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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(76-100 of 393)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
I like the feature for scheduling posts. I like that I can schedule for all platforms at once while still customizing each separately. Other programs require you to do each platform independently if you are in a single post scheduler. I also enjoy how your calendar displays the post image. I wish there was a way to mass-upload posts that included photographs. Before this, I used Hubspot, and it was simple to export a whole month to a CSV and then import data. They offer a media library, so you simply upload all of the images, and then in your CSV, insert the Hubspot link in the image column. When you import it, your posts will be complete with photographs. I can import the copy into Hootsuite, but the image must be inserted afterwards. Hootsuite makes it simple to post to all of our social media networks at the same time. This method saves me a significant amount of time. I also enjoy that all of our updates are in one spot in our email. This allows me to manage all responses at the same time. Hootsuite makes it simple to schedule several posts in advance. We save a lot of time by uploading everything in one location at once, and if we need to alter or update anything before the scheduled posting date, we know where to look and immediately fix it. Hootsuite has made significant modifications to make it easier to post numerous photographs to Instagram, which we frequently use.
Ntando Mkhize | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I run an online content creation blog that caters to small and upcoming businesses. We create and schedule content throughout all our social media platforms (omnichannel). This is where Hootsuite comes in: we can schedule content for social media and be able to direct traffic to our blogs through the use of our careful automation that allows us to connect with our customers so we can direct them to our site where they will explore more solutions for their pain points.
Vanessa Naude | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I started using Hootsuite at a time when I had multiple clients to whom we were providing social media content creation services. One of the clients was a hospitality exhibition, with a requirement to post multiple times on the days of the exhibition, and the other clients are NPOs with a daily posting requirement. Hootsuite provided me with the ability to schedule content and easily resize images, and tag exhibitors, donors, beneficiaries, and other stakeholders easily and in the most user-friendly way.
Ewan McIntosh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Social media publication at our firm has been sporadic for years - we've shared our stories when we've had the time, all because we're working 'life.' Our advisors put it this way: "we've done incredibly well in spite of our lack of organization"! Working with Hootsuite forces you into a routine where bulking content is a pleasure rather than a chore. It forces you (in the nicest possible way) to make a strategy.
September 09, 2022

Hootsuite Saves My Butt

Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to schedule and publish social media posts at the optimum times. Although it is a little pricey, I find it manageable. It is relatively simple to use. I found it easy to connect my accounts and I am looking forward to hooking up TikTok when I get an account.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to plan almost all our social media posts across Twitter, Facebook, & Instagram. We also use it to keep track of engagement as it alerts us when users leave comments, send messages, share, etc. Without a tool like this, we wouldn't be able to batch our content in the same way. The condensed calendar view allows us to see our posts in a visual way, which is very helpful.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use it to help automatise the process of posting on linked in and to make sure that I am able to get the post up and live at the peak times to ensure that it can gain as much traction as possible. I also appreciate being able to sort out all of my posts for the week in one day and don't have to keep reminding myself to do it.
September 06, 2022

Hootsuite works!

Score 10 out of 10
Vetted Review
Verified User
We use Hootsuite as a single tool/dashboard to manage all our social media postings & campaigns. ArcLab is a B2B Business so Linkedin is the main medium to reach our prospective buyers. This is also replicated across Facebook, which Hootsuite helps us post once to two platforms, saving me half the work! We do, however, use Twitter for our 'behind-the-scenes' team activities & photos.
August 30, 2022

Give it a go!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is easy to use and its great, you can schedule on more than one platform. It saves me time so that I can plan social media content and schedule it rather than having to post live each day. I like how you can also customise your 'dashboard' so that it helps to easily see whether other accounts have engaged in your posts or mentioned you in theirs.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use HootSuite to manage the social media accounts for my non profit business about old school text books. I use it to manage the daily posts for Facebook , Twitter and Instagram. I like to make sure that I don't post too many topics on the same themes each week. Hootsuite is used so that I can move posts and also plan well in advance what topics I want to focus on and which pages I promote.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite is a lifesaver in our small nonprofit, where each of our employees juggles many tasks--including some outside our comfort zone! It has allowed me to plan and execute social media posts on the 4 platforms we presently use. I especially appreciate the Publisher feature, and the metrics that show what posts receive the most attention. I'm still learning, but Hootsuite has been vital in getting the word out!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We have a lot of social channels so it really helps up to plan and utilize our time better. It's great to be able to pre-plan posts for weekends, time away, etc as well. I have spent a lot of time in the past going to each social platform for each post, its extremely time consuming and not efficient at all. Hootsuite allows me to schedule all of my posts with one click.
August 24, 2022

Love it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to post across more than one social media platform at once. It saves me a lot of time and also allows me to schedule posts to be published at a later time and day. It keeps an eye for me on word counts and takes all the effort out of it.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite for attraction marketing and regular marketing. I want a regular presence on social media and Hootsuite allows me to have that. It addresses the issue of staying relevant and visible. By allowing me to schedule in advance, Hootsuite frees up time for me, which is invaluable as I am a small business owner.<br><br>Also, Hootsuite provides me with information about the best times to post on different social media platforms, which helps with engagement.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Allows cross-posting on multiple platforms, as well as monitoring social media. Hootsuite also allows us to schedule post, duplicate posts, save drafts and much more. As one person managing six different accounts, being efficient is key and Hootsuite allows me to navigate various platforms at once. It's definitely worth having.
August 22, 2022

marketing essential!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hootsuite to schedule posts on Facebook and Instagram for several accounts. It's useful to see when is the best time to post, and also that you can forget about it once they're scheduled. The analytics are also very useful to see the growth of our social media, and what's working and what isn't.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to create and post on Twitter. We use social media advertising to extend our promotional marketing products to our customer base. We are thought of a Tee-Shirt and sports ware company and try to show that we are much more than that. Our customers are corporate as well as sports teams and schools.
August 16, 2022

Novice user

Score 10 out of 10
Vetted Review
Verified User
Incentivized
I have limited time to create and post content for our social media accounts. Hootsuite allows me, a novice when it comes to technology, create and post to our social media accounts in one location. Our social media presence would be extremely limited without Hootsuite.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hootsuite makes publishing through social media incredibly efficient. The interface enables me to easily see what's been published, what's scheduled, and what is being talked about across multiple channels. Hootsuite saves me hours per week in content creation and dissemination. This time savings enables me to focus on making the content better. I'm not just pushing out posts and tweets. I'm truly creating content.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I lead a unit on our campus that is focused on both enhancing the career readiness of our diverse student population and identifying external partners (i.e., business and civic communities) for mutually beneficial outcomes. Adding value to this nexus requires robust communication and Hootsuite contributes significantly to our ability to engage with our intended audiences. The functionality of the product is intuitive, and the ease in scheduling posts/content has proven to be a lifesaver. I'd recommend Hootsuite to a wide range of professionals, members of defined communities, and those interested in thoughtfully adding value to the conversations they care most about joining.
August 12, 2022

Hootsuite rules!

Peter Amara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Hootsuite to schedule my social media posts for my music blog MusicBoxPete. It allows me to inform my users of when new articles, podcasts, and live videos are posted and is designed to keep in touch with my readers about news concerning music, new and emerging artists, and anything concerning the music industry.
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