TrustRadius Insights
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
View PricingOverview
What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
Recent Reviews
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Hotjar?
Hotjar Video
Intro to Hotjar
Hotjar Competitors
Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
Comparisons
Compare with
Reviews and Ratings
(334)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
-
Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
-
Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
-
Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(26-50 of 81)Companies can't remove reviews or game the system. Here's why
September 27, 2021
Good tool to measure user experience
Mouseflow matches nearly every feature that Hotjar offers – although, they may work a little differently.
The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In addition to the free plan, it is much more interesting.
The most relevant difference is in data capture. Hotjar offers unlimited options for heat maps, recordings, forms and comments as long as you are a paying customer. In addition to the free plan, it is much more interesting.
September 22, 2021
Good value and easy to use software for surveys and customer feedback
September 13, 2021
Quick Insights, Easy Implementation, Cost Effective
Analytics and session reply drill down not as robust, but much less expensive.
July 26, 2021
Hotjar rocks for improving your website
Better user interface and much easier to navigate and manage.
Hotjar gives us what we need at no cost - great for a small organization. We used VWO when we worked with an agency for some marketing needs. It was a really useful tool that essentially does what Hotjar does for us, but it was cost prohibitive once we were no longer working with the agency. Hotjar has similar tools that work just as well for our small company.
Hotjar gives a more controlled and easy to manage view on user tracking.
May 24, 2021
I use it with all my clients
I've also used Sessioncam which is great but it's more of an enterprise tool (and pricing) and it's a bit more difficult to use
It's nice to know what exactly your site visitors like and what they think. Hotjar is the best software in the industry for such purpose. It is so easy-to-use and combines user behavior analysis and customer feedback tools that help you make more effective strategies and execute changes that will improve user experience.
We found that Hotjar has a very powerful and user-friendly interface. You can do more with it with regard to different things you want to measure/learn and it's more flexible to meet your needs. It's less of a point solution, as it has multiple features that many organizations will find useful and might not find in other tools.
- Matomo Analytics (formerly Piwik)
We evaluated Hotjar and Matomo. Matomo was more of an overhaul from an analytics perspective but offered things like heat maps and visitor recordings which is why we considered it. We also use it for another client. But for what we need, it's nice to start up Hotjar and shut it off as needed. It's just better for the way our agency is set up.
May 07, 2021
Use Hotjar if you want to understand your users!
Google Analytics is for big numbers and traffic analyzation and not about more personalized approach.
Mouseflow is good but has serious gaps if compared with Hotjar:
Mouseflow is good but has serious gaps if compared with Hotjar:
- No free version (trial)
- Hotjar is very user-friendly and easy to use
- Hotjar has a nice blog with some recommendations
- Mouseflow has no surveys
- Hotjar is very easy to install
May 02, 2021
UX/UI tool for conversion success
Ok Hotjar is more comparable with CrazyEgg, we haven't really [used] CrazyEgg since we get everything we need with Hotjar and the tools work just perfect, let's say HotJar is a very polished product and that's why we haven't changed it.Normal analytics like Google Analytics will let you make events, track desired funnels but HotJar will tell you where or why your funnel is not working. I think Mixpanel is in another level just the implementation is much more complex and it will help you to track all your platform as a business letting you know which part of your engine is failing (which process, internal, external, app, website, etc.) so the idea is if you detect there something across your business then you can use Hotjar as magnify lens in order to fix and improve.
April 20, 2021
Amazing powerful tool, couldn’t recommend this enough!!
- SessionCam and FullStory
Several more features when viewing session replays on Hotjar that make session replay analysis so easy to not only tl share but analyse to.
April 15, 2021
Real-World Recordings of Website Users on Your Site
I was an early beta tester to HotJar and had previous experience with CrazyEgg. We've looked at a few others however, in using it for multiple clients we need to remove and install scripts. Also, the historic records are important for us to show before and after for UX/UI and showing how improvements, or their lack of contributing to conversions.
Hotjar is a cheaper alternative to FullStory, but not as robust. FullStory is designed for more use cases, including custom product development. Hotjar's price point is way lower than FullStory, making it a great choice for a startup, mid-market organization, or a lean enterprise. FullStory is more complicated to use than Hotjar because of the additional functionality it provides.
April 03, 2021
Hotjar Helps Us Make Better Marketing Decisions
To be honest, we used Hotjar because it was so widely used by the developers I trust so I just went along with it.
Score 9 out of 10
Vetted Review
Verified User
In the past, we had to choose different software but now with HotJar, you can get the data of all three for the price of one (great ROI).
Hotjar has the ability to give you a heatmap that shows you what section of our page has been clicked on the most by visitors. It also records what a user is doing on your website, which gives you great insight. Google Analytics doesn't have that feature but combined they help you make data-driven decisions about your business. As Hotjar has a free version, it is ideal for small businesses as well.
January 18, 2020
Awesome company and app
November 21, 2019
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
I used Crazy Egg ages ago but never got into it! I'm sure the tool is much different now.
Google Optimize is not a direct competitor, but tests can be run, and with funnel and events tracking in Google Analytics, you can get a lot of the data that Hotjar is also telling you it could do. This is the only area where I think Hotjar could be improved.
Google Optimize is not a direct competitor, but tests can be run, and with funnel and events tracking in Google Analytics, you can get a lot of the data that Hotjar is also telling you it could do. This is the only area where I think Hotjar could be improved.
November 09, 2019
Hotjar is a powerful tool that reveals the online behavior and voice of your users.
October 25, 2019
Love Hotjar benefits and functionality!
Hotjar had a better interface and a more intuitive setup. Lucky Orange wasn't bad, it just came in second. Hotjar also delivered more results for the price.
October 22, 2019
Awesome tool for optimizing your website
