Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(1-25 of 234)Companies can't remove reviews or game the system. Here's why
February 16, 2024
Hootsuite knows about customer satisfaction!
Score 10 out of 10
Vetted Review
Verified User
My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.
- Engagement analytics
- AI inspiration
- Suggested analytic metrics
- LinkedIn tagging capabilities
- Publishing issues
February 13, 2024
Hootsuite for private and company rental management
We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting locals and the surround area that are looking for rental properties. This software is commonly used by the middle age demographic that we are aiming for as renters. The marketing department typically uses the software to advertise daily. It is great for promoting and advertising our business.
- Targets the desired audience that mostly use this website.
- Helps narrow down your needs and wants in a home.
- Provides many different cities, towns and areas of the country.
- Expensive reports for small businesses.
- Custom URL shorteners are pricey.
January 09, 2024
Hootsuite works for us
Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes it great to track our program. We have also used Amplify for employee advocacy.
- Customer support
- Reporting
- Ease of use
- Adding functionality
- Communication
December 29, 2023
Ok, but there are better options
I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium version of the platform previously for other clients. In total, I've been using it for about 6 years or so. I've also used the app quite a bit.
- Versioning posts per platform
- Easy scheduling
- Reporting types
- I like the options for reporting but I find the interface really difficult to navigate.
- Reporting metrics vary too much per platform.
- Scheduling calendar is hard to navigate/preview posts
November 20, 2023
Marketing staff of one? Hootsuite is a lifesaver!
Score 9 out of 10
Vetted Review
Verified User
I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post relevant info in a timely manner. The ability to plan a week's worth of social content in a couple of hours is amazing! Hootsuite Academy has been a lifesaver for helping me not only increase engagement of the platforms we currently use, but educates me on the newer avenues we need to explore.
- suggest optimum post times
- ability to add multiple social media platforms in one step
- ongoing training to learn within Hootsuite
- mobile app flexibility
- it's still a bit pricey for a smaller company
November 03, 2023
Hootsuite is your one stop social media planning hub!
Score 10 out of 10
Vetted Review
Verified User
We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get inspiration for posts when the creative well is dry.
- Scheduling posts
- Reporting
- A one stop social media hub
- The ability to tag people or companies across all the social platforms (instagram and Linkedin)
- If you're scheduling a post that is going out across all your social channels it would be good to be able to bulk move them if you have to post them on a new date instead of having to do it manually one by one
November 01, 2023
Hootsuite is great for multiple social media accounts
We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while keeping the brands separate. We had an integration with our digital asset management system (DAM) so I could easily grab photos from our company library.
When it came to analytics, there were a lot of premade templates or you could customize dashboards to see data that was unique to you. You were able to select which profiles you wanted in your data and could add or remove profiles with a click of a button! The data was overall good. There were a few things with ad spend that were harder to track in Hootsuite (would need to track in Meta instead).
Hootsuite's customer service was decent. However, there were a lot of times they didn't know the answer and would take days to get a response from someone who did.
When it came to analytics, there were a lot of premade templates or you could customize dashboards to see data that was unique to you. You were able to select which profiles you wanted in your data and could add or remove profiles with a click of a button! The data was overall good. There were a few things with ad spend that were harder to track in Hootsuite (would need to track in Meta instead).
Hootsuite's customer service was decent. However, there were a lot of times they didn't know the answer and would take days to get a response from someone who did.
- Easy to create, edit, and draft post
- Analytics
- Lots of webinars to learn more about the product
- Customer Service and account executives: I had 3 different AEs within 1 year and the customer service didn't always know the answers to my questions
- The ability to move posts in the calendar monthly view
November 01, 2023
Hootsuite is cost-effective and perfect for beginner use!
I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a platform to check on what content will be upcoming, and schedule content from wherever we are with their mobile access. It has genuinely improved the team efforts for social media accounts with our clients.
- Easy to use scheduler
- Amazing AI caption creation
- Very detailed insight reports
- if they could add a grid view
October 27, 2023
Hootsuite - The Biggest Name in Content Management
I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around the platform itself.
Some areas that Hootsuite helps to improve are analytics, scheduling, and inbox management. Firstly, Hootsuite has an in-depth analytics capability for social media platforms. This tool helps me understand which KPI's are most important for our organization. These reports are useful for the Executive level as well to see the ROI for social media. Secondly, the scheduling aspect helps to cut down on time it takes to post to multiple channels. Lastly, the inbox management makes it easy to tag certain messages with importance or topics to address specific messages at a timely manner.
Some areas that Hootsuite helps to improve are analytics, scheduling, and inbox management. Firstly, Hootsuite has an in-depth analytics capability for social media platforms. This tool helps me understand which KPI's are most important for our organization. These reports are useful for the Executive level as well to see the ROI for social media. Secondly, the scheduling aspect helps to cut down on time it takes to post to multiple channels. Lastly, the inbox management makes it easy to tag certain messages with importance or topics to address specific messages at a timely manner.
- Scheduling of content. The ease of use for Hootsuite's planner abilities is top of the industry. It is simple and effective in posting content to different channels and accounts.
- Analytics are superior on Hootsuite. Their custom reports allow you to view very specific KPI's that you can adjust for each channel or account. The reports are also exportable to be used for others in the company.
- Inbox management. The inbox manager is superior to any in the industry. Hootsuite allows you to tag certain phrases or keywords to better filter messages based on importance or topic.
- TikTok is an area for improvement as it's newer to Hootsuite. It would be beneficial to be able to link non-business profiles on TikTok to Hootsuite as many businesses use personal accounts to access TikTok's expansive music library.
- Hootsuite does have room to improve the analytics capabilities. There could be more ways to customize each aspect of their reports. There isn't much manipulation of data in each type of data set.
- Simplicity is an area of improvement for Hootsuite. The streams are one example of an area that is super cluttered and difficult to view. Their platform could really use an aesthetic overhaul to make things look more pleasing.
October 26, 2023
Save time, money and your effort via Hootsuite like we do.
HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using HootSuite we literally save time and money. HootSuite makes it always easy and prompt, what ever it is, from creating reports to the directly answering to a specific comment for example, from tracking activity in general to tagging a specific comment as relating to to a topic, to be able further to analyse on that parameter for instance. In my opinion, there are two more superpower of HootSuite, worth to mention, those are HootSuite Academy (video lessons for HootSuite users) and customer relationship (you have always someone, who helps you quickly with any issue).
- All comments, mentiones, DMs in one inbox - we use it every day, it is very convenient to track, to answer directly from inbox, to address to a colleague if needed etc.
- Creating reports is easy. Very flexible and visual friendly dashboard. Just adore it.
- Streams greatly save time, as you see all in one page, while in original you have to switch and switch and swith between pages.
- In general we are very satisfied using HootSuite.
- Maybe some Ads could be improved.
- Some technical points could be improved, like picture size limits while posting etc.
October 26, 2023
Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice
It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make separate posts, but aggregately logins and dashboards and reporting all into one hub really helps cut the time needed to make these posts. It also helps will calendar-izing your planned posts and pinging other people in your organization to review copy or content.
- UI Structure
- Platform Integrations
- Navigation
- Social Listening Tool
- Functionality Not 100%
- Integrations expire too quickly
October 13, 2023
Solid tool that makes my life easier!
In the past, Hootsuite has helped to wrangle scheduling across a variety of social media platforms for a wide variety of brands in our ecosystem. It saves us the time from manually creating posts in each platform and can queue up for easy scheduling to allow for less overlap between brands, channels, products, etc. In addition, it has made community management much easier by being able to monitor feedback in real time.
- Social Media Post Scheduling
- Multiple contributors to allow for little overlap
- Reporting on engagement & quantifiable success metrics
- UI can sometimes be challenging to learn and use
- Occasional errors with posting
- Cost is sometimes seen as too much for our business
September 01, 2023
Hootsuite is a lifesaver for school communications
We use [Hootsuite] daily to manage our Twitter, Facebook and Instagram accounts to give our parents and community timely information about upcoming events and news.
- It is user friendly and easy to schedule posts across different platforms.
- It aggregates data well so we know how much interaction we are receiving on every platform
- The mobile site is easy to use
- Hootsuite has room to improve when it comes to consistency - sometimes videos are difficult to upload, sometimes things get double posted by accident, or occasionally something will be scheduled but an unforeseen error will cause it not to post.
August 30, 2023
Hootsuite Makes My Social Media Life Easier!
For Hootsuite, we use it in the marketing department to help share posts on our social media channels. Right now, that consists of just myself but [I'm] hoping that will be expanded over time. This helps [me] schedule and put together monthly content calendars for our social media channels and see them all in one structured place.
- The layout is great and how you can see the monthly calendar is appealing to the eye.
- Hootsuite is very easy with incorporating and linking to your existing social media channels, [whereas] other programs have not been as smooth.
- The whole process of adding images, creating posts, and scheduling them is very easy in Hootsuite.
- Tagging pages in posts doesn't always work or the pages do not pop up
- Not having the ability to reshare or retweet posts
- Analytics side of things
August 29, 2023
Hooked on Hootsuite for Content Marketing Campaigns
We have multiple client needs and streams to manage. Hootsuite allows a designated number of creators to schedule posts while allowing for drafts to be started and approved. It keeps us organized.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
Hootsuite allowed us to manage our posts and have team members approve and contribute content.
- Provides an at a glance view of streams and latest mentions.
- Consolidates post schedule in one place.
- Prompts for linkages to tags.
- Helps to make quick edits to photos or text easier.
- Notifications pushed within app
- Provide trending hashtags; make recommendations for optimal use.
- Remember most used handles in the user interface.
- Have a creative space, a white board to pin ideas or develop campaigns.
- Colour coding or 'client' or content tagging.
August 28, 2023
Easy Peasy Lemon Squeasy = Hootsuite
I work in a local non-profit, therefore our company consists of only 2 employees. Both I and the other employee wear several "hats" within the organization. Hootsuite allows me to quickly switch over to my marketing "hat" to schedule posts on our social media. The simplicity of Hootsuite lets me be stress-free about reaching our online audience. I can spend minimal time scheduling out a week's worth of posts and get back to the worthy cause of my organization.
- aesthetic look is not overwhelming
- Easily reschedule posts & edit
- Customer Service is AMAZING
- Would be nice if there was a free upgraded version for non-profits
- Honestly it can't get any easier haha
We use it for social media management. 1. Hootsuite provides that much needed single point where we can deploy social media posts across various social media platforms - be it linkedin, facebook or Google my business (GMB). Hootsuite is especially well integrated with social media platforms so that any content deployed via its interface effectively complies with their individual policies. Thus, it is a must for productivity to begin with 2. Social media planning, too, thus becomes quite efficient once its a single platform 3. Tracking performance of social media campaigns is yet another added benefit where a single software can indicate ROAS (return on ad spend) across multiple social platforms (works better in paid version; the free version has limited use on this front)
- productive, centralized social media management
- Centralized social media campaign planning
- Centralized and productive social media performance tracking
- Efficient compliance to individual social media platform policies
- Social media tracking could still be deeper (entire funnel journey - down to specific, customizable conversion goals)
- ROI tracking of high detail should be available in free trial so that one can map customer journey before investing further
August 25, 2023
Best free social media management tool out there
I use Hootsuite to draft and schedule social media content across multiple social media channels including Facebook, Instagram, and Pinterest. The calendar function helps keep me organized and gives a 360 degree view of all social media activity across each main platform I am using. The free version only allows 5 posts to be scheduled at a single time so I use the drafts folder to create content and schedule out at a later time.
- Social media scheduling
- Social media platform connections
- Social media organization
- Photo crop tool doesn’t always work correctly
- More folder organization would be nice
- Hashtag recommendations would be nice
August 24, 2023
Using Hootsuite as a non profit
I use Hootsuite to schedule the Twitter posts for the organization. It allows me to get social media out of the way so I can focus on other more pressing jobs. I like the fact it allows you to shorten links as well as add alt text meaning.It saves me time and allows me to put more time into other tasks.
- Nice format.
- Easy to use.
- Compatible with multiple social media platforms.
- Loads of free gifs and images available to use.
- Adding more on the free version.
- Free pro accounts for charities.
- Bigger box for alt text as text gets lost.
August 23, 2023
Hootsuite makes managing social more manageable
I used Hootsuite for my automotive dealership group's multitude of social media accounts. Hootsuite allowed me to schedule posts, post to numerous accounts, and get more in-depth reporting than what is natively available. We currently have 5 dealerships, each with their own set of social media profiles. Hootsuite makes managing multiple profiles much easier.
- Schedule posts
- in-depth reporting
- post a single post to multiple profiles
- monitor reviews and comments
- Google post integration
August 23, 2023
Hootsuite is a time saver and makes my job easier!
I use Hootsuite to schedule and post all of my social media posts over several platforms. This helps me by allowing me to schedule in advance and not have to worry about posting daily. It also allows me to post over several platforms all in one place. It is a time saver since I can use the same text in one place. I schedule things weeks in advance and know I don't have to worry about it. It allows me unlimited scheduled posts since I am on the paid plan but it is worth the money. I used the free plan for a while but it didn't do enough for me. I am happy with it and I feel it is the best around. I have looked at others but I didn't feel like I needed them. Hootsuite also allows you to track your analytics and see what is working. They make suggestions on when to post too. There are more features that I don't use and I wish I had the time to learn to use them but my other job duties just don't allow the time. I highly recommend it!
- Schduleing
- Analytics
- Cross platform
- Make the calendar a little smaller so you can see more on the screen
August 23, 2023
Great product!
I use it to schedule out posts on our social media channels, monitor engagement with our posts and monitor our competitors.
- Able to schedule posts easily and use Canva to edit photos
- Able to use AI to help generate content
- Allow scheduled carousel posts on Instagram
- More information on reporting
- It can be glitchy at times
August 23, 2023
Give a Hoot... your organization will be glad you did!
We use Hootsuite in our Digital Communications Analytics class every semester to assist students in their preparation for the working world. Students often asked for more insights and education in the tools used by today's brands and agencies to measure success. By providing Hootsuite in the classroom, we give our students a better chance at success right now and in the future.
- Easy to get started
- Training videos that are not hard to understand
- Industry-leading platform
- Sometimes the dashboard can "lag" behind
- Does not always show posts in specific sections, like mentions
- Layout can be an issue at times
August 22, 2023
Essential Time Saver, Great Efficiency for Marketing Team
I utilize Hootsuite to post social media graphics across ten channels. Some channels are public facing, and some are internal Facebook groups. This software helps to save me time, as some weeks we have over 100 posts scheduled across the channels. We have three different audiences - client, potential business partner, and current business associates, so I enjoy the feature that I can change the copy based on the channel I am posting to right in the same scheduling window.
- Scheduling social posts
- Ability to edit copy for different channels
- Easy of use for new users
- Duplicating posts to reuse week to week
- Sometimes scheduled posts fail to send
- Copy customization across accounts, not just channels type
August 22, 2023
Hoot suite Saves Time! Recommend!
We used hoot suite to schedule social media across all clients in the marketing agency. This saved our company around 50% of the time we spent on social media clients
- Efficient scheduling software
- Easy navigation
- Adding an external client review functionality such as providing a link to external parties who aren’t added as a hoot suite member