TrustRadius
HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.https://media.trustradius.com/product-logos/vG/FW/82VTWIZC8WTT.JPEGHootsuite: It will change your lifeWe have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.,The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place. The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy. The ability to manage permissions across a broad team is awesome!,Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account. I wish we could customize the look and feel of the dashboard a bit.,10,10,Increased employee efficiency Better customer service Improved strategy,Sprout Social,Vocus PR Suite,10,1,Better customer service Improved engagement Better organization,Vendor implemented,No,Change management was minimal,The first part of the implementation was essentially a product demo. Since we had demoed the product several times, it was redundant.,9,Setting up dashboards Posting to social channels Creating reports,Creating really complex reports is a bit tricky.,Yes,9Using Hootsuite EnterpriseWe are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.,Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future. When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response. The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.,There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error. I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.,8,5,Hootsuite Enterprise has allowed us to respond to social media crises much more quickly. That speed allows us to prevent some situations from becoming bigger than they would have before. It has reduced duplicate efforts from our recruiting teams. In the past, several people would be trying to reach the same goal. Now, we can have one person working on the goal while the others spend their time more wisely in other areas of focus.,Meltwater Buzz,Sprout Social,8Hootsuite Enterprise for UniversitiesHootsuite Enterprise has been our go to tool for managing social media at Georgia State University. Universities by nature are very siloed and this tool gives us the ability to effectively monitor the conversation and get it in the hands of the right departments across campus. As a result customer services has improved as well as our lead generation for admissions. I have also been very pleased with the level of customer support and service Hootsuite provides. They are always willing to go above and beyond to help their clients solve business problems. You will also find as you start to work with Hootsuite, they are always improving and adding new services. We are very pleased with the product and the way Hootsuite has helped shape our interactions with our audience.,Social dashboard - integrates with most social services and has a robust selection of apps Work flow - provides great work flow for social customer service Listening - gives us the tools we need to monitor the conversation,LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.,10,,Lead generation in admissions Improved customer service,,10Hootsuite Review for those who do not 'do' social media for a livingWe are a small consulting business. I am the sole user and I use it to co-ordinate my outgoing communications across LinkedIn's various groups, Facebook & Twitter,Easy to send and schedule - once you figure out where you do it from. The instructions for scheduling are straightforward The Hootlet on my Chrome toolbar has increased efficiency with communicating interesting web links being easy to spread It is easy to add LinkedIn groups to a communication message, again, once you have done it once or twice (first time was a bit tricky) The link shrinking is a good feature - saves having to go to ow.ly,I find it is not as intuitive as I thought it should be, although easy once you know how (& remember how!). I found myself guessing where stuff might be and some things still baffle me! As it is not my 'day job', I can only spend so much time trying to uncover the benefits. The vertical slider is very narrow. A small issue but an irritating one! I notice this is a trend on software but I don't like it. My Windows vertical slider on my screen now at 3 to 4 mm (1/8th of an inch) is a lot easier to control. I find the whole 'streams' concept a bit confusing and don't know what to do with it other than look at it. I might be a bit of a social media laggard but I find myself in the 'one way' (outgoing) communication stream - and don't know how to readily respond to others. Adding new LinkedIn groups is a bit of a hit and miss challenge. I have to remember which screen to go to (which reminds me, I will have to do this again soon). It would be good for Hootsuite to reach out to LinkedIn and offer me to sign up those groups which I am not using through Hootsuite rather than wait for me to go through another screen (when I find it!) and to this. I would like to have the option of grouping LinkedIn groups so that I could short cut selecting groups for particular messages. For example, I am a member of a number of Australian based groups, as well as HR groups, Insolvency groups, Restructuring groups, Business Owner groups. It would be good to have the ability to 'group' the groups to save time posting. The posting process is not a check box but you click on the link and it disappears and reappears in the links to be posted to. Again, a bit of a challenge the first time to intuitively know how this works.,7,1,I use it to reduce my stress of feeling that I should be communicating. It has achieved that to a large extent as I have increased my knowledge of how it works. I can't say I have obtained any direct leads from it but I notice that my postings are getting some traction which is good It is the usual '100 hours' to learn the software. I find most software - even relatively simple to use software like Hootsuite, still requires a level of trial and error and study - oh and mistakes!,,9,8,5,6Enterprising!It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.,Publishing to multiple channels Scheduling in advance Content library,It would be nice to be able to add more streams to a page for monitoring. Sometimes have difficulty with geo targeting of search results,9,25,Employee efficiency Social care/customer service Better engagement,Sprout Social,9,2,Publishing Engagement Social Care,Love the content library for creating standard messaging that creates consistency across the organization when it comes to social care. The integration of Nexgate Social Patrol for security to monitor for potential HIPAA or PHI violations Reports on team performance,Further development of the content library for use developing drafts for campaigns that can then be approved before publishing The ability to publish photo galleries Native integration of Instagram and the ability to geotarget Instgram search The ability to monitor competitor and/or industry social channels,Yes,Product Features Product Usability Product Reputation Prior Experience with the Product Vendor Reputation,I don't think we'd change anything. The reality is that there are many platforms and tools that are available for social media monitoring and engagement. It seems like there is a new one every day. Some of them have good features that are similar to Hootsuite. The difference in my mind is Hootsuite's experience and reputation. They are clearly an established leader that continues to innovate.,No,9,Yes,Standard reports Adding social channels Making assignments to team members Scheduling posts,Integration with LinkedIn is not the best. Not sure where the issue lies, but I can't use the Hootlet tool to schedule a post because it doesn't properly import the picture for the post.,Yes,9,10,8,10,10,Hootsuite took the time to learn about our specific needs related to the channels we utilize and the industry in which we work. They provided several potential solutions and variations from which we could choose. We were able to then provide feedback on what we needed and didn't need when it came to the various features like training, crisis management simulations, scanning for any channels related to our company and price.,Don't be afraid to negotiate. Hootsuite is very willing to work with you to create a custom solution that will meet your specific needs. And, the solution can scale as you grow or your needs change or expand. For instance, you don't have to start with a custom training or education solution. The Hootsuite Enterprise comes with access to Hootsuite Universities extensive library of video training. But, if at a later time you want to implement any of their additional custom training, you can do that. And, it's easy to add seats to the platform as your team grows, or as you expand use throughout your organization.Affordable, effective and reliable solutionHootsuite Enterprise is used throughout our organization. We have members of our team across the US and in Australia and the United Kingdom successfully utilizing this product. We rely on HootSuite enterprise for monitoring, responding and measuring the impact of our social media efforts. We have found it to be a great fit for our organization.,Monitoring a number of different platforms, and social media accounts globally. Love the response tracking and internal communication among teams. Analytics are simple and easy to use. They allow for auto-generation which saves us a great deal of time monthly. They are also easy to read and understand for our non-social media stakeholders.,They are making product improvements all the time.,9,,Reduced time to customer response and resolution Increased efficiency in monitoring social accounts at the enterprise and local level. Increased efficiency in generating social media reports. Improved social media monitoring by account and key topics,10HootSuite Enterprise: Great functionality but at too great a price?We are a small advertising/marketing/PR agency and we have a social media team that uses HootSuite Enterprise to manage client social media accounts, as well as our agency's own accounts. HootSuite Enterprise lets us monitor conversations, schedule messages and run analytics for multiple clients, each with multiple social media accounts, from one shared dashboard without each person having to know passwords or sign in to multiple accounts. Most (but not all) clients also have one or two of their staff members who can share the same dashboard with our staff to form a joint team. After we do initial orientation for our staff or client team members, we can enable them to enroll in "HootSuite University" to continue their education independently. We can quickly build client-specific Twitter lists and integrate a client's existing apps (e.g., Salesforce or Mail Chimp, or Constant Contact) to efficiently implement an advanced social media strategy for our nonprofit, public sector, and small business clients.,Works well with a broad range of social media networks (Google+ pages, Twitter, Facebook, LinkedIn corporate/groups/individuals, YouTube, Flickr, Vimeo, FourSquare, Instagram, Storify, ScoopIt, SurveyMonkey, etc.) so everything can be managed (and analyzed) in one place securely. Customized analytic reports can be built for each client and scheduled for automatic distribution on a set schedule. HootSuite University enables self-paced independent learning for new staff and clients. "Template" posts/messages can be developed and saved for each social media team, which ensures quality for routine hiring/recruitment and customer service messages. When monitoring/listening for certain topics, you can easily email or assign specific posts and comments directly to the responsible or interested party.,Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty. The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money. Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.) We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries. While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.',7,5,Reduced staff time needed for training new clients on HootSuite and social media in general from using HootSuite University. Negative ROI because after training and set up, clients migrate to Pro version to save money. (We are not resellers and do not mark up HootSuite charges, but smaller clients can save significantly by switching from paying their pro rata share of our Enterprise version to a Pro version.) Increased employee efficiency from logging in and scanning/monitoring multiple client accounts from one dashboard.,,6,Implemented in-house,Yes,Change management was minimal,If a client or staff member has an existing free HootSuite account, the transfer of ownership and set up in HootSuite Enterprise caused confusion. A client administrator inadvertently deleted Twitter lists and account reports that took quite a bit of time to recreate.,8,Building a custom dashboard with streams for each social media network, list or group is a breeze. Building and scheduling custom reports is easy. Integrating apps such as Salesforce or Constant Contact is easy.,Adding a new staff team member or client team member to a fully set up existing client team. People get confused and we'd like to be able to simply 'copy' an existing set up for them Enrollment in HootSuite University is all or nothing. For clients, we'd prefer to be able to select specific modules for them and block modules more appropriate for the agency. The work around for adding more than 10 streams to a tab, or more than 20 (?) tabs to a dashboard is annoying. Just let me add more, rather than make me "add an app" and then convert it to something else.,Yes,9,8Hootsuite: The Place To Be For Social Media ManagementWe at the CFL use Hootsuite Enterprise for not only social media management of our own channels, but have a contract that sees all 9 CFL teams use the Hootsuite platform. This allows all the teams to have their social media (most notably Twitter) all under one umbrella giving access to great functionality such as content library and the ability for everyone to see what everyone else is doing. Placing all team and league accounts under the enterprise software has been a great tool for not only me at the league office, but for all teams.,The Tweet Scheduling tool allows social media managers like myself to take care of content days in advance and allows others within the org. to see those scheduled Tweets to ensure there is no timing overlap. The different stream functionalities allow me to have different set ups for Game Days, special events and easily track our teams, players and media. The content library allows me to easily share content with the other org users with the simple click of a button. The 24/7 support team is always ready to help should anyone in the org. have any questions, concerns or notice any bugs.,For me there is no real weakness to the Hootsuite software except the Facebook publisher tends to have a bug or two when using it to publish multiple photos.,10,,Certainly increased employee efficiency as we are able to track, monitor and observe everything going on in Twitter and social media very easily. Allows us to see trends and big things faster, as they happen and respond in a more timely manner.,,10Hit Up HootSuiteOur department made the decision to purchase HootSuite Enterprise in 2013 in order to maintain a growing number of social accounts as well as provide a better institutional understanding of the role that social media plays in the communication efforts for all audiences including faculty, staff, students, alumni and fans. While not all departments on our campus utilize Hootsuite Enterprise, more and more departments are expressing interest in the software.,The ability to share an editorial calendar with all users in the software is incredibly helpful. It allows our internal social decision makers the ability to see what content their coworkers are sending and when. Hootsuite's customer service is second to none. I can always get a response from a team member quickly which is critical in the world of Public Relations and Communications. They also aren't focused on the next sale and call to follow-up on product usage frequently. It's a relationship; not a sale. HootSuite is constantly improving the platform and adding value to an already powerful software.,I'd love to see interactive reports that could be shared online. As of right now, the analytics portion of the software is quite helpful, but I hope there will come a time in which my CCO asks for a slick, interactive report that I can generate within the platform and send to him without having to download a PDF.,10,23,Thanks to HootSuite Enterprise, we can quickly funnel questions received on social to the appropriate personnel on campus. It's cut the time that I spent scheduling messages on individual platforms in half, thereby allowing me to focus on more big ticket items.,Radian6,10A handy straight forward programWe currently use Hootsuite to manage our primary social media channels (Facebook, Twitter, Google+) and to interact with our parent company and sister brands. The primary reason for using the software is to better organize and review our posts before they post on various channels. Since our whole group uses the program I can see which brands are pushing out messages at a given time to help serve the overall strategy of the parent company.,The scheduling layout is superior to any other products on the market Ability to add group members and change access for each member on the fly is very handy The contacts interface is nicely arranged and helpful in looking for followers of influence,The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel. I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly. The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.,9,1,Hootsuite has helped me become more efficient and organized with our primary social media feeds. I have not measured an overall ROI, however after trying another system I do end up saving at least 1-2 hours a week vs. not using the program.,TweetDeck,8Hootsuite? Big fan.Hootsuite is used at my organization in the marketing and communications department. It helps us to efficiently monitor our social media communications and allows for a team that is physically in different locations to all work on the same accounts collaboratively. I love that I have Hootsuite on my phone and can be responsive no matter where I am. It is also very helpful in scheduling communications to go out at predetermined times. On the weekends, for example, it is nice to know that Hootsuite is set up to send out material. It makes my work load more manageable.,Makes communications more efficient by allowing a team to collaboratively monitor communications. Allows users to schedule communications, decreasing the workload. The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!,There is room for improvement on the navigation bar on the left hand side of the screen. Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations. The $9.99 a month seems a little pricey!,10,1,Hootsuite helped us to break down communications silos and communicate efficiently across departments. Hootsuite gives us that extra "manpower" to schedule communications strategically. We know the message will be sent out when it needs to be. Hootsuite has helped increase follower engagement because of the ease of monitoring our accounts with Hootsuite.,,10,Implemented in-house,No,Change management was a minor issue with the implementation,Multi-generational training can be challenging.,10,Sending communications. Scheduling tweets. Reviewing mention, retweets and sent tweets.,Analytics could be improved. Adding or removing social media accounts is not entirely obvious. I had to spend some time to do that.,Yes,10You get what you pay forWe use HootSuite Free to initially examine the cross-social media postings and activities of a client. It is too bad of a UI to use as an enterprise edition and too limited in analytics to use as a true client solution but you get what you pay for and it's a very low cost ($0, no setup fee) way to start getting a grip on a client's state of affairs in social media. Its popularity makes it a good initial sell for research purposes before we move to a solution which both has a better UI and has a more client-specific features (namely in reporting and analytics where HootSuite suffers in, perhaps as it's meant for management). HootSuite Free is also useful for increasing activity on clients' social channels at the lowest price just to get the client to feel confident about their social media activity rate before moving onto a more fully featured service. Pro ($14.99/mo) is required for any useful feature so Free is obviously only intended to get users to pay. We use it only on new clients who have naive or no social media experience. We ultimately usher them to mostly SproutSocial (most clients, small to mid) or Percolate (big, corporate clients).,Web-brower based (no more Adobe Air, thankfully) Very fast setup Free means no payment or client billing needed Widely known so easy to sell clients on it The original in social media management remains useable, relevant,Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it Far slower stream updates than native platforms Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials Apps are many & seem useful but no ratings for the developers disallows vetting trust,5,3,Cheap (free) to start monitoring a client's streams & thus how they can make quick changes to posts/content Reasonable functionality given the sheer array of social platforms Increases client confidence as they & we can view the whole social media stream at once for free,,,Initial client social media use monitoring Most basic levels of posting Initial push to increase social media management for early-stage clients Basic UI which anyone can fearlessly use,5,No,Price Prior Experience with the Product Existing Relationship with the Vendor,We can't sell clients immediately into a high cost thus fully featured solution so our social media entry points must start at these lower price points then move up as client confidence grows. Our business requires this gradual development.,Implemented in-house,No,Change management was minimal,5,No,3,No,None, HootSuite Free has no support possible, only Help Desk read-only articles, no contacting possible without Pro ($14.99/mo).,Web-based Reasonable self-explanatory UI Free cost still includes basic management,No reports beyond overview No Analytics No Conversations No ROI/Metrics No confidence in platform-specific features being supported,5HootSuite ... more like Hoot SWEET!As a business consultant I provide social media services, meaning my clients can completely outsource their social media management to me or there's the option that I could train them in the program if I believe it's a good fit. So far I have only been in the first scenario, and this program makes the job of social media management almost effortless. With the Pro account, I can have as many social accounts as I want, and I manage a LOT. I have tabs for my personal, my own business,and my clients. All of those have about 5+ social platforms that I have integrated with HootSuite. So that's a lot of social media accounts organized in one place. For someone like me, it's definitely the way to go. For an independent user just using 1 business with 5 platforms, the free version would suffice, in my opinion.,The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed. Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click. I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!,I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal. I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it. Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter. To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.,10,,As mentioned earlier in my review, if I didn't have HootSuite I would most likely not be providing social media management as a service. As a lover of social media, I would probably try my best and check out the competitors, but I've heard HootSuite is the best. There are just too many platforms and I deal with too many accounts that it would be a 24/7 job if I didn't have this program. Sometimes I worry when talking with a new client. I don't want to tell them too much if they are the least bit tech savvy because honestly it is so easy to use and I want them to hire me!! Not just check it out and use it themselves. But what I do say is that I "use a program that saves me a lot of time by allowing me to schedule posts in advance." When it comes to ROI, using one client for an example, comparing what I pay and how much time I spend, I make at least $100 for every $10 I spend with HootSuite. Now that I've been in the game longer and raised my monthly fee, it's more than double that. So you can see there is a clearly positive ROI for me when it comes to social media outsourcing services. More than I would expect to gain from any software program.,Google Analytics,8,7,10Great for teams of any sizeWe are using HootSuite in several team across our marketing department, as well as our customer support department. It helps us monitor and respond to questions, complaints, or mentions in real-time allowing us to join relevant conversations or address customer issues at the speed that social media users expect.,Ease of use is a big strength for us. Getting new users up to speed on using the product is very quick and we don't need to spend a lot of time on training or support. The Assignments are great, especially when you have multiple handles for different departments. Being able to assign post responses between marketing and support, with notes, and resolve them when handled helps us make sure nothing gets overlooked. The ability to create discrete "teams" with associated permissions allows us to give control of our international profiles to those regional team without risking any cross posting.,In the publisher view it would be great to be able to add placeholder items with a certain status that wouldn't post it until approved. I would really the ability to track any links and not just the ow.ly shortened links.,9,We have been able to resolve certain customer service requests and questions immediately, without the need to open a ticket and add extra wait time on the customer end to get a simple answer. On the marketing side we have been able to quickly respond to questions about our product capabilities, which is especially important during the buying stage or when a competitor is mentioned.,10HootSuite Made My Job and Life EasierI used HootSuite Pro in two different capacities. First as a very passive user when an agency we worked with brought it to us. After not finding much use other than scheduling a few Twitter updates, I was ready to end our contract. I reached out to HootSuite directly and quickly changed my tune. Once the agency was cut out of the equation I found the tools available were great. I could publish content to various social channels, review analytics and a monthly call with my very helpful account rep kept me up-to-date on the latest additions. I quickly found myself doing all my engagement via HootSuite. It was a one-stop shopping experience that allowed me to post, respond, and review social activity. Keyword and hashtag searches were easy to set up for both Twitter and Instagram and if I ever had a concern my rep was addressing it ASAP. Now that I don't use it at my new role I realize how helpful their tools were. While it is not the prettiest layout on the market it is effective. The mobile app also came in handy when out in the real world and not near a computer.,Publishing and scheduling social posts. Continuing to build and add new apps that make life easier. Unlimited analytics made for a numbers man dream. Creating and exporting reports was easy. Great account rep, always attentive to my needs.,My only real concern is that some apps they provide require signing up and pay for the services. I felt that if it was being made available to me via Hootsuite which is already paid for then there should not be additional costs. I realize that this probably would drive the price up dramatically but still a bit disappointing seeing a new toy but not being able to touch it. It's not much to look at, drab grey and black. Could be a bit more aesthetically pleasing.,9,Increased employee efficiency Better and more timely customer service Ability to create and share reports with senior management in a nice package,Salesforce.com,9,Social Posting Adding new streams for monitoring Analytics reports,None, I found it really easy to use.,Yes,9Getting organizedHelps organizations keep their social media operations organized. For example, we manage dozens of streams from 15 different teams. It is kind of a mess. But Hootsuite makes sense of it all. It creates easily shared reports to help you track growth and performance. It makes scheduling and posting on social media easier, especially through use of the Hootlet.,I wish the reports were a little more robust and allowed more post-post tagging. For example, I wish we could go back and tag several posts then pull them into a report to look at how they did. I wish the follower data was a lot more extensive. If I could afford SocialBro, I would get it. I want to be able to parse my audience more quickly to learn different things about them and also to be able to target messages more precisely. I wish we could schedule shares. Here's what I mean. We have sub-accounts and we schedule posts to them. But I wish I could tell HS to go share that post when it is posted ...,Increased employee efficiency. Posting just doesn't seem like the big task it used to be. Plus, we can collaborate better.,9,10Great tool for our simple, multi brand social media needsWe, the marketing department, use HootSuite Free to manage our social media accounts for multiple brands. HootSuite Free enables us to monitor who's interacting with our brands on social media, engage with others on social media, and share helpful content for our audience. There are two of us who monitor and contribute daily. A few others use periodically. So it's great to have one place for all our users to go to for social media management.,HootSuite enables us to view multiple streams for our social channels from one page. This helps us see who's reaching out to us, what's being said about us, and what we're saying from one view. While we prefer to be in real time for tweets, scheduling helps us have a more global reach with Twitter. It enables us to schedule posts during times our global audiences are at work, when we typically couldn't Tweet. We really like how HootSuite shares who posted what for our accounts. It gives us a better picture of who's sharing what and when.,A general problem with Twitter as well with anything else online is spam. Being able to filter through spam would be nice for tracking keywords we're interested in. Displaying pictures inline like the Twitter stream does now would be great. But not a must have feature. The analytics reporting could be a little easier to use. I imagine it's more helpful with a paid subscription.,9,3,HootSuite Free has great ROI because it saves me a lot of time managing our brand's social media accounts. HootSuite Free enables our brands to engage with those talking about us in real time without having to have all our social media platforms open at once. HootSuite Free has helped us listen in on what our audience is talking about to help us understand them better and what their needs are.,,9HootSuite as one of the leading Social Media management platformsEffective overview of Social Media environment thanks to the well-developed dashboard and customization options. Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams. Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn. Integrated link shortener. Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.,Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance. Access to historical data is rather limited, but this is a common issue for most of the tools in this category.,Increased social media community that generates more leads can be partially attributed to the integration of HootSuite into our business activities.,9,,9,2,Social Media management Communication "Buzz" monitoring,9,,Implemented in-house,9,Online training Self-taught,8,From my personal experience and the experience collected from other clients, including complete newcomers, there are no big issues encountered in learning this tool. In case some tips & tricks are necessary, most of answers can be found on the web.,No,8,8,10,9,Integration with Google Analytics may be done in the future, and this is already supported by HootSuite.,Clients considering Pro and Enterprise plans can negotiate on different topics, including how many users are going to work with the tools; what kind of support is necessary; and the amount of credits required to track the data via analytics reports. For this reason, it is advisable to decide exactly how the tool will be used before engaging into a firm business relationship. Bear in mind that you have an option to try things out with a trial account, so use this trial wisely!.Why Hootsuite is our social media Swiss Army KnifeHootSuite Pro is our multi client, multi social network management tool. It allows us to complete all the day to day social media management tasks, easily and quickly. The multi user and delegation aspects make it easy to divide up workload.,Awesome on every device. Hootsuite is as easy and efficient to use on a phone as it is on the desktop. Very efficient interface for handling multiple clients and networks. The tabs and streams navigation are intuitive and slick. Solid monitoring tools for reputation management and outreach Good reporting features,Pricing is a bit steep for reporting. World prefer if the app versions had an option to automatically sync with my desktop tabs and streams.,10,2,Saved us a bucket load of time Great app versions turn even small amounts of unproductive time into productive time. Easy tweet monitoring has uncovered numerous opportunities.,,8,9,10HootSuite Review -We use it in various capacities - as the Marketing Manager, I handle all internal marketing for the company, so I use Hootsuite to manage our Twitter, Facebook, LinkedIn, and Google+ Accounts. Various other members of our company also use Hootsuite to manage social media for clients. Hootsuite is helpful for us so that we can set aside a certain amount of time a week to plan and schedule our social media ahead of time.,You can very easily tailor Hootsuite to your specific needs. You can set up specific Streams to show what you're going to be using most often, like Twitter Stream, any mentions from your Twitter, new Followers, etc. Based on the streams that you choose to set up, Hootsuite can help you remain extremely organized - you are able to see everything you need on one page, and can get a great snapshot of everything going on on your social networks with one glance.,HootSuite Pro definitely has some restrictions regarding Analytics - there is very little insight that you can gain unless you have HootSuite Enterprise, and even then data is somewhat limited. While you can get Analytics via the specific social media channels themselves, it would be helpful for even some very basic data to become a little more robust. Sometimes certain aspects within HootSuite don't function at 100%. For example, sometimes when trying to imbed pictures in a Facebook post, certain options won't come up and you have to post directly within Facebook to choose the picture you want.,7,4,HootSuite certainly makes social media management much more scalable, a must for any business looking to build their brand (even if they're B2B, like us.) While many people discredit the use of social media, it is important to maintain a presence as an expert in your field, and HootSuite allows us to do this without having to spend all day on social media.,8Saves us timeVery easy to publish content to social media sites. We post mainly to Twitter, but also to LinkedIn, Google+ and, to a lesser extent, Facebook. Scheduling of posts. We schedule posts several days in advance which is very efficient and saves a lot of time.,Real time reporting. We like to track metrics like which content is being re-tweeted / shared, etc. The reporting is a canned report in the form of a PDF which is great for sharing with others. However, I would much prefer to have a real-time view.,9,2,We save time managing social media since Hootsuite gives us a centralized platform for managing multiple different platforms. We are able to respond more quickly to support issues surfaced on social media channels and also to people who comment positively on our products and services.,9Great Time Saver!HootSuite Pro was being used only by our Marketing team to update all of our Social Media platforms, at the time we had 4 different platforms. We used this mostly every day to update all of our platforms at 1 time, this really saved us some time. We also liked the scheduling tool, this was great for when we were out of the office or for weekend posts!,Being able to post to all of our Social Media platforms at 1 time. Huge time saver! Scheduling out our posts was my favorite feature by far. It was great and really went along with our marketing automation system. Simple to use.,The overall look and functionality of the home page could have been better.,10,2,It really helped kick-start our Social Media presence and with such a low monthly price it really went over 100% for our ROI!,,8Hootsuite: Good to Start With, but Not the Best Solution for Our NeedsWe used HootSuite previously to manage social media sites for LKCS and some of our clients. We used it to publish content to a variety of social media sites and monitor social media activity. It was being used by account representatives and our web development department. There were only about 5 individuals that used it regularly.,Scheduling social media content Publishing social media content on supported social media sites Ensuring Twitter posts are under the character limit and do not get cut off.,HootSuite only allows one account to attach to a social media profile. This is a problem. We had customers that wanted to use the free version of HootSuite while we also used HootSuite for them. We also had situations where a social media site was already connected to HootSuite but client's didn't know who had ever established a HootSuite account or how to get control of it. We found the user access permissions very difficult. They were not intuitive or user friendly. HootSuite only enables you to create one organization. Then we ended up with numerous social media teams, with each team having different profiles. It was difficult to juggle. We found the monitoring to be overly time consuming. We would still have to review activity for each social profile individually, instead of being able to look at one pain of glass. We wanted a way to easily filter out the posts/comments that needed our attention. We didn't feel HootSuite did this as well as other tools.,4,,We chose to switch platforms before there was a negative ROI. As we added users and profiles, HootSuite became rather expensive.,,8,3,1Hootsuite Enterprise is a big hit!HootSuite Enterprise is used everyday at Tourism Jasper and is the core of all of our online interactions. HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors. Social Media is the root of our online/digital marketing efforts and HootSuite has allowed us to be an industry leader in the social media landscape.,Being able to search through the noise and find relevant conversations happening surrounding Jasper. Managing online/digital campaigns through one easy to use platform. Access to the Hootsuite app directory which allows us to be more engaged with consumers.,HootSuites Apps are not available on mobile so if you are working remotely you don't have access. Its not a major problem but it can be a nuisance.,10,Increased team efficiency Better customer service,Sprout Social,10Thoughts on HootSuite ProWe monitor the manage and monitor the social activities of our clients who don't have HubSpot. It helps consolidate management of multiple social sites and gives good analytics.,Posts to linkedin - personal and groups Creates tweets quickly Adds short URL easily,Lots of trouble with Hootlet - the little app that is supposed to let you share directly from the browser - for me, with Chrome, it is buggy in several ways,9,Saves lots of time, improves social operations,,,9
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Jaime Hunt, MS IMC profile photo
July 23, 2015

Hootsuite: It will change your life

Score 10 out of 10
Vetted Review
Verified User
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We have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.
  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Hootsuite Enterprise is ideal if you have a team of users (5 or more) that manage multiple social media accounts. When choosing a tool like this, I would be sure to ask:

  • Can permissions be managed at a micro level? Can you create users who have limited permissions that allow them to view and create posts but require someone with more advanced permissions to approve the posts?
  • What is the implementation process? Will you need to set up the system yourself or will the vendor provide implementation services?
  • What is the reporting like? Can you export executive reports that are branded for your company/university?
Read Jaime Hunt, MS IMC's full review
Wes Horrocks profile photo
July 22, 2015

Using Hootsuite Enterprise

Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.
Read Wes Horrocks's full review
Terry Coniglio profile photo
July 22, 2015

Hootsuite Enterprise for Universities

Score 10 out of 10
Vetted Review
Verified User
Review Source

Hootsuite Enterprise has been our go to tool for managing social media at Georgia State University. Universities by nature are very siloed and this tool gives us the ability to effectively monitor the conversation and get it in the hands of the right departments across campus. As a result customer services has improved as well as our lead generation for admissions.

I have also been very pleased with the level of customer support and service Hootsuite provides. They are always willing to go above and beyond to help their clients solve business problems. You will also find as you start to work with Hootsuite, they are always improving and adding new services. We are very pleased with the product and the way Hootsuite has helped shape our interactions with our audience.

  • Social dashboard - integrates with most social services and has a robust selection of apps
  • Work flow - provides great work flow for social customer service
  • Listening - gives us the tools we need to monitor the conversation
  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
Hootsuite Enterprise is great for customer service oriented departments. We monitor the conversation in the central public relations office and are able to feed the offices who have less time to monitor the information they need to better serve their customer.
It's also great for bulk scheduling across many platforms. Many accounts at a university are events and deadline driven. This gives them the opportunity to schedule things out well in advance.
Read Terry Coniglio's full review
Michael Royal profile photo
November 11, 2015

Hootsuite Review for those who do not 'do' social media for a living

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a small consulting business. I am the sole user and I use it to co-ordinate my outgoing communications across LinkedIn's various groups, Facebook & Twitter
  • Easy to send and schedule - once you figure out where you do it from. The instructions for scheduling are straightforward
  • The Hootlet on my Chrome toolbar has increased efficiency with communicating interesting web links being easy to spread
  • It is easy to add LinkedIn groups to a communication message, again, once you have done it once or twice (first time was a bit tricky)
  • The link shrinking is a good feature - saves having to go to ow.ly
  • I find it is not as intuitive as I thought it should be, although easy once you know how (& remember how!). I found myself guessing where stuff might be and some things still baffle me! As it is not my 'day job', I can only spend so much time trying to uncover the benefits.
  • The vertical slider is very narrow. A small issue but an irritating one! I notice this is a trend on software but I don't like it. My Windows vertical slider on my screen now at 3 to 4 mm (1/8th of an inch) is a lot easier to control.
  • I find the whole 'streams' concept a bit confusing and don't know what to do with it other than look at it. I might be a bit of a social media laggard but I find myself in the 'one way' (outgoing) communication stream - and don't know how to readily respond to others.
  • Adding new LinkedIn groups is a bit of a hit and miss challenge. I have to remember which screen to go to (which reminds me, I will have to do this again soon). It would be good for Hootsuite to reach out to LinkedIn and offer me to sign up those groups which I am not using through Hootsuite rather than wait for me to go through another screen (when I find it!) and to this.
  • I would like to have the option of grouping LinkedIn groups so that I could short cut selecting groups for particular messages. For example, I am a member of a number of Australian based groups, as well as HR groups, Insolvency groups, Restructuring groups, Business Owner groups. It would be good to have the ability to 'group' the groups to save time posting.
  • The posting process is not a check box but you click on the link and it disappears and reappears in the links to be posted to. Again, a bit of a challenge the first time to intuitively know how this works.
I have not used the competition nor researched them (Hootsuite came along at just the right time and it was very cost effective for what it allowed me to do - circulate web articles of interest to numerous Linked In Groups plus also FB and Twitter).
Read Michael Royal's full review
Michael Yoder profile photo
December 23, 2015

Enterprising!

Score 9 out of 10
Vetted Review
Verified User
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It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.
  • Publishing to multiple channels
  • Scheduling in advance
  • Content library
  • It would be nice to be able to add more streams to a page for monitoring.
  • Sometimes have difficulty with geo targeting of search results
It's important to consider the number of accounts you need to publish and monitor as well as the number of people you want to use Hootsuite. This all plays into the cost.
Read Michael Yoder's full review
Kerry Hassen profile photo
August 03, 2015

Affordable, effective and reliable solution

Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite Enterprise is used throughout our organization. We have members of our team across the US and in Australia and the United Kingdom successfully utilizing this product. We rely on HootSuite enterprise for monitoring, responding and measuring the impact of our social media efforts. We have found it to be a great fit for our organization.
  • Monitoring a number of different platforms, and social media accounts globally.
  • Love the response tracking and internal communication among teams.
  • Analytics are simple and easy to use. They allow for auto-generation which saves us a great deal of time monthly. They are also easy to read and understand for our non-social media stakeholders.
  • They are making product improvements all the time.
More in depth reporting for more advanced organizations.
Read Kerry Hassen's full review
Pat Heffernan profile photo
April 08, 2015

HootSuite Enterprise: Great functionality but at too great a price?

Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a small advertising/marketing/PR agency and we have a social media team that uses HootSuite Enterprise to manage client social media accounts, as well as our agency's own accounts. HootSuite Enterprise lets us monitor conversations, schedule messages and run analytics for multiple clients, each with multiple social media accounts, from one shared dashboard without each person having to know passwords or sign in to multiple accounts. Most (but not all) clients also have one or two of their staff members who can share the same dashboard with our staff to form a joint team. After we do initial orientation for our staff or client team members, we can enable them to enroll in "HootSuite University" to continue their education independently. We can quickly build client-specific Twitter lists and integrate a client's existing apps (e.g., Salesforce or Mail Chimp, or Constant Contact) to efficiently implement an advanced social media strategy for our nonprofit, public sector, and small business clients.
  • Works well with a broad range of social media networks (Google+ pages, Twitter, Facebook, LinkedIn corporate/groups/individuals, YouTube, Flickr, Vimeo, FourSquare, Instagram, Storify, ScoopIt, SurveyMonkey, etc.) so everything can be managed (and analyzed) in one place securely.
  • Customized analytic reports can be built for each client and scheduled for automatic distribution on a set schedule.
  • HootSuite University enables self-paced independent learning for new staff and clients.
  • "Template" posts/messages can be developed and saved for each social media team, which ensures quality for routine hiring/recruitment and customer service messages.
  • When monitoring/listening for certain topics, you can easily email or assign specific posts and comments directly to the responsible or interested party.
  • Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty.
  • The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money.
  • Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.)
  • We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries.
  • While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.'
HootSuite Enterprise is best suited for large-to-mid-size companies or organizations. Ask if you really need the Enterprise version, or can you get by with the Pro version available for 10 users or less? When evaluating the Pro version, don't forget to consider the cost of each analytic report, premium app and individual enrolled in HootSuite University.
Read Pat Heffernan's full review
Maxmillien Rosenberg profile photo
July 31, 2015

Hootsuite: The Place To Be For Social Media Management

Score 10 out of 10
Vetted Review
Verified User
Review Source
We at the CFL use Hootsuite Enterprise for not only social media management of our own channels, but have a contract that sees all 9 CFL teams use the Hootsuite platform. This allows all the teams to have their social media (most notably Twitter) all under one umbrella giving access to great functionality such as content library and the ability for everyone to see what everyone else is doing. Placing all team and league accounts under the enterprise software has been a great tool for not only me at the league office, but for all teams.
  • The Tweet Scheduling tool allows social media managers like myself to take care of content days in advance and allows others within the org. to see those scheduled Tweets to ensure there is no timing overlap.
  • The different stream functionalities allow me to have different set ups for Game Days, special events and easily track our teams, players and media.
  • The content library allows me to easily share content with the other org users with the simple click of a button.
  • The 24/7 support team is always ready to help should anyone in the org. have any questions, concerns or notice any bugs.
  • For me there is no real weakness to the Hootsuite software except the Facebook publisher tends to have a bug or two when using it to publish multiple photos.
If you're a social media manager, Hootsuite is THE product to use. End of story.
Read Maxmillien Rosenberg's full review
Ryan Whittington profile photo
July 22, 2015

Hit Up HootSuite

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our department made the decision to purchase HootSuite Enterprise in 2013 in order to maintain a growing number of social accounts as well as provide a better institutional understanding of the role that social media plays in the communication efforts for all audiences including faculty, staff, students, alumni and fans. While not all departments on our campus utilize Hootsuite Enterprise, more and more departments are expressing interest in the software.
  • The ability to share an editorial calendar with all users in the software is incredibly helpful. It allows our internal social decision makers the ability to see what content their coworkers are sending and when.
  • Hootsuite's customer service is second to none. I can always get a response from a team member quickly which is critical in the world of Public Relations and Communications. They also aren't focused on the next sale and call to follow-up on product usage frequently. It's a relationship; not a sale.
  • HootSuite is constantly improving the platform and adding value to an already powerful software.
  • I'd love to see interactive reports that could be shared online. As of right now, the analytics portion of the software is quite helpful, but I hope there will come a time in which my CCO asks for a slick, interactive report that I can generate within the platform and send to him without having to download a PDF.
If you're looking to manage social accounts, HootSuite Enterprise is the way to go!
Read Ryan Whittington's full review
Greg Simerlink profile photo
July 08, 2015

A handy straight forward program

Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use Hootsuite to manage our primary social media channels (Facebook, Twitter, Google+) and to interact with our parent company and sister brands. The primary reason for using the software is to better organize and review our posts before they post on various channels. Since our whole group uses the program I can see which brands are pushing out messages at a given time to help serve the overall strategy of the parent company.
  • The scheduling layout is superior to any other products on the market
  • Ability to add group members and change access for each member on the fly is very handy
  • The contacts interface is nicely arranged and helpful in looking for followers of influence
  • The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel.
  • I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly.
  • The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.
After trying a few different competing programs I felt that Hootsuite was the most robust and reliable of them all. If you are handling more than three channels it is well worth using this software. If you are looking for a great source of analytics though you will be a bit disappointed. This section seems to be an afterthought and while it does give some decent insight I find it just augments other reports I find elsewhere.
Read Greg Simerlink's full review
Loryn Guiffre, MBA profile photo
November 04, 2014

Hootsuite? Big fan.

Score 10 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is used at my organization in the marketing and communications department. It helps us to efficiently monitor our social media communications and allows for a team that is physically in different locations to all work on the same accounts collaboratively. I love that I have Hootsuite on my phone and can be responsive no matter where I am. It is also very helpful in scheduling communications to go out at predetermined times. On the weekends, for example, it is nice to know that Hootsuite is set up to send out material. It makes my work load more manageable.
  • Makes communications more efficient by allowing a team to collaboratively monitor communications.
  • Allows users to schedule communications, decreasing the workload.
  • The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!
  • There is room for improvement on the navigation bar on the left hand side of the screen.
  • Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations.
  • The $9.99 a month seems a little pricey!
If you have a team working on the social media accounts, use Hootsuite. Actually, even if you are just using it yourself, use hootsuite! The easy-to-use dashboard and ability to customize to meet your needs are unsurpassed, in my opinion. I have used Hootsuite for years and constantly check it to ensure brand protection for my company. It has been a lifesaver and is one of the most used apps on my iPhone! I haven't come across any kind of platform that would replace Hootsuite for me.
Read Loryn Guiffre, MBA's full review
Richard Chen profile photo
October 30, 2014

You get what you pay for

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use HootSuite Free to initially examine the cross-social media postings and activities of a client. It is too bad of a UI to use as an enterprise edition and too limited in analytics to use as a true client solution but you get what you pay for and it's a very low cost ($0, no setup fee) way to start getting a grip on a client's state of affairs in social media. Its popularity makes it a good initial sell for research purposes before we move to a solution which both has a better UI and has a more client-specific features (namely in reporting and analytics where HootSuite suffers in, perhaps as it's meant for management). HootSuite Free is also useful for increasing activity on clients' social channels at the lowest price just to get the client to feel confident about their social media activity rate before moving onto a more fully featured service. Pro ($14.99/mo) is required for any useful feature so Free is obviously only intended to get users to pay. We use it only on new clients who have naive or no social media experience. We ultimately usher them to mostly SproutSocial (most clients, small to mid) or Percolate (big, corporate clients).
  • Web-brower based (no more Adobe Air, thankfully)
  • Very fast setup
  • Free means no payment or client billing needed
  • Widely known so easy to sell clients on it
  • The original in social media management remains useable, relevant
  • Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only
  • Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it
  • Far slower stream updates than native platforms
  • Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials
  • Apps are many & seem useful but no ratings for the developers disallows vetting trust
Useful only during beginning of contract at the lowest cost level (free) just to build the client relationship, for clients who're unwilling to pay even $14.99/mo to have us work on their social media. Typical clients are thinking about it but need that additional push by convincing them we're capable of handling the social media workload. Lack of reports and analytics means we must confine our resulting recommendations to verbal and descriptive rather than with numbers and more advanced tagging/categorization.
Read Richard Chen's full review
Kelly Rates profile photo
October 20, 2014

HootSuite ... more like Hoot SWEET!

Score 10 out of 10
Vetted Review
Verified User
Review Source
As a business consultant I provide social media services, meaning my clients can completely outsource their social media management to me or there's the option that I could train them in the program if I believe it's a good fit. So far I have only been in the first scenario, and this program makes the job of social media management almost effortless. With the Pro account, I can have as many social accounts as I want, and I manage a LOT. I have tabs for my personal, my own business,and my clients. All of those have about 5+ social platforms that I have integrated with HootSuite. So that's a lot of social media accounts organized in one place. For someone like me, it's definitely the way to go. For an independent user just using 1 business with 5 platforms, the free version would suffice, in my opinion.
  • The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed.
  • Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click.
  • I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!
  • I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
  • I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
  • Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
  • To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
It's important to know how many platforms and accounts you're going to be dealing with. For an individual or very small business that is going to be using 5 or less platforms [say they only have Facebook and Twitter] then the free version would work just fine. For a huge corporation that may have hundreds of users on various platforms, you'd need to go the next level up. Pro is just right for me. I can say for a fellow consultant, it's the best way to go. If you're a little tech savvy and enjoy social media, it's a great choice. However, if you're the kind of person who really does not want to mess with social media but you think this will make it better - you're better off outsourcing to someone like me, because although it makes the posting easier, you still need to invest the time to create content, be engaging, and browse around what's popular in your industry. This program won't take away the need to really dive in and give it 100%. It's like the printer, not the designer.
Read Kelly Rates's full review
Mike Tomita profile photo
October 07, 2014

Great for teams of any size

Score 9 out of 10
Vetted Review
Verified User
Review Source
We are using HootSuite in several team across our marketing department, as well as our customer support department. It helps us monitor and respond to questions, complaints, or mentions in real-time allowing us to join relevant conversations or address customer issues at the speed that social media users expect.
  • Ease of use is a big strength for us. Getting new users up to speed on using the product is very quick and we don't need to spend a lot of time on training or support.
  • The Assignments are great, especially when you have multiple handles for different departments. Being able to assign post responses between marketing and support, with notes, and resolve them when handled helps us make sure nothing gets overlooked.
  • The ability to create discrete "teams" with associated permissions allows us to give control of our international profiles to those regional team without risking any cross posting.
  • In the publisher view it would be great to be able to add placeholder items with a certain status that wouldn't post it until approved.
  • I would really the ability to track any links and not just the ow.ly shortened links.
HootSuite Enterprise is particularly well suited for companies with multiple handles or profiles for different departments or international audiences. The team features and workflow make it very easy for companies with multiple people monitoring and posting to social media channels to work together seamlessly.
Read Mike Tomita's full review
Nicholas Shields profile photo
September 12, 2014

HootSuite Made My Job and Life Easier

Score 9 out of 10
Vetted Review
Verified User
Review Source
I used HootSuite Pro in two different capacities. First as a very passive user when an agency we worked with brought it to us. After not finding much use other than scheduling a few Twitter updates, I was ready to end our contract. I reached out to HootSuite directly and quickly changed my tune. Once the agency was cut out of the equation I found the tools available were great. I could publish content to various social channels, review analytics and a monthly call with my very helpful account rep kept me up-to-date on the latest additions. I quickly found myself doing all my engagement via HootSuite. It was a one-stop shopping experience that allowed me to post, respond, and review social activity. Keyword and hashtag searches were easy to set up for both Twitter and Instagram and if I ever had a concern my rep was addressing it ASAP. Now that I don't use it at my new role I realize how helpful their tools were. While it is not the prettiest layout on the market it is effective. The mobile app also came in handy when out in the real world and not near a computer.
  • Publishing and scheduling social posts.
  • Continuing to build and add new apps that make life easier.
  • Unlimited analytics made for a numbers man dream. Creating and exporting reports was easy.
  • Great account rep, always attentive to my needs.
  • My only real concern is that some apps they provide require signing up and pay for the services. I felt that if it was being made available to me via Hootsuite which is already paid for then there should not be additional costs. I realize that this probably would drive the price up dramatically but still a bit disappointing seeing a new toy but not being able to touch it.
  • It's not much to look at, drab grey and black. Could be a bit more aesthetically pleasing.
HootSuite Pro is perfect for a social media manager with limited time and resources to run all channels through a central hub. It is easy to set up all your channels and monitor from one location as opposed to manually running all channels natively.
Read Nicholas Shields's full review
Michael Landauer profile photo
November 18, 2014

Getting organized

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Helps organizations keep their social media operations organized. For example, we manage dozens of streams from 15 different teams. It is kind of a mess. But Hootsuite makes sense of it all.
  • It creates easily shared reports to help you track growth and performance.
  • It makes scheduling and posting on social media easier, especially through use of the Hootlet.
  • I wish the reports were a little more robust and allowed more post-post tagging. For example, I wish we could go back and tag several posts then pull them into a report to look at how they did.
  • I wish the follower data was a lot more extensive. If I could afford SocialBro, I would get it. I want to be able to parse my audience more quickly to learn different things about them and also to be able to target messages more precisely.
  • I wish we could schedule shares. Here's what I mean. We have sub-accounts and we schedule posts to them. But I wish I could tell HS to go share that post when it is posted ...
Make sure that, internally, you know who will help you make this a success before you get started. Decide up front how you will organize your teams.
Read Michael Landauer's full review
Nathan Holmes profile photo
November 18, 2014

Great tool for our simple, multi brand social media needs

Score 9 out of 10
Vetted Review
Verified User
Review Source
We, the marketing department, use HootSuite Free to manage our social media accounts for multiple brands. HootSuite Free enables us to monitor who's interacting with our brands on social media, engage with others on social media, and share helpful content for our audience. There are two of us who monitor and contribute daily. A few others use periodically. So it's great to have one place for all our users to go to for social media management.
  • HootSuite enables us to view multiple streams for our social channels from one page. This helps us see who's reaching out to us, what's being said about us, and what we're saying from one view.
  • While we prefer to be in real time for tweets, scheduling helps us have a more global reach with Twitter. It enables us to schedule posts during times our global audiences are at work, when we typically couldn't Tweet.
  • We really like how HootSuite shares who posted what for our accounts. It gives us a better picture of who's sharing what and when.
  • A general problem with Twitter as well with anything else online is spam. Being able to filter through spam would be nice for tracking keywords we're interested in.
  • Displaying pictures inline like the Twitter stream does now would be great. But not a must have feature.
  • The analytics reporting could be a little easier to use. I imagine it's more helpful with a paid subscription.
I think HootSuite Free is a great tool for individuals or groups who are looking to manage one or multiple social media accounts online. I haven't looked at any other tools for managing social media accounts but I haven't had to because HootSuite Free does exactly what we need. If you are looking for a simple way to manage multiple social accounts, I think HootSuite is a great tool for you.
Read Nathan Holmes's full review
Igors Skute profile photo
November 13, 2014

HootSuite as one of the leading Social Media management platforms

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Effective overview of Social Media environment thanks to the well-developed dashboard and customization options.
  • Good tracking & monitoring capabilities thanks to the simplicity of adding required data (tweet) streams.
  • Easy-to-use communication capabilties. The highly intuitive HootSuite dashboard makes it very easy for users to publish new content, and reply to other users, on various different platforms, e.g. Twitter, Facebook, LinkedIn.
  • Integrated link shortener.
  • Effective & customized KPI reports that offer good first overview of business performance with an additional option to integrate your Google Analytics account.
  • Competitor analysis could be improved in the future. At the moment, HootSuite is lacking superior capabilities around tracking competitor performance.
  • Access to historical data is rather limited, but this is a common issue for most of the tools in this category.
HootSuite is a social media management system for businesses and organizations, and it does a great job of helping you to effectively manage your social media presence across different platforms, and develop your online community. The tool offers you adequate customization options and strong support. HootSuite is famous for its HootSuite University program that helps you maximize ROI. If you are unsure how to boost and benefit from your social media activity and are considering social media management technology, it is definitely worth signing up for a free trial of the HootSuite platform to see what it can do.
Read Igors Skute's full review
Jeremy Webb profile photo
November 12, 2014

Why Hootsuite is our social media Swiss Army Knife

Score 10 out of 10
Vetted Review
Verified User
Review Source
HootSuite Pro is our multi client, multi social network management tool. It allows us to complete all the day to day social media management tasks, easily and quickly. The multi user and delegation aspects make it easy to divide up workload.
  • Awesome on every device. Hootsuite is as easy and efficient to use on a phone as it is on the desktop.
  • Very efficient interface for handling multiple clients and networks. The tabs and streams navigation are intuitive and slick.
  • Solid monitoring tools for reputation management and outreach
  • Good reporting features
  • Pricing is a bit steep for reporting.
  • World prefer if the app versions had an option to automatically sync with my desktop tabs and streams.
HootSuite Pro is excellent for quick, easy day to day social media management. Less good for in depth social media monitoring beyond Tweet discovery.
Read Jeremy Webb's full review
Laura Cain profile photo
November 04, 2014

HootSuite Review -

Score 7 out of 10
Vetted Review
Verified User
Review Source
We use it in various capacities - as the Marketing Manager, I handle all internal marketing for the company, so I use Hootsuite to manage our Twitter, Facebook, LinkedIn, and Google+ Accounts. Various other members of our company also use Hootsuite to manage social media for clients. Hootsuite is helpful for us so that we can set aside a certain amount of time a week to plan and schedule our social media ahead of time.
  • You can very easily tailor Hootsuite to your specific needs. You can set up specific Streams to show what you're going to be using most often, like Twitter Stream, any mentions from your Twitter, new Followers, etc.
  • Based on the streams that you choose to set up, Hootsuite can help you remain extremely organized - you are able to see everything you need on one page, and can get a great snapshot of everything going on on your social networks with one glance.
  • HootSuite Pro definitely has some restrictions regarding Analytics - there is very little insight that you can gain unless you have HootSuite Enterprise, and even then data is somewhat limited. While you can get Analytics via the specific social media channels themselves, it would be helpful for even some very basic data to become a little more robust.
  • Sometimes certain aspects within HootSuite don't function at 100%. For example, sometimes when trying to imbed pictures in a Facebook post, certain options won't come up and you have to post directly within Facebook to choose the picture you want.
It may depend on what kind of topics you wish to post on social media - if you're focusing on breaking news and things that are very time sensitive, HootSuite might not be for you. If you want to push out content (whether it's interesting things you've found on the web, or your own blog posts) HootSuite works well for this, as it's a great way to plan out your social media calendar for the day, week, or even month.
Read Laura Cain's full review
Gregg Oldring profile photo
November 04, 2014

Saves us time

Score 9 out of 10
Vetted Review
Verified User
Review Source
  • Very easy to publish content to social media sites. We post mainly to Twitter, but also to LinkedIn, Google+ and, to a lesser extent, Facebook.
  • Scheduling of posts. We schedule posts several days in advance which is very efficient and saves a lot of time.
  • Real time reporting. We like to track metrics like which content is being re-tweeted / shared, etc. The reporting is a canned report in the form of a PDF which is great for sharing with others. However, I would much prefer to have a real-time view.
Read Gregg Oldring's full review
Lindsey Wilson profile photo
November 04, 2014

Great Time Saver!

Score 10 out of 10
Vetted Review
Verified User
Review Source
HootSuite Pro was being used only by our Marketing team to update all of our Social Media platforms, at the time we had 4 different platforms. We used this mostly every day to update all of our platforms at 1 time, this really saved us some time. We also liked the scheduling tool, this was great for when we were out of the office or for weekend posts!
  • Being able to post to all of our Social Media platforms at 1 time. Huge time saver!
  • Scheduling out our posts was my favorite feature by far. It was great and really went along with our marketing automation system.
  • Simple to use.
  • The overall look and functionality of the home page could have been better.
I think HootSuite Pro is great for all scenarios. You can pick and choose which platforms you want to post on and which ones you do not want to post on. And once again the scheduling feature makes everything so much easier!
Read Lindsey Wilson's full review
Sid Haas profile photo
October 17, 2014

Hootsuite: Good to Start With, but Not the Best Solution for Our Needs

Score 4 out of 10
Vetted Review
Verified User
Review Source
We used HootSuite previously to manage social media sites for LKCS and some of our clients. We used it to publish content to a variety of social media sites and monitor social media activity. It was being used by account representatives and our web development department. There were only about 5 individuals that used it regularly.
  • Scheduling social media content
  • Publishing social media content on supported social media sites
  • Ensuring Twitter posts are under the character limit and do not get cut off.
  • HootSuite only allows one account to attach to a social media profile. This is a problem. We had customers that wanted to use the free version of HootSuite while we also used HootSuite for them. We also had situations where a social media site was already connected to HootSuite but client's didn't know who had ever established a HootSuite account or how to get control of it.
  • We found the user access permissions very difficult. They were not intuitive or user friendly. HootSuite only enables you to create one organization. Then we ended up with numerous social media teams, with each team having different profiles. It was difficult to juggle.
  • We found the monitoring to be overly time consuming. We would still have to review activity for each social profile individually, instead of being able to look at one pain of glass. We wanted a way to easily filter out the posts/comments that needed our attention. We didn't feel HootSuite did this as well as other tools.
If you can use the free version of the tool, use it. If you need the paid version, my recommendation would be to look at other tools -- especially if you are an agency managing social media for multiple clients. HootSuite is big player in the industry, but I personally don't feel it's the best solution.
Read Sid Haas's full review
Kyle Harms profile photo
October 07, 2014

Hootsuite Enterprise is a big hit!

Score 10 out of 10
Vetted Review
Verified User
Review Source
HootSuite Enterprise is used everyday at Tourism Jasper and is the core of all of our online interactions. HootSuite Enterprise has assisted our small team at Tourism Jasper be more engaged with visitors and potential visitors. Social Media is the root of our online/digital marketing efforts and HootSuite has allowed us to be an industry leader in the social media landscape.
  • Being able to search through the noise and find relevant conversations happening surrounding Jasper.
  • Managing online/digital campaigns through one easy to use platform.
  • Access to the Hootsuite app directory which allows us to be more engaged with consumers.
  • HootSuites Apps are not available on mobile so if you are working remotely you don't have access. Its not a major problem but it can be a nuisance.
HootSuite Enterprise has been great for connecting our many different teams: media, travel trade and business development as well as our consumer marketing team.
Read Kyle Harms's full review
Mike Garland profile photo
September 16, 2014

Thoughts on HootSuite Pro

Score 9 out of 10
Vetted Review
Reseller
Review Source
We monitor the manage and monitor the social activities of our clients who don't have HubSpot. It helps consolidate management of multiple social sites and gives good analytics.
  • Posts to linkedin - personal and groups
  • Creates tweets quickly
  • Adds short URL easily
  • Lots of trouble with Hootlet - the little app that is supposed to let you share directly from the browser - for me, with Chrome, it is buggy in several ways
For us HootSuite Pro is better with smaller clients for whom a more robust inbound marketing platform is too expensive.
Read Mike Garland's full review

Feature Scorecard Summary

Boolean keyword searches (55)
7.3
Filtering out noise/spam (58)
6.5
Sentiment analysis (52)
6.8
Broad channel coverage (71)
8.2
Content planning and scheduling (89)
8.9
Audience targeting (67)
6.9
Content optimization (71)
7.5
Workflow management (75)
8.0
Automated routing and prioritization (54)
7.5
Customer interaction histories (60)
7.3
Bulk actions (67)
7.6
Lead generation (41)
6.8
Content marketing (68)
7.8
Paid media management (37)
6.5
Campaigns and promotions (58)
7.4
Twitter (88)
9.3
Facebook (87)
8.8
LinkedIn (78)
8.2
Google+ (55)
8.7
Instagram (70)
7.7
Pinterest (40)
8.5
YouTube (38)
8.5
Campaign success analytics (72)
7.1
Real-time tracking (72)
8.1
Competitor analysis (50)
6.8
Role-based user permissions & privileges (72)
8.4
Mobile access (79)
8.3

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No