Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(76-100 of 426)Companies can't remove reviews or game the system. Here's why
September 22, 2022
"Absolutely Excellent Social Media Management Product"
Score 8 out of 10
Vetted Review
Verified User
I like the feature for scheduling posts. I like that I can schedule for all platforms at once while still customizing each separately. Other programs require you to do each platform independently if you are in a single post scheduler. I also enjoy how your calendar displays the post image. I wish there was a way to mass-upload posts that included photographs. Before this, I used Hubspot, and it was simple to export a whole month to a CSV and then import data. They offer a media library, so you simply upload all of the images, and then in your CSV, insert the Hubspot link in the image column. When you import it, your posts will be complete with photographs. I can import the copy into Hootsuite, but the image must be inserted afterwards. Hootsuite makes it simple to post to all of our social media networks at the same time. This method saves me a significant amount of time. I also enjoy that all of our updates are in one spot in our email. This allows me to manage all responses at the same time. Hootsuite makes it simple to schedule several posts in advance. We save a lot of time by uploading everything in one location at once, and if we need to alter or update anything before the scheduled posting date, we know where to look and immediately fix it. Hootsuite has made significant modifications to make it easier to post numerous photographs to Instagram, which we frequently use.
- schedule multiple posts in advance
- easier to post multiple photos
- navigate my company's social media in the most time-efficient
- able to plan ahead, spot any trends or issues easily and have automated reports
- Hootsuite is that the integration of new features can sometimes be slower than that of it's competitors.
- Is excessively expensive, even with the discounts made for buying several memberships.
- High cost, complex functionalities and few integration capabilities with CRM or BI software.
September 14, 2022
Hootsuite may be what suits you.
I run an online content creation blog that caters to small and upcoming businesses. We create and schedule content throughout all our social media platforms (omnichannel). This is where Hootsuite comes in: we can schedule content for social media and be able to direct traffic to our blogs through the use of our careful automation that allows us to connect with our customers so we can direct them to our site where they will explore more solutions for their pain points.
- Automating media based content.
- Saving drafts for later automation.
- Efficiency in seeing all that is happening throughout your socials in one site.
- More social media support for lesser known socials.
- Audio support for future podcasting.
September 13, 2022
Time saving tool makes social media content creation and community management a breeze
I started using Hootsuite at a time when I had multiple clients to whom we were providing social media content creation services. One of the clients was a hospitality exhibition, with a requirement to post multiple times on the days of the exhibition, and the other clients are NPOs with a daily posting requirement. Hootsuite provided me with the ability to schedule content and easily resize images, and tag exhibitors, donors, beneficiaries, and other stakeholders easily and in the most user-friendly way.
- Scheduling of posts across multiple platforms
- Correctly sizing images for Instagram and editing photos
- Easily tagging stakeholders
- Sometimes the tagging didn't detect correctly
September 12, 2022
The go-to package for getting your social media planning in gear.
Social media publication at our firm has been sporadic for years - we've shared our stories when we've had the time, all because we're working 'life.' Our advisors put it this way: "we've done incredibly well in spite of our lack of organization"! Working with Hootsuite forces you into a routine where bulking content is a pleasure rather than a chore. It forces you (in the nicest possible way) to make a strategy.
- Recommended times for the best impact on your posts.
- An easy way to seed multiple social media feeds with content adapted to the media.
- Recommendations on image size and layout to make posts more tempting.
- A monthly overview of content would help spot patterns that are working.
- More advice on how to combine personal brand and company brand without overkill on the audience.
September 09, 2022
Hootsuite Saves My Butt
I use Hootsuite to schedule and publish social media posts at the optimum times. Although it is a little pricey, I find it manageable. It is relatively simple to use. I found it easy to connect my accounts and I am looking forward to hooking up TikTok when I get an account.
- Scheduling
- Connection
- Analytics
- Price
September 08, 2022
A tool that saves me time, but has a lot of room for more functionality
We use Hootsuite to plan almost all our social media posts across Twitter, Facebook, & Instagram. We also use it to keep track of engagement as it alerts us when users leave comments, send messages, share, etc. Without a tool like this, we wouldn't be able to batch our content in the same way. The condensed calendar view allows us to see our posts in a visual way, which is very helpful.
- Visualization of posts
- Editing captions across platforms
- Alerts for new activity from followers
- A more functional way to use the Instagram grid feature. We plan our grid in a pattern, and better functionality would be very welcome.
- Ability to edit/post Reel directly for Instagram.
September 07, 2022
Good but room for development
I use it to help automatise the process of posting on linked in and to make sure that I am able to get the post up and live at the peak times to ensure that it can gain as much traction as possible. I also appreciate being able to sort out all of my posts for the week in one day and don't have to keep reminding myself to do it.
- Scheduling Posts
- Showing what the post will look like before posting
- Simple to use
- Be able to attach PDFs to posts
- Suggest good trending hashtags
- Have better free options
September 06, 2022
Hootsuite works!
Score 10 out of 10
Vetted Review
Verified User
We use Hootsuite as a single tool/dashboard to manage all our social media postings & campaigns. ArcLab is a B2B Business so Linkedin is the main medium to reach our prospective buyers. This is also replicated across Facebook, which Hootsuite helps us post once to two platforms, saving me half the work! We do, however, use Twitter for our 'behind-the-scenes' team activities & photos.
- Post once to multiple platforms
- Schedule posts
August 30, 2022
Give it a go!
Hootsuite is easy to use and its great, you can schedule on more than one platform. It saves me time so that I can plan social media content and schedule it rather than having to post live each day. I like how you can also customise your 'dashboard' so that it helps to easily see whether other accounts have engaged in your posts or mentioned you in theirs.
- Customize dashboard
- How it schedules/looks for posting on LinkedIn company pages
- Shows if other accounts have mentioned you
- Easy log in using your social media account
- limited number of posts scheduled on the basic version
- limited to a couple of social media accounts on the basic version
August 30, 2022
Very helpful for small teams
I use Hootsuite as our all-in-one scheduling and analytics center. We have limited resources as a startup, so being able to schedule out several platforms for a week or two takes an enormous burden off us.
- Scheduling across multiple platforms
- Providing key audience demo detail
- Insight into most effective dates/times to post
- Video posts fail every so often
I use HootSuite to manage the social media accounts for my non profit business about old school text books. I use it to manage the daily posts for Facebook , Twitter and Instagram. I like to make sure that I don't post too many topics on the same themes each week. Hootsuite is used so that I can move posts and also plan well in advance what topics I want to focus on and which pages I promote.
- Hootsuite is excellent for viewing all your posts on every social media platform in one place
- Hootsuite is great for showing you what that post will look like with the graphic attached.
- Hootsuite is great for moving posts that need to be edited to a different day or month.
- Hootsuite is great for offering you times to post if you aren't sure at which time to post
- The suggested times for posts never seem to work for more and I get less engagement.
- On the free account I would love to see an ability to publish directly to Instagram , even when I try to link my Instagram account it doesn't do this.
- Hootsuite seems very busy directed, but please remember non -profit hobby-ist websites ( like me) use you as well.
Hootsuite is a lifesaver in our small nonprofit, where each of our employees juggles many tasks--including some outside our comfort zone! It has allowed me to plan and execute social media posts on the 4 platforms we presently use. I especially appreciate the Publisher feature, and the metrics that show what posts receive the most attention. I'm still learning, but Hootsuite has been vital in getting the word out!
- Publisher feature --for planning
- Metrics and feedback
- Help features & videos
- perhaps videos showing how to do multiple-image posts or reels? These are a bit out of my depth right now.
August 25, 2022
Great Time Management Program
We have a lot of social channels so it really helps up to plan and utilize our time better. It's great to be able to pre-plan posts for weekends, time away, etc as well. I have spent a lot of time in the past going to each social platform for each post, its extremely time consuming and not efficient at all. Hootsuite allows me to schedule all of my posts with one click.
- Hashtags
- Pre-scheduled Posts
- Time Management
- Instagram Reel posting ability
August 24, 2022
Love it
I use Hootsuite to post across more than one social media platform at once. It saves me a lot of time and also allows me to schedule posts to be published at a later time and day. It keeps an eye for me on word counts and takes all the effort out of it.
- Posts across more than one platform at once
- Keeps an eye on word limits
- Shortens urls on request
- Schedules posts to be published later
- Making it possible to post a picture when content linked to doesn't provide one
August 24, 2022
Hootsuite is a Real Hoot for Small Business Owners!
I use Hootsuite for attraction marketing and regular marketing. I want a regular presence on social media and Hootsuite allows me to have that. It addresses the issue of staying relevant and visible. By allowing me to schedule in advance, Hootsuite frees up time for me, which is invaluable as I am a small business owner.<br><br>Also, Hootsuite provides me with information about the best times to post on different social media platforms, which helps with engagement.
- Scheduling posts in advance
- Educating users about the algorithms on different SM platforms
- Educating users about hashtags
- Post analytics
August 23, 2022
Great for scheduling your content.
Hootsuite enables me to schedule Linked\Inpost, which saves me valuable time each day, allowing me to focus on other areas of the business and support our team.
- Easy creation of social media posts.
- Simple scheduling of content.
- The ability to repurpose content is great.
- Offer a second step confirmation before posting instantly. I've made the error of hitting Post Now instead of Schedule later too many times.
August 23, 2022
Lives up to its billing
Allows cross-posting on multiple platforms, as well as monitoring social media. Hootsuite also allows us to schedule post, duplicate posts, save drafts and much more. As one person managing six different accounts, being efficient is key and Hootsuite allows me to navigate various platforms at once. It's definitely worth having.
- I can save a draft of a message and quickly access it for future postings whenever I need.
- I'm able to write one message and push it out to three or four platforms at a time, and especially like being able to customize (remove hashtags on Facebook posts).
- The grid view and ability to customize viewing windows mean I never miss a mention of our municipality on social media. It catches things the main platforms themselves don't.
- I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
- Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
- I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
August 22, 2022
marketing essential!
We use Hootsuite to schedule posts on Facebook and Instagram for several accounts. It's useful to see when is the best time to post, and also that you can forget about it once they're scheduled. The analytics are also very useful to see the growth of our social media, and what's working and what isn't.
- Post scheduling
- Analytics
- Easy to use
- Portrait Instagram posts are sometimes a pain
- Analytics can be confusing sometimes
- Managing multiple accounts can be confusing
August 21, 2022
New Lifestyle Brand Debuts with Hootsuite
Hootsuite is a critical partner in how, when, and where we share our message.
- Explains how to engage better
- Gives you a score card of how your social marketing is doing
- Provides a platform to share with many
- The best times to post are sometimes difficult to comprehend
August 20, 2022
Happy with Hootsuite and the time saving features.
We use Hootsuite to post to multiple social media platforms more easily. It allows more consistency in our posts and easier proofing prior to posting.
- Post to mulptiple platforms.
- Helps with post adaptability to different platforms.
- Easy scheduling.
- Wish media within the platform was a little easier to manage.
August 17, 2022
Great Product for Foolproof Postings!
I use Hootsuite to create and post on Twitter. We use social media advertising to extend our promotional marketing products to our customer base. We are thought of a Tee-Shirt and sports ware company and try to show that we are much more than that. Our customers are corporate as well as sports teams and schools.
- Connects social media accounts easily to automate the scheduling of posts
- Keeps me up to date on the posting specs for each social media platform
- Makes scheduling future social media posts easy
- Editing GIF's and .jpg to fit the specs of different platforms
August 16, 2022
Novice user
I have limited time to create and post content for our social media accounts. Hootsuite allows me, a novice when it comes to technology, create and post to our social media accounts in one location. Our social media presence would be extremely limited without Hootsuite.
- Create once, post to several accounts.
- Provides readable format on all accounts.
- Provides pictures for use in content.
- Allows scheduling for future posts.
- More pictures.
- Ability to modify the twitter post but keep the others while creating.
- Ability to review statistics from Hootsuite.
August 15, 2022
Tremendous value for nonprofit users
Hootsuite makes publishing through social media incredibly efficient. The interface enables me to easily see what's been published, what's scheduled, and what is being talked about across multiple channels. Hootsuite saves me hours per week in content creation and dissemination. This time savings enables me to focus on making the content better. I'm not just pushing out posts and tweets. I'm truly creating content.
- User interface is intuitive and easy to use
- Hootsuite makes it easy to track performance for my posts and monitor other relevant channels for our nonprofit brand
- Hootsuite enables us to collaborate easily and track edits
- More and better online training for the platform. Some colleagues have found it lacking
- integration with bitly (if it exists, I'm not aware)
- some element of streamlining. interface is intuitive, but it overwhelms some people
August 12, 2022
Glad to use Hootsuite to engage with internal and external audiences within Higher Education.
I lead a unit on our campus that is focused on both enhancing the career readiness of our diverse student population and identifying external partners (i.e., business and civic communities) for mutually beneficial outcomes. Adding value to this nexus requires robust communication and Hootsuite contributes significantly to our ability to engage with our intended audiences. The functionality of the product is intuitive, and the ease in scheduling posts/content has proven to be a lifesaver. I'd recommend Hootsuite to a wide range of professionals, members of defined communities, and those interested in thoughtfully adding value to the conversations they care most about joining.
- Linking desperate social media channels.
- Bank of available images to drive the point home or at least anchor it.
- Scheduling content in advance to find your intended audience at their peak times.
- Viewing multiple channels between comfortable, standard, and compact is helpful; perhaps a fourth category might provide users a "preferred" middle step.
August 12, 2022
Hootsuite rules!
I use Hootsuite to schedule my social media posts for my music blog MusicBoxPete. It allows me to inform my users of when new articles, podcasts, and live videos are posted and is designed to keep in touch with my readers about news concerning music, new and emerging artists, and anything concerning the music industry.
- It allows me to schedule posts from more than one social media network.
- It allows me to schedule posts in advance.
- It allows me to post links and media with my posts with relative ease.
- To be able to use more social media sites with the free version.
- Revamp the scheduler to get a different view of when social media posts will be posted.