Hootsuite Reviews

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453 Ratings
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Score 7.8 out of 100

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Reviews (151-157 of 157)

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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Supports all the following processes very well:
  • Property (social media channel) Management,
  • Publishing,
  • Scheduling,
  • Team Workflow,
  • Listening/Engagement,
  • Mobile Offering (iPhone / iPad apps are very nicely setup and are crucial for us)
  • Some integrations to social media channels to be improved. For example, publishing photos to Facebook or G+ is problematic. This is important because posting pictures to Facebook has been shown to be the highest performing engagement metric. The issue is that pictures are posted to a single generic photo album and cannot be posted to photo albums specific to our game titles. Photos are posted in a single place and the timeline suffers as a result. In Google + pictures cannot be posted at all through HootSuite. It just creates a link
  • No sharing of posts on FB & G+. Posts to FB from HootSuite cannot be shared.
  • Some analytics modules need improvement, such as those for Twitter and G+ Follower counts, and Click Summaries. These are issues HS are currently working on.
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Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Reliable. HootSuite is a very reliable and easy-to-use tool.
  • Good analytics.
  • Scheduling capabilities are really great. We use many student volunteers and this capability makes it possible to manage the entire program with one full-time person managing it. We can maintain an active presence over several channels without having to be post live.
  • The only drawback is the delay between what is being posted and what I’m seeing on the interface.
  • Use it for weekly reports. Don’t see the most recent posts. For management, I just go to FB.
  • Analytics. Hard to measure. Would love an easier way to track metrics. The reports in HS are helpful but they do not show everything I need to share with management.
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Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Easy to manage multiple social media accounts across various platforms (Facebook, Twitter, etc).
  • Good dashboard views of stream activity.
  • Easy to follow brand mentions, keyword / hashtag searches
  • Decent reporting on account activity
  • Facebook APIs often fail when posting to brand pages. When posting a link to Facebook brand pages from Hootsuite, I get an unspecified API error message and the post will often not post at all, or will post with no link preview.
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Score 8 out of 10
Vetted Review
Verified User
Review Source
  • HootSuite is an intuitive tool. It really doesn’t need much training The UI is quite similar to Twitter or FB. It’s quite easy to ramp up – especially with access to HootSuite University and the broad range of online training tools. By contrast, Radian6 is not intuitive at all.
  • HootSuite is good at releasing new functionality – there are frequent new releases. For example, they have just released a Chatter like feature. Even though our company has not figured out how to use Chatter effectively and think that it’s probably not for our organization, it does show innovation and a desire to want to keep up with new developments. This is clearly a response to Marketing Cloud.
  • Our Professional Services rep is fantastic. The support team is also very responsive and effective. They always resolve issues immediately. This is particularly impressive considering how much we pay. We use some far more expensive applications that do not have anything close to the same customer service—both from the Support team (bugs) and the Client Success Manager.
  • Thought leadership and category leadership. Hootsuite Enterprise has been adopted by top brands. Perhaps 20% of top brands are using the HootSuite product. This makes it a very easy internal sell.
  • The number of bugs is surprising. This is not a critical issue– just annoying. They do resolve them quickly, but still a surprise.
  • The Enterprise version has additional analytics. I wish there was a little more sophistication here. Although they are not bad, they are not at the level of Radian6 which has very strong analytics. For example, you can export data as a PDF or export data to Excel for further manipulation. Radian6 also allows for Boolean logic while HootSuite does not. In HootSuite, the reporting interface is very clunky. It does not look like a professional interface. You can definitely see the legacy of the mass-market tool in that the UI has not yet caught up with the Enterprise level product.
  • No SFDC integration. They have not adopted the idea of closed loop marketing. For example, the capability of tying social media campaigns to sales (this tweet contributed to/ resulted in this sale. This does not seem to be part of their DNA.
  • Not as much clarity on future roadmap as we would like.
  • Adding accounts for users is a bit awkward. Still evolving into an enterprise solution—in some ways, parts of the free or freemium tool are still visible in the Enterprise interface.
Overall, this is a great package and is quite inexpensive compared to other comparable products like Buddy Media.
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February 06, 2013

Usability quite poor.

Score 5 out of 10
Vetted Review
Verified User
Review Source
  • Publishing original content
  • Publishing responses to customer engagement
  • Across the board, usability is poor. I find it extremely difficult to navigate and perform common functions
  • Reporting is labor intensive, requiring me to build nearly everything by hand
  • Listening is difficult because streams UI is confusing and disjointed
  • Influencer identification is a hidden function that I had to search the internet for help to find
Hootsuite is a thorough product with poor usability
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Feature Scorecard Summary

Boolean keyword searches (62)
Filtering out noise/spam (65)
Sentiment analysis (59)
Broad channel coverage (81)
Content planning and scheduling (101)
Audience targeting (75)
Content optimization (81)
Workflow management (84)
Automated routing and prioritization (62)
Customer interaction histories (69)
Bulk actions (76)
Lead generation (46)
Content marketing (75)
Paid media management (42)
Campaigns and promotions (65)
Twitter (98)
Facebook (98)
LinkedIn (88)
Google+ (59)
Instagram (80)
Pinterest (47)
YouTube (44)
Campaign success analytics (79)
Real-time tracking (79)
Competitor analysis (55)
Role-based user permissions & privileges (82)
Mobile access (89)

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No