Reviews (76-100 of 159)
Hootsuite Pro helps us in managing various social platforms. We predominately use this tool to schedule our social media posts/tweets on various social platforms, in different time zones.
Hootsuite's 'Publisher' feature is one of the best in the industry and is easy to manage. We use it for both importing and exporting social media posts into the publisher.
Generating reports is easy. However, to generate advanced engagement reports requires extra credits.
This is one of the best toosl to manage Twitter, where different streams can be created to manage retweets, mentions, DMS, lists, etc.
- Easy to manage various social media platforms
- Decent mobile apps, supports both iOS / Android
- Publisher feature is one of the best in the industry
- Advanced Reports requires credits
- You can't integrate with bit.ly
- Editing thumbnails sometimes doesn't work
- Easy scheduling of social marketing messages across multiple social media channels.
- Simple tracking of our reach and engagement with other social media users, including vendors and potential clients.
- Shortening URLs to allow maximization of our character limit for Twitter posts.
- Unfortunate that basic metrics are not available unless paid for.
- Would like to better track all company user handles, something that it may be capable of but [I'm] unaware of.
- Would like to see notifications of most popular posts, most likes, retweets, etc.
- Scheduling across multiple platforms.
- Bulk Scheduling (Sorta. All punctuation marks disappear so you have to go back and sweep for them...learned that the hard way!).
- Baseline analytics.
- Expand analytics! Particularly with LinkedIn and Twitter. I would gladly pay an up-charge to be able to export my followers since using this tool (like some competitors offer).
- Offer Google Analytics integration help. I get it, Hootsuite doesn't own Google Analytics but at least have someone who I can talk to that can help me see if my settings are correct so the handful of Google Analytics reports will actually pull up data.
- It would be AMAZING if every time Hootsuite was down, I got a notification. When this happens, I often find out because I happen to glance at my Twitter feed and see that all the tweets I scheduled haven't pushed through, only to log in and see that there must have been an outage because my "scheduled posts" have failed.
- Easy to use interface -- well laid out to integrate multiple platforms and accounts
- Mobile app is fantastic. It had nearly all the functionality of the full desktop product.
- Fast integration of new features by the social platforms. Seemingly 24 hours after facebook launches something new, Hootsuite Pro enables you to use it with their suite.
- I wish you could reschedule posts on mobile.
- Their analytics are plug & play, but too rudimentary and expensive to use for that purpose. I use Hootsuite for community management, but not metrics
- We schedule over 400 tweets a month for one of our clients. Hootsuite Pro allows us to bulk-upload so we save hours worth of time. It's great to see each tweet scheduled on the correct date and time.
- We love being able to set up streams to search for keywords. It helps us to join in on conversations that are relevant to the brand that we may not have known about.
- We also utilize Hootsuite Pro's ability to choose the best time for us to schedule tweets. It's helped us increase our engagement.
- Sometimes, when we schedule images, they appear as links instead of the image.
- Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating.
- Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy.
- Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.
- The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
- In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.
- Posts to Google + (limited API access, so this is a big deal)
- Posts to LinkedIn Company Pages
- Posts to Facebook Page (and personal timeline)
- Posts to Twitter
- Sharing access to any social media account outside the organization is tricky. Clients who wish to share access have to give up their free or paid accounts and be added as a team member within your organization as a paid seat.
- Teams were a nice addition for granting/limiting access to social media accounts, but there aren't separate dashboards per team; all of the social accounts are managed by streams in tabs on one dashboard. With more than a few teams this is cumbersome and annoying.
- Bulk upload by CSV sounds great in theory, but most clients cannot manage it (expert level competency needed to accomplish this task.)
- Allowing others to manage Hootsuite with additional users. We have found that to be very useful allowing others to use it at the same time. We can assigned certain project to other strategist as well as post comments for them to read.
- The analytics are great, because you get to look at the links and where people are coming from. Offering you a greater insight into how your campaign is running while also providing you with the right information to provide to your clients to show them the results of your campaign.
- Being able to monitor what people are saying about you on the same screen as your post and news feed makes up for time management.
- I think there could be room for seeing impressions and who your top influential users are on each social network.
- The addition of a buffer tool as well would be very useful for those trying to spread posts throughout their day. This would be a great to add-on to a great product.
- Hootsuite Pro supports posting to Google + which is quite a rare feature across social media management tools. Moreover, it allows targeting the content to various sub groups like people following the business or to the existing customers.
- One can save template responses which are just like FAQs on websites which will be asked by customers multiple times.
- Supports the most number of social platforms as compared to competitors which makes it one of the most sought after solutions. With its extensive app directory (including CRM and analytics solutions), one can connect to more services which are not supported in the core software.
- No support for URL shortners other than ow.ly which is owned by Hootsuite. If you have already subscribed to a custom URL shortner, you don't want to switch from the same.
- Some problems with how the content posted on Facebook is tracked. The Facebook analytics report is able to track the likes, comments, etc but the same is not captured in the Hootsuite feed.
- Hootsuite does not track the number of clicks and shares for the links which have been added using URL shortners other than ow.ly or ht.ly and also if they have been added outside of Hootsuite.
- Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That's something that we haven't had before and makes things much easier for each one of our team members.
- Since there are multiple logins Hootsuite makes it much easier to keep track of what team member is managing what conversation. It allows us to make sure that all of the incoming questions are answered and that no one person gets too overloaded. It also makes it easy to assign things to some other departments that are set up to respond/monitor specific posts as well.
- Hootsuite offers many opportunities to learn! There are webinars that pop up often and Hootsuite University is full of handy modules that can help make life easier for our Social Support team. We're much better off for having those opportunities to increase our own knowledge!
- We'd love for Hootsuite to have a few more reporting options tied to the activity of each login. Some form of reporting that includes specific responses tied to each user would be fantastic. Also would love to see a report that covers ALL tags, without having to manually choose each one.
- It can at times be cumbersome when bots make a ton of tweets that flood our Twitter feed. It would be great to be able to filter out keywords or Tweets from specific handles, as that could help us ensure we aren't missing anything important!
- The workflow tied to commenting on some Facebook posts -- generally when they are not posted directly to the MailChimp FB page -- can be kind of confusing and a little hard to do. We'd love to see that be more straightforward, and I know that Hootsuite has their developers looking into it already!
- The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
- The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
- The ability to manage permissions across a broad team is awesome!
- Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
- I wish we could customize the look and feel of the dashboard a bit.
- Can permissions be managed at a micro level? Can you create users who have limited permissions that allow them to view and create posts but require someone with more advanced permissions to approve the posts?
- What is the implementation process? Will you need to set up the system yourself or will the vendor provide implementation services?
- What is the reporting like? Can you export executive reports that are branded for your company/university?
- Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
- When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
- The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
- There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
- I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Hootsuite Enterprise has been our go to tool for managing social media at Georgia State University. Universities by nature are very siloed and this tool gives us the ability to effectively monitor the conversation and get it in the hands of the right departments across campus. As a result customer services has improved as well as our lead generation for admissions.
I have also been very pleased with the level of customer support and service Hootsuite provides. They are always willing to go above and beyond to help their clients solve business problems. You will also find as you start to work with Hootsuite, they are always improving and adding new services. We are very pleased with the product and the way Hootsuite has helped shape our interactions with our audience.
- Social dashboard - integrates with most social services and has a robust selection of apps
- Work flow - provides great work flow for social customer service
- Listening - gives us the tools we need to monitor the conversation
- LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
It's also great for bulk scheduling across many platforms. Many accounts at a university are events and deadline driven. This gives them the opportunity to schedule things out well in advance.
- Easy to send and schedule - once you figure out where you do it from. The instructions for scheduling are straightforward
- The Hootlet on my Chrome toolbar has increased efficiency with communicating interesting web links being easy to spread
- It is easy to add LinkedIn groups to a communication message, again, once you have done it once or twice (first time was a bit tricky)
- The link shrinking is a good feature - saves having to go to ow.ly
- I find it is not as intuitive as I thought it should be, although easy once you know how (& remember how!). I found myself guessing where stuff might be and some things still baffle me! As it is not my 'day job', I can only spend so much time trying to uncover the benefits.
- The vertical slider is very narrow. A small issue but an irritating one! I notice this is a trend on software but I don't like it. My Windows vertical slider on my screen now at 3 to 4 mm (1/8th of an inch) is a lot easier to control.
- I find the whole 'streams' concept a bit confusing and don't know what to do with it other than look at it. I might be a bit of a social media laggard but I find myself in the 'one way' (outgoing) communication stream - and don't know how to readily respond to others.
- Adding new LinkedIn groups is a bit of a hit and miss challenge. I have to remember which screen to go to (which reminds me, I will have to do this again soon). It would be good for Hootsuite to reach out to LinkedIn and offer me to sign up those groups which I am not using through Hootsuite rather than wait for me to go through another screen (when I find it!) and to this.
- I would like to have the option of grouping LinkedIn groups so that I could short cut selecting groups for particular messages. For example, I am a member of a number of Australian based groups, as well as HR groups, Insolvency groups, Restructuring groups, Business Owner groups. It would be good to have the ability to 'group' the groups to save time posting.
- The posting process is not a check box but you click on the link and it disappears and reappears in the links to be posted to. Again, a bit of a challenge the first time to intuitively know how this works.
- Publishing to multiple channels
- Scheduling in advance
- Content library
- It would be nice to be able to add more streams to a page for monitoring.
- Sometimes have difficulty with geo targeting of search results
- Monitoring a number of different platforms, and social media accounts globally.
- Love the response tracking and internal communication among teams.
- Analytics are simple and easy to use. They allow for auto-generation which saves us a great deal of time monthly. They are also easy to read and understand for our non-social media stakeholders.
- They are making product improvements all the time.
- Works well with a broad range of social media networks (Google+ pages, Twitter, Facebook, LinkedIn corporate/groups/individuals, YouTube, Flickr, Vimeo, FourSquare, Instagram, Storify, ScoopIt, SurveyMonkey, etc.) so everything can be managed (and analyzed) in one place securely.
- Customized analytic reports can be built for each client and scheduled for automatic distribution on a set schedule.
- HootSuite University enables self-paced independent learning for new staff and clients.
- "Template" posts/messages can be developed and saved for each social media team, which ensures quality for routine hiring/recruitment and customer service messages.
- When monitoring/listening for certain topics, you can easily email or assign specific posts and comments directly to the responsible or interested party.
- Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty.
- The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money.
- Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.)
- We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries.
- While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.'
- The Tweet Scheduling tool allows social media managers like myself to take care of content days in advance and allows others within the org. to see those scheduled Tweets to ensure there is no timing overlap.
- The different stream functionalities allow me to have different set ups for Game Days, special events and easily track our teams, players and media.
- The content library allows me to easily share content with the other org users with the simple click of a button.
- The 24/7 support team is always ready to help should anyone in the org. have any questions, concerns or notice any bugs.
- For me there is no real weakness to the Hootsuite software except the Facebook publisher tends to have a bug or two when using it to publish multiple photos.
- The ability to share an editorial calendar with all users in the software is incredibly helpful. It allows our internal social decision makers the ability to see what content their coworkers are sending and when.
- Hootsuite's customer service is second to none. I can always get a response from a team member quickly which is critical in the world of Public Relations and Communications. They also aren't focused on the next sale and call to follow-up on product usage frequently. It's a relationship; not a sale.
- HootSuite is constantly improving the platform and adding value to an already powerful software.
- I'd love to see interactive reports that could be shared online. As of right now, the analytics portion of the software is quite helpful, but I hope there will come a time in which my CCO asks for a slick, interactive report that I can generate within the platform and send to him without having to download a PDF.
- The scheduling layout is superior to any other products on the market
- Ability to add group members and change access for each member on the fly is very handy
- The contacts interface is nicely arranged and helpful in looking for followers of influence
- The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel.
- I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly.
- The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.
- Makes communications more efficient by allowing a team to collaboratively monitor communications.
- Allows users to schedule communications, decreasing the workload.
- The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!
- There is room for improvement on the navigation bar on the left hand side of the screen.
- Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations.
- The $9.99 a month seems a little pricey!
- Web-brower based (no more Adobe Air, thankfully)
- Very fast setup
- Free means no payment or client billing needed
- Widely known so easy to sell clients on it
- The original in social media management remains useable, relevant
- Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only
- Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it
- Far slower stream updates than native platforms
- Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials
- Apps are many & seem useful but no ratings for the developers disallows vetting trust
- The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed.
- Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click.
- I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!
- I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
- I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
- Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
- To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
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