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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1143)

Attribute Ratings

Reviews

(201-225 of 427)
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Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule posts in advance
  • Allows you to have different companies in the same account
  • Lets you have a quick overview of all social media platforms
  • Suggest best posting times
  • On instagram only one image can be posted, can't do a series
  • Social Media platforms constantly disconnect [in my experience]
  • Provide trainings to take full advantage of the platform
Dieter Van de Walle | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
  • Managing social media accounts
  • Managing social media feedback
  • Unifying social media accounts
  • Shady business practices [in my opinion]
  • Responsive support
  • Don't automatically convert trial accounts into yearly subscriptions
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Organizes social media content in a single platform
  • Aggregates results in dashboard
  • Allows for cross team collaboration
  • Integration into Pardot and Salesforce is lacking
  • Limited creative flexibility
  • Interface is not intuitive for some specific features (e.g. draft content)
Holli Sampson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Hootsuite's dashboard setup is highly customizable and intuitive.
  • Hootsuite's analytics tools are constantly audited and updated, resulting in increasingly useful reporting.
  • Hootsuite's user management setup is fast, efficient, and utterly awesome. From invites to sharing existing dashboards, it makes onboarding new employees a snap.
  • Hootsuite is reliably working to remain consistent through product upgrades and keep up to date with partner product changes, but it could always be done a little faster.
  • Printing styles for analytics reports are less than ideal.
  • Integrating add-on tools to the main system is likely in progress, but not yet a reality, requiring users to have multiple places to check.
Genevieve Flannery | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Monitored multiple accounts
  • Monitored multiple platforms
  • Clean, easy to read design
  • Easy to navigate and user friendly
  • Would frequently miss posts requiring double checking
  • Did not send email notifications
  • Did not provide statistical analysis
December 03, 2021

A Sweet Suite

Lisa Westhaven | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to see mixed overview at a glance
  • Intuitive reporting
  • Easy to use interface
  • It's more difficult to adapt posts to different socials - it'd be great if there was a canvas-like mechanism to automatically reformat image size, etc for each social account.
Kevin Mujuru | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
ResellerIncentivized
  • Bulk scheduling
  • Setting up multiple team members to manage multiple products
  • The ability to manage Facebook, Twitter, Instagram & LinkedIn on a single dashboard
  • Tracking team performance for multiple agencies and users
  • The set up/creation of Tags to categorise pain points
  • An integrated ROI Dashboard in the Analytics section
  • A basic sentiment analysis and share of voice analytics section
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Hootsuite is great for scheduling posts. I can easily push the same content out on multiple platforms.
  • Hootsuite is great for assigning posts and tasks to other users within the organization. It makes it easy to track who will be responding to which specific posts on which specific platforms.
  • Hootsuite offers a helpful listening feature that allows organizations to monitor conversations and brand mentions across multiple social media channels.
  • An issue I ran into was having to upload the same image across multiple posts/platforms.
  • The price of Hootsuite is also a big concern. Compared to other social media management tools, it definitely falls on the expensive side.
  • I've run into difficulties when trying to post stories on Instagram and/or Facebook. It is less streamlined than it could be.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Time management
  • Client dashboard
  • Easy scheduling
  • This platform is not really supportive of LinkedIn as it sometimes does not allow you to tag different videos on your personal accounts with this platform.
  • I feel that the amount of channels we can manage with the Pro account is not enough.
  • The initial set up could be a little easier.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Social posting on various social channels all at once
  • Keep an eye out for mentions and messages, replies, retweets, etc.
  • The UI seems old now, [it] needs an update.
  • [The] analytics [are] not always accurate.
  • The streams panels can get overwhelming, there should be a better UI for this.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Analytics dashboard is easy to customize and interpret.
  • You can now customize posts for different platforms in a bulk draft and schedule workflow, making it easy to make the appropriate edits to a post based on the platform it's on.
  • Pulls in messages from each social platform which makes it super helpful to manage when you have tons of messages coming in.
  • I don't love the calendar in the "publisher" feature.
  • I haven't found the "streams" feature particularly helpful.
  • It would be nice if it was collaboration-friendly so multiple team members could work on things together.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Streamlines collaboration process for internal marketing & creative associates
  • Manages multiple social media channels in an effective manner from one platform
  • Provides thorough and robust social media analytics for owned channel performance
  • Monitoring of competitors
  • Manages process for addressing incoming messages/inquiries in a seamless manner
  • Improved monitoring for Instagram content
  • Missing functionality: monitoring competitors' Facebook pages
  • Facebook hashtag monitoring/search
December 02, 2021

Hootsuite, Tout Suite!

Sarah Baumann | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule posts ahead of time
  • Global content sharing
  • Saving time
  • Saving resources
  • Networks frequently disconnect
  • Tagging other accounts is hit or miss
  • Enterprise setup and implementation was lengthy and time-consuming
Mitchell Terpstra | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Good all-in-one tool for social media management
  • Makes scheduling/posting across social platforms super easy
  • Generates analytics reports
  • Pricing can easily balloon as additional services, accounts, integrations are needed
  • In past, sometimes had problems probably displaying media when published (images, GIFs, videos)
  • Have to use OWLY short links or pay for expensive custom link generators
Karlee Onstad | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tagging people and businesses
  • Selecting or customizing the display image for linked media
  • Easily editing posts or changing scheduled dates
  • Experienced difficulty linking Instagram account
  • Limited the free version’s number of scheduled posts
  • Differing features or capabilities between linked social platforms
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use
  • Provides good analytics
  • Provides good external content (webinars, blog posts, etc.)
  • Reconnecting profiles (I have to do this often)
  • The platform is routinely down and not available to use
  • Platform sometimes does not schedule my posts as planned
Ian Rumpp | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling content
  • Integrating with social platforms
  • Reviewing & editing drafts
  • Deeper integration for tagging & trends
  • Video publishing for new platforms like TikTok
  • More organization for customer service response
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