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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1143)

Attribute Ratings

Reviews

(101-125 of 394)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
My marketing team and I use Hootsuite daily to schedule posts on numerous client accounts, and also on our own accounts. We benefit from having multiple social media accounts connected to our Hootsuite dashboard. <br>We would struggle to manually publish the volumes of posts we create on a daily basis. We find it's also useful to be able to easily check back to see when we posted for each client.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to post on Facebook, Twitter and Instagram. Working on the others. The problem it solves is that it saves time in posting to 18 places with just one shot. Huge time saver. Love it!
August 07, 2022

Great Asset

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite every day to promote my business, usually through links to my blog, Linkedin, my Facebook page, or my website. It enables me to quickly add materials where I want them and also allows me to be creative and in the moment too. I have used other products in the past and Hootsuite does what I want at this time.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to manage my social media activity across a variety of channels. It allows me to schedule social media posts for the whole week, when I have time to do so, rather than being under pressure to write the posts at a specific time. I started with the free version to try it out but upgraded after seeing how well it worked. The analytics are useful, and allow me to make more informed decisions as to the best time of day to schedule posts, for example.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We needed a way to schedule posts 7 days a week without someone having to physically do it. We use Hootesuite to upload social media content on Instagram and Facebook. From graphics, to images, to videos, Hootesuite allows us to post consistently throughout the day, giving time for other tasks and reducing miscommunication.
Thandolwethu Gulwa 🇿🇦 | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hootsuite simplifies everything scheduling in the office. With our SaaS products, we need to remain relevant because our industry is accounting, which is fast-paced, especially in terms of changes in software. As a social media designer and marketing assistant, Hootsuite lets me and my team schedule across all our social media accounts consistently.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to manage social media marketing for our brands. We schedule posts mainly on Twitter and Facebook, set things up for when we're out of the office, and easily schedule things to go live. Essentially it's part of our packages to customers that we provide them with a Tweet or Facebook post and we can easily achieve that with Hootsuite.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to share content relevant to our clients and applicants. We are a staffing and recruitment firm for allied health, especially school-based and pediatric speech-language pathology, occupational therapy, physical therapy, special education teachers, school psychologists, and others. Hootsuite allows me to organize, schedule, and publish my content ahead of time across several social media platforms.
David Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I wear many hats across multiple organizations, and Hootsuite is an important part of my daily business. I use it for our strategic external communications. I use it for competitive intelligence. I use it to keep myself aware of the world around me. Hootsuite simply allows me to keep all of the teams I work with better informed and better able to communicate with our external audiences.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I often don't have the time to schedule across several platforms manually. This software helps with managing my comms in bulk. It has many useful features that I find help with clarity and reminding of the essentials like hashtags. It is simple to use and works well for all the different platforms.
July 25, 2022

One satisfied user

Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to schedule social media posts on Facebook, Twitter, Instagram, and Linkedin. I also use the analytics Hootsuite provides. It makes it easy to post and keep track of the performance of each post.
Henry Villadiego | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to:<br><ul><li>publish social posts across our various company accounts and high level executive's accounts</li><li>monitor the industry via social listening </li><li>monitor our brand via mentions</li></ul>One of the biggest advantages is allowing various team member to access the accounts, as well as the ability to schedule out weeks in advance. To a lesser extent, we also like the image size templates in the graphics editor
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I am using Hootsuite as a Social media planner and posting content on daily basis in one go on different social platforms. It is easy to post social media content on any platform The scope for the tool is really great and it will help in making your day-to-day social media activities easy and fast.
Geof Ryback | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I utilized Hootsuite to post to the various Social Platforms all at once as well as schedule posts for future releases. Hootsuite made it convenient to post across multiple platforms without having to duplicate posts. The only place that Hootsuite was not available to post was Google My Business which was disappointing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I manage around 50 social media accounts across Twitter, LinkedIn, Facebook, and Instagram, for which I post every day. Hootsuite allows me to schedule posts and is fairly reliable, so that's why I use it. The business case this solves is simply that there would be no other way to manage hundreds of posts each week.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite during work hours to schedule Instagram Posts/Stories, & plan out my entire schedule. The more I spend time on Hootsuite, the more productive I am with getting work done. Since we're helping our clients create & install digital designs onto walls or other objects, Hootsuite has allowed me to create quality content that enhances our company & other companies' brand awareness.
Sarah Carrig (Iddings) | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I used Hootsuite to schedule our Facebook, Instagram, and Twitter posts. I also used it to view when our pages got direct messages from users. I used Hootsuite at multiple education companies over the span of five years and was the primary user of the program as well as the team member who urged management to adopt the platform. It is a very helpful way to see all of your social media in one place, as well as be able to easily duplicate posts that you can tweak for each platform.
Prince Mishra | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
With the help of Hootsuite, we manage and monitor multiple social media profiles in one place. We post updates about our company and reply to queries posted by users on various platforms like Twitter, Facebook, LinkedIn, etc. Moreover, with the help of Hootsuite, we schedule posts in advance so that we can maximize the reach. Hootsuite also allows us to analyze how we are doing in our social media campaigns. Detailed data analytics is available which is really helpful. Apart from social media handling, Hootsuite allows our team to work in close collaboration with full efficiency.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite for social media management. It helps us stay organized when different team members are providing collateral for posts. This also helps us schedule our posts, so we can jump on these tasks during downtime throughout the day. An excellent tool all around, I can only imagine the benefits on larger teams.
Tehya Bruce | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The service that Hootsuite provides us is invaluable. It helps me create easy-to-understand social media reports, schedule posts, and change the copy for each platform as tailoring content is key! I use it every week in my role and will often also interact within the streams I have set up as it saves me time trying to search on the platform itself.
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