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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

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User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

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Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(151-175 of 426)
Companies can't remove reviews or game the system. Here's why
June 03, 2022

Community Engagement Coordinator

RR
RAvi Reetoo
Community Engagement Coordinator
Victoria Film Festival (Non-profit Organization Management, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
This is the software that I use on a daily basis to post to different social media channels for organizations. I would strongly recommend using it as it greatly improves my workflow for social media scheduling and moderation.
May 31, 2022

Hootsuite: For All Shapes & Sizes

Verified User
Employee in Marketing
Health, Wellness and Fitness Company, 501-1000 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
Hootsuite offers plans for many business sizes, from small (free/Professional), up to custom level for larger businesses. Hootsuite may not work for certain larger companies as they may require more detail than what's offered.
May 23, 2022

Great Value for Social Media Management

TK
TJ Klapprodt
Owner
TJK Writing Solutions (Writing & Editing, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is very well suited to scheduling posts throughout a day or week and letting people know how each of those posts does. The only problem with using Hootsuite or a program like it is that sometimes you will "post and forget" to engage later in the day.
May 20, 2022

Its a Hoot party!

TM
Trinard Missick
Administrative Assistant
Kuteist Baby Boutique (Retail, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite's strongest attributes shine when managing multiple clientele. It provides a lot of structure with the timeline and its current layout. When I was managing a client they provided limited graphics and information. I had to keep this in mind as I produced new content for them. I have a bad memory so being able to quickly see the previous post instead of having to scroll their entire timeline was beneficial to me.
May 16, 2022

Hootsuite works for single users to large teams

Lee Roquet | TrustRadius Reviewer
Lee Roquet
VP of Customer Experience
Finch (Marketing & Advertising, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is one of the applications I have used for close to 15 years. Hard to think of many other apps other than email and browsers that I use as much. For me to schedule posts over 5 weeks to help share insights, collaborate with other like-minded customer experience professionals, and keep engaged on LinkedIn just works.
April 17, 2022

Predatory billing practices, slick sales and marketing, poor performance.

Verified User
C-Level Executive in Marketing
Hospitality Company, 1001-5000 employees
Score 1 out of 10
Vetted Review
Verified User
Likelihood to Recommend
I am wholly unlikely to ever recommend or utilize Hootsuite again. If your only need is to centralize social media from several pages and platforms into one place, they have a solution for that. That said, it's clunky and not user-friendly. Onboarding new users have been difficult and maintaining good communication with our social media followers using this platform was not easy.
April 11, 2022

Easy Social Media Management Across Platforms

Verified User
Administrator in Social Media
Online Media Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Recommend
As a small business and one of the two people in charge of around 7 social media accounts across various platforms, Hootsuite ensures we don't miss out on any posts across any. The pricing after the current is too high for a small business, they should have an option available for small businesses.
February 25, 2022

Hootsuite: The Good and The Bad

Verified User
Contributor in Marketing
Medical Device Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is beneficial because all your posts, video's and replies are all on our dashboard. Having several users is easy through Hootsuite. The company was new to using social media for the personal brand, and they couldn't get the flow needed to succeed. When you sign up for Hootsuite, they tell you that it is useable for all social platforms, but that isn't true I found. For example, if Hootsuite is used for business, one of the best social platforms is LinkedIn, so when we found out that Hootsuite couldn't support LinkedIn posts and reports, we were very disappointed we found.
February 22, 2022

I was asked to review Hootsuite so I did - it's worth it.

David Wilson | TrustRadius Reviewer
David Wilson
Regional Sales Manager
Newspace Containers (Construction, 51-200 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Keep all your social media together in one place with posts shared across all formats at the push of a button. Excellent platform for designing social media content and sharing company updates and products. Less user-friendly for larger posts that don't convey across every SM platform leading to a small amount of editing that may detract from the original content.
February 18, 2022

If Need to Manage Multiple Platforms - This is the place

Michelle McKinley | TrustRadius Reviewer
Michelle McKinley
Marketing Manager
UPC Insurance (Insurance, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's really best when you manage multiple businesses or many different social platforms. The calendar view allows you to see what you have scheduled across everything so you have a big picture scenario. I'm sure if I had a Facebook business page, Instagram, LinkedIn, and others, it would be even more helpful. The biggest thing to me is advanced scheduling. I use the free version for LinkedIn alone since they don't allow you to advance schedule your posts.
February 13, 2022

Hootsuite is Great at Accessibility

Corinne Malo | TrustRadius Reviewer
Corinne Malo
Social Media Specialist II
Spectrum Brands - HHI Division (Consumer Goods, 5001-10,000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think Hootsuite is a great starting platform for anyone who is looking for a tool to help schedule content on multiple social channels. I think it's a great tool to help with distribution and keeping on top of comments on those social channels. It's also a really great platform for anyone on a budget because their free version is really robust for what it provides. However, Hootsuite does not have the best reporting platform (when I used it anyway), and if you're managing multiple brands, it's tricky to add several accounts that you manage in one account.
February 09, 2022

Easy Social Media Scheduler

Kira Dineen, MS, LCGC, CG(ASCP)CM | TrustRadius Reviewer
Kira Dineen, MS, LCGC, CG(ASCP)CM
Genetics Radio/Podcast Host and Producer
DNA Today, LLC (Broadcast Media, 11-50 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The core function of Hootsuite for my team is scheduling social media curations to be posted. It is a reliable network so posts will go through. Other platforms I have tried have not been as easy to use and I've always come back to Hootsuite. Unless the social media platform itself has [a] scheduler, we default to Hootsuite. I do have some issues with the platform when it comes to scheduling, which may be because of what social media sites allow third party users to do. One major issue is that you cannot schedule a video to be posted on LinkedIn. You also cannot tag accounts in the post on either LinkedIn or Instagram. Tagging accounts is important for engagement and further reach.
February 09, 2022

Hootsuite to the Rescue!

Ricky Dana | TrustRadius Reviewer
Ricky Dana
Comedian and Web Guy
The Ricky Show (Entertainment, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is like having another employee to assist with social media management. I would recommend this product to anyone that has to deal with social media and marketing. I believe that the price is a bit exorbitant and support could be faster for the price we pay for this software, however, it is a great tool that I hope to see evolve more and more over the years to come.
February 03, 2022

Hootsuite Pro is alright.

Chris Cartwright | TrustRadius Reviewer
Chris Cartwright
Social Media Manager
Canada Post / Postes Canada (Government Administration, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Easy to use for publishing to multiple social platforms. Powerful reporting tools and ability to export data in different formats (pdf, Excel etc.). Customer care tools are improving and is suitable for small teams that don’t necessarily work as part of a customer service/call center environment.
January 27, 2022

Hootsuite Wins When It Comes to Social Media Management

Verified User
Administrator in Marketing
E-Learning Company, 201-500 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
When you want to easily manage and schedule posts throughout your social media channels, Hootsuite gets the job done. The app is also convenient for on-the-go scheduling. It can be cumbersome and overwhelming to run the reports and analyze them. Overall Hootsuite is a champion for social media management.
January 21, 2022

Hootsuite - a comprehensive yet pricey platform for managing your social media accounts

Verified User
Employee in Research & Development
Research Company, 5001-10,000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is excellent for those people that want to schedule social media postings ahead of time for their work on Facebook, Instagram, and Twitter pages. Hootsuite is less appropriate for those people who are concerned about hiring a platform to create content for them. Hootsuite is best used as a platform for publishing your own original content, but you'll have to think of the content yourself.
January 18, 2022

Best Social Media Management Tool

Verified User
Account Manager in Marketing
Marketing & Advertising Company, 11-50 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It solves our maximum problem when we use it for multiple social media accounts. It is one of the best social media management tool in the market right now. It is simple when it comes to its operations, usage & applicability. We can easily schedule posts, view analytics, can share information, engage with social media audiences and can manage team effectively.
January 15, 2022

Hootsuite is a plus for Pink!

Cassandra Madison | TrustRadius Reviewer
Cassandra Madison
Business Owner
Pinkabilityclm (Health, Wellness and Fitness, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is great for those who want to maintain a social media presence and not outsource social media posting to a service. It is capable of supporting the needs of various types of small companies with an in-house marketing tool. It is user friendly and has a great return on investment.
January 13, 2022

There are better options

Verified User
Account Manager in Marketing
Marketing and Advertising Company, 1-10 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's well suited for people or companies who use more of the features included and for those that have a larger budget. The cost has risen and the extra features don't always add value. It's also disappointing that there isn't a free version anymore. A lot of small businesses would get started on the free account first before upgrading later.
January 10, 2022

Hoosuite is a One-Stop Shop for Social Media Marketing

Rob Gokee | TrustRadius Reviewer
Rob Gokee
Composer
Rob Gokee Music (Entertainment, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I often want to blast the same message to multiple platforms at once, which can take up a lot of valuable time. Hootsuite allows you to post multiple messages at once to all of your social media accounts. Their tracking data is amazing - you can see your click-rates, interactions, and schedule posts when they're going to be the most effective. It's an all-in-one social media tool for your business.
January 08, 2022

Hootsuite- easy to use, including for non-tech support staff

Verified User
C-Level Executive in Corporate
Human Resources Company, 1-10 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I recommend Hootsuite because it has an easy-to-use UI, and allows even non-tech savvy team members to manage it. I also recommend Hootsuite because it has proven to be a reliable technology, and constantly updates its features, ie- posting to Instagram automatically, suggesting size changes in the software, and offering free images for creating posts.
December 24, 2021

Hootsuite - A basic social management tool that lacks innovation, functionality and flexible pricing options.

JT
Jeff Thomas
Head of Digital
Shoebacca (Retail, 51-200 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Works well for a small company with a single social account within each platform. If you are looking to build your social presence and follower base, grow your influence or perform a deep analysis of your social performance within each platform, look elsewhere for another solution. This is truly not the lane Hootsuite is able to run in.
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