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Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...
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Verified user
Administrator
Hotjar1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...
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Verified user
Employee
Hotjar1 year of experience

Hotjar is KING!

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...
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Verified user
Employee
Hotjar2 years of experience

Hotjar Review

Rating: 8 out of 10
October 12, 2022
IncentivizedVetted ReviewVerified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...
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Rachel Harrison
Analyst - Other
UX & CRO Analyst
Epiphany Search
Hotjar1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10
July 17, 2022
IncentivizedVetted ReviewVerified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...
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Alice Wang
Manager - Research & Development
Lead UX Researcher
HelloFresh
Hotjar2 years of experience
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Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 38)

The best value visual behavior analyzing tool on the market. Get your free account today!

Rating: 10 out of 10
Incentivized
January 25, 2019
SM
Sanjit Mandal
Digital Marketing Strategist, Founder
California SEO Professionals (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
Hotjar
2 years of experience
View profile
Use Cases and Deployment Scope
I use Hotjar to get visuals of how visitors behave on websites; how far they scroll, where they click, how they move on the page, and much more. From here, this information can be used to modify websites to improve conversions. I use it on my website and also on my client's websites too. The problem addressed is to confirm to clients how their site could be improved. Often times, they need to see it so they believe what I tell them. :)
Pros
  • Value-oriented, great for startups and SMB
  • Heatmaps (click, move, scroll)
  • Feedback polls and surveys
  • Easy Reporting
Cons
  • Honestly, none that I can think of. :)
Likelihood to Recommend
Anyone who has created a website and wants to learn how to improve it for conversions, this is the perfect tool. This is a true and tested way to test how a designer has created a website. It can also be used to A/B test a website and the placement of a CTA. The more we know about our website the better we can modify it to better serve the visitors.

Hotjar is a MUST-HAVE tool for UX testing

Rating: 10 out of 10
Incentivized
September 21, 2018
SB
Sheryl Biesman
Director of eCommerce Marketing
Never Too Hungover / Maloof Ventures (Food & Beverages, 11-50 employees)
Vetted Review
Verified User
Hotjar
4 years of experience
View profile
Use Cases and Deployment Scope
We use Hotjar to understand the user experience on our website, to test new features, to run surveys and to study heatmapping. Primarily we set recordings of user sessions that we study to give us directional information about how people are interacting with our brand.
Pros
  • Records user sessions.
  • Allows for specific webpage research.
  • Pop-up surveys on specific pages.
Cons
  • It would be great to have the option of audio feedback about the website.
Likelihood to Recommend
Hotjar is a simple to use tool that provides invaluable research into how users are interacting with your website. It allows you to a/b test new features and functions and understand very quickly what is working and what isn’t by watching the recordings of each user session. It is super easy to set up and capture in and it is priced reasonably. There is no reason everyone shouldn’t use Hotjar!

Hotjar, the best tool for heatmaps

Rating: 8 out of 10
Incentivized
July 14, 2022
Verified User
Employee in Customer Service
Design Company, 11-50 employees
Vetted Review
Verified User
Hotjar
1 year of experience
Use Cases and Deployment Scope
We use it to understand how users behave within a wireframe/mockup. The service provides a Heatmap: it allows to see what captures users' attention. It allows observing movements, u-turns, and rage clicks. But most importantly it gives us back Feedback so that we can hear what users actually think about each of our pages.
Pros
  • Provide heatmaps
  • Provide recordings of the sessions
  • Provide feedback from users
Cons
  • More user friendly heatmaps
  • Longer lasting heatmaps
  • Incomplete tracking
Likelihood to Recommend
Combining polls and heatmaps with a/b testing tools allows me to pick apart exactly why a specific optimization on a page is working and understand any consequences of a user experiencing a new change compared to a user who did not. We run many different campaigns and often like to experiment with A/B tests to ensure that we are doing everything we can to optimize our conversions. By using Hotjar, we are able to get insights that we simply cannot get elsewhere

Hotjar - Best Friend of Any UX Pro

Rating: 10 out of 10
January 26, 2022
Verified User
Manager in Marketing
Internet Company, 201-500 employees
Vetted Review
Verified User
Hotjar
6 years of experience
Use Cases and Deployment Scope
User Testing Heatmaps User recordings to test new designs Finding issues with website Optimization
Pros
  • User recordings
  • Heatmaps
  • Segments for recordings
  • User experience
  • User interface
Cons
  • More capabilities
  • Integration with Google Analytics
  • Better heatmap accuracy
Likelihood to Recommend
Well suited for small companies starting to scale Good pricing Not for enterprises

Great tool to analyse your website

Rating: 9 out of 10
Incentivized
August 23, 2017
Use Cases and Deployment Scope
We have been using Hotjar for 1 year to analyse our websites with heat maps, recordings, tracking funnels, forms and tracking feedback from our customers. It helps us to understand how optimize our landing page and the user experience. We can prioritize break points in our customer experience.
Pros
  • Great heat map: the best user interface and lot of data
  • Customer recording: It is extremely practical to understand specific problems
  • Easy setup: less than 5 minutes with GTM
Cons
  • More options for the heat map: to have a list of all clicks, and the possibilities to track element not visible on the page
  • Adding an A/B testing tool
Likelihood to Recommend
If you want to optimize a website, Hotjar is a tool for you. It's easy to set up (less than 10 minutes) and has a lot of tools (heatmap, customer video recording, tracking funnels, and forms, collect feedback with pools, surveys and incoming, a must have to collect visual feedback). It's better to have an A/B Testing solution with Hotjar.
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