Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
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What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(26-46 of 46)Companies can't remove reviews or game the system. Here's why
February 06, 2020
Hootsuite is state of the art social management tool
Score 9 out of 10
Vetted Review
Verified User
- Autoposting
- Social media follow up
July 23, 2016
Hootsuite Pro - Fine for the Price
- It's an easy tool for social media managers. The interface is familiar, but also somewhat limited.
- Managers and executives may also use it for social media and traditional media monitoring.
December 23, 2015
Enterprising!
Score 9 out of 10
Vetted Review
Verified User
- Publishing
- Engagement
- Social Care
December 17, 2015
Hootsuite enterprise for the everyday company
Score 10 out of 10
Vetted Review
Verified User
- Content management
- Anayltics
- Tracking
July 23, 2015
Hootsuite: It will change your life
Score 10 out of 10
Vetted Review
Verified User
- Better customer service
- Improved engagement
- Better organization
December 01, 2014
HootSuite's Effectiveness
Score 8 out of 10
Vetted Review
Verified User
- This product allows my brand to schedule tweets for Twitter and analyze their performance.
November 13, 2014
HootSuite as one of the leading Social Media management platforms
Score 9 out of 10
Vetted Review
Verified User
- Social Media management
- Communication
- "Buzz" monitoring
October 30, 2014
You get what you pay for
Score 5 out of 10
Vetted Review
Verified User
- Initial client social media use monitoring
- Most basic levels of posting
- Initial push to increase social media management for early-stage clients
- Basic UI which anyone can fearlessly use
January 14, 2014
A+ Product
Score 8 out of 10
Vetted Review
Verified User
- Tweet scheduling.
- Client tweet management.
- Reporting & Insights.
October 24, 2013
HootSuite Pro Review
Score 10 out of 10
Vetted Review
Verified User
- Social Media productivity.
- Ease of listening, responding, engaging.
August 26, 2013
HootSuite Review
Score 9 out of 10
Vetted Review
Verified User
- Under the recruiting umbrella it allowed for us to compose the "Iron Triangle" which is the alignment of three different departments. Also, to monitor and engage our audience in an effective manner. Lastly, the collaborative tool that allows for the assignment of task.
July 23, 2013
Hootsuite Enterprise for Social Media Agency
Score 10 out of 10
Vetted Review
Verified User
- Automation of social media account monitoring and content posting for 200+ small business clients.
Score 9 out of 10
Vetted Review
Verified User
- It is the easiest way to schedule tweets for us.
February 06, 2013
Usability quite poor.
Score 5 out of 10
Vetted Review
Verified User
- Publishing original content, sharing interesting articles, and responding to customer engagement
- Listening for conversations about my brand, my industry, and my competition
January 24, 2013
Best team-oriented SMM tool available!
Score 10 out of 10
Vetted Review
Verified User
- Social media marketing
- Social media listening
November 20, 2012
Good user experience, but slow.
Score 7 out of 10
Vetted Review
Verified User
- Marketing and keeping in touch with our networks.
November 12, 2012
Team functionality and clean UI are great.
Score 9 out of 10
Vetted Review
Verified User
- Social listening
- Publishing / Engagement
- Team management / workflow
- Customer support
- Marketing campaigns
- Main task is to respond to comments made over social channels to our various game communities
- Each game has its own Twitter and FB Gamers leave comments / ask questions / makes suggestions (often negative, sometimes / request status updates on unreleased games / ask for others to participate in MMOs (massively multi-player online games). Originally they were surprised to get a rapid response, but know they have come to expect
- Secondary task is scheduling FB posts / Tweets to multiple accounts and centrally managing multiple accounts
November 12, 2012
Scheduling and analytics both very strong.
Score 8 out of 10
Vetted Review
Verified User
- Initially, our biggest problem was the ability to schedule posts to multiple social channels simultaneously FB, Twitter, Tumblr, LinkedIn, Google+) on behalf of our clients. The ability to schedule posts to Google+ was actually the reason for upgrading to HootSuite Enterprise.
- It’s also important for us to monitor and respond to tweets in the same tool For example we have been running hiring campaigns over Twitter and Facebook for some of our clients, and we need a platform that allows us to react quickly.
- However, we quickly realized that although scheduling is important, the analytics capability is just as important, if not more so. The detailed analytics package not only lets us see how we our campaigns are performing, but it also allows us to share detailed metrics with our clients to justify the fees we charge them. This is now very important. We can export key metrics to CSV or PDF and share with clients.
November 12, 2012
Team workflow is crucial for our global team.
Score 9 out of 10
Vetted Review
Verified User
- Publishing data to multiple social channels and having a centralized place to manage them with team functionality are the primary functions we care about, but we also use HootSuite for listening, customer support and marketing campaigns too.
- Team functionality is particularly important: We really needed a publishing platform for a global team. It's not feasible to share logins to individual properties. Workflow and scheduling are next in order of importance.
November 12, 2012
Reliable, easy-to-use; analytics could be better.
Score 10 out of 10
Vetted Review
Verified User
- The use case is primarily scheduling. Also listening for Twitter mentions. and engagement with propsective students (questions, etc). This is our primary tool for engagement across the board.
- We use social media to present a positive image of the school. A huge number of high school students use social media to decide where to go to school. Facebook is a great recruitment channel.
- We use the tool primarily for relationship building and retention. We primarily use the Facebook and Twitter channels to build relationships with current and prospective students and other stakeholders.
- Centralized management of social media accounts is also very important. We manage multiple accounts and HootSuite is the best way to keep track of them all: Use team functionality. We have eight FB pages, eight Twitter accounts. We also have Google + and Instagram channels but our use of these is much more limited.
- The primary functions we use the tool for are social listening, publishing and engagement, and centralized team management and workflow.
October 16, 2012
Enterprise version very intuitive. Analytics weak.
Score 8 out of 10
Vetted Review
Verified User
- The primary processes are Publishing /Engagement and Team Management / Workflow (centralized management of multiple accounts)
- As social media has burst onto scene, every department is doing some kind of social outreach which makes for a management problem. We had no centralized way to manage all of various social media accounts. We wanted a hub with all identities in one place and a way to manage all the various handles. We also wanted a way to respond to posts across different accounts across channels with some workflow management. You can set permissions on accounts so that people can do certain things but not others. Permissioning is actually more flexible than in Pardot—you can adjust read-only versus publish privileges for each social network and designate an admin for each team, so there are more options than with Pardot, which only has a few set roles. Related to this is employee turnover. We need to be able to manage “ghost account” created by employees who have left. For many of our accounts, people who had ownership were had since left the company and we could not access these accounts.
- The other primary use case was to increase overall productivity. By being able to post to several networks at once.