Skip to main content
TrustRadius
Hotjar

Hotjar

Overview

What is Hotjar?

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…

Read more

Learn from top reviewers

Great tool to track platform usage.

Rating: 10 out of 10
June 25, 2024
IncentivizedVetted ReviewVerified User
We used Hotjar to track the number of users logging into our platform and how they used it. It was beneficial to see how they were using the platform so that we could make cha...
Continue reading
Verified user
Administrator
Hotjar1 year of experience

Amazing tool to understand usability of your website or app

Rating: 10 out of 10
June 24, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar to analyze the performance of our website. We use the clickmaps and scrollmaps to understand whether our layout is intuitive and easy to navigate and to see if t...
Continue reading
Verified user
Employee
Hotjar1 year of experience

Hotjar is KING!

Rating: 10 out of 10
June 18, 2024
IncentivizedVetted ReviewVerified User
We use Hotjar mainly for post-release validation to validate experiments and features. We mainly use the recordings and survey features. For the recordings: We monitor the use...
Continue reading
Verified user
Employee
Hotjar2 years of experience

Hotjar Review

Rating: 8 out of 10
October 12, 2022
IncentivizedVetted ReviewVerified User
Hotjar is being used by the CRO team. We then use it on our client's websites to educate and inform them of any areas of opportunity. Other teams such as Client Services use H...
Continue reading
Rachel Harrison
Analyst - Other
UX & CRO Analyst
Epiphany Search
Hotjar1 year of experience

Hotjar sits above its competitors with an easy-to-use and robust feature set!

Rating: 7 out of 10
July 17, 2022
IncentivizedVetted ReviewVerified User
Hotjar is used with the purpose of collecting continual user feedback, which is important for any product to listen to the user's voice, especially to pain points. This captur...
Continue reading
Alice Wang
Manager - Research & Development
Lead UX Researcher
HelloFresh
Hotjar2 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Hotjar Observe - Plus

$39

Cloud
per month 100 daily sessions

Hotjar Ask - Plus

$59

Cloud
per month 250 monthly responses

Hotjar Ask - Business

$79

Cloud
per month Starting from 500 monthly responses

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Details

What is Hotjar?

Hotjar Video

Intro to Hotjar

Hotjar Competitors

Hotjar Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.

Mixpanel, Crazy Egg, and Lucky Orange are common alternatives for Hotjar.

Reviewers rate Usability highest, with a score of 9.7.

The most common users of Hotjar are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-5 of 95)

Great user behavior visualization platform!

Rating: 10 out of 10
Incentivized
September 30, 2021
Verified User
Employee in Other
Internet Company, 1-10 employees
Vetted Review
Verified User
Hotjar
3 years of experience
Use Cases and Deployment Scope
Hotjar is used for heatmaps and screen recordings to help give us insight into how users are interacting with our site. It's used by the product team so they can see exactly how what they build is being used, ultimately allowing for quicker iteration. It addresses our need of where Google Analytics falls short.
Pros
  • Heatmaps
  • Screen recordings
  • Behavior visualization
Cons
  • Video rendering issues
  • Free plan limits
  • Heatmaps for pages with menus aren't always clear
Likelihood to Recommend
Hotjar is a valuable tool for gaining insight into user behavior, with the most useful features being heatmaps and screen recordings. It works well as a complement to Google Analytics, and for its price, it's worth it. If your site has plenty of menus, dropdowns, or modals, it might not be the best option for you.

Easy and Essential User Behaviour Optimisation

Rating: 7 out of 10
Incentivized
July 08, 2022
OS
Olaf Schaum
Founder
LiveSociety (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Hotjar
5 years of experience
Use Cases and Deployment Scope
We use Hotjar to track user behaviour on our website in order to streamline the overall user journey on our site. Hotjar allows us to see what the user is doing and where they encounter any possible "roadblocks" in their interaction with our website. Based on the results, we can carry out optimisations to the content layout and call-to-action incentives where needed.
Pros
  • Heatmaps give us a visual representation of the user journey
  • Recordings allow us to re-trace the user journey, allowing us to see where any potential stumbling blocks occur
  • The live user feedback tool is a very cool option
  • The admin interface is clean and sleek
Cons
  • Direct integration with Google Analytics would be a cool option in order to correlate user behaviour to website traffic stats
  • An option to view the Get Started Guide again would be great
  • A mobile version of the dashboard would assist in viewing stats on the go
Likelihood to Recommend
Hotjar is well suited to start analysing user behaviour if you need to optimise your website or blog to maximise conversions of your call-to-actions. This is particularly effective when you notice a change in user interaction with your website. You can analyse possible shortcomings and take the required actions accordingly. They have a free plan as well to get started which is a bonus.

Improve the user experience with Hotjar

Rating: 9 out of 10
Incentivized
July 06, 2022
Verified User
Board Member in Engineering
Computer Software Company, 1-10 employees
Vetted Review
Verified User
Hotjar
2 years of experience
Use Cases and Deployment Scope
We used Hotjar to analyze the user behavior on our website and improve the user experience as much as possible. This improvement process will never end as we develop our product day by day. We used it to give more accessibility to our users to find what they need quickly. The enhancements helped us to attract more customers!
Pros
  • Heatmap
  • session recording
Cons
  • use AI to suggest helpful and insightful changes
Likelihood to Recommend
There is a situation where they think that they have a great website design that matches the standards but in reality, they can not see it in practice. they have some bad feedback from their customers and clients. But do not know what is the problem and how they can improve and fix the user experience.

Hotjar to understand your user behavior!

Rating: 9 out of 10
Incentivized
September 28, 2021
Verified User
Manager in Marketing
Computer Hardware Company, 1001-5000 employees
Vetted Review
Verified User
Hotjar
3 years of experience
Use Cases and Deployment Scope
Hotjar is a powerful tool. You can see how the users are responding to your webpage. The heat map is a great feature to see how the users navigate, where they click, scroll and drop off. This data is used for further testing and optimizing.
Pros
  • Heat Map
  • Recordings
  • Instant feedback
Cons
  • Test many pages once
  • Save the recordings on the tool until you delete
Likelihood to Recommend
Hotjar is well suited for testing the landing/ web pages and, to make sure your users are converting and taking desired actions. This data helps to make changes to the page and template to improve results.

Good tool to measure user experience

Rating: 9 out of 10
Incentivized
September 27, 2021
Use Cases and Deployment Scope

Hotjar has been used to support the analysis of user experience on websites and landing pages. In this way, we can show customers, in a visual way, the difficulties and problems that we encounter on their websites.

It is currently being used almost exclusively by the CRO department.

Hotjar helps us with website interaction and engagement issues. Thus providing insights that can justify improvements.

Pros
  • Generation of scroll heatmaps
  • Recordings of user interactions
  • Generation of clicks heatmaps
  • Good image quality of downloads
Cons
  • AMP sites/pages
  • Interface of incoming feedback
  • React sites
Likelihood to Recommend

Suitable -Measure the quality of user interactions. On content sites, it is very useful to know how far they are reading. It is also useful to know which elements users are clicking on, without the need to tag them.

Less suitable - For less static sites that contain lots of interactions like carousels, menu and search.

Return to navigation