Great program for moderation!
We moderate for 3 different clients. Hootsuite helps us catch all incoming content on various platforms in a timely matter, versus …
Starting at $99 per month
View PricingOverview
What is Hootsuite?
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…
Recent Reviews
How Hootsuite Differs From Its Competitors
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Facebook (347)9.191%
- Content planning and scheduling (366)8.989%
- Twitter (332)8.989%
- Workflow management (308)8.282%
Reviewer Pros & Cons
Digital Marketing Specialist
Chandos Construction (Construction, 501-1000 employees)
Video Reviews
7 videos
User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Pricing
Professional
$99
Cloud
per month
Team
$249
Cloud
per month
Business
$739
Cloud
per month
Entry-level set up fee?
- Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $99 per month
Product Demos
Hootsuite Dashboard Interactive Demo
Walnut.io
Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- Downloadables
- FAQs
What is Hootsuite?
Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.
With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.
Key Benefits of leveraging Hootsuite:
Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.
Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.
Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.
Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.
Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.
Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.
Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.
Level up skills with certifications, training, and strategic coaching with Hootsuite experts.
Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.
New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.
Hootsuite Features
Listening/monitoring Features
- Supported: Boolean keyword searches
- Supported: Filtering out noise/spam
- Supported: Sentiment analysis
- Supported: Broad channel coverage
Publishing Features
- Supported: Content planning and scheduling
- Supported: Audience targeting
- Supported: Content optimization
- Supported: Workflow management
Engagement Features
- Supported: Automated routing and prioritization
- Supported: Customer interaction histories
- Supported: Bulk actions
Marketing Features
- Supported: Lead generation
- Supported: Content marketing
- Supported: Paid media management
- Supported: Campaigns and promotions
Channel coverage/integration Features
- Supported: Twitter
- Supported: Facebook
- Supported: LinkedIn
- Supported: Instagram
- Supported: Pinterest
- Supported: YouTube
Reporting/analytics Features
- Supported: Campaign success analytics
- Supported: Real-time tracking
- Supported: Competitor analysis
Account management Features
- Supported: Role-based user permissions & privileges
- Supported: Mobile access
Additional Features
- Supported: TikTok
Hootsuite Screenshots
Hootsuite Videos
How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes
Hootsuite Integrations
Hootsuite Competitors
Hootsuite Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android, Blackberry |
| Supported Languages | English, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish |
Hootsuite Downloadables
- How a retail experience leader went digital
- How Georgia State University Built a Global Community of Brand Advocates
- How Meliã’s Social-First Strategy Built Customer Loyalty and Business Resilience During a Crisis
- How Eurpac Increased Its Social Media Followers by 47%
- Winning Brand Trust with a Perfectly Timed Campaign
- How Hydro-Québec wins social with a sassy customer-first strategy
Frequently Asked Questions
Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.
Hootsuite starts at $99.
Sysomos, now part of Meltwater, Salesforce Marketing Cloud Social Studio (retiring), and Sprout Social are common alternatives for Hootsuite.
Reviewers rate Facebook highest, with a score of 9.1.
The most common users of Hootsuite are from Small Businesses (1-50 employees).
Comparisons
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Reviews and Ratings
(1145)Attribute Ratings
- 9.2Likelihood to Renew
- 9.5Availability
- 9.5Performance
- 8.2Usability
- 7.3Support Rating
- 9Online Training
- 6In-Person Training
- 8.1Implementation Rating
- 7.1Configurability
- 8.3Product Scalability
- 8.2Ease of integration
- 8.3Vendor pre-sale
- 8.5Vendor post-sale
- 5.8Listening & Monitoring
- 7.5Publishing & Engagement
- 10Social Data Collection
- 4Social Analytics & Insight
- 9Social Publishing
- 8.5Social Engagement
Reviews
(51-75 of 147)Companies can't remove reviews or game the system. Here's why
June 21, 2019
Hootsuite is Free...So why aren't you using it?
5
Marketing
June 04, 2019
Hootsuite Free - Great product at a great price!
1
It is my personal business and I am the sole user. I use Hootsuite to promote my fitness classes taught at several locations.
June 04, 2019
Great tool for individuals and businesses!
1
I am the sole Hootsuite power user in our company, and I am within the Marketing department. It streamlines my job responsibilities tremendously and allows me to execute the social media management portion of my job easily and effectively.
May 31, 2019
Hootsuite - Schedule your social content easily!
1
We have a large marketing team and multiple people create and schedule content. Multiple people from our team use this platform with little to no training. It's generally our social team but we have project managers and strategy people using it as well.
May 25, 2019
Easy to use social media management tool
1
Digital Marketing
May 25, 2019
Old Reliable!
2
Owner, Marketing Coordinator
May 24, 2019
Okay tool for basic needs
8
Marketing team members.
May 21, 2019
Is Hootsuite too sweet?
5
All users of Hootsuite were in the Marketing department focusing on different audiences: B2C and 3 separate B2B audiences. This made it even more difficult to use the tool because of the major split in audience type and the number of users dealing with the platform.
January 30, 2019
Hoot-bitter-Sweet: It's Great, When it Works
3
Our Hootsuite Pro users represent marketing functions, social media functions, content generation functions, and general business management functions.
January 30, 2019
Awesomely Accessible Platform for Newbies
1
I am a one-woman shop with contractors and I use Hootsuite Pro for a select few clients where I am managing their accounts entirely on their behalf. Occasionally I have contractors step in to do this work - it's such a simple tool, again, you can really drop a person who has never used a tool like this before and they will be able to go with little intervention.
December 11, 2018
Great tool for social media management!
7
Well, it was just my class, so we were all students using the product. Some of us were more in the creative side as art directors or copywriters (me), while others were more on the management/client side and handled the other tasks. As a whole, we collaborated though in accomplishing all the necessary roles of creating content, managing content, and finding insights from the data.
December 11, 2018
Scalable social media management dashboard
4
Hootsuite is used by a combination of team members who work on our digital media team (buying and planning), as well as those team members that work on the content curation/editorial side of the social media equation. The content curation/engagement side uses Hootsuite more actively as it allows the team to be on the same page in terms of scheduling content and responding to specific social inquiries.
December 10, 2018
Hootsuite Enterprise Experience
10
Hootsuite Enterprise was only being used by our chapter, not the whole organization. Social media managers, project managers, and program coordinators used Hootsuite to increase the awareness of our programs, and projects and our organization.
December 08, 2018
A very useful tool that will make it much easier to manage several social networks at the same time.
1
I am managing the social networks of my company. Hootsuite has made this task much easier since I do not have to log into each social network and be aware of the publications. In Hootsuite I do everything from the same place and I focus on the programming of the post and measure the metrics and achieve a greater impact on the users.
August 31, 2018
Hootsuite is a solid choice for social media planning
1
As of now, only one individual within the organization uses Hootsuite. They are in charge of all digital assets including but not limited to social media management, retargeting/remarketing efforts and website maintenance. The business functions they represent is digital growth, an increase in website traffic, reduction of bounce rates and an increase in online conversion/lead generation.
July 24, 2018
The Industry Standard in Social Media!
2
Marketing Coordinator, Director of Marketing, Social Media Optimization, Content Marketing, Digital Marketing
July 03, 2018
Fast, Easy, Affordable, but with Limitations
3
There are 2, sometimes 3 people related to my organization that use HootSuite Pro:
1. Me - Social Media Manager - I use it to schedule posts and send review notices to clients. Occasional report pulling.
2. Client - Head of Commercial Marketing Division - One of my clients actually goes in and posts himself once we provide the content. He's never really had any complaints. I have a different client that logins in to review the posts I create and approve, or suggest changes.
3. Account Manager - Since I am a team of 1, the Account Manager of the client I post social media for will sometimes step in and post or send review requests in my absence, but this is only a sometimes usage.
1. Me - Social Media Manager - I use it to schedule posts and send review notices to clients. Occasional report pulling.
2. Client - Head of Commercial Marketing Division - One of my clients actually goes in and posts himself once we provide the content. He's never really had any complaints. I have a different client that logins in to review the posts I create and approve, or suggest changes.
3. Account Manager - Since I am a team of 1, the Account Manager of the client I post social media for will sometimes step in and post or send review requests in my absence, but this is only a sometimes usage.
June 28, 2018
Engage and interact successfully with a social marketing tool that actually plays well with others.
5
Hootsuite Pro is used by the sales, customer service, and marketing members of my team. As such, Hootsuite Pro functions as a communications and collaboration tool for us also. My team is able to address customer concerns, plan a content strategy, and build relationship through social conversation and education- all within Hootsuite Pro
June 21, 2018
Hootsuite Pro: The Social Media Manager's Friend
1
Social Media management
3
Digital Designer and Social Media Manager.
April 13, 2018
Hootsuite Free a favorable experience
Score 10 out of 10
Vetted Review
Verified User
I'm not really sure how many people in the entire organization use Hootsuite, but I can say with certainty that in the flat where I work at least six people use this program.
April 12, 2018
Hootsuite - Perfect... But Needs Improvements
6
They represent our customer service and marketing branches.
February 01, 2018
Great social media managing tool
5
We are an agency and the 5 of us work on digital marketing for our clients. We use Hootsuite to post on multiple platforms. It's easy for us to manage the accounts that way. We manage plenty clients with 3-4 social media accounts and it would be hard to keep up if we didn't have Hootsuite.
January 23, 2018
Can be a pain, but there is nothing better!
1
Social media marketing: Scheduling, engagement and monitoring
January 19, 2018
Limited features, dated interface...but hey, it's Free.
3
We had two writers/creatives on staff that would create the posts, and one manager who would review and submit the posts and do research on trends and topics of interest. They would then send that information back to the writers/creatives. Hootsuite was used by all these people to create the content and do the research.