Overview
What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
Hotjar Review
Hotjar sits above its competitors with an easy-to-use and robust feature set!
Hotjar, the best tool for heatmaps
Hotjar - a great way to keep tabs on web ux
Easy to use, Easy to Implement and captures invaluable data
Bringing everything to Light
Hotjar gave us insights we never had before
Easy and Essential User Behaviour Optimisation
Hotjar is the best option in price and features compared to the top concurrent softwares
Must to have product to understand user's behaviour on your website/app.
Very easy to use and paid for itself in a few weeks
A great tool that needs minor improvements
10/10 recommend Hotjar
Relatively simple and well priced tooling to support user research and overall website analysis
Customer Product Insights at its best
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Pricing
Hotjar Observe - Plus
$39
Hotjar Ask - Plus
$59
Hotjar Ask - Business
$79
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Details
- About
- Competitors
- Tech Details
- FAQs
What is Hotjar?
Hotjar Video
Hotjar Competitors
Hotjar Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(334)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(51-75 of 101)Real-World Recordings of Website Users on Your Site
- New site vs old site: this allows you to benchmark what was done and how users are interacting with the new design and getting to conversion points/funnels.
- Landing pages from external marketing sources.
- Recording user's interaction from external marketing.
- Review eCommerce layout and interactions.
- Above/below the fold visitor usage.
Hotjar Helps Us Make Better Marketing Decisions
Once you get enterprise level and need to add PII to sessions and things of that nature, it gets much harder to use. At that point you're better served by a specific tool for the job.
Awesome company and app
Great tool to gather website feedback
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
- Set up heatmaps on crucial conversion pages on your website (if you're in SaaS, that's your /pricing or /features page).
- Create a space where you can record your findings (we use a project management tool to do this, but you can create a Google Doc if you wish).
- With the heat maps, track the data about the fold, how far people scroll, # of clicks, and others.
- Come up with tests/experiments to run on a bi-weekly basis, and record them in the same space.
- Then, compare your data from two weeks before with the current averages, make observations.
- Rinse and repeat until you've exhausted test ideas! :)
P.S. I'd also recommend setting up the recordings on key pages - this feature is most useful for product teams, BUT, by seeing where people click (when there's no link) and how they move through the page, you can make quick adjustments to help your website visitors discover more useful content.
Hotjar is a powerful tool that reveals the online behavior and voice of your users.
Love Hotjar benefits and functionality!
Recording Traffic with HotJar
Awesome tool for optimizing your website
See what your users are doing on your website!
HotJar helps you analyze your UX deficiencies
Hotjar is the King of User Experience Analysis
Hotjar for agencies
Hotjar is less suited to very specific targeting of polls/heatmaps, as URL targeting is quite limited. It's also unsuitable for in-depth user research via the polls, as many users find the pop-ups annoying and don't answer properly. Focus groups/moderated user research would be better for gaining deeper insight into what users think about your website.
Hotjar is a useful tool
Hotjar is less appropriate for use on its own; it should be used in conjunction with other data. This is because it can be unreliable. For instance, a heatmap may be unreliable if it hasn't rendered correctly.