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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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- Pros
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
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January 26, 2022
Hotjar - Best Friend of Any UX Pro
Score 10 out of 10
Vetted Review
Verified User
User Testing Heatmaps User recordings to test new designs Finding issues with website Optimization
- User recordings
- Heatmaps
- Segments for recordings
- User experience
- User interface
- More capabilities
- Integration with Google Analytics
- Better heatmap accuracy
October 07, 2021
A must-have for optimized user experience
The digital marketing team uses HotJar to conduct website testing. We test user behavior on different pages of our site by looking at heatmaps and watching users' sessions. The heatmaps show us where users are clicking most and how far down the page they are actually scrolling. This gives us a good idea as to what content to put above the fold.
- Heatmaps.
- Continuously collecting data.
- Watching users' sessions.
- Ability to work with iframes.
October 06, 2021
Hotjar is Great for Most SMB Applications
We use Hotjar to improve the user experience on our website. We primarily use the confetti mapping tool, but the user action recordings and heat mapping are also useful. We have used Hotjar for over two years and it continues to deliver actionable insights on scroll rates, click-through rates, engagement rates, etc. The ability to watch user interactions and have the clicks highlighted is also tremendously insightful.
- Map how website users interact with various pages on our site
- Arrange navigation to be as intuitive as possible
- See recordings of real users on our website
- Gauge what content is meaningful and what is wasted
- More robust A/B testing features would be nice
- Better exportable reporting would be great - the jpg confetti mapping, for example is not very easy to use
September 30, 2021
Great user behavior visualization platform!
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
- Heatmaps
- Screen recordings
- Behavior visualization
- Video rendering issues
- Free plan limits
- Heatmaps for pages with menus aren't always clear
The use of Hotjar is vital to analyze landing pages and user experience. It also helps you understand what your customers are doing, which content engages them most often on these pages - for example: if one specific passage appears more than others do then that might mean there should be an extra emphasis placed upon it when writing new copy or messages in future pushes from our team! The heat map reveals where people spend their time interacting with the site so this information could very well help us identify certain areas worth focusing marketing efforts; All of these features helps us to generate more conversions for our clients.
- Heatmaps in desktop layouts
- User recordings
- Heatmaps in mobile layouts
- Billing for Agencies
- Sample size for user heatmaps
- Sample size for recordings
September 28, 2021
HeatMaps to really understand your Website Experience
We set it up because we are designing our new website (focused on reaching new markets) and I need to understand the user experience in our actual website.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
Basically, I am the only one who uses Hotjar in my organization and it is helping me a lot not just to redesign the web but also to decrease the bounce rate in the actual one.
- Heatmaps
- Recording
- Free Plan
- Dashboard Design
- Filters
- Roles
September 28, 2021
Hotjar to understand your user behavior!
Hotjar is a powerful tool. You can see how the users are responding to your webpage. The heat map is a great feature to see how the users navigate, where they click, scroll and drop off. This data is used for further testing and optimizing.
- Heat Map
- Recordings
- Instant feedback
- Test many pages once
- Save the recordings on the tool until you delete
September 28, 2021
Easy to use, valuable tool
We use it for heat mapping our web app. It helps us know where customers are navigating and clicking on various areas of our web app (we have a mobile app in addition to the web app)
- Heatmapping
- Layout/navigation
- Behavior recordings
- Heatmapping over time, or time graphs
September 27, 2021
Hotjar does exactly what I need.... delivers value every time.
We utilize the resources of Hotjar to really get a feel for how users interact with our website. The whole point is to understand what drives traffic, what content is useful, and what elements draw visitors into the site. Hotjar provides this invaluable feedback using real experience (not just numbers). There are nuances about how a visitor truly interacts with the page that a number just doesn't reflect. Screen recordings, pauses, scrolls, and page jumps help tell a much more complete story that provides context and value.
- Shows me where users stop, repeat, and return.
- Shows me specifically if there are problems, confusion, or delays.
- Helps me streamline content that users skip over, don't consume, or avoid.
- It's cumbersome to get numbers to display. That could be simplified (I think?).
- It would be helpful to know if recordings included 'target' pages - key pages that are conversion pages. We know landing/exit pages - maybe we could flag a specific page to be a 'key' page and then know when a specific recording 'hit' that page?
- Sometimes I miss notifications that a recording has stopped working - not sure if there are better ways to send notifications (SMS?).
September 27, 2021
Good tool to measure user experience
Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.
It is currently being used almost exclusively by the CRO department.
Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.
- Generation of scroll heatmaps
- Recordings of user interactions
- Generation of clicks heatmaps
- Good image quality of downloads
- AMP sites/pages
- Interface of incoming feedback
- React sites
September 22, 2021
Good value and easy to use software for surveys and customer feedback
We are using Hotjar to collect specific feedback and generalized sentiment across our website.
- Targeted surveys
- Generalized feedback
- Working correctly across SPA deployments
- Feedback analysis is somewhat limited
- Session replay could use improvements
September 13, 2021
Quick Insights, Easy Implementation, Cost Effective
We leverage Hotjar for both quantitative and qualitative insights from our customers, post-purchase.
- Customer insights
- Easy, fast setup
- Cost effective
- Onsite customer analytics
Hotjar allows us to see heat maps of where actual users on the site click, scroll, and move the cursor. Hotjar also gives us recordings, so we can watch users in their journey through the site. We also use Hotjar to gather survey/poll responses on various sections of the site from time to time.
- Polls on the site
- User Journey Recordings
- Heat maps
- Isolating elements clicked on for faster/deeper analysis
- Taking a full group sample, rather than just a portion of the audience selected (for more accurate and extensive data)
July 26, 2021
Hotjar rocks for improving your website
We use it for heat map tracking for both clicks and scrolling. This information is used in identifying user experience problems and improvements. We also use the recorded sessions to track and identify usability issues with the site and how to improve the website. We then feed all this information into design iterations.
- Heat map tracking for website clicks.
- Heat map tracking for scrolling.
- Recorded life user sessions for UX improvements.
- Visitor analytics and tracking segmentation.
- Easier filtering on recorded sessions.
- Reporting interface with custom reports.
June 29, 2021
Hotjar is a great addition for evolving products
We are a tech company with a few products that we offer. Hence it becomes important for us to see how our users are interacting with our product. Hotjar is a great product that enables us to do that through their heatmaps and recordings and even NPS surveys (one of its newer features).
- Heatmaps
- Individual Recordings
- NPS Surveys
- Better Pricing Flexibility
- Under the usual slabs, the recordings stop after say 500 recordings every day. Which isn't ideal
Both the marketing and web team within our organization use Hotjar to gain insights on how our customers are using our website and to find improvements that we can make to the customer experience. We use surveys, heatmaps, recordings, and funnels to gain actionable insights that we can use to improve.
- Surveys - we like that we can put these on individual pages that need improvement to gain insights
- Easy to use interface - all team members have easily been able to implement
- We like the email notifications when surveys have been completed
- They are switching from manual to automated heatmaps, and we don't always get as good of data
- Would love more options in the free version
We have been using Hotjar for various pages where we see issues with the conversion. It is mainly used by the marketing and UX/tech team. Sometimes the designers also look at it to understand which images do the users find more attractive. It is an excellent tool to gather learnings where Google Analytics fails to give you results.
- Heatmaps are great to understand which areas of the page are relevant for the user
- Heatmaps also reveal how far the users scroll
- Video recordings of user sessions can help in understanding the user thinking & issues they run into
- Summary for video recordings are required. Too many videos to screen through
- Come up with a solution for the app tracking
We rely on Hotjar for running quick surveys, having unmoderated usability sessions and checking the heatmaps and recordings. We also use the widget to get direct feedback from the users. The primary user is the Product team and Product Marketing as well, while the results are usually shared with the wider organization on any significant area of reserarch or feedback.
- Easy to read results and filter information as needed
- Very reliable source for feedback, less signal to noise ratio
- insifhtful for capturing user sessions and traffic coverage
- Become more integlligent at categorizing the feedback received
- Help create reports that can be shared across teams
- Add functionality to group and keep track of similar feedback
May 24, 2021
I use it with all my clients
Hotjar helps me to understand people's behaviour on websites. I implement it for all my clients for heatmapping, session recordings, and on-site polls. You can find out what the main interactions are on pages, how people browse through the page (whether they scan, read everything, or just scroll aimlessly), and then ask people pertinent questions in their journey to find out WHY they're behaving that way.
- Polls - quick and simple ways of gathering qualitative user feedback
- Recordings - excellent for observing behaviour and gathering some key behaviours
- Heatmaps - either automatically collect heatmaps or do it manually, I like having both options (you can use regex on the manual mode)
- If the heatmaps move to ONLY the automatic mode, it needs an option for regex, otherwise it works fantastically
- I wish they had a partnership scheme, as we've used them for years & recommend to all our clients
Hotjar is the all-in-one tool that we have connected to our website to acquire customer feedback and analyze their behavior through surveys, heatmaps and session recordings. A/B testing has been very helpful in identifying pages that are underperforming, identifying key user segments to develop optimized marketing strategies. We get to see what visitors are doing instead of guessing.
- Recording visitor sessions and seeing where they are clicking
- Identifying areas/steps where customers are dropping off
- Collection of feedback from specific site visitors to hear out their thoughts
- If there is a way we can download session recordings, that can be really helpful
Hotjar is being used to see where on the pages we publish that visitors are engaging with our content. We also use Hotjar to put surveys on pages and to gain feedback about our content, pages, offerings, etc. Hotjar allows us to better see where people are confused on a page or what information they find useful.
- Heat tracking
- Surveys
- Activity tracking
- The interface is a bit clunky and requires too many button clicks
- The "simple URL" matching was a little confusing at first; I'd add an inline descriptor
- It's sometimes hard to tell if Hotjar is measuring all traffic to a given page
We use Hotjar for driving web design, user experience and digital marketing decisions. Seeing how people interact with your web content is crucial in understanding how you can improve your strategy. We use both heat maps and visitor recordings to understand and identify road blocks in the user journey. It's an incredibly useful tool for digital strategies.
- Heat Maps
- Visitor Recordings
- Data Segmentation
May 07, 2021
Use Hotjar if you want to understand your users!
Hotjar is being used by Marketing, Clients Operations and Product Departments. We use practically all the functions of it: website analytics, collecting feedbacks and conducting polls. We uncover user insights, track customer satisfaction, ask the questions to understand deep customers' pains and gains. It is also used to understand whether a certain initiative worked or not.
- Heatmaps
- Division into mobile, desktop and tablet versions
- Click, move and scroll maps
- Screen recordings
- There is a pretty functional free version
- Polls and surveys
- Make an organization dashboard. Not a separate site dashboard.
- Add some user stories and best practices into the website interface.
- Add some expert recommendations on using Hotjar collected data.
May 02, 2021
UX/UI tool for conversion success
In Bussi one of main conversion tool is our landing page, we consider a conversion a download. Usually paid campaigns will deliver high conversion leads to several landing pages and from there we have to make the best effort to convert a lead into a Download. Here is where Hotjar becomes one of our more interesting tools since we can track exactly the behavior of potential leads from the moment they enter the page to the moment they complete a goal or they leave the session, all the information gathered for Hotjar will feedback our UX team and web designers so they can improve the conversion rate.
- Track all the user journey from the moment ir arrives to the website until the moment they download or leave the page
- Detect and understand what elements from the website are helping us or stopping us from converting users
- To show real feedback to our UX/UI team in order to make important decisions about the web designs and implement clear call to actions
- When you put embedded javas cripts or iframes like 3rd party forms it usually doesn't render the form in hotjar so it becomes complex to determine what works and what it doesn't work in this 3rd party forms.
- More daily sessions for paid plans even though 500 daily sessions seems a lot you will get surprised when your site generates more and following plans have a bigger gap between price and sessions.
- At the beginning it might be a little confusing to implement but nothing that devs can't handle.
I currently use Hotjar to get real customer insight and data and to be able to understand our customers pain points and frictions. Using the insight gathered from Hotjar I am able to define my roadmap and strategy for A/B testing. It is used across several departments in the business for example the product teams, marketing, digital and development.
- Quick customer insight
- Ease of use
- Continously improving the features of the software
- Would be great if you could schedule polls/surveys to go live
- Be able to QA poll and surveys on your IP