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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback …
Starting at $39 per month 100 daily sessions
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What is Hotjar?
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product…
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Pricing
Hotjar Observe - Plus
$39
Cloud
per month 100 daily sessions
Hotjar Ask - Plus
$59
Cloud
per month 250 monthly responses
Hotjar Ask - Business
$79
Cloud
per month Starting from 500 monthly responses
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.hotjar.com/compare-our-plans
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- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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What is Hotjar?
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Intro to Hotjar
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Hotjar Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing.
The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
Reviewers rate Usability highest, with a score of 9.7.
The most common users of Hotjar are from Small Businesses (1-50 employees).
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TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
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Hotjar has proven to be extremely valuable in a variety of use cases. Users have found success in utilizing Hotjar to solicit feedback from clients through polls and surveys, allowing them to gain a comprehensive understanding of how design changes affect content consumption. Additionally, marketing services teams have relied on Hotjar's analytics and user behavior insights to review site performance for clients and provide high-level audits during the sales process. The continual user feedback collected by Hotjar has brought immense value to product design and engineering teams, empowering them to make data-driven decisions that improve the overall user experience. Similarly, agencies have leveraged Hotjar's heatmaps and session recordings to track and analyze user behavior on client websites, uncovering valuable insights for optimization initiatives. Growth specialists have also found great value in using Hotjar to analyze user behavior during critical engagements like browsing, lead generation, and checkout. This provides them with invaluable insights into landing page effectiveness and helps identify any technical glitches that may be impacting conversion rates. Furthermore, digital analytics and optimization departments have utilized Hotjar to glean insights for optimization or debugging purposes, enabling them to understand how people react to design or functionality changes in order to drive improvements. Marketing teams have found detailed reports generated by Hotjar particularly useful in identifying user struggles and interactions with different elements on their websites. CRO teams have also benefited from using Hotjar as a way to educate clients about areas of opportunity on their websites. Overall, Hotjar has become an essential tool for tracking visitor behavior, understanding user patterns, identifying areas of improvement, and optimizing website usability and user journeys. Whether it's through heatmaps, scroll maps, video playback, session recordings, or surveys, Hotjar provides users with the data they need to make informed decisions based on real user opinions and behaviors.
Valuable customer insights: Users have found Hotjar to be a valuable tool for gaining quick customer insights. Multiple reviewers mentioned that it provides important data for improving their own software, and some users felt that the product offers a practical way to reveal the online behavior and voice of users.
Effective heat mapping: Hotjar's heat mapping feature was praised by multiple reviewers for its accuracy in representing website traffic and providing accessible data. Some users particularly highlighted its ability to quantify the success of page copy rewrites and identify areas where visitors engage with the content. The visual representations provided by Hotjar's heatmaps were also seen as helpful in understanding user interactions and optimizing website layout.
Useful session recordings: Reviewers have found Hotjar's user session recording feature to be highly useful. Some users described it as a real-life view of users navigating through the website funnel, allowing them to retrace the user journey and identify potential stumbling blocks. The recording features provided by Hotjar were also mentioned as valuable in understanding user behavior, addressing usability issues, and enhancing the overall user experience.
Confusing and Clunky User Interface: Multiple users have expressed frustration with the user interface of Hotjar, describing it as confusing and clunky. They have mentioned that it requires too many clicks to navigate, making it time-consuming and inconvenient to use.
Difficulties in Troubleshooting and Lack of Customer Support: Some users have mentioned difficulties in troubleshooting issues with Hotjar, citing the lack of a direct line for customer support. This absence of immediate assistance can be frustrating for users who encounter problems.
Limited Plan Tiers and Restrictions: Users have found the limited plan tiers of Hotjar to be restrictive, particularly in terms of the number of recordings available. This limitation hinders users who need to gather sufficient data for analysis.
Users of Hotjar have made several recommendations based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Many users recommend starting with the free version of Hotjar to track visitor activity on website pages. This allows businesses, especially small businesses or new startups, to gather valuable data on user actions and understand customer behavior and interaction on their website.
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Use it as part of a larger data strategy: Hotjar is often recommended as a tool that provides great insights and should be used in conjunction with other software tracking tools for result comparison. Users suggest integrating Hotjar into a larger data strategy and utilizing its features to track user actions and improve marketing plans.
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Try before you buy: Several users suggest using the trial version of Hotjar to understand its value and determine if it meets their business and marketing needs. They advise spending more time in Hotjar to improve understanding of users and overall marketing strategy before considering the paid plans.
Overall, users find Hotjar to be an easy-to-use and fully functional tool for understanding website visitors and their behavior. While some caution is advised in drawing unbiased conclusions from the data if there aren't many visits, Hotjar is considered a valuable tool for gathering website analytics and customer feedback.
Attribute Ratings
Reviews
(51-75 of 101)Companies can't remove reviews or game the system. Here's why
April 15, 2021
Real-World Recordings of Website Users on Your Site
- UX/UI
- Live user recording
- Heatmaps on specific URLs
- Billing/price
- Limits on data use
- Code bloat for install
- Quick and easy installation via Google Tag Manager.
- Intuitive, easy-to-use user interface makes adding tags extremely easy and quick.
- Hotjar provides heat mapping and user session recording to see how users interact with your website.
- Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
- I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
- Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
April 03, 2021
Hotjar Helps Us Make Better Marketing Decisions
- It's an accurate representation of traffic.
- It is fast.
- It is accessible data.
- Maybe more flexibility on the free features.
- Chat support that will help understand the service better while using it, probably.
- App version.
Score 9 out of 10
Vetted Review
Verified User
- Incredibly affordable and easy to set up
- When I've contacted support, they've been helpful
- Excellent value-for-money
- Very accessible for people with different technical skills
- Hard to look at data at an individual user level (makes cleaning up non-geo traffic or outliers harder)
- Tough to integrate at the user level with other tools
- Some of the tools don't support multiple users as well as they could
- Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
- I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
- The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
- The Poll feature is great and people give us feedback on our site and we can gain valuable insights. The only drawback is that sometimes people ask a specific question and don't leave their contact (because it's just a poll) so we can never get back to them with the answer.
- The Funnel Feature is good but it could be improved. I find it a bit too simplistic and it should have more data.
- The “Recruiters” feature is very interesting in theory but I don’t think it really works in real life. It basically allows you to recruit some of your visitors and invite them to a live user test via screen sharing (Skype) to truly see what they are thinking. The problem if you have to find people that want to do it and I don't think people will do it unless you give them a gift back.
- Heatmap to see wheat people click on most
- GDPR compliant
- Integration with other CRM software could be added
- Customization of the onsite poll would be great to have
January 18, 2020
Awesome company and app
- Always enhancing their product
- Great embeddable widgets
- Customize type of widget, such as into a modal
- Add more features offered by competitors
January 15, 2020
Great tool to gather website feedback
- Provide client feedback about specific page.
- Recording client interaction with specific pages.
November 21, 2019
Hotjar is your best buddy when it comes to improving the UX of your marketing website (and product)!
- The heat mapping tools in Hotjar are outstanding. By knowing how far our website visitors explore the pages, we have been able to quantify how successful a page copy rewrite has been by merely proving many more people now engaged with the rest of the page!
- The ability to record videos of how our website users interact with key pages has helped us reduce friction and, ultimately, increase our conversion rates.
- Feedback polls have been useful for our product/development team when releasing new features and collecting feedback about their experiences.
- The funnels feature could be improved. I've found this to be largely inconsistent when comparing to data we get from the funnels we build in Google Analytics.
- The feedback polls and incoming feedback surveys could look a little nicer. I'd then be more inclined to use them on our website to see if our visitors, as well as leads, are enjoying their experience.
- It would be great if the heatmaps on blog home pages could tell me more about which new articles are more popular (every time we add a new blog, the order changes, so new articles replace old ones).
November 09, 2019
Hotjar is a powerful tool that reveals the online behavior and voice of your users.
- It is a powerful tool that reveals the online behavior and voice of your users by combining both analysis and feedback tools.
- Not sure
October 25, 2019
Love Hotjar benefits and functionality!
- Scroll maps: Illustrates how far down the page visitors are willing to go to view content. It helps us to determine if crucial content is being viewed and by what percentage of visitors.
- Click maps: Shows us what elements visitors try to interact with the most and helps us identify items that maybe should be clickable if they're not already.
- Recordings: Helps us see what pace people are reading the site's content and which elements often trigger their response to click further into the site. A majority of visitors scanning quickly over a section indicates a lack of interest that needs to be rethought. I can't always get that from standard analytics.
- Clicks in regions on a page sometimes don't add up. There are individual or "section" clicks tabulated within a region and an overall count.
- The "Move" option on heatmaps isn't that useful to us.
October 23, 2019
Recording Traffic with HotJar
- Records traffic
- Generates heatmaps from traffic
- Allows forms to be implemented into the website for marketing research
- I use the paid plus plan as we don't have enough traffic for the bigger upgrade just yet. I had some confusion as to how many videos would be recorded and HotJar was quick to provide details that were still a little vague. They could come up with some better terminology to prevent this type of confusion and with a better description of the plans offered and what they really provide.
- I used the Basic Plan which was free until it maxed out. I was under the impression I would have to pay for the business plan which is $99 per month. The Plus Plan is almost hidden which is $49 and the perfect fit for my needs currently. Make this easier to find.
- Auto playback on recordings should stop after 5 or 10 recordings just to make sure someone is still watching. Distractions happen so it would be nice to have a better way of watching 5 or 10 recordings in an auto-mode.
October 22, 2019
Awesome tool for optimizing your website
- Captures user's clicks and heatmaps.
- Shows your user traffic on your site.
- It provides insights and analytics using all of these data points.
- It should capture all screen recordings for iOS tools.
October 14, 2019
See what your users are doing on your website!
- Heatmap Tracking - Seeing where users click is very important.
- Click Tracking - Watching videos of user actions shows us where they're getting hung up.
- Interface - Once logged into HotJar, it takes a few clicks to get to where I want to go. Shortcuts on the landing page would be helpful. But this is a minor complaint.
- Removing clicks that take place on a drop-down menu, or showing the menu separately would help.
- Make it easier to remove the monitoring of the clicks that close out the Privacy Policy alert.
June 11, 2019
HotJar helps you analyze your UX deficiencies
- Recording user sessions
- Surveys
- Feedback loop
- Polls for users
- HotJar could install a version of "live-chat" so we could communicate directly to our users from the recordings. This would enable us to fix issues in a quicker format than what we currently have.
- The pricing could be improved to make it more affordable for SMEs
- Some of the descriptions when using the software are a bit confusing to understand. It takes a lot of time to analyze and figure things out!
March 29, 2019
Hotjar is the King of User Experience Analysis
- Provides in-depth information on what the website user is actually doing.
- Provides context to data like Google Analytics. Ex. The home page has 100 clicks but low time on the page. Hotjar can show exactly what the users are doing on the homepage.
- Price. It's extremely affordable for the power it has.
- Navigating complex functionality on websites. Often, it doesn't know how to read certain elements that appear on the page.
- Recovering deleted heat maps or recordings.
March 28, 2019
Hotjar for agencies
- Heatmaps.
- Session recordings.
- On-site polls.
- More control in URLs heatmaps/session recordings/polls and more advanced URL options.
- Certain content doesn't load in Hotjar, eg iframes, reviews widgets, maps.
- Sometimes heatmaps don't seem to load properly so that less than 50% of users appear to make it to the average fold marker (normally most would make it to the average fold marker).
March 28, 2019
Hotjar is a useful tool
- Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
- Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
- Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
- Hotjar has a poll function, so you can have polls on your website.
- Hotjar doesn't always render correctly. For instance, on heatmaps, not all elements will show, as it takes a snapshot of the first user's screen, and if elements haven't loaded, it does not show for any of your heatmap data.
- There is no way to exclude URLs when watching session recordings; for instance, if you specifically don't want to see users who are looking at careers, you have to skip through the videos manually.
- Hotjar has the ability to track forms; what fields users are completing, how long it takes, where do users abandon the form etc. Although this is highly dependant on how the form is built on the site, so it doesn't work for all forms.
March 28, 2019
Hotjar is great and still has opportunity to get better
- Split heatmaps by device.
- Session recordings.
- Polls.
- Filters within session recordings.
- Allowing us to see elements/JS/CSS within the heatmaps so you can be more specific where users have clicked.
- Date ranges.
March 04, 2019
A great budget UX tool
- Recordings are easy to watch and gather insights.
- Heatmaps are easy to set up and have a very simple interface to browse through.
- Setting up surveys is very intuitive.
- The free plan is very generous if you just want to try it out.
- Results can be a bit cumbersome to parse through, especially if you have a lot of survey feedback. It'd be nice to have additional ways to sort and filter feedback.
- It's somewhat annoying to have to preemptively set up heat maps. It takes active participation while other tools allow you to autorun your allowance across the site to be able to bring up the data on demand. This is preferable.
- The visual feedback tool doesn't seem like it'd get the right type of feedback. Maybe for a team without designers, it might, but having people give design feedback on your site doesn't usually have the best results.
January 25, 2019
The best value visual behavior analyzing tool on the market. Get your free account today!
- Value-oriented, great for startups and SMB
- Heatmaps (click, move, scroll)
- Feedback polls and surveys
- Easy Reporting
- Honestly, none that I can think of. :)
January 25, 2019
Let Hotjar help you optimize your user experience!
- Heatmaps work well
- Recording user sessions
- Ability to deploy polls and surveys
- Recording feature sometimes glitches
- Hard to organize the data
- Popup customizations
November 06, 2018
HotJar for UX Design
- User session video capture - HotJar allows us to conduct usability testing as if we were sitting behind a user, interacting with our web software. Although we don't get audio, we can see exactly how a user interacts and moves around our software. We can see clicks, mouse movements, time spent during any given activity, and more. And best of all, the video timeline gives us timestamps/markers where major interactions happened, allowing us to find those interactions quickly.
- Hot spot heat maps - Just like any good analytics tool, HotJar provides great colored heat maps of how frequently users clicked/interacted on different parts of our web page. This gives us a quick, at-a-glance idea of what our users are focusing on.
- Dynamic user surveys - Sometimes pure interaction data is not enough to get the info we need. Luckily, HotJar gives us the ability to create dynamically-driven surveys on our web app. These surveys can be change without needing to re-deploy our entire application - they can be updated through the HotJar tool.
- Customization of in-page user surveys - Although it is a great tool to be able to publish and update user surveys that appear on our web page, the customization options (mostly UI) are somewhat limited, making the survey either stick out like a sore thumb, or look like an advertisement or error on our site. It would be great to get a little bit more control over how the survey appears on our site.
- Honestly, I have not run into any other major examples I can detail where HotJar has not been able to do what I have needed it to do!
October 30, 2018
Website tracking tool that uncovers it all!
- Tracks number of clicks on the website
- Shows you how the users are moving on the page. It records their mouse movement.
- It shows you the scrolling data so you know if your content is being seen at all.
- It would be great to have it set so you can pick a specific time period to show the data for, ie last week, last month. Sometimes we run different campaigns that can cause different behavior on the page (ie, webinar promotion) and it'd be great to observe the specific period only.
- More how-tos and guides on how to read the numbers and what changes you should be making based on the numbers.
- Visual reports instead of csv ones. It's much easier to understand!
- Visitor recording is amazing. To be able to see how a user that starts on a landing page progresses through and interacts with your website is incredibly useful to iterate on high traffic pages and to find impactful places to A/B test
- Heatmaps are also impressive. To see where people drop off of your page or where they click and hover their mouse is incredibly valuable information to have. It shows where your visitors' attention is drawn and can point to places where you could add a CTA.
- Hotjar could use more algorithms and advanced analytics to make suggestions for you. As valuable as all of the information available to you can be, sometimes it is an overwhelming amount of data and if they had a way to help guide you towards data driven decisions (lots of people leave your page by this point, maybe you should reorganize the page, etc.), that would be nice.
- It would be nice to be able to see why people leave the page on the heatmaps. For example, on a page with a full nav menu, a lot of users will leave the page at the top since they find the page they find the page they're looking for.