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Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...
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Verified user
Administrator
Hotjar1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...
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Verified user
Employee
Hotjar1 year of experience

Hotjar is KING!

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...
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Verified user
Employee
Hotjar2 years of experience

Hotjar Review

Rating: 8 out of 10
October 12, 2022
IncentivizedVetted ReviewVerified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...
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Rachel Harrison
Analyst - Other
UX & CRO Analyst
Epiphany Search
Hotjar1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10
July 17, 2022
IncentivizedVetted ReviewVerified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...
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Alice Wang
Manager - Research & Development
Lead UX Researcher
HelloFresh
Hotjar2 years of experience
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Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 27)

Awesome company and app

Rating: 10 out of 10
Incentivized
January 18, 2020
Verified User
Project Manager in Engineering
Internet Company, 11-50 employees
Vetted Review
Verified User
Hotjar
2 years of experience
Use Cases and Deployment Scope
Our product team uses Hotjar to review product usage of our web app, home page, and help center. We use it to collect feedback and integrate with our Zendesk help desk.
Pros
  • Always enhancing their product
  • Great embeddable widgets
Cons
  • Customize type of widget, such as into a modal
  • Add more features offered by competitors
Likelihood to Recommend
Hotjar is great for user session recordings, collecting user feedback, and running in app surveys. Not great for in app walk-throughs.

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
Incentivized
June 24, 2024
Verified User
Employee in Marketing
Computer Software Company, 11-50 employees
Vetted Review
Verified User
Hotjar
1 year of experience
Use Cases and Deployment Scope
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if the most important parts of the website are being seen or interacted with by visitors. It's also easy to find metrics like bounce rates which aren't easily found in Google Analytics
Pros
  • Easy to use. The platform is intuitive and you can easily set it up
  • Easy to understand analytics. The metrics aren't hidden under layers of menus, you can easily find what you need
  • Sessions recordings. It's great to see session recordings in detail, and I also love the timestamps on the session timeline
Cons
  • Some use cases are not obvious like why you would "save" recordings or heatmaps
  • The automatic screenshots are not always accurate
  • Would like if they had more guidance/ resources for how to make the best of the platform
Likelihood to Recommend
Hotjar is amazing for analyzing the user experience on websites. I recommend it for people who want to make sure their website is optimised for whatever goals they have, be it conversions or consumption. Based on Hotjar analytics, you can easily make decisions on how to best optimise any page on the site.

Must to have product to understand user's behaviour on your website/app.

Rating: 7 out of 10
Incentivized
July 08, 2022
NB
Namandeep Bhatia
Co Founder & Chief Technology Officer
Pickright Technologies (Financial Services, 11-50 employees)
Vetted Review
Verified User
Hotjar
2 years of experience
View profile
Use Cases and Deployment Scope
We are using Hotjar since the very initial days to track users' behavior on our website and app. With every new feature release, we get to know about users' drop points and usability metrics. It really helped us in minimizing drops by improvising designs.
Pros
  • It really creates very good heatmap of user's clicks.
  • Very detailed analytics available for all CTAs available on your website/app.
  • It even records session of user's interactions.
Cons
  • Analyzing huge data accumulated by Hotjar can be improvised by better representation.
  • Learning documents needs to be improvised (help documents in video format are always better).
  • For taking surveys, their competitors have better features.
Likelihood to Recommend
If you are in the early stage of your product evolution then this is a very good tool. If used properly it can explain to you how users are using your product and you can accordingly adjust UX. Maybe once the product is evolved and accepted by the audience then it might be less required.

Easy to use, valuable tool

Rating: 10 out of 10
Incentivized
September 28, 2021
Use Cases and Deployment Scope
We use it for heat mapping our web app. It helps us know where customers are navigating and clicking on various areas of our web app (we have a mobile app in addition to the web app)
Pros
  • Heatmapping
  • Layout/navigation
  • Behavior recordings
Cons
  • Heatmapping over time, or time graphs
Likelihood to Recommend
It's useful for installing on a website, web app, or an eCommerce site to know where customers or users are navigating to, what they are clicking, and if new products or new releases are performing as anticipated or not as anticipated. Very easy to use. I think it would be appropriate for any web app, and maybe less appropriate for out-of-the-box eCommerce sites where a team cannot affect UI very easily. It's good if you can move quickly on your own UI.

Love Hotjar to help us optimize our user experiences!

Rating: 10 out of 10
Incentivized
June 05, 2018
GT
Gideon Taub
Founder
Pinkaloo Technologies (Computer Software, 1-10 employees)
Vetted Review
Verified User
Hotjar
2 years of experience
View profile
Use Cases and Deployment Scope
Hotjar is used by our Product Management and Design/UX resources to deeply understand how our users interact with our product and specifically where in the onboarding process they are abandoning creating and funding their account. The team uses the information to optimize the user experience and to streamline onboarding. It is tremendously valuable in understanding where users get hung up without expensive focus groups.
Pros
  • Hotjar does an amazing job of visually showing us how our users interact with our software. Their software creates videos showing how users navigate our app, complete forms, etc. The videos that they create are earmarked when key events happen (change pages, click back, etc.) so that we can hone in on key milestones in the user experience.
  • It works seamlessly across PC web, mobile web, and mobile app.
  • It tracks where the user's mouse is so that we can track how the user is processing each screen.
  • They also provide heatmaps for key screens and highlight where the users are spending time on each page.
Cons
  • For our needs, we really have no areas that could be improved. I imagine with very complex apps understanding the user flow and navigation could be tedious, but for most apps, it is a great solution.
Likelihood to Recommend
Hotjar is super well suited any time a new workflow, new feature, or new user experience is being tested with users. It is a tremendous tool to easily understand how users are engaging with the new capability and to quickly be able to iterate and optimize the user experience, across mobile and web. We have not yet started A/B testing different workflows, so I cannot speak to how well Hotjar would help in decision making once that is in place.
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