
- More intuitive Instagram integration
June 13, 2022
Great social media and community management tool for its price point. Data-lovers, look elsewhere.
Hootsuite was used for social media management and publishing. It removed the monotony of manually publishing and allowed social media managers to upload content + copy and schedule in advance. It allowed different members to collaborate in real-time and allowed our team of community managers to respond to consumers across different platforms all in one shot.
- Social Media Management
- Community Management
- Cross-collaboration
- Data and analytics
- Insights
- UI/UX
June 12, 2022
A good entry level tool for social media management.
We started using the Hootsuite free version for social posting and basic scheduling. Over time they evolved as a platform and added new features like social listening, analytics, benchmarking, etc. We then upgraded our account to use all these new features to offer a suite of social products to our clients including community management.
- Templates - Creative templates available are very good.
- User experience is really easy to navigate.
- Product road map and upgrades are good.
- I feel the pricing can be better matched in terms of added services and add ons of the product.
- The support provided can be better.
- I feel the platform can customize solutions by industry and verticals.
June 07, 2022
Hootsuite is DA BOMB!
We had a strong need to bring together all our social media platforms for posts/campaigns scheduling and automation, which we were entirely doing manually on every individual platform... the pain I started my research and Hootsuite really seemed to be the fit for us, not only on the aggregation of platforms and scheduling but also on the analytics and social listening aspects! We also need to provide effective analyses of the performance of some communications of marketing campaigns that we pushed in a certain time frame, and Hootsuite provides an extensive number of possible analytics formats and angles which are invaluable for us. We also need to stay on top of the latest trends and words spreading around that tie into our industry, competitors, or even us, so we needed a powerful social listening platform that could give us the proper insights, and once again, Hootsuite delivered with its great Insights solution. And yet, we've only scratched the surface as there are more potential tools that Hootsuite can provide in the future that will be invaluable for us - e.g. CRM integration, employee fidelity programs, etc. Oh! And they're ALWAYS ready to help! #supercustomerservice
- Bring together all our social media platforms in one place for efficient scheduling of posts.
- Allow multiple members of a team to be in the program and schedule posts together - go teamwork - while leaving room for a review process, which greatly helps other members with learning the ropes and the tone of some of the messaging on different campaigns.
- Analytics possibilities are simply off the charts; I'm finding new ways to present data every time I dig a little deeper.
- It's complete integration with the different social media platforms it works with - e.g. can't tag individuals on LinkedIn, no tagging list on Instagram, etc.
- Allowing the analytics of paid media content without needing to include the paid media bundle in Hootsuite (make it a possible separate bundle just for analytics).
- That's it! Everything else is pretty rock solid!
June 06, 2022
Great user experience!
Score 10 out of 10
Vetted Review
Verified User
Great user experience and user interface! Super user-friendly! Really enjoyed the services! It would be nice if there are more subscription plan selections to better suit different company needs.
- User experience and User Interface
- User friendly, easy to use
- Makes it so much easier for us to manage our content scheduling
- More selections on Subscription plans so they can grow together with companies in different sizes