Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
Return to navigation
Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(51-75 of 301)Companies can't remove reviews or game the system. Here's why
Hootsuite is better at creating and scheduling content. Meltwater is better at social monitoring and listening.
January 24, 2023
Hootsuite is a great decision
Hootsuite is better because we do not have so many failed posts. We can set up or schedule a post without having to worry whether or not our post will go through. Sometimes we could be on Holiday and we would get a notification from the previous company about the post failing. It is an inconvenience and its counter-productive.
January 05, 2023
Great tool overall
Hootsuite has a better interface and overall usability.
January 04, 2023
An economical solution to your social media scheduling woes...
I had a horrible experience working in Social Studio (Radian6) back in 2020. This was the primary reason why I started posting native across multiple platforms. Once Facebook introduced the Creators Studio and Twitter offered the ability to upload media and schedule posts I was able to finally start getting ahead in my content calendar, however it was still a massive time-suck because everything had to be done a la carte. An agency introduced me to Sprout, however, they were very expensive. Eventually we identified Hootsuite and the experience has been positive overall.
January 03, 2023
Simple & easy to use
Hootsuite is a bit less busy and easier to use,they also offer a lot of learning resources and tools. I like the simple interface in comparison to others.
December 31, 2022
Try it out! It's a real Hoot!
Social Pilot has a few more features at the first paid plan that make it appealing to businesses with a smaller budget. Social Pilot does not have a free starter plan that allowed me to fully test out all the features I needed in order to make a decision and I felt the Dashboard was a little easier to navigate.
December 30, 2022
All in one social media tool.
- Buffer
Nothing
December 30, 2022
Hootsuite - you're the best!
Hootsuite is clearly the market leader - don't bother looking elsewhere.
October 13, 2022
It is surely (hoot)suit-able for you!
September 30, 2022
Hootsuite, a definite social management tool to try for small to medium businesses.
I have also used Agorapulse, Sprinklr, and Spredfast. I chose Hootsuite based on price point, features, and the size of the current managed brands.
September 22, 2022
"Absolutely Excellent Social Media Management Product"
Score 8 out of 10
Vetted Review
Verified User
I only
used Hootsuite for planning and scheduling. It's already nice or fair and it saved very much
time also. It has a very good review and is easy to use that's why I selected it.
September 09, 2022
Hootsuite Saves My Butt
September 07, 2022
Good but room for development
September 06, 2022
Hootsuite works!
Score 10 out of 10
Vetted Review
Verified User
N.A. Went with Hootsuite from the onset. Liked its user interface and user experience. The basic plan solves my pain points now, and we'll look into the paid plan as our resources and needs grow.
August 30, 2022
Give it a go!
- Buffer
I prefer how Hootsuite lets you schedule video content on Linkedin's company page - or buffer it would show the file name of the video which may not look professional if you've forgotten to call it something appropriate. I didn't find it as user friendly as Hootsuite or as clear to show which platform you are scheduling for.
I had used Tweetdeck in the past , but that just scheduled Twitter and I felt it was rather clumsy to use. The screen could become rather crowded with the different columns. Plus there was a temptation to read a hashtag channel like the UK News which would distract me from what I was doing. The publisher screen on Hoot Suite just focuses on the content you are creating with no distraction.
I was not using a platform before learning about Hootsuite--I am a total newbie to social media marketing, and only used personal accounts. But our small non-profit needed to get the word out about the important work we do, and until we get to a point where we can get a skilled volunteer/pt paid staff to do this, I am handling this, and trying to grow in my skills.
August 25, 2022
Great Time Management Program
Better options for the paid plans and I really enjoy the Hootsuite dashboard.
August 24, 2022
Love it
I can't remember what I used to use before but it wasn't nearly as good as Hootsuite.
August 23, 2022
Great for scheduling your content.
The paid options are cheaper on the other platforms.
August 23, 2022
Lives up to its billing
I'll be honest - my predecessor had Hootsuite and I was stuck with it. But I'm glad I've had it, and compared to the other platforms I've used in the past it's miles better.
Granted, I haven't used the top competitors and only know things like Canva and Facebook Business Manager. So take that for what it's worth.
Granted, I haven't used the top competitors and only know things like Canva and Facebook Business Manager. So take that for what it's worth.
August 21, 2022
New Lifestyle Brand Debuts with Hootsuite
The cost is more within our budget and ease of use is similar in both products so we chose Hootsuite over Sprout as affordable for our basic news, but we hope to grow with Hootsuite and be a larger partner as we expand.
August 15, 2022
Tremendous value for nonprofit users
- TweetDeck, Sprout Social and Buffer
Hootsuite exceeds any other social media management platform on the market in terms of usability and value. The interface simply suits the way I and my colleagues like to work.
August 12, 2022
Glad to use Hootsuite to engage with internal and external audiences within Higher Education.
A colleague recommended that I look at Hootsuite as an invaluable extension of our social media engagement strategy. When I began this role and sparked a renewed focus on marketing and communication, I encouraged the use of Hootsuite. My colleagues have enjoyed using the platform, and we are very satisfied with the way Hootsuite enables our work to go forward.
August 11, 2022
Great, but could be better, ask me for the specifics.
Score 9 out of 10
Vetted Review
Verified User
- Pardot and Leadfeeder
I have one contact with Leadfeeder, who I have a relationship with and can reach out to and have a one-on-one call with any questions or training. I wish I had this with Hootsuite. Trust me; you are light years ahead of Pardot.