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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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How Hootsuite Differs From Its Competitors

Social Media Impact

Hootsuite lets you put all of your social media platforms into one integrated location, that can be easily utilized. I have been able to consolidate my work substantially building out our social media calendar through Hootsuite. I think it is a brilliant service and I love that we can get ahead of …
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Social Media Impact

It is convenient that you can manage all of your social media platforms from a single social media management platform rather than having to create and schedule posts from each social media platform. It is especially nice to have for the social media platforms that do not allow scheduling straight …
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Social Media Impact

It’s allowed us to get more content out for our audience and stay consistent as once everything is scheduled it’s ready for the following week. Saves so much time and makes posts on multiple channels not so daunting.
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Return on Investment

We were not being consistent enough meaning our followers were not engaged. So getting hootsuite helped us reduce the time it would take posting content daily on multiple platforms to scdehuling them to make it less time consuming.
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Return on Investment

Easily our biggest pain point before switching to Hootsuite was proper social tracking and running campaigns across multiple platforms. Once we switched to Hootsuite, we were not only able to run everything (or most platforms) from one main social hub, but we were also able to easily compare and …
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Social Customer Service

Since using Hootsuite as our central hub was key to our daily operations, the native social custom service features made Hootsuite an essential piece of our online presence toolkit. While we didn't dive too deep into contacting our B2C customers within Hootsuite, the software made it easy to not …
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Return on Investment

Getting time back was very important to us. Hootsuite allowed us to save time by scheduling posts all in one place, which allowed us to focus on other marketing activities.
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Social Media Impact

I am often on the move and being able to sit and schedule posts across multiple platforms in one go is very useful. Travelling and having to post from your phone can be tough especially when proof reading and managing autocorrect issues.
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Social Customer Service

Most of my customer service is done via email. We have at times used Hootsuite. I would like to be notified of high importance messages via in browser notifications.
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Return on Investment

For a long while, Hootsuite allowed me to keep track of activity across my various social media accounts on multiple platforms, and that was worth the investment because of how much I could automate and handle in one place. That value-proposition diminished when their prices increased and they …
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Social Customer Service

I didn't personally find many of Hootsuite's customer service-related tools useful, beyond being able to see all the responses to my various accounts in one place, and using canned responses for some types of interaction. That said, I suspect folks with more rapid-fire needs in that department …
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Social Media Impact

Hootsuite allows me to manage my companies social media profiles at scale. We are a growing business, and have dozens of social media channels that we manage. A tool like Hootsuite is essential to maintaining a presence on all available platforms.
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Return on Investment

As our business grew, so did our social media presence. It became impossible to manage the multiple platforms for our multiple brands. Hootsuite allowed me to manage our company social media at scale.
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Social Customer Service

I have a chat provider that manages the messaging portion of our social media, so I don't have much experience with Hootsuite Inbox, Assignments, Saved Replies or Conversation Tags. It is nice to be able to audit the performance of my chat provider in one place using Hootsuite.
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Return on Investment

We use this to expand our social media and promote our newsletter and articles. We are always happy when our followers increase and people read our articles. It is more of a feel-good then business generating source for us. It does save me time to be able to schedule my posts in advance to …
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Social Customer Service

For us it is to keep us out there and our message in front of people. If we gain followers and they share our message it is a bonus. It keeps our message out there that we are active and we are doing what we can to educate our customers.
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Customer Engagement

It allows me to post over multiple platforms and schedule ahead of time. This allows me to have consistency in posts and posting times. This saves me time and makes my job easier. By posting often my clicks and views have increased. I can't live without this software. Everyone who posts often …
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Social Media Impact

The ability to post on multiple platforms at the click of a button makes posting easy, saving you valuable time in reposting across socials. Sometimes some socials are left out but not with hootsuite as it makes it so easy. The ability to keep a track on everything that is coming back in across …
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Return on Investment

The ability to duplicate old posts using Hootsuite's calendar is exceptional in reducing not only the time, but the brain power needed for creating posts. Sometimes a lot of time can be spent thinking about and creating posts, then posting them on multiple sites, but hoot suite speeds this up, …
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Social Customer Service

Hootsuites social customer service is a great way to keep on top of incoming traffic across multiple platforms in one place. Rather than monitoring Facebook, twitter, linkedin, this consolidates everything into an easily manageable platform, speeding up the time it takes to reply to customers, …
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Social Media Impact

Hootsuite has provided an excellent roadmap for students to better understand how to strategize scheduled content. Using Hootsuite’s Platform Education, it shows even experienced users the best practices used by today’s leading brands and organizations. I’ve seen my students take what they’ve …
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Return on Investment

It continues to provide my students with opportunities to grow their skill set. We are the only program in the DMV using Hootsuite’s In the Classroom educational tools. Our students’ feedback have been overwhelmingly positive, even from those who already use it in their internships and jobs. These …
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Social Media Impact

We are a one person marketing team. Hootsuite allows me to post consistent content across all of our channels, all at once. No matter where our audience looks for us, we can be there. By scheduling we have also freed up more time to create video content, IG stories, and respond back to user …
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Return on Investment

We have a lot of different social channels that have to cater to very different audiences. By scheduling and being able to adjust the copy according to the channel, I am able to control the messaging depending on the audience very easily, which is very helpful to this team of one.
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Social Customer Service

We don't use it much for social customer service. Saved replies are used occasionally and make it easier for me not to have to repeatedly type out messages, but otherwise we don't really utilize these features.
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Return on Investment

Our biggest pain point was investing time into social media. Hootsuite halved the amount of time it took us to plan, schedule and report on our social media efforts. To halve the amount of time means more employee resources elsewhere in the business, so we consider this to be very successful
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Social Customer Service

Having all social media features in the one place really allowed us to delegate roles and responsibilities internally with the assignments feature. Saved replies saved us time and also ensured our responses were always on brand for the customer.
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Social Media Impact

We used it for a decent period of time but then moved away from it as it had multiple bugs on posting on the schedule we needed it to post and went back to manual posting from a Virtual Assistant to get our work completed.
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Social Media Impact

The platform's user-friendly interface allows our team to efficiently collaborate, schedule, and track posts, all in one place. This has streamlined our content creation process. As a result, our team can focus more on crafting engaging content and analyzing performance, rather than getting bogged …
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Customer Engagement

We have been using social media listening-based insights to generate content ideas and engage further with our customers. This helps in keeping the brand up to date and aways fresh while also being very relevant to the audience across all social media channels. Social media automation has also …
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Customer Engagement

By providing a single viewpoint to manage our social presence across multiple platforms, Hootsuite has empowered our team to be effective with scheduling and quickly responding to our customers and followers through social.
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Customer Support

Nonexistent. I place Hootsuite at the bottom of all vendor partnerships that we have in place to support our digital experience. Lack of account management, support, and customer success should be a foundational feature of any company.
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Customer Engagement

It allows me to schedule the entire month's social media content all in a single day. Then I can set it up and forget about it. I also love getting the weekly report on how the social media posts are doing. [It helps] to drive the direction of the posts.
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Customer Support

In most cases, when I have a simple question they fix it quite easily. I was attempting to alter an account and that was quite difficult. The training resources are helpful if you have never used the platform, but I find them redundant after even using the platform at the simplest level.
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Customer Engagement

Hootsuite has helped us build out full personas of potential customers and users on social media based on the keywords they are using. for example, one of our clients we have a notification setup for people who type in the words "Broken Phone Case" and then have an easy stream in HootSuite that …
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Customer Engagement

Hootsuite allows us to save time by publishing on multiple channels at once and we can therefore publish more content, BUT when you use third party apps of any kind for social posting, the platform gives you less organic reach.
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Customer Engagement

I believe that Hootsuite has improved customer engagement across all of our channels because it has enabled us to create posts at times that work for us and schedule for appropriate times to actually be posted. WE don't have to think about posting engaging things on any of our channels on …
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Customer Support

We have not really had to engage the customer support team. The product has been easy to use and self explanatory from the beginning. Any questions that we have had in the past, have been easily answered by looking at the FAQ's, which speaks volumes to me. I don't want to have to engage with …
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Customer Engagement

The most valuable ROI you get from investing in Hootsuite is time. Imagine you as a company have almost 5-6 social media accounts & if you are a bigger firm, imagine international accounts and/or local regional accounts. Hootsuite is an all in one account manager. You want to send out an update to …
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Customer Support

I have used onboarding & training resources, not only to train myself, but also get the new members of the team started on this.
The videos which are a part of their training is a huge help. I used to youtube search for how-to videos, but their resources makes it so much easier.
Their Hootsuite …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

View Playlist
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(26-50 of 89)
Companies can't remove reviews or game the system. Here's why
July 23, 2016

Hootsuite Pro - Fine for the Price

Verified User
Executive in Corporate
Hospital & Health Care Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
2
Competitors out there -- Sprinklr, Sprefast, Falcon, Sprout, etc. -- are much more competitive in this space. They are engineered from the ground up around the final product. Hootsuite's recent additions are very much tacked on and not integrated into the core offering. The interface is easy to use, but also limiting if are sifting through mentions.
November 11, 2015

Hootsuite Review for those who do not 'do' social media for a living

Michael Royal | TrustRadius Reviewer
Michael Royal
CEO
Emma McLean Kindergarten (Management Consulting, 1-10 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
I can't see myself learning another piece of software in this space unless I find some time! However, it does have some issues and if when researching others someone gave the opposition some rave reviews and in particular, addressed some of my concerns re gliches, then I would be highly likely to change.
September 11, 2015

Hootsuite Gets the Job Done for Individuals, Small Businesses, and Small Agencies

Laura Pence | TrustRadius Reviewer
Laura Pence
President/Owner
Social Savvy Geek, LLC (Marketing and Advertising, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
8
At this time we are satisfied that Hootsuite offers the most of what we are looking for at the most reasonable price point. As the social media landscape and monitoring/scheduling software changes, so do our needs. We re-evaluate our tools semi-annually or as new tools emerge onto the market. If we find at any point that we aren't gaining an advantage, then we are open to switching products.
July 23, 2015

MailChimp's Hootsuite Review-a-palooza!

Kevan Gammage | TrustRadius Reviewer
Kevan Gammage
Social Support Manager
MailChimp (Internet, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
It's still somewhat early on, but we've been pretty happy with Hootsuite overall. We do think there are some ways that it could be improved based on our own experience and workflows, but that may not serve the greater good for all of their users. The impact on our daily operations has been positive, which is exactly what we were looking for at the outset.
July 23, 2015

Hootsuite: It will change your life

Jaime Hunt, MS IMC | TrustRadius Reviewer
Jaime Hunt, MS IMC
Director of Web Strategy and Interactive Media
Radford University (Higher Education, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
Hootsuite has absolutely changed how we do business -- for the better! It is a robust tool that creates efficiency, fosters collaboration and allows us to provide a higher level of customer service. We are extremely happy with our account rep and appreciate the check-in calls to help us better use the tool.
July 22, 2015

Hit Up HootSuite

Ryan Whittington | TrustRadius Reviewer
Ryan Whittington
Assistant Director of Public Relations for Social Media Strategy
University of Mississippi (Higher Education, 1001-5000 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
They give us the most bang for our buck. They are personable. They are helpful. We'll continue to utilize Enterprise.
July 08, 2015

A handy straight forward program

Greg Simerlink | TrustRadius Reviewer
Greg Simerlink
Ecommerce Marketing Specialist
MCM Electronics (Retail, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
I do like Hootsuite, but there are always new programs out there and I would like to see what some of them are about. If any of them can provide me with a better interface and more tools that meet my specific needs then I will choose them.
April 08, 2015

HootSuite Enterprise: Great functionality but at too great a price?

Pat Heffernan | TrustRadius Reviewer
Pat Heffernan
President
Marketing Partners, Inc. (Marketing and Advertising, 11-50 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Renew
6
If/when we renew, we are likely to downgrade from HootSuite Enterprise to the Pro version, or switch to Sprout Social or Buffer as they enhance their team and social media network breadth and functionality. Overall we think HootSuite Enterprise is very well done, but as a small agency we and our small clients cannot afford to continue it at its current price.
November 18, 2014

Getting organized

Michael Landauer | TrustRadius Reviewer
Michael Landauer
Digital Communities Manager
The Dallas Morning News (1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
My main reason for renewing is that I believe we have not yet utilized all that the tool can do for us. I think Year One got us organized and on the right track, but we need one more full year in the tool to make sure we're using it well. Frankly, at that point I will want to compare it to others, and I am still not sure one tool might be all we need. We might need a better mix of social-posting and analytics tools.
November 04, 2014

Saves us time

Gregg Oldring | TrustRadius Reviewer
Gregg Oldring
CEO
Inkdit (Internet, 1-10 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
I don't see any better solution and it creates more value for us than it's price. We are on the Pro version which is quite inexpensive. When we were looking for a tool, we also looked at Sprout Social just after that product had been launched. At the time, Hootsuite looked like a stronger product.
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