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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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How Hootsuite Differs From Its Competitors

Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …
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Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …
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Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …
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Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …
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Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …
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Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …
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Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …
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Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …
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Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …
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Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

View Playlist
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(51-75 of 426)
Companies can't remove reviews or game the system. Here's why
May 08, 2023

JetPack Social Media Tool

Shouvik Chatterjee | TrustRadius Reviewer
Shouvik Chatterjee
SEO Analyst
Indus Net Technologies (Information Technology & Services, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Any organization having a busy social desk can consider Hootsuite. It can help scheduling the posts for the day, week, month. There are some bottlenecks present, as it cannot post all kinds of media, but it does the job for most areas. Even for the reporting it provides all kinds of reporting parameters to choose from, pick whatever you like and include in your social media report. Customize it in your way. And the analytics can help you to take better decision for the future.
May 08, 2023

Hootsuite - One stop shop for posting and monitoring social media

Verified User
Executive in Corporate
Leisure, Travel & Tourism Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great if you have multiple people involved in the approval process to see content before it is published. It can be scheduled, someone can review/approve. There is integration between posts and Canva, which we use to access images. We can see what our competitors are posting and what their engagement rates are. The best thing about Hootsuite is that all of your social channels can be monitored in one place. The analytics are very good.
May 08, 2023

Great tool for saving time!

Raven Wheatley-Hawkins | TrustRadius Reviewer
Raven Wheatley-Hawkins
Digital Marketing Manager
Adroit Data & Insight (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I worked at an agency so it was great to be able to have an interface that is easily switched. I think that it is better for in-house though in terms of the pricing plan. It is great for organic posting and being able to post across platforms and shortens time
May 05, 2023

Saves you a lot of time spent on social media :)

Nicolas Rigaud | TrustRadius Reviewer
Nicolas Rigaud
Demand Generation Marketing Manager
Bonitasoft (Computer Software, 51-200 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
From my experience, I would say that the size of the company is a good indicator of how much resources can be dedicated to social media, and what outcomes you expect and thus want to track. SME have probably better options than Hootsuite, which might end up looking like over-engineered to just post on social networks. On the other hand, to manage different teams across different entities accros the world, with different level of access and rights, and use social media as a core part of the demand generation process, it is a great tool.
May 03, 2023

Hootsuite is a great option for larger agencies.

Corey Walker | TrustRadius Reviewer
Corey Walker
President
The Marketing Specialist (Marketing and Advertising, 1-10 employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is really helpful for a digital agency that has multiple clients that must manage multiple platforms. It makes it easy to store images in one spot and share them across all. However, it has gotten very expensive to use, and things like analytics reports are often add-ons as well. There are other platforms that would be better for someone that just manages their own accounts, or just has a couple to manage.
May 03, 2023

Hootsuite delivers on their promise with a dependable platform that allows us to scale our social media strategy.

JD
Jeremy Detgen
Marketing Director
Elevance Health (Insurance, 10,001+ employees)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well suited for taking a piece of organic content and customizing it to be well leveraged across multiple social channels all in one environment. It is not well suited for broad-based reader access, so the whole marketing org does not have a line of sight as to what social posts are going out, when, and where.
March 31, 2023

Hootsuite review- an interesting viewpoint

PP
Parag Poddar
Marketing Lead
Mpowered Health (Information Technology & Services, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is extreme delight in situations where there are too many social media platforms to manage and rapid and tailored content deployment across social media channels according to platform needs. It is particularly very useful for big brands and consumer brands with a large target audience. It is cumbersome to use for tagging oriented posts as this has to be done manually.
January 24, 2023

Hootsuite is a great decision

JD
Jessica Davenport
Account Manager
The Tell Agency (Marketing & Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is less appropriate to use to schedule stories and reels. Too often reels fail more than they actually work.

Hootsuite is appropriate to use for proposal submissions. It is also appropriate to use to schedule posts or draft posts. My client's like to see posts scheduled ahead of time. It's easy to plan ahead and focus on the day to day tasks.
January 05, 2023

Great tool overall

Verified User
Account Manager in Marketing
Financial Services Company, 501-1000 employees
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is great for teams that manage multiple accounts and have multiple people working on them. The capabilities for community management could be improved as of right now, it's a little limited.
January 04, 2023

An economical solution to your social media scheduling woes...

Verified User
Director in Marketing
Research Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
If you need a basic tool that will allow you to schedule posts and measure performance, then Hootsuite is a great economical option. I'm in a very small organization, so a tool like Sprout is out of the question due to expense. I also have my time divided among several channels, social being only one of them, and the ability to mass upload/schedule saves me a lot of time vs. scheduling in platform (which you still cannot do in LinkedIn).
January 03, 2023

Hootsuite: The good, bad and hiccups

Vanessa Marquez | TrustRadius Reviewer
Vanessa Marquez
Social Media Designer
New York University (Education Management, 5001-10,000 employees)
Score 6 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well suited for companies that need to automate their scheduling and reporting on social media and are getting started in streamlining their operations. It is simple enough to get people used to social media reporting and scheduling, and intuitive enough to help streamline processes. They have a good knowledge base where users can get better get acquainted with the tool's features.
January 03, 2023

Simple & easy to use

Jessica Terrones | TrustRadius Reviewer
Jessica Terrones
Social Media Strategist
LoSasso Integrated Marketing (Marketing & Advertising, 11-50 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well-suited for clients who want to give you the reigns to manage social media without their input. It's easy to use, there are several resources and courses to use it better, and they're constantly making upgrades to help you along the way.
December 31, 2022

Try it out! It's a real Hoot!

Verified User
Professional in Professional Services
Professional Training & Coaching Company, 1-10 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
The free version is best suited to small businesses starting on a small budget and has enough to start, but the price jump to Professional is reasonably priced, however, it does not include some features of other platforms in this category and price range. So depending on your budget Hootsuite might not be for you unless you have a decent size marketing budget. I would recommend for any small business starting out to try the Trial and see if it is for you, for a small business the Professional version should be all you need.
December 31, 2022

Best platform to plan all your business social media posts

Verified User
Strategist in Marketing
Marketing & Advertising Company, 51-200 employees
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite allows me to not only schedule posts for the future, but also edit the content. This is particularly helpful when I am working on social media content for the week, as I can do it all in one go. Hootsuite makes it easy to either create unique posts for multiple platforms or duplicate content that has already been posted.
October 13, 2022

It is surely (hoot)suit-able for you!

Andreas Zioupos | TrustRadius Reviewer
Andreas Zioupos
Digital Content Manager
Alumil S.A. (Construction, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It's excellent for a small business to start with the free version, to see the benefits and see its business growing by using Hootsuite. In the case of a big company with more than one team collaborating on Digital marketing, Hootsuite is a must (sharing, scheduling, monitoring, and saving time).
September 30, 2022

Hootsuite, a definite social management tool to try for small to medium businesses.

Justin Shook | TrustRadius Reviewer
Justin Shook
Director of Social Media and Reputation
Southern Careers Institute (Education Management, 501-1000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Hootsuite is well suited to stay within a tight budget. It provides most, if not all, of the functionality a business would need to stay on top of their social accounts. There are a lot of choices when it comes to social media management tools. Some may have more features, while others have less. We feel that it has the right balance of features and price point for our needs.
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