Hootsuite Reviews

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Reviews (51-75 of 159)

Anonymous | TrustRadius Reviewer
December 10, 2018

Hootsuite Enterprise Experience

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you have one social media account that you manage, then Hootsuite Enterprise might not be the software to use. But if you are managing several social media accounts and if you want your posts to be scheduled, then Hootsuite Enterprise is one of the best softwares to use.
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Jarad Matula, MBA | TrustRadius Reviewer
July 03, 2018

Fast, Easy, Affordable, but with Limitations

Score 7 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you're just wading into the world of social monitoring and scheduling and don't want a large investment of time or money, this is a great tool. I consider it a "my first social media management tool." For simple posting, scheduling, monitoring, and reporting, this is a great, inexpensive option.

If you're an advanced user and care about analytics being baked in and not piecemeal per report you pay for, then you might be better served looking elsewhere. The cost structure of reporting here by a number of reports and by the number of things you want to measure isn't ideal. I'd rather pay for analytics as a whole and pull whatever I want.
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Pam Renovato | TrustRadius Reviewer
June 28, 2018

Engage and interact successfully with a social marketing tool that actually plays well with others.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite Pro is great for scheduling content, engaging with your audience, and building awareness. However, the reporting is minimal so you'll need another tool for analytics and monitoring. The search capabilities are useful but it cannot operate as a true social listening tool with this lack of reporting available in the Pro package.
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Gustavo Flores Flores Rojo | TrustRadius Reviewer
April 12, 2018

Hootsuite Free a favorable experience

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Pros:
  • First of all, it's free. You can add up to 5 accounts from different social networks, additionally you can display at the same time on the screen, all the information that you would have to see on twitter, for example, going to the "Connect" tab, mentions, retweets. With 5 columns you can control everything, see your timeline, sent tweets, retweets, etc.
  • You can schedule the tweets. We all know how useful it can be to schedule a tweet when you're on vacation or just out of the office.

Cons:
  • When you select the profile from which you are going to tweet, that action subtracts characters from your tweet. Although it is logical that you encode information and subtract tweets, in 140 characters that we have to express, many times that you take two of them you can disrupt a bit your tweet.
  • You can not see the trending topics, so you have to have an open twitter profile next to you to know which are the trending topics of the moment and study the possibility of publishing a retweet using some of them that could be related to your topic and give more follow up on your tweet.
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Daniela Belevan | TrustRadius Reviewer
February 01, 2018

Great social media managing tool

Score 8 out of 10
Vetted Review
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Likelihood to Recommend

HootSuite is perfect if you manage more than 1 social media account for your own business or if you manage for other clients. It keeps your social media accounts organized, and it's easy to post and attach image or videos. It may not be suitable for a small business to pay the premium price.
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Benjamin Hale | TrustRadius Reviewer
January 19, 2018

Limited features, dated interface...but hey, it's Free.

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite, being free, is a good choice for someone who is running on a limited budget or testing the waters on a certain brand or product. It allows someone to "get their feet wet" in the social arena. It is less appropriate for a serious social marketer or for those who have the desire to expand beyond the three services that are offered.
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Michelle Green Arnson | TrustRadius Reviewer
January 19, 2018

Hootsuite Free? Owl pass.

Score 4 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite Free is really pretty basic. I never liked it enough to spend money on the upgraded versions, and instead moved to Buffer for scheduling across platforms. If all I wanted to do was monitor social media conversations and schedule a post here and there, Hootsuite Free would work just fine. As it is, other tools work better for what I need to do on a day-to-day basis.
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Claudia Sheridan | TrustRadius Reviewer
January 18, 2018

Hootsuite Pro Review From A Consultant's POV

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Well suited for consultants who manage multiple clients. I don't think that small business owners really understand how to use Hootsuite Pro effectively. To get the most benefit, it's important to also understand the social media landscape and take the time to post to each channel.
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Stephanie MacMillan | TrustRadius Reviewer
January 17, 2018

Hootsuite Free Not for Me

Score 1 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I think Hootsuite Free would be great for someone only trying to maintain 1-2 social profiles. I don't find it useful for a business like mine with 6 unique profiles. I might suggest someone to at least try it as a starting point for social management. They can upgrade from there should they have the need to.
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Brian Nizinsky | TrustRadius Reviewer
January 17, 2018

When it loads it works but...

Score 4 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

If you are at a small company then give it a try but its not suitable for a large scale enterprise for managing social media. Since there is a free version you can give it a try before investing but I encourage you to test it for stability and consistency before investing in the paid version.
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Brandon Stuhr | TrustRadius Reviewer
January 16, 2018

Hootsuite - The Clunky and Overwhelming Campaign Manager That Will Boost Your Reach

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

If you are working on brand management across multiple social media platforms like Facebook, Twitter, Instagram, Soundcloud, then it would be a great fit for the service's versatility. If you are only working on one platform, you will be better off just focusing on the utilization of the platform's ad service.
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Megan Lemons | TrustRadius Reviewer
January 16, 2018

Free is still Free even if it's not Perfect

Score 6 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The combination of utilizing the Hootlet add-on and the scheduling feature make posting efficient. However, the hard-to-use interface, limited number of profiles, and lack of multi-user capabilities make the free version of Hootsuite unusable for those wanting to have social presence across all social platforms. The only answer is to upgrade to a paid version of the program or to move to a different one. To be fair, Hootsuite free is not alone in these issues - other social media programs suffer from the same limitations in their free versions (if they even have free versions). However, with the clunky interface and lack of approval features, purchasing an upgraded version would not be my go-to answer. In order to bring Hootsuite free in line as a competitor, the interface would need to be updated to make user functionality the primary goal of the program.
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Rachel Moenning | TrustRadius Reviewer
December 19, 2017

HootSuite Pro - Not Pretty, But It Gets The Job Done

Score 8 out of 10
Vetted Review
Verified User
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Likelihood to Recommend

HootSuite pro is great for social scheduling and monitoring! You can interact via HootSuite, but personally I think it is more appropriate to just organically go on the social platform and interact that way.
It is also better to go on your page every once in a while outside of HootSuite and check on everything - how pictures are displaying, how hashtags are displaying, and if tagged pages are linking to the correct destinations. Sometimes HootSuite can be buggy - not often, but it is worth keeping an eye on!
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Francesca Confortini | TrustRadius Reviewer
February 23, 2017

Hootsuite Enterprise: the time-saver of the company

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

The typical scenario is a long period of vacation, such as the Christmas holiday break, in which posts need to be scheduled effectively and everything needs to be in place in order for the company not to lose track of the work and not to miss any posts. I could rely on Hootsuite by planning in advance all my work and when I came back everything went according to plans. The notifications that I needed to see if anything wasn't going the way I planned all came in time for me to fix the issue ASAP and I thought I could really rely on the software.
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Satyarth Rai | TrustRadius Reviewer
June 16, 2017

Review from a CEO

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It is amazing for new startups like mine as we want to save both time and money. It helps in both directions and we really love the interface. I recommended it to all my friends who own companies as it can help them in strategizing better too. It is one for all.
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Randolph Ramirez | TrustRadius Reviewer
February 27, 2017

Hootsuite gives the most bang for buck in the social sphere

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Hootsuite does an excellent job of scheduling and publishing content. It shines at content but does poorly when it comes to audience curation. There is no way to sort followers or determine influencers vs. non influencers. It leads to a lot of manual work on that end. Luckily the content generation is done well enough that it becomes an acceptable trade off.
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Matthew Hardesty | TrustRadius Reviewer
June 20, 2016

Hootsuite Pro: Affordable, but lacking in features.

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

From a small business perspective, Hootsuite Pro is great if you are prepared to create and follow a publishing schedule and have discussed the KPIs you intend to measure. Essentially, the tool becomes useful when you need to execute on a plan made elsewhere. Otherwise, you won't be maximizing on the strengths it offers. From an agency perspective, Hootsuite Pro lacks refinement and is outclassed by other service providers like Falcon.io, Spredfast, or Sprout social.
Read Matthew Hardesty's full review

Feature Scorecard Summary

Boolean keyword searches (68)
7.0
Filtering out noise/spam (70)
6.2
Sentiment analysis (63)
6.7
Broad channel coverage (85)
8.3
Content planning and scheduling (103)
9.1
Audience targeting (78)
7.4
Content optimization (83)
7.6
Workflow management (87)
8.2
Automated routing and prioritization (65)
7.5
Customer interaction histories (72)
7.6
Bulk actions (78)
8.0
Lead generation (49)
7.0
Content marketing (80)
7.4
Paid media management (51)
6.6
Campaigns and promotions (72)
6.8
Twitter (100)
9.4
Facebook (100)
9.0
LinkedIn (90)
8.8
Google+ (60)
8.9
Instagram (82)
7.5
Pinterest (49)
8.3
YouTube (48)
7.7
Campaign success analytics (81)
7.4
Real-time tracking (82)
7.7
Competitor analysis (57)
6.8
Role-based user permissions & privileges (84)
8.3
Mobile access (91)
7.9

About Hootsuite

Hootsuite aims to help people connect on social media with the communities they live in, the teams they work with, and the brands they love as well as customers who believe in them.

Whether managing a small team or making leap forward to completely transform a social enterprise, Hootsuite presents solutions to help unlock the power of human connection.

The vendor states that Hootsuite is trusted by more than 18 million customers and employees at more than 80 percent of the Fortune 1000. They further provide that Hootsuite's expertise, customer insights at scale, and collaborative ecosystem empowers organizations large and small to strategically grow their brand, business, and customer relationships with social. They invite visitors to learn more, at www.hootsuite.com.

Hootsuite Features

Listening/monitoring Features
Has featureBoolean keyword searches
Has featureFiltering out noise/spam
Has featureSentiment analysis
Has featureBroad channel coverage
Publishing Features
Has featureContent planning and scheduling
Has featureAudience targeting
Has featureContent optimization
Has featureWorkflow management
Engagement Features
Has featureAutomated routing and prioritization
Has featureCustomer interaction histories
Has featureBulk actions
Marketing Features
Has featureLead generation
Has featureContent marketing
Has featurePaid media management
Has featureCampaigns and promotions
Channel coverage/integration Features
Has featureTwitter
Has featureFacebook
Has featureLinkedIn
Does not have featureGoogle+
Has featureInstagram
Has featurePinterest
Has featureYouTube
Reporting/analytics Features
Has featureCampaign success analytics
Has featureReal-time tracking
Has featureCompetitor analysis
Account management Features
Has featureRole-based user permissions & privileges
Has featureMobile access

Hootsuite Integrations

Hootsuite Competitors

Conversocial, Sysomos Expion, Falcon.io, Radian6, Sprout Social, MavSocial, ThoughtBuzz, Socialbakers, Khoros Care (Formerly Spredfast + Lithium), Khoros Marketing (Formerly Spredfast + Lithium), Sprinklr

Pricing

  • Has featureFree Trial Available?Yes
  • Has featureFree or Freemium Version Available?Yes
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No

Hootsuite Support Options

 Free VersionPaid Version
FAQ/Knowledgebase
Social Media
Email
Video Tutorials / Webinar

Hootsuite Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android