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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
Hotjar Video
Intro to Hotjar
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(76-100 of 101)Companies can't remove reviews or game the system. Here's why
September 21, 2018
Hotjar is a MUST-HAVE tool for UX testing
We use Hotjar to understand the user experience on our website, to test new features, to run surveys and to study heatmapping. Primarily we set recordings of user sessions that we study to give us directional information about how people are interacting with our brand.
August 27, 2018
Great insights for a very low price
We use it for two things: understand how people react to changes in our design or functionality, and to understand intent (or try to deduce it) with polls. It is mainly used by the marketing team, and we use the video recording feature a lot, and the polls too. We used the feedback button but it's a bit annoying that you can't choose were to show it. It just pops up everywhere and on mobile that might be a bit confusing and annoying.
June 12, 2018
Price + Features = Slam Dunk
We use Hotjar in our AdOps department to analyze user behavior on websites that we are running campaigns too. Our Growth Specialists install Hotjar, then use the heatmaps and user recordings to inform us about how users are interacting with the website during browsing, lead generation, checkout and other engagement. We also use Hotjar information to evaluate how effective landing pages are and whether there are any technical glitches we need to address, especially for mobile devices.
June 11, 2018
An absolute hottie
Working with a FinTech, it is important to know what clients are doing when they arrive at our website. When a client arrives it is important to know where they are looking. For instance, are they looking at a call to the beauty of Hotjar that we can see the heatmaps and then look at repositioning the CTA?
Hotjar is used by our Product Management and Design/UX resources to deeply understand how our users interact with our product and specifically where in the onboarding process they are abandoning creating and funding their account. The team uses the information to optimize the user experience and to streamline onboarding. It is tremendously valuable in understanding where users get hung up without expensive focus groups.
May 16, 2018
Hotjar - A Very Useful Little Tool
We use Hotjar to track user behavior on our website, by pulling heatmaps of certain high-traffic pages, and setting up user recordings so analyze user behavior. We simply select the subpages on our website we want to track, and Hotjar records sessions, showing you where a user clicks and scrolls to on our pages.
April 06, 2018
Certainly a HOT product
Hotjar was mainly used by the marketing department since we were responsible for the global and local websites. Hotjar tackles the problem a lot of companies struggle with; "How is my website being used." Step one is to build a consumer friendly, inviting or really professional website, step two is getting traffic and step thee is to keep the visitors there. Google Analytics does a fantastic job at showing the traffic flow, but it fails to show which parts of the website are looked at or clicked at the most. This is where Hotjar steps in.
We have been using Hotjar for many years, mainly in marketing and product departments but heatmaps and users recordings are useful for everyone in the organization. We use Hotjar to diagnose onsite and UX issues and to identify conversion gaps. The tool helps us also in the CRO department as we are able to fine-tune our experiments and speed up the review process.
March 16, 2018
Great tool to track user behavior in your website
We use Hotjar both on our website and our web platform. I'm personally using it and find it very useful. Although there are some other alternatives in the market, I like what the team behind Hotjar has built and continues building. Session recordings and heat maps are the tools that I use the most, as they help me understand how our website visitors browse the website, how they navigate and what we can improve to increase the conversion rate. Also, we use funnels feature sometimes to track completion rates for some essential flows.
March 09, 2018
Go from data to context in just minutes.
Hotjar is used to understand how prospects and customers interact with websites and landing pages. It's used by marketing and web development, primarily. It solves the problem that metrics can be misunderstood. A conversion rate is low... but why? It's a guessing game if you're just going off Google Analytics data. We use Hotjar to see detailed heat maps and screen recordings to give context to the data.
March 01, 2018
Hotjar is free and useful.
Hotjar is my go to source for capturing user feedback within our site. It makes it easy to automate surveys, trigger polls based on specific user actions, record user sessions so that you can observe behavior, and analyze where users are dropping off of your forms. Best of all, it's completely free to try and fairly cheap to purchase.
We use Hotjar to record Heatmaps and Recordings of all our websites and apps. It provides invaluable feedback on actual user behaviors and has led us to make improvements and changes to our websites and apps on an ongoing basis directly based on actual user behaviors.
February 22, 2018
Very helpful visual analysis tool for websites
Hotjar helped me understand how our website visitors behave on our website. It opened our eyes in terms of how the visitors see things on the website and what actions they perform. I was doing digital consulting for the company and Hotjar helped me with decisions regarding what changes need to be made on the website and why. The features we used the most are heatmaps, session recordings and also some surveys and funnel analysis.
October 11, 2017
Does exactly what it's supposed to do
We use Hotjar to monitor and record user behaviour on client sites, as well as to conduct polls and user surveys. This is a tool for gathering insight into how a site is used, and this data is then used to enable us to more confidently make recommendations to the client for improvements to their site.
September 29, 2017
Hotjar - one of the best analysers of actual usage
We use Hotjar in the Marketing dept as part of our website analytics. Core problem it resolves is analysis of page layouts to test for usability and to identify 1) any blank spots where users are not reviewing or interacting with content, and 2) if core call-to-action elements are falling into blank spots. We use this insight to guide page redesign and template construction to optimize pages for maximum content consumption and clickthroughs.
September 27, 2017
Hotjar is best in class in several classes
Hotjar is being used by our marketing department to determine the efficacy of our web design and maximize use of funnels and targets.
August 23, 2017
Great tool to analyse your website
We have been using Hotjar for 1 year to analyse our websites with heat maps, recordings, tracking funnels, forms and tracking feedback from our customers. It helps us to understand how optimize our landing page and the user experience. We can prioritize break points in our customer experience.
March 29, 2017
HotJar is a valuable tool in a digital marketers toolset
Hotjar has been used in my previous full-time roles a well as for my freelance clients. It's being used primarily by my department (marketing) and it helps uncover some UX/UI issues on pages on various web sites; gives a better qualitative view behind website user flow. I have used it for surveying and polling to soliciting valuable customer data points to help better streamline marketing messaging.
January 03, 2017
Hotjar offers the right combination of tools
Score 10 out of 10
Vetted Review
Verified User
I use Hotjar for heat mapping user behavior on our corporate website, as well as CTA and UX testing and user feedback. It's being leveraged by marketing, as we also control the design and layout of our site, in addition to the content.
October 11, 2016
Hotjar - You Decide
We used HotJar to track visitors to our website. We wanted to see where they went, what they clicked on, where they gravitated towards and what wasn't working. We used it to make adjustments to our website to accommodate some of our visitors' actions and habits.
September 20, 2016
Powerful tool to provide extra value for your web clients
We create websites for our clients and help them grow their business. Hotjar is essential in this process. We add Hotjar to every website we launch.
September 19, 2016
Hotjar is a nessesity when it comes to understanding your users behavior
Hotjar plays an important role within our organization to strategically understand users' patterns on our website (through heat maps and scroll maps), individual user experiences (through the video playback tool), and insight into unknown errors anywhere on the site. We are planning on making a push to use surveys to gather more qualitative data from our users in the hopes of making further improvements to the site overall as well as content we put out.
Score 10 out of 10
Vetted Review
Verified User
Hotjar plays an important role in our user engagement and web optimization efforts. Hotjar is used by a combination of people responsible for product management, engineering, and marketing. The main use case of Hotjar is gathering quantitative data (heat and click maps) and qualitative data (recorded user sessions) to determine what is and is not working about our website from a usability perspective. There are many capabilities that we don't yet use (on-site interrupt surveys and a few others).
December 28, 2015
If you wonder about the utility of your website, this will exceed the limits of basic site analytics
Hotjar is being used by our organization to understand our web and mobile traffic. The specific business issue we needed to address was our near 100% bounce rate, and a lack of conversion of new traffic using our website. Google Analytics was showing us where we were having difficulties with a conversion funnel, and we needed more information that could be shared to improve our UI.
October 02, 2015
Hotjar provides an ideal suite of tools for startups
As the product manager for Kanbanery.com, I have been using Hotjar for almost a year in order to solicit feedback from our clients (using polls and surveys), to get insights into how design changes affect content consumption (using heatmaps), and to find opportunities for improvement in the sales pipeline (using funnels).