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Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

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Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...
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Verified user
Administrator
Hotjar1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...
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Verified user
Employee
Hotjar1 year of experience

Hotjar is KING!

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...
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Verified user
Employee
Hotjar2 years of experience

Hotjar Review

Rating: 8 out of 10
October 12, 2022
IncentivizedVetted ReviewVerified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...
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Rachel Harrison
Analyst - Other
UX & CRO Analyst
Epiphany Search
Hotjar1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10
July 17, 2022
IncentivizedVetted ReviewVerified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...
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Alice Wang
Manager - Research & Development
Lead UX Researcher
HelloFresh
Hotjar2 years of experience
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Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Details

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 97)

Hotjar - game changing analytics for page views & user session recordings

Rating: 10 out of 10
Incentivized
April 08, 2021
ZE
Zach Ettelman
Director, Digital Innovation
Kin + Carta (Marketing and Advertising, 1001-5000 employees)
Vetted Review
Verified User
Hotjar
4 years of experience
View profile
Use Cases and Deployment Scope
As the director of a marketing services team, we leveraged Hotjar to review site analytics and user behavior for all of our clients that came to us for a website project. We would also use Hotjar in the sales process to provide a high-level audit to our prospective client. Hotjar is used for our own marketing websites, our client sites, and was also used to help in product-related projects.
Pros
  • Quick and easy installation via Google Tag Manager.
  • Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
  • Hotjar provides heat mapping and user session recording to see how users interact with your website.
Cons
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
Likelihood to Recommend
Hotjar is well suite for organizations that want to get a good glimpse into user behavior on their websites. The tool is easily installed through Google Tag Manager, and then users simply select which pages or paths they want the tool to analyze. After a few days, users can start seeing patterns develop, helping them understand what areas of the user journey flow they need to test out and improve. Hotjar is primarily for web-based experiences, not for mobile applications and other non-web digital applications.

Hotjar is a useful tool

Rating: 8 out of 10
Incentivized
March 28, 2019
SO
Sarah O'Donnell
UX & CRO Executive
Epiphany Search (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Hotjar
1 year of experience
View profile
Use Cases and Deployment Scope
We use Hotjar within our agency on our client's websites. We mostly use if for heat mapping and session recordings. It is a good place to start if you are want to know what your users are doing on your website, and it is a good visual aid.
Pros
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
Cons
  • Hotjar doesn't always render correctly. For instance, on heatmaps, not all elements will show, as it takes a snapshot of the first user's screen, and if elements haven't loaded, it does not show for any of your heatmap data.
  • There is no way to exclude URLs when watching session recordings; for instance, if you specifically don't want to see users who are looking at careers, you have to skip through the videos manually.
  • Hotjar has the ability to track forms; what fields users are completing, how long it takes, where do users abandon the form etc. Although this is highly dependant on how the form is built on the site, so it doesn't work for all forms.
Likelihood to Recommend
Hotjar is suitable for tracking data. If you know a certain page isn't being visited on a site, Hotjar may provide extra insight into how many users are clicking CTAs to that page for instance. So Hotjar is a good tool to know the 'why' if something is going wrong on your website.

Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.

Very helpful visual analysis tool for websites

Rating: 9 out of 10
Incentivized
February 22, 2018
Verified User
Consultant in Marketing
Information Technology and Services Company, 11-50 employees
Vetted Review
Verified User
Hotjar
1 year of experience
Use Cases and Deployment Scope
Hotjar helped me understand how our website visitors behave on our website. It opened our eyes in terms of how the visitors see things on the website and what actions they perform. I was doing digital consulting for the company and Hotjar helped me with decisions regarding what changes need to be made on the website and why. The features we used the most are heatmaps, session recordings and also some surveys and funnel analysis.
Pros
  • Session recordings offered by Hotjar are very powerful. It allows us to see what the visitors do on the website and what issues they face on the website so we can make the necessary changes.
  • Heatmaps by Hotjar is also very helpful, although when recording some of the heatmaps there was a small issue with the visualization, but then it was fixed with the next heatmap.
  • Surveys is a nice way to ask questions to the visitors of your website. Helps a lot.
Cons
  • As I said, there was a small issue with heatmaps visualization in the beginning, but it was solved when we recorded another heatmap.
  • Would be great to see support for mobile apps, at least for iOS apps.
Likelihood to Recommend
Hotjar is very useful in the initial phase of your website, when you just launch it and want to see how visitors browse your website, what they do, where they click and what kind of issues they face. It provides a lot of insights so you can decide on what needs to be fixed in order to deliver the best user experience to your website visitors. After a couple of months, when you have already fixed all the issues and understood what the visitors do on the website, it's not that critical to use Hotjar I think, as there is not that much new information there, as in the initial phase of launching the website.

Great user behavior visualization platform!

Rating: 10 out of 10
Incentivized
September 30, 2021
Verified User
Employee in Other
Internet Company, 1-10 employees
Vetted Review
Verified User
Hotjar
3 years of experience
Use Cases and Deployment Scope
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
Pros
  • Heatmaps
  • Screen recordings
  • Behavior visualization
Cons
  • Video rendering issues
  • Free plan limits
  • Heatmaps for pages with menus aren't always clear
Likelihood to Recommend
Hotjar is a valuable tool for gaining insight into user behavior, with the most useful features being heatmaps and screen recordings. It works well as a complement to Google Analytics, and for its price, it's worth it. If your site has plenty of menus, dropdowns, or modals, it might not be the best option for you.

Hotjar to understand your user behavior!

Rating: 9 out of 10
Incentivized
September 28, 2021
Verified User
Manager in Marketing
Computer Hardware Company, 1001-5000 employees
Vetted Review
Verified User
Hotjar
3 years of experience
Use Cases and Deployment Scope
Hotjar is a powerful tool. You can see how the users are responding to your webpage. The heat map is a great feature to see how the users navigate, where they click, scroll and drop off. This data is used for further testing and optimizing.
Pros
  • Heat Map
  • Recordings
  • Instant feedback
Cons
  • Test many pages once
  • Save the recordings on the tool until you delete
Likelihood to Recommend
Hotjar is well suited for testing the landing/ web pages and, to make sure your users are converting and taking desired actions. This data helps to make changes to the page and template to improve results.
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