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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(176-200 of 393)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use HootSuite's free version to schedule social media posts on our platforms. We primarily use it for Twitter, although we have used it for Instagram and Facebook in the past too. The other feature I really like is that you can add channels to watch and/or listen to certain content. I added in channels for posts we are tagged in and our hashtag so that we don't miss the chance to interact and be social.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use this software to plan the marketing campaigns. It helps me so much to make good decisions for the strategy, look at how is going each campaign, work on the optimization of them, and to save a lot of time with the programming option where I can put every post or history. I like to share with the SoldAi's community and it appears the day and hour I plan before, it is a really great tool to work with your marketing team.
Dipesh Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Among many works in a digital business, one important work is to keep your audience aware of your company and the services that it's provide. Along with it keeping an eye over the internet and tracking your customer while going with the trend is a difficult task. A lot of works and analytics are required to maintain the pace. With Hootsuite, all these tasks can be done easily without thinking much. Hootsuite has all the required features that helped us to engage with the audience and maintain the pace with the market.
Kristi Porter | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite for periodically scheduling my personal LinkedIn and Twitter posts; both personal and professional. I have used it for many years and have always found it to be a decent and easy-to-use tool. I used Hootsuite for my own personal social scheduling even before I was a business owner. I don't use it regularly but do use Hootsuite as needed and it remains consistent in use and features. I have also recommended it to others depending on their needs, and trust it to be a good tool for social media pros and novices alike. There are good reasons that Hootsuitge remains so popular.
Victor Amabile | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Currently, my organization uses Hootsuite to schedule our social media posts on Facebook, Twitter, LinkedIn, and Instagram. With the ability to schedule ahead of time I can focus on additional work to support the mentoring field in Washington State. Not only have our analytics shown enormous amounts of growth (on each platform), but I've been able to provide additional trainings that I otherwise would not have had time to deliver. On behalf of MENTOR Washington, thank you, Hootsuite Team!
vivek kumar | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is one of the best social media tools I have used. Hootsuite helps you plan important social media posts in advance. An easy-to-use platform and this tool save a lot of time and bring many benefits. Using different social media platforms, such as logging in, logging in, uploading photos, and creating stories, is a time-consuming process, but Hootsuite makes it easy for users to access. I also like the calendar's ability to view the calendar, view posts, and edit from the calendar.
SUSHIL KUMAR | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The world knows how powerful awareness is. Awareness gives people the power to choose. For organizations, educating their customers about their products and services is crucial. The more the customer is aware of the product and service provided by an organization more the business of that organization will grow. In our organization, Hootsuite was used to study the next move by analyzing the current market trends by conducting several surveys on different social media accounts. We ran several campaigns from time to time to spread awareness among our customers to educate them about our new products and services.
Roshni Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Internet trend is volatile. It takes just a minute and the whole world shifts their taste from one thing to another. So in order to beat the competition on the internet staying up to date is important which means an organization needs good, easy-to-use content management software. And Hootsuite fills this space. It offers all the essential features that are required to manage the time and content of an organization.
Sushma Gautam | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Keeping up with the latest trends is essential to thriving in the market. Time management is key to success for every organization Hootsuite offers a feature known as “Scheduling post” which helped us to stay ahead of time. This saves us time and gives us the opportunity to work on other tasks as well. Through this software, we promoted Dairy Products to our target audience as part of Social Responsibility.
Zach Yokum | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to help organize, schedule, and post social media messaging for our team across a variety of platforms (Instagram, Facebook, LinkedIn, etc). Instead of having to post all of these individually on each platform, Hootsuite makes it easy to post automatically across all of them from one unified dashboard.
Kylee Granden | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite was used to help schedule our Facebook and Instagram posts. It helped us keep an accurate calendar of what was coming up. We used it weekly to make sure our content was staying fresh and relevant. It also helped us to stay organized with our posts. We could see the different times that we had things scheduled and make adjustments quickly.
December 09, 2021

Game Changer

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I create content for not only AE&ES but also for many additional companies as well. Hootsuite allows me to schedule and organize all social media postings and content from one location. It is easy to use and very affordable.
Nancy Harhut | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite allows me to schedule my important social posts in advance, which is so helpful in my industry. It's a real-time saver. When I see something I want to post on Twitter and LinkedIn, I am able to schedule it at the moment, so I don't forget. It's easy to use - especially from a mobile phone! I highly recommend Hootsuite!
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to consolidate our social media platforms into one dashboard where we can monitor existing posts and create new posts. The ability to have everything in one location is a game-changer. I no longer have to log into four different social media accounts to send out information. I can also reply to anyone who has messaged the company directly from any of those platforms in one location.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our agency uses Hootsuite to manage social media accounts across varying platforms (mainly LinkedIn, Facebook, and Twitter) for dozens of law firm clients. Each of our account managers is able to organize their respective clients' social media profiles directly from the platform: scheduling social media, uploading links and images, monitoring mentions, likes, retweets, and more.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We used Hootsuite for social media content management and insights. It was implemented so that our team could use one platform to post and schedule rather than having to post natively to each site. It is a big time saver in that way! It is also great for community management and being able to reply directly to our customers from the platform without having to go to each social site individually. You can mark comments/messages as complete or save for later if needed. The analytics also helped us grow our audience and see the changes over time. It’s nice being able to segment and see just one site or all.
Elizabeth Newbould | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite helps us organize our social media content for Facebook, Instagram, Twitter, and Linkedin. It helps save time by being able to easily make changes or adjust our schedule. It is one of the best ROI decisions we have made for the organization's marketing. As a nonprofit, the cost of any software is a big factor, however, the time savings for us is immense by using Hootsuite for social media management.
Shawn Hamp, Esq. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to manage our company's social media presence. It allows us to schedule social media posts across platforms and edit posts for content and images in one convenient application. Creating and scheduling content for social media is time-consuming. Usually, it requires logging in to each social media platform separately and uploading the same images and videos multiple times in addition to typing comments to posts. Hootsuite offers the ability to make posts one time that can be easily duplicated across several social media channels and scheduled to posts at specific times. Hootsuite also offers the feature to monitor our social media channels or other channels and share content.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite has been invaluable to my social content sharing. It allows me to block off time to work on scheduling so as not to sporadically distract me when my head is on other tasks the rest of the day. I also love how they suggest the best times to post here and there. I don't have time to do that analysis so it is very helpful. A great tool and resource.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses Hootsuite to manage clients' social media marketing efforts. Clients range from small businesses to enterprise levels. Our team leverages this tool to schedule posts, manage content (organic and paid), and gather insights from the dashboard (social listening, monitor engagement, etc.). Hootsuite allows our team to operate efficiently at scale saving precious time and resources.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have a large number of ministries under our main ministry umbrella, and we use Hootsuite to make certain our branding is adhered to, our messaging is consistent across all social media platforms, and that we have an effective impact within our market. Seeing as we are a non-profit org, being nimble and thrifty at the same time are two things we value a great deal. Hootsuite's cost structure allows us an affordable way to achieve our social media marketing goals across a wide range of platforms.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If your company posts on social media a few times a week, it's an easy tool to keep up with social media planning and scheduling. The dashboard also provides insight into what the companies you're following post, and you can also follow hashtags to ensure you don't miss any important relevant news.
Rekha Singh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
To promote their products and themselves, every business needs effective marketing. A business cannot succeed without good marketing. Our company has used Hootsuite to promote its new hygiene products during this lockdown period. We used Hootsuite to raise awareness about our new hygiene products among our target audience. Using this software, we were able to manage all our social media accounts from one screen. Hootsuite provides us with the ability to track all of our content and check their progress, in order to make sure we are providing the right service.
Raine Bepler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite on a daily basis when I need to post something on all of our social media accounts. It is much more convenient than going to each individual social media platform and copying and pasting the same exact content. I also utilize Hootsuite when I need to schedule posts for either the weekend, if I'm going to be out-of-office, or for a holiday. I have never had a hiccup when using this software! Great use of money, well worth it, and it saves time!
Score 8 out of 10
Vetted Review
Verified User
Incentivized
For us, Hootsuite is a great system that has helped us solve a lot of issues. One of the things I enjoy the most is having a quick overview of all of our social media platforms in one place. This just makes it easier to keep track of all of our campaigns that are being launched and the ones that are programmed and haven't been published yet. It also helps to gather data and insights of better posting times and of how well our campaigns are performing. I manage a group of sister companies, Hootsuite makes it easy to have separate dashboards in one account. This makes it much easier to keep track of all of the companies in one place with no need of having separate users and passwords, making it very simple for me to keep track of everything. I like you can schedule posts in advance, I use this a lot to program posts on a monthly basis.
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