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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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How Hootsuite Differs From Its Competitors

Customer Engagement

We have been able to increase customer engagement by over 125% since we first implemented Hootsuite in our department. Customer mentions and posts on our Facebook and Twitter platforms have at times increased over 200% on a year over year and month to month basis. We recently established a …
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Customer Support

I can personally mention that my experience working with the customer support team has been wonderful. Whenever issues have arisen, I have contacted them and they have been very responsive addressing the issues I am dealing with and resolving them in a great manner. The training resources and …
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Customer Engagement

For me, it was a great way to centralize all of our outbound messaging, but also really keep tight tabs on all my inbound messaging. I was able to see in one place messages we received, mentions we received, hashtags used, and it was all in neat stacks that were easy to read and sort. One log in …
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Customer Support

Hootsuite's support team was very helpful, they scheduled regular calls, they kept you informed on new tools rolling out, and were always easy to get a hold of. Implementation was very easy and the help center and training resources were easy to access and easy to use. They didn't over complicate …
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Customer Engagement

Hootsuite utilizes a user-friendly, digestible interface that allowed me and my team to look at all platforms holistically to see high times of engagement and impressions, interactions and what content was performing best on which platform. Their support team has always been flawless and even …
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Customer Support

The Hootsuite support team is really great at being timely and helpful anytime I've had to contact them. I have watched the tutorial videos,. which provide a great foundation of upgraded features that also expand on different customization and options to tailor different elements to your specific …
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Customer Engagement

Most of our customer engagement on social media platforms comes through Facebook and Instagram and we manage posts, mentions and engagement through Hootsuite. Because we have a very small marketing team and they wear other hats besides marketing, prior to Hootsuite, our social media management was …
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Customer Support

I have only used the Hootsuite's customer support once and response was fast resolution. Like most web apps, Hootsuite has an automated help bot that's pretty good and can give answers to most basic questions. Most, if not all, my support needs have been satisfied with either the help center or …
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Customer Engagement

Hootsuite makes it super easy for me to schedule ahead content, create content across different platforms, and fill in gaps where customer engagement needs more content. Just write, click, and you are done! It also helps identify hashtags that are relatable to extend your reach. I highly recommend …
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Customer Support

We haven’t had any experience using the customer support. I used the online support for a question I had, and found the answer online without needing to talk to anyone. It was a smooth process on boarding and easy set up linking the accounts. It was an overall great experience and I highly …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons
Verified User
Employee in Social Media
Computer Networking Company, 1001-5000 employees
Joanne Vallely Hignett | TrustRadius Reviewer
Joanne Vallely Hignett
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)

Video Reviews

7 videos

View Playlist
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Integrations

Hootsuite Competitors

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Hootsuite Downloadables

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(51-75 of 89)
Companies can't remove reviews or game the system. Here's why
October 30, 2014

You get what you pay for

Richard Chen | TrustRadius Reviewer
Richard Chen
Frontend Web Developer
Catch New York (Online Media, 11-50 employees)
Score 5 out of 10
Vetted Review
Verified User
Likelihood to Renew
5
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.
October 21, 2014

HootSuite ... more like Hoot SWEET!

Kelly Rates | TrustRadius Reviewer
Kelly Rates
Owner, Lead Consultant
Blacktop Consulting (Management Consulting, 1-10 employees)
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
10
It's an automatic renew so there's no reason I would have to worry about this. For all the functionality I get, $10 a month is a steal. I am considering upgrading for a month so that I can do their online training program, Hootsuite University, where I can earn a certificate and be listed on their site as an expert in the program. I have inquired about this, and I could earn the certificate and then switch back to my pro account. I think the whole learning program and certificate is a very awesome thing for them to do. I see myself continuing this until I am not working in this industry anymore - and I don't see that happening anytime soon because I'm just getting started!
January 14, 2014

A+ Product

Jessica Rudolph | TrustRadius Reviewer
Jessica Rudolph
Search Specialist
Mindshare (Marketing and Advertising, 11-50 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
It might not fit my future business needs, however I love the product and think it has done a particularly good job of cutting time and simplifying my job in the past.
January 14, 2014

Excellent tool that should be taken advantage of!

Sarah McKagen | TrustRadius Reviewer
Sarah McKagen
Social Media Intern
Turner Broadcasting (Public Relations and Communications, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
8
My likelihood of renewing my Hootsuite Enterprise use is actually zero right now because I have no use for the program in my new position -- however I did not want to put zero because it makes it seem like I wouldn't renew because of a negative experience. IF I was still in a social media position, I would definitely continue using Hootsuite because it truly is a GREAT tool that should be taken advantage of.
January 11, 2014

Definition of Social Media Management: Hootsuite Enterprise

Ryan Brouk | TrustRadius Reviewer
Ryan Brouk
Social Media Coordinator
RPM Advertising (Higher Education, 201-500 employees)
Score 9 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
I gave it a 9 because I saw how fast it benefited the company I worked for. It increased our work efficiency in a matter of weeks and helped reach out to our fans and followers a lot quicker and easier. I was very excited when we got this approved to use for our company. Because we had over 10 social media accounts active, it was a great tool to use.
November 15, 2013

Great tool with a simple UI... But I prefer to pass.

Laura Cyrek | TrustRadius Reviewer
Laura Cyrek
Marketing Intern
Yelp (Information Services, 1001-5000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
6
Oddly enough, I tend to trust individuals more when it comes to social media marketing management; I would rather have raw data and firsthand observations over analytics from external sources. For some reason, I think it's more efficient to have organic data and be able to sift through it without hitting any potential walls that a management tool may have. While Twitter posts are relatively easy to execute, Facebook recently rolled out a scheduling tool. I think that these social platforms are beginning to compete with products like Hootsuite and users will begin to choose them over the costly competitors.
November 05, 2013

I love Hootsuite

Verified User
Project Manager in Marketing
Biotechnology Company, 11-50 employees
Score 10 out of 10
Vetted Review
Verified User
Likelihood to Renew
9
It's a great tool! Besides the complaints I have already listed, there is nothing holding me back from renewing. The only battle is budget, which seems to always be a battle in marketing :)
October 26, 2013

Great, scalable tool for growing social teams

Verified User
Manager in Marketing
51-200 employees
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Renew
7
It's a powerful social management tool that has enabled us to manage our social efforts day-to-day as well as provide insights that we use to optimize our social efforts. However, the enterprise solution is VERY expensive and very hard to continually justify the cost.
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