Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
Awards
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Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(76-100 of 301)Companies can't remove reviews or game the system. Here's why
August 08, 2022
Hootsuite is a must unless you want to be the midnight owl playing catch up with your social media accounts.
Used an app called OneUp at first for same purpose. Then received an email stating they were placed in FaceBook jail. So I googled and found you/Hootsuite. It was a must have for multiple locations.
August 07, 2022
Hootsuite: lives up to expectations
August 06, 2022
Hootsuite works for customer service
I have not found other products that work as well as Hootsuite for the price. We have no budget and Hootsuite allows us to still get our message out and reach our audience.
August 03, 2022
Easy to use; easy to navigate.
Hootsuite specializes in this activity. It is not just one of several activities it performs. This specialization makes it more intuitive and easy to navigate/use.
August 02, 2022
Hootsuite will consistently help amplify your voice brand.
Score 9 out of 10
Vetted Review
Verified User
Hootsuite is easy to navigate and very beginner-friendly. It quickly builds an algorithm, allows for bulk scheduling, and saves plenty of time. This app's connectedness to most social media platforms, including being able to schedule stories makes it another go-to. For the average social media manager, Hootsuite is sure to make the job more bearable. So, you work smarter, not harder.
- Later
Much better than later... Many more features and way better interface
July 25, 2022
One satisfied user
I do not use other tools similar to Hootsuite.
July 22, 2022
New user but enjoying it so far
Hootsuite is the only platform of this kind I've ever used.
July 21, 2022
Hootsuite was a life saver
- Reputation
We switched to Reputation.com with Honda Digital. They provided a number of our tools into one platform.
Honestly, it's been years since I used anything but Hootsuite. About five years ago, I did a bit of a vendor analysis and concluded that for my needs (which are primarily high-volume, high number of social media accounts), Hootsuite is the most cost-efficient option. However, let's face it: That's because my monthly fee is a lower, grandfathered rate.
July 18, 2022
Thank you Hootsuite!!!!
N/A, I have only used Hootsuite & I heard from so many of my friends that Hootsuite is the best.
July 13, 2022
Helpful platform if you have need to run multiple social accounts that aren't covered by Meta Business.
- Sprout Social, Later and HubSpot Marketing Hub
Ultimately, we selected Hootsuite for the benefits-to-cost ratio it had. Sprout Social has an incredibly robust platform with great social listening, a nice scheduling calendar, and a lot of metrics you can view, plus team post creation and approval flows. It's an impressive platform but was far beyond our budget range. Later is a nice platform for Instagram, but ultimately the only truly outstanding features it had (when I evaluated it) were the ability to look at how your profile grid would lay out and the ability to have a uni-link that lets users click to destinations from images that are a duplicate of your feed. Great additional features, to be sure, but they were not important enough for my team to pay for a platform when we can use Meta Business for free since scheduling is currently our biggest concern. I used HubSpot Marketing Hub at a previous company. It was convenient for management to be able to see what was going out since they already did most of their work in Hubspot. It was a fairly basic platform that only allowed for scheduling normal feed posts.
July 08, 2022
I love Hootsuite!
I really haven't tried other platforms and as long as I can continue to use Hootsuite, I will.
Score 8 out of 10
Vetted Review
Verified User
- Buffer
Hootsuite is better than Buffer in many ways. Its dashboard is simple to use, its data tracking is better than the buffer, its scheduling functionality is more advanced, and its user interface is more friendly. Hootsuite supports all social media profile integration. Data analytics reporting of Hootsuite makes it the best.
June 30, 2022
Hootsuite is great - lots of useability for free
- Facebook Business Manager, Later and HubSpot Marketing Hub
I only use the free versions. I have found it to be the best in this free area. I appreciate the ability to use it right away without having to commit to major marketing uploads, or info needed at the start.
We use SocialGest but they do not allow us to give our opinion.
- Buffer
Hootsuite provides good reporting and learning the interface doesn't take a lot of time. This makes it easy to get started and further tweak your social dashboard as you grow your social media presence. It is also more feature-rich compared to a number of other social media management tools on the market.
I found Hootsuite much more user-friendly.
June 20, 2022
Hooray for Hootsuite!
In my opinion, Hootsuite is like a social media version of Mailchimp. I have not looked into many alternative software programs, as I've inherited Hootsuite in my role and saw no need to change. Hootsuite does what I need it to do at a reasonable price point. There may be others out there who do it better, but Hootsuite fills my need so I don't worry about looking elsewhere.
June 14, 2022
Time-saver
- Buffer
It's been years since I used Buffer, so it may have changed or updated, but Hootsuite gives me better control of images.
June 14, 2022
Hootsuite is a great system to use if you're just starting using content management systems.
I've just started using Sprout Social so it's hard for me to make a comparison. So far both platforms have their advantages and disadvantages in their usage. I'd say right now I'm about to split on using either or. I've used Hootsuite a lot longer so my knowledge and ease of usage are far more comfortable.
June 14, 2022
Hootsuite Shows Why They Are A Top Contender In SMM
- Buffer and Later
They all have the same basic features and functionality with slightly different UX and specialties. It really comes down to which social media platforms matter to you most and how you prefer the internal workflows to be. The pricing differs for each platform as you scale the numbers of users as well.
June 13, 2022
Great social media and community management tool for its price point. Data-lovers, look elsewhere.
- Falcon.io, Sprinklr Modern Research, Sprinklr Social Engagement & Sales, TweetDeck, Buffer and Sprout Social
Comparably, Sprout would be similar from a cost point but its interface is much smoother. Falcion.io is also similar, however, they have poor customer support.