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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (348)
    9.1
    91%
  • Content planning and scheduling (367)
    8.9
    89%
  • Twitter (333)
    8.9
    89%
  • Workflow management (309)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.7

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 7.9

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.6
Avg 8.5

Reporting/analytics

7.8
Avg 7.8

Account management

Users can manage access to multiple social media accounts.

8.1
Avg 8.2
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1143)

Attribute Ratings

Reviews

(51-75 of 427)
Companies can't remove reviews or game the system. Here's why
Shouvik Chatterjee | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Social Media Analytics
  • Scheduling posts on social media
  • Social Media Planning
  • Analytics Reporting
  • LinkedIn Carousel: We cannot post LinkedIn Carousels using Hootsuite, would be awesome if they can implement this feature.
  • Similar to my last point there should be an option for sharing converting the PDFs to the pictures when sharing on other platforms (in case of posting multiple series of pictures) i.e. If we provide multiple pictures, the algorithm has to smart enough to understand that we are trying to post a carousel, so it optimizes the images for the specific platforms and help us to schedule the posts.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Ability to schedule posts in advance of publishing (allows us to review/approve content)
  • Tools to provide Competitive Analysis
  • We can see all four of our social media accounts in one place for ease of responding and monitoring performance
  • Other tools give us the ability to determine the best time of day to post and how posts perform overall.
  • Would be awesome if Hootsuite could auto-generate executive reports on a monthly basis
Nicolas Rigaud | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • tag link with dynamic UTMs, this feature has become a deal maker for me!
  • organize streams of posts by social network in a nice fashion
  • calendar view of posts is great and very useful to balance the number of posts
  • Because of the way algorithms works, we would have loved to be able to automate making a post with no link and posting the first comment with a link (hello LinkedIn)
  • We would have loved an easy way to post from a main account and repost the post for other accounts we administrate, for instance a corporate post reposted by individuals for LinkedIn, or retweets from one main account by child accounts
Corey Walker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Schedules client social media across multiple platforms.
  • Provides detailed analytics.
  • It has a nice area for storing media.
  • Allows client reviews before publishing.
  • You have to use the ow.ly shortener for links.
  • It disconnects your platforms sometimes, and you have to reconnect.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling Posts across channels.
  • Managing differences in design for different social channels.
  • Easy to access a list of scheduled posts to edit before launch.
  • A better calendar that was accessible to a broader audience would allow us to eliminate our own internal calendaring system. Our internal system needs to be available to marketing leads across all of our businesses to align content calendars.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • In-depth social media analytics across all platforms to give complete perspective
  • Competitive intel and market updates through social listening
  • Hootsuite academy is a great resource to learn more about latest trends and techniques in social media management
  • Set up process can be seamless, it is difficult to configure in self serve mode
  • Pricing is very high and can be made more affordable for smaller companies
  • Unable to tag people on images on social media and has to be done manually
March 07, 2023

Happy with Hootsuite

David Miles, Ph.D. | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Pre-schedule social media posts
  • See all feeds in one location
  • Easily reply to comments across platforms
  • When Hootsuite states that an image doesn't meet the size requirements for a platform, having something like a link to Canva or something similar that's internal to Hootsuite so we can change it right there would be great!
March 07, 2023

User-friendly

Score 5 out of 10
Vetted Review
Verified User
Incentivized
  • Reports
  • Scheduling calendar
  • I've experienced issues with Hootsuite posting on the incorrect page and having trouble connecting to certain pages.
January 05, 2023

Great tool overall

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Analytics
  • Scheduling posts
  • Monitoring social activity
  • Integration with Twitter for in depth numbers
  • Improve features on Inbox for community management
  • Responding Youtube comments within the Stream
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Planner is very reliable... all posts have deployed correctly and timely.
  • Metrics are accurate - I've cross-checked vs. native platform and the variance is within an acceptable range.
  • The ability to set up posts across multiple platforms has saved me hours of work!
  • The analytics view is limited... I would prefer to have the ability to order the columns.
  • Even though I pay for Pro I need to bump up my plan to output to Excel. You know this data is making it's way to Excel one way or the other, right?
  • Instagram metrics are limited. You get better insights from Instagram itself, although you need extended time in order to analyze on a daily basis.
January 03, 2023

Simple & easy to use

Jessica Terrones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use platform
  • Clean interface
  • Social post scheduling
  • Social media engagement
  • Social media analytics
  • I'm not sure if this would change with upgrading, but the free version doesn't allow for a 24/7 rep or live chat. Typically I have to wait a day or two for support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Tools to help you get started
  • Easy to navigate Admin Panel
  • Robust free version
  • Comprehensive help center
  • They could have a version in between the free and professional in the $29 range
  • Contend Library not available until the Business Plan which is a substantial cost.
  • Message Approvals not included until upgrade to the Business Plan as well.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Schedule your social media posts
  • plan your content calendar
  • analytics in one-stop
  • helps to create strategy and plan your posts accordingly.
  • Sometimes it can be difficult to find draft posts after saving them.
  • pricing factor for small business
  • can improve a space for better analytics
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling social media posts across multiple social media platforms at one go.
  • Track real time actionable insights from social media to make critical business decisions
  • Manage paid and organic social media at one place
  • Providing complete free plan
  • Offering trial period of paid features in a free plan
  • Easy transfer of content from other apps in to hootsuite like canva for hassle free post scheduling
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Collates all platform streams and feeds into one place
  • Syncs very quickly
  • Allows me to publish one post across multiple platforms
  • Hootsuite is constantly evaluating its user-interface to ensure usability
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Creating posts and uploading images is very straightforward
  • The scheduling tool is handy, with a useful drag & drop feature
  • The ability to duplicate old posts and make edits whilst doing so is useful
  • The image editor is intuitive and handy
  • The text editor for the post creator isn't great, in particular the emoji dropdown, which jumps around a lot and is very frustrating to use
  • Setting times for posts is a frustrating process - having to scroll through a dropdown menu to select an hour or minute (every 5 minute options) seems overly complicated and is not easy to use
  • Not being able to edit a scheduled post within 5 minutes of the scheduled post time is frustrating
Justin Shook | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Hootsuite is inexpensive. We subscribe to the Pro Team Plan.
  • Hootsuite is easy to use out of the box.
  • Hootsuite's reporting is easy to use and comes with a catalog of preset metric widgets that you can use to create your own social reporting dashboard.
  • Hootsuite allows you to manage your GMB listings and post across multiple listings at once.
  • Hootsuite doesn't allow the user to post video to GMB listings.
  • Hootsuite provides the ability to post videos over 60 seconds and carousel posts to Instagram; however, you have to take an extra step and use the Hootsuite mobile app to post the content on Instagram. Note, videos under 60 seconds and single image posts can be scheduled and posted directly from a web browser.
  • There are a few metrics that Hootsuite does not provide, such as FB response time.
  • The reporting GUI could use a facelift for 2021.
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