Page 2 of 13 Hootsuite Reviews & Ratings 2024

Name: How to Use Hootsuite’s Advanced Features in 13 Minutes
Uploaded: 2020-10-09T23:00:04.000Z
Duration: 13 min 15 s
Description: How to Use Hootsuite's Advanced Features in 13 Minutes

Starting at $99 per month

View Pricing

Overview

What is Hootsuite?

Recent Reviews

Great program for moderation!

9 out of 10

February 22, 2024

Incentivized

We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …

Hootsuite knows about customer satisfaction!

10 out of 10

February 16, 2024

My business uses Hootsuite for social analytics and management! I am the primary user and I use it 3 to 4 times a week.

Hootsuite for private and company rental management

10 out of 10

February 13, 2024

Incentivized

We use Hootsuite to advertise for our residential rental properties and promote our company as well. Hootsuite is great for targeting …

Time Saver!

10 out of 10

January 12, 2024

Incentivized

As a busy financial security advisor, I couldn't have time to handle my social media. On the other hand, I needed to be active on social …

Hootsuite works for us

7 out of 10

January 09, 2024

Incentivized

Hootsuite offers a great deal of functionality to easily manage a corporate social program. It is very user friendly and reporting makes …

No longer worth it

1 out of 10

January 05, 2024

Incentivized

We were using it to synchronize our social media engagement across multiple platforms.

Ok, but there are better options

8 out of 10

December 29, 2023

Incentivized

I currently use Hootsuite for two of my clients. I specifically use the scheduling and reporting tools. I have also used the premium …

Marketing staff of one? Hootsuite is a lifesaver!

9 out of 10

November 20, 2023

I manage marketing the 6 locations for our business, with a marketing staff of one- without Hootsuite, there is no way I could post …

Hootsuite is your one stop social media planning hub!

10 out of 10

November 03, 2023

We use Hootsuite to help us schedule our social posts across all our platforms. We also utilize the AI text generator to help us get …

Hootsuite is great for multiple social media accounts

8 out of 10

November 01, 2023

Incentivized

We used Hootsuite to post on Facebook, Linkedin, and Pinterest, for 4 different brands. It was super easy to draft and publish posts while …

It’s a hoot of a time

10 out of 10

November 01, 2023

Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …

Hootsuite is cost-effective and perfect for beginner use!

10 out of 10

November 01, 2023

Incentivized

I use Hootsuite to manage 2 client accounts for social media management. It helps all of us keep everything organized, gives clients a …

Hootsuite - The Biggest Name in Content Management

10 out of 10

October 27, 2023

Incentivized

I utilize Hootsuite as a social media management platform. I am the main user on the platform that has created a training course around …

Save time, money and your effort via Hootsuite like we do.

10 out of 10

October 26, 2023

Incentivized

HootSuite is a great solution for multilingual and multichannel Social Media tracking, monitoring, reporting and managing. By using …

Intuitive Tool, User Friendly, Easy to Onboard, CSMs are Supportive, Integrations are Nice

9 out of 10

October 26, 2023

Incentivized

It's not easy to make efficient time of your day-to-day social media tasks when you have to log in to each of the platforms and make …

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How Hootsuite Differs From Its Competitors

Social Media Impact

Hootsuite lets you put all of your social media platforms into one integrated location, that can be easily utilized. I have been able to consolidate my work substantially building out our social media calendar through Hootsuite. I think it is a brilliant service and I love that we can get ahead of …

Incentivized

Social Media Impact

It is convenient that you can manage all of your social media platforms from a single social media management platform rather than having to create and schedule posts from each social media platform. It is especially nice to have for the social media platforms that do not allow scheduling straight …

Incentivized

Social Media Impact

It’s allowed us to get more content out for our audience and stay consistent as once everything is scheduled it’s ready for the following week. Saves so much time and makes posts on multiple channels not so daunting.

Incentivized

Return on Investment

We were not being consistent enough meaning our followers were not engaged. So getting hootsuite helped us reduce the time it would take posting content daily on multiple platforms to scdehuling them to make it less time consuming.

Incentivized

Return on Investment

Easily our biggest pain point before switching to Hootsuite was proper social tracking and running campaigns across multiple platforms. Once we switched to Hootsuite, we were not only able to run everything (or most platforms) from one main social hub, but we were also able to easily compare and …

Incentivized

Social Customer Service

Since using Hootsuite as our central hub was key to our daily operations, the native social custom service features made Hootsuite an essential piece of our online presence toolkit. While we didn't dive too deep into contacting our B2C customers within Hootsuite, the software made it easy to not …

Incentivized

Return on Investment

Getting time back was very important to us. Hootsuite allowed us to save time by scheduling posts all in one place, which allowed us to focus on other marketing activities.

Incentivized

Social Customer Service

We did not use Hootsuite for customer service because we don't typically get a lot of direct messages on social media, but it was nice to have.

Incentivized

Social Media Impact

I am often on the move and being able to sit and schedule posts across multiple platforms in one go is very useful. Travelling and having to post from your phone can be tough especially when proof reading and managing autocorrect issues.

Incentivized

Return on Investment

Scheduling across multiple platforms, being able to post to LinkedIn, Facebook, Instagram and in the past Twitter is fantastic.

Incentivized

Social Customer Service

Most of my customer service is done via email. We have at times used Hootsuite. I would like to be notified of high importance messages via in browser notifications.

Incentivized

Return on Investment

For a long while, Hootsuite allowed me to keep track of activity across my various social media accounts on multiple platforms, and that was worth the investment because of how much I could automate and handle in one place. That value-proposition diminished when their prices increased and they …

Incentivized

Social Customer Service

I didn't personally find many of Hootsuite's customer service-related tools useful, beyond being able to see all the responses to my various accounts in one place, and using canned responses for some types of interaction. That said, I suspect folks with more rapid-fire needs in that department …

Incentivized

Social Media Impact

Hootsuite allows me to manage my companies social media profiles at scale. We are a growing business, and have dozens of social media channels that we manage. A tool like Hootsuite is essential to maintaining a presence on all available platforms.

Incentivized

Return on Investment

As our business grew, so did our social media presence. It became impossible to manage the multiple platforms for our multiple brands. Hootsuite allowed me to manage our company social media at scale.

Incentivized

Social Customer Service

I have a chat provider that manages the messaging portion of our social media, so I don't have much experience with Hootsuite Inbox, Assignments, Saved Replies or Conversation Tags. It is nice to be able to audit the performance of my chat provider in one place using Hootsuite.

Incentivized

Social Media Impact

It allows me to plan my calendar and schedule posts ahead of time. It is a time saver and easy to use and I love it.

Incentivized

Return on Investment

We use this to expand our social media and promote our newsletter and articles. We are always happy when our followers increase and people read our articles. It is more of a feel-good then business generating source for us. It does save me time to be able to schedule my posts in advance to …

Incentivized

Social Customer Service

For us it is to keep us out there and our message in front of people. If we gain followers and they share our message it is a bonus. It keeps our message out there that we are active and we are doing what we can to educate our customers.

Incentivized

Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …

Incentivized

Customer Support

I have not had to work with them. The software is easy and it works well.

Incentivized

Social Media Impact

It has increased our efficiency by allowing us to schedule many posts at once.

Incentivized

Return on Investment

Honestly, we can't measure ROI due to the fact that we are in Healthcare and a referral business. Our "customers" are referring physicians.

Incentivized

Social Customer Service

We do not use this function because I am the only actual "user" on the site.

Incentivized

Social Media Impact

The ability to post on multiple platforms at the click of a button makes posting easy, saving you valuable time in reposting across socials. Sometimes some socials are left out but not with hootsuite as it makes it so easy. The ability to keep a track on everything that is coming back in across …

Incentivized

Return on Investment

The ability to duplicate old posts using Hootsuite's calendar is exceptional in reducing not only the time, but the brain power needed for creating posts. Sometimes a lot of time can be spent thinking about and creating posts, then posting them on multiple sites, but hoot suite speeds this up, …

Incentivized

Social Customer Service

Hootsuites social customer service is a great way to keep on top of incoming traffic across multiple platforms in one place. Rather than monitoring Facebook, twitter, linkedin, this consolidates everything into an easily manageable platform, speeding up the time it takes to reply to customers, …

Incentivized

Social Media Impact

Hootsuite has provided an excellent roadmap for students to better understand how to strategize scheduled content. Using Hootsuite’s Platform Education, it shows even experienced users the best practices used by today’s leading brands and organizations. I’ve seen my students take what they’ve …

Incentivized

Return on Investment

It continues to provide my students with opportunities to grow their skill set. We are the only program in the DMV using Hootsuite’s In the Classroom educational tools. Our students’ feedback have been overwhelmingly positive, even from those who already use it in their internships and jobs. These …

Incentivized

Social Media Impact

We are a one person marketing team. Hootsuite allows me to post consistent content across all of our channels, all at once. No matter where our audience looks for us, we can be there. By scheduling we have also freed up more time to create video content, IG stories, and respond back to user …

Incentivized

Return on Investment

We have a lot of different social channels that have to cater to very different audiences. By scheduling and being able to adjust the copy according to the channel, I am able to control the messaging depending on the audience very easily, which is very helpful to this team of one.

Incentivized

Social Customer Service

We don't use it much for social customer service. Saved replies are used occasionally and make it easier for me not to have to repeatedly type out messages, but otherwise we don't really utilize these features.

Incentivized

Return on Investment

Our biggest pain point was investing time into social media. Hootsuite halved the amount of time it took us to plan, schedule and report on our social media efforts. To halve the amount of time means more employee resources elsewhere in the business, so we consider this to be very successful

Incentivized

Social Customer Service

Having all social media features in the one place really allowed us to delegate roles and responsibilities internally with the assignments feature. Saved replies saved us time and also ensured our responses were always on brand for the customer.

Incentivized

Social Media Impact

We used it for a decent period of time but then moved away from it as it had multiple bugs on posting on the schedule we needed it to post and went back to manual posting from a Virtual Assistant to get our work completed.

Incentivized

Social Media Impact

The platform's user-friendly interface allows our team to efficiently collaborate, schedule, and track posts, all in one place. This has streamlined our content creation process. As a result, our team can focus more on crafting engaging content and analyzing performance, rather than getting bogged …

Incentivized

Customer Engagement

We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also …

Incentivized

Customer Support

We have not been using support very actively but the team has been overall very supportive, easy to reach and engage.

Incentivized

Customer Engagement

Hootsuite allows us to monitor accords multiple accounts, and in the case of Twitter beyond just what our followers or those tagging us are saying. It provides a holistic view in one place

Incentivized

Customer Support

Our support team are easily accessible, we have set up multiple training sessions. Our biggest issue is we sometimes don’t hear about changes or improvements until after they are live

Incentivized

Customer Engagement

By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.

Incentivized

Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.

Incentivized

Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.

Incentivized

Customer Support

I have never had to reach out to customer support. I did have to go to the questions section to see how to change my email login, but that was simple and quick.

Incentivized

Customer Engagement

This platform saves me time EVERY DAY! The ability to like and respond to other posts and messages really makes it stand above other platforms.

Incentivized

Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.

Incentivized

Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …

Incentivized

Customer Support

Hootsuite takes their tools and customer support to the next level. They even have https://education.hootsuite.com/ which allows people to get certified as hootsuite professionals. Their help center is amazing, the training resources in the educational site are great for all of our team who …

Incentivized

Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.

Incentivized

Customer Support

The help center is easy to access and use. Rarely use customer support because the help center has pretty much everything you could need.

Incentivized

Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …

Incentivized

Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …

Incentivized

Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …

Incentivized

Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …

Incentivized

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features

Facebook (347)
9.1
91%
Content planning and scheduling (366)
8.9
89%
Twitter (332)
8.9
89%
Workflow management (308)
8.2
82%

Reviewer Pros & Cons

View all pros & cons

Pulling content
Offer a few more features for moderation

Verified User

Employee in Social Media

Computer Networking Company, 1001-5000 employees

Suggested analytic metrics
LinkedIn tagging capabilities

Joanne Vallely Hignett

Digital Marketing Specialist

Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

View Playlist

User Review: Hootsuite Helps Keep Content Scheduling on Track

02:07

User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities

02:13

User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy

03:43

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Pricing

View all pricing

Professional

$99

Cloud

per month

Team

$249

Cloud

per month

Business

$739

Cloud

per month

Entry-level set up fee?

Setup fee optional

For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Starting price (does not include set up fee)

$99 per month

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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io

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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6

Avg 7.6

7.5
Boolean keyword searches
(177) Ratings
Users can build complex keyword searches to surface and analyze the right set of social media conversations.
7
Filtering out noise/spam
(185) Ratings
Users can filter out irrelevant search results through excluded keyword terms and other measures.
7.5
Sentiment analysis
(179) Ratings
The tool offers natural language processing to automatically assign positive, negative or neutral sentiment to each post. Users often have the ability to manually change the sentiment.
8.3
Broad channel coverage
(244) Ratings
The tool monitors multiple social channels, as well as blogs, forums, news sites and other websites.

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3

Avg 8.0

8.9
Content planning and scheduling
(366) Ratings
Users can easily plan content and schedule posts to various social media channels and profiles from one interface.
8.1
Audience targeting
(251) Ratings
Users can target posts to audience members based on geolocation and other demographics.
7.8
Content optimization
(299) Ratings
The tool can suggest content, as well as the best days and times for content publication and customer engagement.
8.2
Workflow management
(308) Ratings
Users can share assets through asset libraries, assign tasks, and approve or edits posts through the tool’s interface.

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8

Avg 8.1

7.8
Automated routing and prioritization
(212) Ratings
Users can set up rules so that the tool automatically prioritizes mentions and routes them to the appropriate individual or team for response.
7.6
Customer interaction histories
(229) Ratings
Users can view the entire customer conversation history when responding to a mention.
8
Bulk actions
(252) Ratings
Users can streamline workflow by taking bulk actions on multiple posts at once, such as archiving mentions, assigning tasks, or labeling sentiment.

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4

Avg 7.7

6.6
Lead generation
(170) Ratings
Users can discover and engage with new prospects, based on certain parameters.
7.8
Content marketing
(254) Ratings
Users can discover content from social media conversations and leverage it in marketing materials.
7.6
Paid media management
(169) Ratings
Users can manage and optimize paid social media posts across different channels.
7.8
Campaigns and promotions
(217) Ratings
Users can create campaigns on social media channels, such as contests, sweepstakes, apps, tabs and quizzes.

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7

Avg 8.5

8.9
Twitter
(332) Ratings
The software allows users to monitor, publish and respond via Twitter.
9.1
Facebook
(347) Ratings
The software allows users to monitor, publish and respond via Facebook.
8.7
LinkedIn
(303) Ratings
The software allows users to monitor, publish and respond via LinkedIn, including Groups.
8.9
Google+
(60) Ratings
The software allows users to monitor, publish and respond via Google+.
8.6
Instagram
(306) Ratings
The software allows users to monitor, publish and respond via Instagram.
8.2
Pinterest
(157) Ratings
The software allows users to monitor, publish and respond via Pinterest.
8.3
YouTube
(144) Ratings
The software allows users to monitor, publish and respond via YouTube.

Reporting/analytics

7.8

Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2

Avg 8.1

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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.

Hootsuite Features

Show Unsupported Features

Listening/monitoring Features

Supported: Boolean keyword searches
Supported: Filtering out noise/spam
Supported: Sentiment analysis
Supported: Broad channel coverage

Publishing Features

Supported: Content planning and scheduling
Supported: Audience targeting
Supported: Content optimization
Supported: Workflow management

Engagement Features

Supported: Automated routing and prioritization
Supported: Customer interaction histories
Supported: Bulk actions

Marketing Features

Supported: Lead generation
Supported: Content marketing
Supported: Paid media management
Supported: Campaigns and promotions

Channel coverage/integration Features

Supported: Twitter
Supported: Facebook
Supported: LinkedIn
Supported: Instagram
Supported: Pinterest
Supported: YouTube

Reporting/analytics Features

Supported: Campaign success analytics
Supported: Real-time tracking
Supported: Competitor analysis

Account management Features

Supported: Role-based user permissions & privileges
Supported: Mobile access

Additional Features

Supported: TikTok

Hootsuite Screenshots

Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.

Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.

Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.

Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.

Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard

How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	Apple iOS, Android, Blackberry
Supported Languages	English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).

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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(26-50 of 301)

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Companies can't remove reviews or game the system. Here's why

August 24, 2023

Hootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your Reach

Brandon Stuhr

Author

Nerd Bacon Reviews and News (Internet, 11-50 employees)

Score 6 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

This is our first product to implement in this field. We will update once we move over to another one.

August 24, 2023

Valuable Social Tool

Verified User

Manager in Marketing

Telecommunications Company, 11-50 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Buffer

We switched to Hootsuite from Buffer because Buffer lacked [the] functionality that Hootsuite offered.

August 24, 2023

Time Saved, Happy Customer

Verified User

C-Level Executive in Marketing

Retail Company, 11-50 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Later

Later was a little trickier to get started with but I enjoyed that the images are saved to a library. It seems more image / Instagram focused.

August 23, 2023

Hootsuite makes managing social more manageable

Joe Brown

CMO (Chief Marketing Officer)

Frank Leta Auto Group (Automotive, 201-500 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Sprout Social

Very similar, but less expensive.

August 23, 2023

Hootsuite is a time saver and makes my job easier!

Chuck Blatt

VP of Marketing and Business Development

Advantage Management Company (Real Estate, 11-50 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Mailchimp

Mailchimp is great at newsletters and other things but for social hootsuite is the best.

August 23, 2023

Great product!

Lisa Mitchell-Galloy

Marketing Assistant

Illinois Retina Associates (Hospital & Health Care, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Birdeye

This is MUCH better!

August 23, 2023

Indispensable for managing multiple accounts

Verified User

Manager in Marketing

Hospital & Health Care Company, 1001-5000 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Sprout Social, SocialFlow and TweetDeck

Hootsuite is great for managing multiple accounts across multiple platforms.

August 23, 2023

Hootsuite Provides a Valuable Platform to Manage Your Social Media Interactions

Craig Mullins

President & Principal Consultant

Mullins Consulting, Inc. (Computer Software, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

TweetDeck and SocialBee

Hootsuite's tabs make the interface easier to view and manage than the TweetDeck approach. I haven't looked at TweetDeck in some time though as I have been satisfied using Hootsuite for at least a decade now. I briefly looked into alternatives to Hootsuite a couple of years ago and I recall there being several alternatives, such as SocialBee, that seem to be more geared for usage by advertising agencies. Many of them did not have a free option like Hootsuite does. So I am a long-term, happy Hootsuite user.

August 23, 2023

Give a Hoot... your organization will be glad you did!

Jason Mollica

Digital Communications Professional

American University (E-Learning, 501-1000 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Meltwater Media Intelligence Platform and Brandwatch

We actually use Hootsuite's classroom program along with Meltwater and Google Analytics. By selecting Hootsuite in concert with either Meltwater or Brandwatch, and (at times) Facebook Insights, students can get the real-world feeling of how brands and businesses choose the tools needed to monitor, listen, and communicate with its stakeholders. Having certification from Hootsuite also is a wonderful "feather" in the cap for a student, graduate or undergraduate, on their resume and LinkedIn profile.

August 22, 2023

Essential Time Saver, Great Efficiency for Marketing Team

Verified User

Strategist in Marketing

Real Estate Company, 1-10 employees

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Sprout Social

Hootsuite has a few less features than Sprout Social; however, the price point is much more favorable for a small business to utilize.

August 22, 2023

Hoot suite Saves Time! Recommend!

Verified User

Employee in Social Media

Marketing & Advertising Company, 11-50 employees

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Later

Hoot suite was more comprehensive in hrs features overall

August 22, 2023

Hootsuite Delivers Good Value

Matt Schultheis

Chief Marketing Officer

Brightside Consulting (Marketing & Advertising, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

ClickUp, HubSpot CRM and Mailchimp

We used Hootsuite because it was one of the bigger players in the space and we wanted to give it a try due to it's position in the market and the trust others had for it. We found it didn't exactly meet our needs and moved on to something else.

August 22, 2023

Hootsuite is Good but Overpriced. If they lowered their price they would have more clients

Manny Sarmiento

President

New Media New Marketing Inc (Marketing & Advertising, 1-10 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

TweetDeck

Hootsuite has a much broader reach of social media channels. Hootsuite has kept their product up to date with technology. TweetDeck is just about dead if it isnt already

May 22, 2023

Hootsuite free no longer available so only good for business with big budgets

Suzanne Stafford

Principal

Faery Court Masquerade Ball (Events Services, 1-10 employees)

Score 1 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Later

May 17, 2023

Hoot! Hoot! Hootsuite is amazing!

Kyle Moneypenny

IT Director

John Muir Charter Schools (Education Management, 51-200 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

SocialPilot, Zoho Analytics, Falcon and Hopper

Hootsuite is the easiest to use. Pricing is reasonable. Customer service is excellent. Other services had some great features, but not inclusive or not as easy to use. I manage a team that needs the simple ability to create and post. Huzzah!

May 17, 2023

Hootsuite solves are your social problems.

Jeff Crockett

Marketing Specialist

Wheeler Machinery (Wholesale, 1001-5000 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Adobe Illustrator CC

Honestly, Hootsuite is the first product that we looked up and signed with. We haven't had a problem and the services and price has been fine so we haven't looked anywhere else. I don't plan on switching unless we have any problems. I probably should look into additional features to make sure we are using everything.

May 10, 2023

Three sweet hoots for Hootsuite!

Nathan Barstad

Marketing Coordinator

Total Secure Technology (Information Technology & Services, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Mailchimp

I love Hootsuite and I think it's easier to use than Mailchimp...shh! Don't tell Mailchimp...!

May 08, 2023

Hootsuite - might be great for you.

Verified User

Executive in Corporate

Insurance Company, 1-10 employees

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

The only other product I have tried is Social Champ which I find to be pretty good as well. I would stack them up to Hootsuite with a bit more functionality on the free version and a better interface.

May 08, 2023

Great tool for saving time!

Raven Wheatley-Hawkins

Digital Marketing Manager

Adroit Data & Insight (Marketing & Advertising, 11-50 employees)

Score 10 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

HubSpot Marketing Hub

I think it is on par with most of the ones I have used but I think there are better ones for agency specific needs in terms of pricing models. Great for in-house and so easy to use!

May 03, 2023

Hootsuite is a great option for larger agencies.

Corey Walker

President

The Marketing Specialist (Marketing and Advertising, 1-10 employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Later

I do like Later quite a bit for Instagram. It is a slightly scaled-back version of Hootsuite with fewer bells and whistles, but it is also much cheaper. If you run a large agency like I do, Hootsuite is better. For a smaller agency with fewer clients, I would choose Later. Hootsuite goes a lot deeper on analytics and listening than Later does.

May 03, 2023

Hootsuite delivers on their promise with a dependable platform that allows us to scale our social media strategy.

Jeremy Detgen

Marketing Director

Elevance Health (Insurance, 10,001+ employees)

Score 8 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Sprinklr Social and Sprout Social

We selected Hootsuite due to the pricing and past experience of ease of use in the tool. We knew they could deliver an easy-to-use tool to achieve what we needed. We have a growing social media marketing team, and Hootsuite is able to make the best use of its time, allowing for a few individuals to manage most of our social communications. The positive experience over the past few years is what led us to stay with Hootsuite when evaluating other options.

March 31, 2023

Hootsuite review- an interesting viewpoint

Parag Poddar

Marketing Lead

Mpowered Health (Information Technology & Services, 51-200 employees)

Score 9 out of 10

Vetted Review

Verified User

Incentivized

Alternatives Considered

Sprout Social and Meltwater Social

Hootsuite is way better than Sprout Social as it is much easier to use and understand and the analytics capabilities and dashboards are far more intuitive and useful for social media strategy. Sprout Social use cases are not as extensive as Hootsuite, although Sprout Social is cheaper compared to Hootsuite.

March 07, 2023