Hootsuite Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
470 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019

Overall Rating

Reviewer's Company Size

Last Updated

By Topic

Industry

Department

Experience

Job Type

Role

Reviews (76-100 of 159)

raja ram | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source

Hootsuite Pro helps us in managing various social platforms. We predominately use this tool to schedule our social media posts/tweets on various social platforms, in different time zones.

Hootsuite's 'Publisher' feature is one of the best in the industry and is easy to manage. We use it for both importing and exporting social media posts into the publisher.

Generating reports is easy. However, to generate advanced engagement reports requires extra credits.

This is one of the best toosl to manage Twitter, where different streams can be created to manage retweets, mentions, DMS, lists, etc.

  • Easy to manage various social media platforms
  • Decent mobile apps, supports both iOS / Android
  • Publisher feature is one of the best in the industry
  • Advanced Reports requires credits
  • You can't integrate with bit.ly
  • Editing thumbnails sometimes doesn't work
Hootsuite Pro is ideal for B2B companies. If you are looking to deep dive into analytics, this tool will not provide the required reports; unless you pay/buy extra credits. Managing Twitter is one the best features, you can create multiple streams. Scheduling is awesome and effortless. It is easy to set up and integrating with social platforms is effortless.
Read raja ram's full review
Kirsten Lowery | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Review Source
We use Hootsuite Pro for our organization's social media marketing needs. It reduces the time spent on posting across multiple social media channels and allows us to schedule out these posts well in advance. We are able to track mentions of our Twitter handle as well asretweets, etc. It is easy to use and makes social media marketing simpler for a small company with limited resources!
  • Easy scheduling of social marketing messages across multiple social media channels.
  • Simple tracking of our reach and engagement with other social media users, including vendors and potential clients.
  • Shortening URLs to allow maximization of our character limit for Twitter posts.
  • Unfortunate that basic metrics are not available unless paid for.
  • Would like to better track all company user handles, something that it may be capable of but [I'm] unaware of.
  • Would like to see notifications of most popular posts, most likes, retweets, etc.
I think it's great for smaller companies that need to track one main company handle across numerous channels. I'm unsure if it would be appropriate for large companies tracking multiple handles for different company divisions.
Read Kirsten Lowery's full review
Stephanie Cifuentes | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We currently use HootSuite Pro to manage our social media accounts. We have a centralized marketing department which makes us unique in our sector, so we don't need multiple users. Hootsuite Pro offers some basic analytic functions which thus far have been fine for what we need. We've played with the plug-in apps but haven't really found anything worth noting. Everything requires a third party fee.
  • Scheduling across multiple platforms.
  • Bulk Scheduling (Sorta. All punctuation marks disappear so you have to go back and sweep for them...learned that the hard way!).
  • Baseline analytics.
  • Expand analytics! Particularly with LinkedIn and Twitter. I would gladly pay an up-charge to be able to export my followers since using this tool (like some competitors offer).
  • Offer Google Analytics integration help. I get it, Hootsuite doesn't own Google Analytics but at least have someone who I can talk to that can help me see if my settings are correct so the handful of Google Analytics reports will actually pull up data.
  • It would be AMAZING if every time Hootsuite was down, I got a notification. When this happens, I often find out because I happen to glance at my Twitter feed and see that all the tweets I scheduled haven't pushed through, only to log in and see that there must have been an outage because my "scheduled posts" have failed.
Hootsuite Pro is great for companies/non-profits/small businesses who have multiple profiles but don't need multiple users. If paired with a deeper analytics product like Simply Measured, I'm sure you could show ROI easily.
Read Stephanie Cifuentes's full review
JP Lespinasse | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We use Hootsuite Pro to manage our social media accounts - for scheduling, listening, and posting. We oversee our Twitter, Instagram, Google+, Tumblr and Facebook accounts within Pro.
  • Easy to use interface -- well laid out to integrate multiple platforms and accounts
  • Mobile app is fantastic. It had nearly all the functionality of the full desktop product.
  • Fast integration of new features by the social platforms. Seemingly 24 hours after facebook launches something new, Hootsuite Pro enables you to use it with their suite.
  • I wish you could reschedule posts on mobile.
  • Their analytics are plug & play, but too rudimentary and expensive to use for that purpose. I use Hootsuite for community management, but not metrics
Although I don't use it often, I like the checks and balances systems it employs so certain team members need approval before posting. I also like the team sharing of streams. It is a wonderful community mgmt tool. I also love the on-boarding they provide (University). I think improvement could be made in analytics from a feature-to-cost perspective.
Read JP Lespinasse's full review
Lynzee Jablonka | TrustRadius Reviewer
March 10, 2016

Hootsuite Pro

Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Hootsuite Pro for our community management services. It helps us to schedule everything out, and monitor streams that are relevant to the brands we work with.
  • We schedule over 400 tweets a month for one of our clients. Hootsuite Pro allows us to bulk-upload so we save hours worth of time. It's great to see each tweet scheduled on the correct date and time.
  • We love being able to set up streams to search for keywords. It helps us to join in on conversations that are relevant to the brand that we may not have known about.
  • We also utilize Hootsuite Pro's ability to choose the best time for us to schedule tweets. It's helped us increase our engagement.
  • Sometimes, when we schedule images, they appear as links instead of the image.
It's very appropriate for agencies or anyone who manages multiple accounts.
Read Lynzee Jablonka's full review
Chris Cartwright | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite Pro was used to publish, monitor and respond to customers on Twitter, Facebook and Linkedin.
  • Publishing
  • Monitoring
  • Reporting
  • Analytics outside of Hootsuite (ie. SiteCatalyst)
Great for publishing.
Read Chris Cartwright's full review
Kristin Coppens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
At Spectrum Health, we are currently using Hootsuite Enterprise within the System Communications and Marketing department. It is primarily used by the Social Media team; however, the Social Media team is in charge of managing others within the department who are using the tool. This addresses security, consistency, and ease of use.
  • Customer Service: Hootsuite Enterprise customer support goes above and beyond. When we are interested in updates, have questions, or want to customize the tool, the team at Hootsuite is always fast and accommodating.
  • Updates: Hootsuite Enterprise is consistently listening to its customers and clients and updating the tool. These updates are timely and trustworthy.
  • Ease of Use: The Hootsuite Enterprise tool is 100% user friendly. It works with your business to do what works best for your needs.
  • The Hootsuite mobile app would be much easier to use if the interface included a stream for favorites, new followers, and retweets.
  • In order to allow for better cross-department planning, a draft feature that is open as public (public to team members) would be a great addition.
Hootsuite Enterprise works very well for our company in managing how large we are and how many social channels we own. The tool allows for the oversight we need as a small team in a large system. Additionally, because we are dealing with the health care industry, we find the security tools and partnership with Nexgate essential in our execution and use. Hootsuite Enterprise continues to impress us in its updates, customer service, ease of use, and unique/modern features.
Read Kristin Coppens's full review
Laura Pence | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We use Hootsuite internally to schedule the majority of our social media posts on our Facebook Page, LinkedIn Company Page, Google + Page, and Twitter accounts. We also use it to post on behalf of our clients to their social media accounts. Lastly, we train small business owners and entrepreneurs on how to use Hootsuite for their businesses. We use the reporting tools for some of our clients and for ourselves.
  • Posts to Google + (limited API access, so this is a big deal)
  • Posts to LinkedIn Company Pages
  • Posts to Facebook Page (and personal timeline)
  • Posts to Twitter
  • Sharing access to any social media account outside the organization is tricky. Clients who wish to share access have to give up their free or paid accounts and be added as a team member within your organization as a paid seat.
  • Teams were a nice addition for granting/limiting access to social media accounts, but there aren't separate dashboards per team; all of the social accounts are managed by streams in tabs on one dashboard. With more than a few teams this is cumbersome and annoying.
  • Bulk upload by CSV sounds great in theory, but most clients cannot manage it (expert level competency needed to accomplish this task.)
Hootsuite Pro is especially well suited to individuals and small businesses managing their own social media. It's affordable and full featured. For small agencies managing a few clients it is cost effective and efficient, but the reporting tools and additional team members add extra cost. At a large agency level, it's most likely time to graduate to a tool where multiple brands are easier to segment and manage.
Read Laura Pence's full review
Joseph Calcavecchia | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
  • Allowing others to manage Hootsuite with additional users. We have found that to be very useful allowing others to use it at the same time. We can assigned certain project to other strategist as well as post comments for them to read.
  • The analytics are great, because you get to look at the links and where people are coming from. Offering you a greater insight into how your campaign is running while also providing you with the right information to provide to your clients to show them the results of your campaign.
  • Being able to monitor what people are saying about you on the same screen as your post and news feed makes up for time management.
  • I think there could be room for seeing impressions and who your top influential users are on each social network.
  • The addition of a buffer tool as well would be very useful for those trying to spread posts throughout their day. This would be a great to add-on to a great product.
If they are just starting out and are curious about which software to use to manage their content, look no further because hootsuite it will save hours of your life.
Read Joseph Calcavecchia's full review
Tapan Jain | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Hootsuite Pro is being used to stay connected to the existing and potential customers using social media. One does not need to manage tens of social media accounts and then various profiles in case of different verticals within the organization. A single sign-in will do and multiple team members can be managed with varying roles and permissions within Hootsuite Pro.
  • Hootsuite Pro supports posting to Google + which is quite a rare feature across social media management tools. Moreover, it allows targeting the content to various sub groups like people following the business or to the existing customers.
  • One can save template responses which are just like FAQs on websites which will be asked by customers multiple times.
  • Supports the most number of social platforms as compared to competitors which makes it one of the most sought after solutions. With its extensive app directory (including CRM and analytics solutions), one can connect to more services which are not supported in the core software.
  • No support for URL shortners other than ow.ly which is owned by Hootsuite. If you have already subscribed to a custom URL shortner, you don't want to switch from the same.
  • Some problems with how the content posted on Facebook is tracked. The Facebook analytics report is able to track the likes, comments, etc but the same is not captured in the Hootsuite feed.
  • Hootsuite does not track the number of clicks and shares for the links which have been added using URL shortners other than ow.ly or ht.ly and also if they have been added outside of Hootsuite.
Hootsuite Pro works best if your aim is to receive all the posts from the maximum number of platforms at a single place. It excels at receiving all the feeds and responding to different platforms from a centralized space. If you need to run social campaigns, target theright set of customers and need robust analytics and reports, there are other players which offer better value than Hootsuite Pro.
Read Tapan Jain's full review
Kevan Gammage | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
MailChimp uses Hootsuite to manage our various social media accounts/profiles. We have a Social Support department that uses the app to monitor and respond to folks that have questions or comments. It's been great for making it easy to have a team that manages things, and for tracking the work that each team member does.
  • Hootsuite has been a valuable tool for enabling multiple members of the team to work efficiently and comfortably since each login profile can set their dashboard up as they wish. That's something that we haven't had before and makes things much easier for each one of our team members.
  • Since there are multiple logins Hootsuite makes it much easier to keep track of what team member is managing what conversation. It allows us to make sure that all of the incoming questions are answered and that no one person gets too overloaded. It also makes it easy to assign things to some other departments that are set up to respond/monitor specific posts as well.
  • Hootsuite offers many opportunities to learn! There are webinars that pop up often and Hootsuite University is full of handy modules that can help make life easier for our Social Support team. We're much better off for having those opportunities to increase our own knowledge!
  • We'd love for Hootsuite to have a few more reporting options tied to the activity of each login. Some form of reporting that includes specific responses tied to each user would be fantastic. Also would love to see a report that covers ALL tags, without having to manually choose each one.
  • It can at times be cumbersome when bots make a ton of tweets that flood our Twitter feed. It would be great to be able to filter out keywords or Tweets from specific handles, as that could help us ensure we aren't missing anything important!
  • The workflow tied to commenting on some Facebook posts -- generally when they are not posted directly to the MailChimp FB page -- can be kind of confusing and a little hard to do. We'd love to see that be more straightforward, and I know that Hootsuite has their developers looking into it already!
Hootsuite is great when there is a team or group that all needs access to the social platforms but would like to have their own various dashboards. It's also useful when used for measuring the impact of social posts that are outgoing. Hootsuite would seem to not be as useful when there is a single person doing all of the posting.
Read Kevan Gammage's full review
Jaime Hunt, MS IMC | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We have implemented Hootsuite Enterprise in four departments at Radford University: the Office of Web Strategy and Interactive Media, the Office of Undergraduate Admissions, the Career Center and the Office of Alumni Relations. Hootsuite Enterprise has revolutionized how we manage social media. We are able to see at a glance all of our key social media accounts, post easily across them, view the content calendar across all the areas within Hootsuite, assign inquires to the appropriate users, and get robust and useful reports that aid us in analyzing our strategies and tweak them as needed.
  • The ability to create customized dashboards allows us to get a high-level view of how everything is going -- all in one place.
  • The reporting capabilities allow us to see what is working and what is not so we can tweak our strategy.
  • The ability to manage permissions across a broad team is awesome!
  • Currently, university LinkedIn accounts cannot be linked through Hootsuite, so we still have to log in separately to manage that account.
  • I wish we could customize the look and feel of the dashboard a bit.
Hootsuite Enterprise is ideal if you have a team of users (5 or more) that manage multiple social media accounts. When choosing a tool like this, I would be sure to ask:

  • Can permissions be managed at a micro level? Can you create users who have limited permissions that allow them to view and create posts but require someone with more advanced permissions to approve the posts?
  • What is the implementation process? Will you need to set up the system yourself or will the vendor provide implementation services?
  • What is the reporting like? Can you export executive reports that are branded for your company/university?
Read Jaime Hunt, MS IMC's full review
Wes Horrocks | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
We are using Hootsuite Enterprise to better coordinate our social media channels/messages. It has helped to streamline our external recruiting processes and has allowed multiple departments to begin working together to produce content and schedule posts.
  • Hootsuite Enterprise allows us to access more social media channels than the other products we've looked at. They've also been open about upcoming additions, which has allowed us to plan which channels we may use in the future.
  • When we've had a problem with a post or using Hootsuite Enterprise in general, the support team has responded quickly. While it is never convenient to have something stop working, it is nice to count on their quick response.
  • The Team Hierarchy structure is straightforward and has been simple to use as we've had to adjust access for individuals who have moved to various teams.
  • There is no simple way to preview how a post will appear on the various social media platforms. It makes it tough to know what to expect without some trial and error.
  • I wish there was more transparency about how each feature works. For example, Hootsuite allows you to post multiple pictures on Facebook in one post. However, when they go live it actually posts each picture separately. Knowing how it works ahead of time allows us to tailor our approach.
Hootsuite Enterprise is a good tool to use when you have multiple social media accounts that you need to manage simultaneously. If you only were using one platform, it may be sufficient to use their own native management tools (Facebook pages, etc.). Hootsuite's ability to create teams and provide varying access for users is also an important feature. If there is only one person who posts on social media and an approval is not required, Hootsuite may not be a necessary tool.
Read Wes Horrocks's full review
Terry Coniglio | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source

Hootsuite Enterprise has been our go to tool for managing social media at Georgia State University. Universities by nature are very siloed and this tool gives us the ability to effectively monitor the conversation and get it in the hands of the right departments across campus. As a result customer services has improved as well as our lead generation for admissions.

I have also been very pleased with the level of customer support and service Hootsuite provides. They are always willing to go above and beyond to help their clients solve business problems. You will also find as you start to work with Hootsuite, they are always improving and adding new services. We are very pleased with the product and the way Hootsuite has helped shape our interactions with our audience.

  • Social dashboard - integrates with most social services and has a robust selection of apps
  • Work flow - provides great work flow for social customer service
  • Listening - gives us the tools we need to monitor the conversation
  • LinkedIn University integration - This is more on LinkedIn's end of not opening the API, but it is a gap for universities.
Hootsuite Enterprise is great for customer service oriented departments. We monitor the conversation in the central public relations office and are able to feed the offices who have less time to monitor the information they need to better serve their customer.
It's also great for bulk scheduling across many platforms. Many accounts at a university are events and deadline driven. This gives them the opportunity to schedule things out well in advance.
Read Terry Coniglio's full review
Michael Royal | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a small consulting business. I am the sole user and I use it to co-ordinate my outgoing communications across LinkedIn's various groups, Facebook & Twitter
  • Easy to send and schedule - once you figure out where you do it from. The instructions for scheduling are straightforward
  • The Hootlet on my Chrome toolbar has increased efficiency with communicating interesting web links being easy to spread
  • It is easy to add LinkedIn groups to a communication message, again, once you have done it once or twice (first time was a bit tricky)
  • The link shrinking is a good feature - saves having to go to ow.ly
  • I find it is not as intuitive as I thought it should be, although easy once you know how (& remember how!). I found myself guessing where stuff might be and some things still baffle me! As it is not my 'day job', I can only spend so much time trying to uncover the benefits.
  • The vertical slider is very narrow. A small issue but an irritating one! I notice this is a trend on software but I don't like it. My Windows vertical slider on my screen now at 3 to 4 mm (1/8th of an inch) is a lot easier to control.
  • I find the whole 'streams' concept a bit confusing and don't know what to do with it other than look at it. I might be a bit of a social media laggard but I find myself in the 'one way' (outgoing) communication stream - and don't know how to readily respond to others.
  • Adding new LinkedIn groups is a bit of a hit and miss challenge. I have to remember which screen to go to (which reminds me, I will have to do this again soon). It would be good for Hootsuite to reach out to LinkedIn and offer me to sign up those groups which I am not using through Hootsuite rather than wait for me to go through another screen (when I find it!) and to this.
  • I would like to have the option of grouping LinkedIn groups so that I could short cut selecting groups for particular messages. For example, I am a member of a number of Australian based groups, as well as HR groups, Insolvency groups, Restructuring groups, Business Owner groups. It would be good to have the ability to 'group' the groups to save time posting.
  • The posting process is not a check box but you click on the link and it disappears and reappears in the links to be posted to. Again, a bit of a challenge the first time to intuitively know how this works.
I have not used the competition nor researched them (Hootsuite came along at just the right time and it was very cost effective for what it allowed me to do - circulate web articles of interest to numerous Linked In Groups plus also FB and Twitter).
Read Michael Royal's full review
Michael Yoder | TrustRadius Reviewer
December 23, 2015

Enterprising!

Score 9 out of 10
Vetted Review
Verified User
Review Source
It's being used by the corporate social media team along with the social media admins from our regional hospitals and service lines.
  • Publishing to multiple channels
  • Scheduling in advance
  • Content library
  • It would be nice to be able to add more streams to a page for monitoring.
  • Sometimes have difficulty with geo targeting of search results
It's important to consider the number of accounts you need to publish and monitor as well as the number of people you want to use Hootsuite. This all plays into the cost.
Read Michael Yoder's full review
Kerry Hassen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Hootsuite Enterprise is used throughout our organization. We have members of our team across the US and in Australia and the United Kingdom successfully utilizing this product. We rely on HootSuite enterprise for monitoring, responding and measuring the impact of our social media efforts. We have found it to be a great fit for our organization.
  • Monitoring a number of different platforms, and social media accounts globally.
  • Love the response tracking and internal communication among teams.
  • Analytics are simple and easy to use. They allow for auto-generation which saves us a great deal of time monthly. They are also easy to read and understand for our non-social media stakeholders.
  • They are making product improvements all the time.
More in depth reporting for more advanced organizations.
Read Kerry Hassen's full review
Pat Heffernan | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We are a small advertising/marketing/PR agency and we have a social media team that uses HootSuite Enterprise to manage client social media accounts, as well as our agency's own accounts. HootSuite Enterprise lets us monitor conversations, schedule messages and run analytics for multiple clients, each with multiple social media accounts, from one shared dashboard without each person having to know passwords or sign in to multiple accounts. Most (but not all) clients also have one or two of their staff members who can share the same dashboard with our staff to form a joint team. After we do initial orientation for our staff or client team members, we can enable them to enroll in "HootSuite University" to continue their education independently. We can quickly build client-specific Twitter lists and integrate a client's existing apps (e.g., Salesforce or Mail Chimp, or Constant Contact) to efficiently implement an advanced social media strategy for our nonprofit, public sector, and small business clients.
  • Works well with a broad range of social media networks (Google+ pages, Twitter, Facebook, LinkedIn corporate/groups/individuals, YouTube, Flickr, Vimeo, FourSquare, Instagram, Storify, ScoopIt, SurveyMonkey, etc.) so everything can be managed (and analyzed) in one place securely.
  • Customized analytic reports can be built for each client and scheduled for automatic distribution on a set schedule.
  • HootSuite University enables self-paced independent learning for new staff and clients.
  • "Template" posts/messages can be developed and saved for each social media team, which ensures quality for routine hiring/recruitment and customer service messages.
  • When monitoring/listening for certain topics, you can easily email or assign specific posts and comments directly to the responsible or interested party.
  • Although at the Enterprise level there is an expedited support function, we have found the speed and quality of the responses to be spotty.
  • The Enterprise level is extremely pricey and clients routinely downgrade to the Pro version to save money.
  • Only ow.ly links are tracked, so if clients or staff forget or use another app or web version of a social network, no analytics are available. (There is a custom url shortning function, but it is outrageously expensive.)
  • We find that the integrated HootSuite Syndicator and the RSS Reader app are extremely slow and bog down everything, so we continue to subscribe to Feedly to monitor RSS feeds for individual client industries.
  • While pricing at the Pro level is published, the Enterprise pricing is not -- which continually makes us (and our clients) worry that as small firms we are overpaying relative to the Fortune 1000 and other 'big guys.'
HootSuite Enterprise is best suited for large-to-mid-size companies or organizations. Ask if you really need the Enterprise version, or can you get by with the Pro version available for 10 users or less? When evaluating the Pro version, don't forget to consider the cost of each analytic report, premium app and individual enrolled in HootSuite University.
Read Pat Heffernan's full review
Maxmillien Rosenberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
We at the CFL use Hootsuite Enterprise for not only social media management of our own channels, but have a contract that sees all 9 CFL teams use the Hootsuite platform. This allows all the teams to have their social media (most notably Twitter) all under one umbrella giving access to great functionality such as content library and the ability for everyone to see what everyone else is doing. Placing all team and league accounts under the enterprise software has been a great tool for not only me at the league office, but for all teams.
  • The Tweet Scheduling tool allows social media managers like myself to take care of content days in advance and allows others within the org. to see those scheduled Tweets to ensure there is no timing overlap.
  • The different stream functionalities allow me to have different set ups for Game Days, special events and easily track our teams, players and media.
  • The content library allows me to easily share content with the other org users with the simple click of a button.
  • The 24/7 support team is always ready to help should anyone in the org. have any questions, concerns or notice any bugs.
  • For me there is no real weakness to the Hootsuite software except the Facebook publisher tends to have a bug or two when using it to publish multiple photos.
If you're a social media manager, Hootsuite is THE product to use. End of story.
Read Maxmillien Rosenberg's full review
Ryan Whittington | TrustRadius Reviewer
July 22, 2015

Hit Up HootSuite

Score 10 out of 10
Vetted Review
Verified User
Review Source
Our department made the decision to purchase HootSuite Enterprise in 2013 in order to maintain a growing number of social accounts as well as provide a better institutional understanding of the role that social media plays in the communication efforts for all audiences including faculty, staff, students, alumni and fans. While not all departments on our campus utilize Hootsuite Enterprise, more and more departments are expressing interest in the software.
  • The ability to share an editorial calendar with all users in the software is incredibly helpful. It allows our internal social decision makers the ability to see what content their coworkers are sending and when.
  • Hootsuite's customer service is second to none. I can always get a response from a team member quickly which is critical in the world of Public Relations and Communications. They also aren't focused on the next sale and call to follow-up on product usage frequently. It's a relationship; not a sale.
  • HootSuite is constantly improving the platform and adding value to an already powerful software.
  • I'd love to see interactive reports that could be shared online. As of right now, the analytics portion of the software is quite helpful, but I hope there will come a time in which my CCO asks for a slick, interactive report that I can generate within the platform and send to him without having to download a PDF.
If you're looking to manage social accounts, HootSuite Enterprise is the way to go!
Read Ryan Whittington's full review
Greg Simerlink | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
We currently use Hootsuite to manage our primary social media channels (Facebook, Twitter, Google+) and to interact with our parent company and sister brands. The primary reason for using the software is to better organize and review our posts before they post on various channels. Since our whole group uses the program I can see which brands are pushing out messages at a given time to help serve the overall strategy of the parent company.
  • The scheduling layout is superior to any other products on the market
  • Ability to add group members and change access for each member on the fly is very handy
  • The contacts interface is nicely arranged and helpful in looking for followers of influence
  • The software is very inconsistent with formatting for Facebook & Google+. At times it will set up a post to render nicely in the channels and at other times it will not show an image or show sloppy formatting where it's better to post directly in the channel.
  • I wish there was a good way to post directly to as many channels as possible and just hit up the differences between the channels instead of having to create separate posts for different channels so that formatting will work correctly.
  • The streams are handy, but if you have quite a few channels it is hard to navigate quickly to what you want to see. If there was a better way to break down or temporarily hide sections it would be very handy.
After trying a few different competing programs I felt that Hootsuite was the most robust and reliable of them all. If you are handling more than three channels it is well worth using this software. If you are looking for a great source of analytics though you will be a bit disappointed. This section seems to be an afterthought and while it does give some decent insight I find it just augments other reports I find elsewhere.
Read Greg Simerlink's full review
Loryn Guiffre, MBA | TrustRadius Reviewer
November 04, 2014

Hootsuite? Big fan.

Score 10 out of 10
Vetted Review
Verified User
Review Source
Hootsuite is used at my organization in the marketing and communications department. It helps us to efficiently monitor our social media communications and allows for a team that is physically in different locations to all work on the same accounts collaboratively. I love that I have Hootsuite on my phone and can be responsive no matter where I am. It is also very helpful in scheduling communications to go out at predetermined times. On the weekends, for example, it is nice to know that Hootsuite is set up to send out material. It makes my work load more manageable.
  • Makes communications more efficient by allowing a team to collaboratively monitor communications.
  • Allows users to schedule communications, decreasing the workload.
  • The Hootsuite phone app is a lifesaver, allowing my to monitor my company's communications on the go!
  • There is room for improvement on the navigation bar on the left hand side of the screen.
  • Analytics could be improved and brought more to the forefront, with support on how to use the analytics reports in presentations.
  • The $9.99 a month seems a little pricey!
If you have a team working on the social media accounts, use Hootsuite. Actually, even if you are just using it yourself, use hootsuite! The easy-to-use dashboard and ability to customize to meet your needs are unsurpassed, in my opinion. I have used Hootsuite for years and constantly check it to ensure brand protection for my company. It has been a lifesaver and is one of the most used apps on my iPhone! I haven't come across any kind of platform that would replace Hootsuite for me.
Read Loryn Guiffre, MBA's full review
Richard Chen | TrustRadius Reviewer
October 30, 2014

You get what you pay for

Score 5 out of 10
Vetted Review
Verified User
Review Source
We use HootSuite Free to initially examine the cross-social media postings and activities of a client. It is too bad of a UI to use as an enterprise edition and too limited in analytics to use as a true client solution but you get what you pay for and it's a very low cost ($0, no setup fee) way to start getting a grip on a client's state of affairs in social media. Its popularity makes it a good initial sell for research purposes before we move to a solution which both has a better UI and has a more client-specific features (namely in reporting and analytics where HootSuite suffers in, perhaps as it's meant for management). HootSuite Free is also useful for increasing activity on clients' social channels at the lowest price just to get the client to feel confident about their social media activity rate before moving onto a more fully featured service. Pro ($14.99/mo) is required for any useful feature so Free is obviously only intended to get users to pay. We use it only on new clients who have naive or no social media experience. We ultimately usher them to mostly SproutSocial (most clients, small to mid) or Percolate (big, corporate clients).
  • Web-brower based (no more Adobe Air, thankfully)
  • Very fast setup
  • Free means no payment or client billing needed
  • Widely known so easy to sell clients on it
  • The original in social media management remains useable, relevant
  • Reports are overviews only thus user needs to pay for anything more thus condemning HootSuite Free to management only
  • Publisher, Conversations & Analytics in Free do nothing without Pro payment, so remove it
  • Far slower stream updates than native platforms
  • Questionable security (2FA not defaulted = problem) given sensitive nature of its associated credentials
  • Apps are many & seem useful but no ratings for the developers disallows vetting trust
Useful only during beginning of contract at the lowest cost level (free) just to build the client relationship, for clients who're unwilling to pay even $14.99/mo to have us work on their social media. Typical clients are thinking about it but need that additional push by convincing them we're capable of handling the social media workload. Lack of reports and analytics means we must confine our resulting recommendations to verbal and descriptive rather than with numbers and more advanced tagging/categorization.
Read Richard Chen's full review
Kelly Rates | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Review Source
As a business consultant I provide social media services, meaning my clients can completely outsource their social media management to me or there's the option that I could train them in the program if I believe it's a good fit. So far I have only been in the first scenario, and this program makes the job of social media management almost effortless. With the Pro account, I can have as many social accounts as I want, and I manage a LOT. I have tabs for my personal, my own business,and my clients. All of those have about 5+ social platforms that I have integrated with HootSuite. So that's a lot of social media accounts organized in one place. For someone like me, it's definitely the way to go. For an independent user just using 1 business with 5 platforms, the free version would suffice, in my opinion.
  • The dashboard - has a very easy interface that lets you customize what you see. I use a different tab for each business/client and then within those tabs, different streams from the various platforms. For example: Facebook stream next to the Twitter stream, and those are easily clicked and dragged around, added and removed.
  • Letting you schedule posts ahead of time and simultaneously - If I had to do every social post individually I would definitely not be providing this service. This is an area that I feel really gives me a competitive advantage because it saves me time, but by charging a monthly fee for my services I am not punished on my invoices for the efficiency. For example, if I read an article that I want to share, I can click all the accounts I want to share it on and schedule it to post Monday at 9AM next week in one click.
  • I like that it sends me weekly emails with quick stats so I can see which posts did the best and any new followers I gained in the week. Although it is easy to change your email preferences, I have never found HootSuite to be spammy. They only send me emails related to my accounts and I appreciate not being showed a bunch of partner offers or anything like that!
  • I use Firefox as my web browser, and there are times when I can't fully see everything I need to see, but that can be fixed by zooming out so it's not the biggest deal.
  • I have the Pro version, not enterprise. I feel like pro is the best value for me. With that being said, I wish I could get some of the cooler features that I'm sure the next level up get. I have very low overhead for my business, I don't pay for a lot. So me paying for this program is a pretty big deal. There are times I wish I had more. I tried to build a custom report, but found out it was going to charge me extra for it, so I didn't follow through with it.
  • Analytics wise I wish it would give me more. I'm not sure if there are more analytical options available to the next paid level up. I would really love to be able to do more streams of trends and account activity, and again make reporting easier. To show one of my clients monthly reports, I give them exported PDFs of Google Analytics and also a spreadsheet that I make from Facebook insights. It would be SO ideal if I could make a nice report in HootSuite that covered all of the platforms, especially those that don't provide analytics themselves, like Google+ and Twitter.
  • To elaborate on the stream of trends, right now I can set up queries, for example on my personal account I have a saved Twitter search where I have a feed of the keywords "free screening" and "Seattle" so I can find free movie screenings in my area. Great life hack. I but for my Physical Therapy client for example I wish I could have a stream that showed me related keywords that were hot at the moment, popular articles for the industry, that kind of thing. I'm not sure if competitors to HootSuite provide that kind of insight, but it would be ideal for me.
It's important to know how many platforms and accounts you're going to be dealing with. For an individual or very small business that is going to be using 5 or less platforms [say they only have Facebook and Twitter] then the free version would work just fine. For a huge corporation that may have hundreds of users on various platforms, you'd need to go the next level up. Pro is just right for me. I can say for a fellow consultant, it's the best way to go. If you're a little tech savvy and enjoy social media, it's a great choice. However, if you're the kind of person who really does not want to mess with social media but you think this will make it better - you're better off outsourcing to someone like me, because although it makes the posting easier, you still need to invest the time to create content, be engaging, and browse around what's popular in your industry. This program won't take away the need to really dive in and give it 100%. It's like the printer, not the designer.
Read Kelly Rates's full review

Feature Scorecard Summary

Boolean keyword searches (64)
7.0
Filtering out noise/spam (67)
6.6
Sentiment analysis (61)
7.1
Broad channel coverage (83)
8.4
Content planning and scheduling (103)
9.1
Audience targeting (77)
7.4
Content optimization (83)
7.6
Workflow management (86)
8.2
Automated routing and prioritization (64)
7.5
Customer interaction histories (71)
7.5
Bulk actions (78)
7.8
Lead generation (48)
6.9
Content marketing (77)
7.9
Paid media management (44)
7.0
Campaigns and promotions (67)
7.5
Twitter (100)
9.4
Facebook (100)
9.0
LinkedIn (89)
8.8
Google+ (60)
8.8
Instagram (82)
7.7
Pinterest (48)
8.8
YouTube (45)
8.6
Campaign success analytics (81)
7.8
Real-time tracking (81)
8.2
Competitor analysis (57)
7.1
Role-based user permissions & privileges (84)
8.3
Mobile access (91)
8.0

About Hootsuite

HootSuite Enterprise provides a centralized platform for managing streams from different social media channels and posting/ engaging across channels simultaneously. It also has strong team / workflow features and good mobile apps.

Hootsuite Integrations

Google Analytics, Allocadia, Brandwatch Consumer Research, 123FormBuilder (formerly 123ContactForm)

Hootsuite Competitors

Adobe Social, Conversocial, Sysomos Expion, Falcon.io, Oracle Social Cloud, Radian6, Sprout Social, Viralheat, MavSocial, ThoughtBuzz, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr Social + Messaging Suite

Hootsuite Technical Details

Operating Systems: Unspecified
Mobile Application:No