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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(26-50 of 426)
Companies can't remove reviews or game the system. Here's why
August 25, 2023

Hootsuite Review

Nicole Vuong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think for any company that manages more than 1 social media platform having a tool like Hootsuite at your disposal is a game-changer. It consolidates your work and gives you some great tools for future planning. We love having out team plan out a month's worth of content for each channel, and you can just see it all there in one organized platform. A very very handy tool.
Jacquelyn Anne Dolly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is well suited for a small business or marketing team that is in need of a social media management tool to keep them organized and streamline their workflow. Social media content organization and scheduling on a smaller scale is where Hootsuite really seems to thrive. It is well suited for businesses using only a few platforms primarily.
Paris Elizia Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is useful if you are managing multiple social media accounts and want to manage your posts in one place. Also, it's good for people who don't have much time so having them posting in the background will be beneficial. Hootsuite may be less appropriate for people whose sole job is running one social media account.
Brandon Stuhr | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
If you are working on brand management across multiple social media platforms like Facebook, Twitter, Instagram, Soundcloud, then it would be a great fit for the service's versatility. If you are only working on one platform, you will be better off just focusing on the utilization of the platform's ad service.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have recommended Hootsuite to companies and small businesses. Hootsuite is excellent at creating and scheduling content but I’d like to be able to see the final preview of my Instagram account as we plan out our grid. Managing Facebook groups would also be a useful feature.
Chuck Blatt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is great if you want to schedule your social media in advance. It allows you to plan ahead and promote over several social media platforms. It is a time saver and worth the cost of the paid version. I couldn't live without this software. If you are small and not posting much then it might not be for you but if you are a regular poster then try it and you won't go back.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Anytime you are managing more than one social media account across multiple platforms, it is necessary! If you were just managing one Facebook account, it wouldn't be necessary, but even just one account each on Facebook, Twitter, LinkedIn and Instagram, it is so helpful.
Craig Mullins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I find it very well-suited for tracking a small number of social media accounts. Viewing streams that show, for example, my Twitter Home, Followers, Posts, Likes, Retweets, and scheduled posts - all on one screen - simplifies social media management. I run a small business though, so I can envision where the free version of Hootsuite might not be sufficient for a large organization with a lot of social media accounts, users, and activity. That said, I would be lost without Hootsuite for my basic social media interactions.
Ben Crichton | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is great for being able to schedule posts to go out at the exact key times that work with the Linkedin algorithm Hootsuite is great for moving posts around with ease if you have a last-minute post come in Hootsuite is great for people able to copy and paste old posts on the publisher to help you create more content.
Jason Mollica | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite works really well in the classroom setting. Even though I've used it often outside the classroom, I find it more effective in the classroom. Students get an idea what they can look for with clients or brands. Outside the classroom, I do not use the dashboard as often. Instead I opt for Twitter's webpage or it's app.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is well suited for businesses who post across multiple platforms and need to adjust their copy messaging in each channels. Hootsuite would be less appropriate for small businesses that are only posting to one or two accounts and keeping the copy the same. I do not feel the price of the software is worth the return for this type of client.
Matt Schultheis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
If a business is looking for an easy way to post to multiple social media accounts then Hootsuite is a great option. The pricing is comparable to other types of sites but the company has been around longer and has been a leader in the space. If social media isn't a priority for you then Hootsuite isn't the tool for you. However, we all know how important it is to have a presence on social for any business of any size in this day and age. If reaching people with your content on social media is important to you, then consider using Hootsuite to plan it out ahead of time and post it for you on a schedule.
Manny Sarmiento | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is great for posting on multiple platforms, ie. FB, IG, LI at the same time...
Not being able to post on multiple Twitter accounts or personal Facebook is a detriment... although I know it's a platform limitation...
Brenda Baker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I love using this posting scheduler - it is really easy to learn and use whether posting on a daily or weekly basis. It is helpful with posting times and showing publishing dates. I believe it is a great option for scheduled posting.
I also love that it gives suggestions for the best posting times and offers further analytics should I want to explore those.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
The free version was worth trying for a new business starting with social media. Now that they are removing that options I do not remove. In my opinion, $99 a month is just too much. $10 a month sure! Definitely not $99/ month which is why I went to another platform (Later). Hootsuite did have a few features I liked better, but not $100 a month better, can live without them.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We were able to post content across our platforms with strategic ease. We tried a few other programs and they were lacking in smoothness. Hootsuite uses a simple calendar interface. The new Hootsudite creation AI is a good start, it definitely needs some tweaking. Video content, TikTok, Reels, and YouTube is wonky sometimes.
Jeff Crockett | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Like I said before. We use Hootsuite because of how easy it is to post for multi platforms for multiple businesses. The price is right and it's easy to use the platform. I like how it's web-based so I can be everywhere posting. I also like how easy it is to resize pictures.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is well suited for developing social campaigns and monitoring activity on digital platforms. It is not as appropriate if you would like to use it for off-digital metrics, such as point of sale transactions in stores (as far as I’m aware). In addition, it’s well suited for larger organizations but may be more difficult to sustain for a one-person business
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