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Hootsuite

Hootsuite

Overview

What is Hootsuite?

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid…

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Recent Reviews

It’s a hoot of a time

10 out of 10
November 01, 2023
Hootsuite helps me plan and execute our social media planning and marketing campaigns. It allows me to look at a months worth at a time …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 27 features
  • Facebook (347)
    9.1
    91%
  • Content planning and scheduling (366)
    8.9
    89%
  • Twitter (332)
    8.9
    89%
  • Workflow management (308)
    8.2
    82%

Reviewer Pros & Cons

View all pros & cons

Video Reviews

7 videos

User Review: Hootsuite Helps Keep Content Scheduling on Track
02:07
User Review: Hootsuite Takes Social Media Management to Next Level with Cross Posting Capabilities
02:13
User Review: Hootsuite Optimizes Company's Ability to Drive a Social Strategy
03:43
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Pricing

View all pricing

Professional

$99

Cloud
per month

Team

$249

Cloud
per month

Business

$739

Cloud
per month

Entry-level set up fee?

  • Setup fee optional
For the latest information on pricing, visithttps://hootsuite.com/plans?utm_campaig…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $99 per month
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Product Demos

Hootsuite Dashboard Interactive Demo

Walnut.io
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Features

Listening/monitoring

Using complex keyword searches to surface insights from social media conversations.

7.6
Avg 7.6

Publishing

Scheduling posts to various social media channels and profiles from one interface.

8.3
Avg 8.0

Engagement

Engaging with customers and responding to comments and inquiries via social media channels.

7.8
Avg 8.1

Marketing

Using the software to increase customer engagement and grow customer base via social media channels.

7.4
Avg 7.7

Channel coverage/integration

Effective integration with social media networks, including the ability to monitor, publish and respond.

8.7
Avg 8.5

Reporting/analytics

7.8
Avg 7.9

Account management

Users can manage access to multiple social media accounts.

8.2
Avg 8.1
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Product Details

What is Hootsuite?

Brands can use Hootsuite’s tools and expertise to launch social campaigns, deliver social commerce experiences, and manage customer conversations in one place.

With Hootsuite, users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite Academy helps thousands of professionals and organizations boost their social IQ with free online education and paid certifications in social media marketing, social selling, and the Hootsuite platform.

Key Benefits of leveraging Hootsuite:

  • Saves time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard.

  • Supports team collaboration by assigning tasks, managing approvals, and monitoring team performance.

  • Reach more customers, grow engagement, and drive conversions by automating posts to reach the audience at the best times.

  • Turn real-time data into strategic insights by monitoring mentions of a brand, key industry topics, and competitors.

  • Streamline how users deliver customer care and support by sending incoming messages across social profiles to the right people in an organization.

  • Offers a better understanding of what customers want with analytics and gather those insights into customizable reports.

  • Reaches beyond dedicated followers and drive new customers to a brand by managing and reviewing social advertising performance.

  • Level up skills with certifications, training, and strategic coaching with Hootsuite experts.

  • Manages and maintains a social presence from anywhere, at any time, with the Hootsuite mobile app.

  • New tools—or connect existing technology—with 200+ technology partners and applications in the Hootsuite ecosystem.


Hootsuite Features

Listening/monitoring Features

  • Supported: Boolean keyword searches
  • Supported: Filtering out noise/spam
  • Supported: Sentiment analysis
  • Supported: Broad channel coverage

Publishing Features

  • Supported: Content planning and scheduling
  • Supported: Audience targeting
  • Supported: Content optimization
  • Supported: Workflow management

Engagement Features

  • Supported: Automated routing and prioritization
  • Supported: Customer interaction histories
  • Supported: Bulk actions

Marketing Features

  • Supported: Lead generation
  • Supported: Content marketing
  • Supported: Paid media management
  • Supported: Campaigns and promotions

Channel coverage/integration Features

  • Supported: Twitter
  • Supported: Facebook
  • Supported: LinkedIn
  • Supported: Instagram
  • Supported: Pinterest
  • Supported: YouTube

Reporting/analytics Features

  • Supported: Campaign success analytics
  • Supported: Real-time tracking
  • Supported: Competitor analysis

Account management Features

  • Supported: Role-based user permissions & privileges
  • Supported: Mobile access

Additional Features

  • Supported: TikTok

Hootsuite Screenshots

Screenshot of Monitoring: Monitors social media profiles in one place and tracks the topics that matter to the brand.Screenshot of Publishing: Create, publish and schedule engaging posts across social channels.Screenshot of Customer Engagement: A consolidated stream of messages across networks that can be triaged and assigned to respond to customers faster. Provides optional chatbot handover for automated responses.Screenshot of Scheduling: Social content can be planned as a team with a shared calendar that features collaborative post drafts and built-in approval workflows.Screenshot of Analytics & Reporting: Measures the effectiveness of a social media strategy to help turn strategy into execution with meaningful and actionable insights. Reports can be customized and shared according to unique business goals and objectives.Screenshot of Best Time to Publish: Helps to find the best time to publish so posts are seen more often by fans and followers.

Hootsuite Videos

How to Use Hootsuite | An Overview of the Hootsuite Dashboard
How to Use Hootsuite's Advanced Features in 13 Minutes

Hootsuite Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Blackberry
Supported LanguagesEnglish, Japanese, French, Spanish, Italian, Korean, Arabic, Dutch, Brazilian Portuguese, German, Catalan, Indonesian, Turkish, Russian, Polish

Frequently Asked Questions

Hootsuite is a social media management platform for building brand awareness, engaging with customers, and driving business results. Users can schedule posts across multiple social networks (including Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest, and YouTube ), manage organic and paid social content together, keep track of customer conversations, integrate with over 200+ applications, and gain actionable real-time insights from social media to make critical business decisions from one dashboard.

Hootsuite starts at $99.

Reviewers rate Facebook highest, with a score of 9.1.

The most common users of Hootsuite are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(1145)

Attribute Ratings

Reviews

(76-100 of 426)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
  • schedule multiple posts in advance
  • easier to post multiple photos
  • navigate my company's social media in the most time-efficient
  • able to plan ahead, spot any trends or issues easily and have automated reports
  • Hootsuite is that the integration of new features can sometimes be slower than that of it's competitors.
  • Is excessively expensive, even with the discounts made for buying several memberships.
  • High cost, complex functionalities and few integration capabilities with CRM or BI software.
Vanessa Naude | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Scheduling of posts across multiple platforms
  • Correctly sizing images for Instagram and editing photos
  • Easily tagging stakeholders
  • Sometimes the tagging didn't detect correctly
Ewan McIntosh | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Recommended times for the best impact on your posts.
  • An easy way to seed multiple social media feeds with content adapted to the media.
  • Recommendations on image size and layout to make posts more tempting.
  • A monthly overview of content would help spot patterns that are working.
  • More advice on how to combine personal brand and company brand without overkill on the audience.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Visualization of posts
  • Editing captions across platforms
  • Alerts for new activity from followers
  • A more functional way to use the Instagram grid feature. We plan our grid in a pattern, and better functionality would be very welcome.
  • Ability to edit/post Reel directly for Instagram.
August 30, 2022

Give it a go!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Customize dashboard
  • How it schedules/looks for posting on LinkedIn company pages
  • Shows if other accounts have mentioned you
  • Easy log in using your social media account
  • limited number of posts scheduled on the basic version
  • limited to a couple of social media accounts on the basic version
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Hootsuite is excellent for viewing all your posts on every social media platform in one place
  • Hootsuite is great for showing you what that post will look like with the graphic attached.
  • Hootsuite is great for moving posts that need to be edited to a different day or month.
  • Hootsuite is great for offering you times to post if you aren't sure at which time to post
  • The suggested times for posts never seem to work for more and I get less engagement.
  • On the free account I would love to see an ability to publish directly to Instagram , even when I try to link my Instagram account it doesn't do this.
  • Hootsuite seems very busy directed, but please remember non -profit hobby-ist websites ( like me) use you as well.
August 24, 2022

Love it

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Posts across more than one platform at once
  • Keeps an eye on word limits
  • Shortens urls on request
  • Schedules posts to be published later
  • Making it possible to post a picture when content linked to doesn't provide one
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy creation of social media posts.
  • Simple scheduling of content.
  • The ability to repurpose content is great.
  • Offer a second step confirmation before posting instantly. I've made the error of hitting Post Now instead of Schedule later too many times.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • I can save a draft of a message and quickly access it for future postings whenever I need.
  • I'm able to write one message and push it out to three or four platforms at a time, and especially like being able to customize (remove hashtags on Facebook posts).
  • The grid view and ability to customize viewing windows mean I never miss a mention of our municipality on social media. It catches things the main platforms themselves don't.
  • I wish I could have Hootsuite automatically delete hashtags from my Facebook posts, which would save me having to delete them manually before hitting post to multiple accounts.
  • Hootsuite doesn't work great when trying to add multiple photos to an Instagram post.
  • I wish there was an ability to have notifications from accounts pop up or somehow notify me elsewhere on my computer. You might need an app rather than a browser window to accomplish this however.
August 22, 2022

marketing essential!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Post scheduling
  • Analytics
  • Easy to use
  • Portrait Instagram posts are sometimes a pain
  • Analytics can be confusing sometimes
  • Managing multiple accounts can be confusing
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Connects social media accounts easily to automate the scheduling of posts
  • Keeps me up to date on the posting specs for each social media platform
  • Makes scheduling future social media posts easy
  • Editing GIF's and .jpg to fit the specs of different platforms
August 16, 2022

Novice user

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Create once, post to several accounts.
  • Provides readable format on all accounts.
  • Provides pictures for use in content.
  • Allows scheduling for future posts.
  • More pictures.
  • Ability to modify the twitter post but keep the others while creating.
  • Ability to review statistics from Hootsuite.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • User interface is intuitive and easy to use
  • Hootsuite makes it easy to track performance for my posts and monitor other relevant channels for our nonprofit brand
  • Hootsuite enables us to collaborate easily and track edits
  • More and better online training for the platform. Some colleagues have found it lacking
  • integration with bitly (if it exists, I'm not aware)
  • some element of streamlining. interface is intuitive, but it overwhelms some people
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Linking desperate social media channels.
  • Bank of available images to drive the point home or at least anchor it.
  • Scheduling content in advance to find your intended audience at their peak times.
  • Viewing multiple channels between comfortable, standard, and compact is helpful; perhaps a fourth category might provide users a "preferred" middle step.
August 12, 2022

Hootsuite rules!

Peter Amara | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It allows me to schedule posts from more than one social media network.
  • It allows me to schedule posts in advance.
  • It allows me to post links and media with my posts with relative ease.
  • To be able to use more social media sites with the free version.
  • Revamp the scheduler to get a different view of when social media posts will be posted.
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