Skip to main content
TrustRadius
Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

Read more
Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
Return to navigation

Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
Return to navigation

Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
Return to navigation

Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
Return to navigation

Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(1143)

Attribute Ratings

Reviews

(26-50 of 427)
Companies can't remove reviews or game the system. Here's why
Holly Laramie | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule & post content to multiple facebook pages
  • Conduct training webinars
  • Manage facebook page engagements for multiple pages
  • Great social presence themselves with great tips and tricks
  • Localization of posts for a franchise system
  • Included review management for franchise locations
  • Social listening
  • Local listing managment
August 25, 2023

Hootsuite Review

Nicole Vuong | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User-Friendly interface.
  • Organized
  • Social Media ready
  • Pre-planning capabilities
  • Great AI suggestions on posts
  • Customization options for the customer
  • Fix how often linkedin gets disconnected from the platform
Paris Elizia Daniel | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Nice format.
  • Easy to use.
  • Compatible with multiple social media platforms.
  • Loads of free gifs and images available to use.
  • Adding more on the free version.
  • Free pro accounts for charities.
  • Bigger box for alt text as text gets lost.
Brandon Stuhr | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Variety of social media platforms, this allows you to not only track campaigns on Facebook but Twitter, Instagram, etc.
  • As long as you know how to read stats, there is plenty of detail information provided on every one of your campaigns. This stands out against competitors as I feel you receive the most information for your money.
  • The interface is incredibly clunky. I felt that it would struggle often when I would try to complete a campaign.
  • The service is a bit overwhelming to use at the start. If you don't understand many of the features, there are plenty of 3rd party groups to receive information from.
Craig Mullins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Multiple streams on a single screen
  • Scheduling posts (albeit only 5 after a recent change)
  • Connecting more than one social media service within a single platform
  • The arbitrary limit of 5 scheduled posts is very frustrating. This limit used to be higher and it seems they lowered it just to get more money
  • Limit on number of accounts that can be hooked up on the free platform
  • Sometimes the stream moves very quickly and there is no way that I have found to halt it so that I can read something before it scrolls off... this is mostly for my Home Twitter stream that tracks posts by those I follow
Jason Mollica | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to get started
  • Training videos that are not hard to understand
  • Industry-leading platform
  • Sometimes the dashboard can "lag" behind
  • Does not always show posts in specific sections, like mentions
  • Layout can be an issue at times
Matt Schultheis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Posting social media content on a schedule
  • Allowing for the publishing of multiple pieces of content across accounts
  • Ease of use
  • Dashboard makes it easy to manage multiple accounts
  • Allowing more accounts without having to upgrade to a plan that is too big for our needs
  • Accounts would frequently be logged out, forcing us to log back in again
  • Would like to see added functionality for LinkedIn. I don't remember that being an option
Manny Sarmiento | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Accelerate sending social media posts
  • Makes it easier to post
  • Has some decent analytics
  • Easy to use!
  • Pricing needs to be lowered
  • Adding accounts is sometimes complicated
  • Analytics reporting could be made easier and provide more details on posts
  • They just changed the username linking for multiple platforms and it creates more work!
Brenda Baker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Best posting time Analytics
  • Broad look at "bulk" posting
  • Opportunities on multiple forums
  • I wish there was a resizing option for files that are too large
  • I wish there was an option to view the posts set up like Instagram in the 12 view
  • I wish there was a "memory" template for hashtags or other content that is used on a regular basis.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
  • Editing scheduled posts is very helpful
  • Schedule view is great to see how posts are set
  • The mentions in the streams make it easier to comment when you are tagged.
  • The free version keeps losing features which is disappointing. Went to another program because of this. Now I see they are totally closing. Monthly cost was too much
Return to navigation