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HubSpot Academy

HubSpot Academy

Overview

What is HubSpot Academy?

HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their…

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Learn from top reviewers

HubSpot Academy is very easy to use and great for learnings with the practice quizzes, videos, and interactive demos!

Rating: 8 out of 10
December 20, 2024
IncentivizedVetted ReviewVerified User
We use HubSpot Academy to help train myself and other employees on all of HubSpot's different features. Our company bought another so we have two separate Hubspot CRM accounts...
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Verified user
Manager
HubSpot Academy4 years of experience

Very happy with HubSpot Academy

Rating: 10 out of 10
December 17, 2024
IncentivizedVetted ReviewVerified User
Marketing techniques, HubSpot Platform tutorials. Makes the platform super easy to manage. The knowledge base is huge. I personally got several practical certifications that c...
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Alberto Scioscia
Manager - Sales
Sr. Manager, Strategic Partnerships
Rise
HubSpot Academy6 years of experience

Decent for what it is

Rating: 7 out of 10
June 6, 2024
IncentivizedVetted ReviewVerified User
HubSpot Academy was used for training and onboarding of new employees. HubSpot was a crucial piece of daily work processes and therefore adequate training and preparation was ...
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Verified user
Contributor
HubSpot Academy1 year of experience

The value of HubSpot Academy

Rating: 9 out of 10
October 6, 2022
IncentivizedVetted ReviewVerified User
HubSpot Academy offers a detailed and relevant sales & marketing education programs to further enhance the skillset of a sales professional. Generally, the tool is used to...
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Gregory Taylor
Contributor - Sales
Territory Sales Manager
Dispatch
HubSpot Academy2 years of experience

HubSpot Academy Offers Great Courses for Beginners!

Rating: 8 out of 10
June 23, 2021
IncentivizedVetted ReviewVerified User
Our company uses it to stay up to date with Inbound and HubSpot knowledge, best practices. etc. We also take courses relevant to our positions and what will benefit us. For ex...
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Casey Cleary (LION)
Administrator - Marketing
Senior Marketing Coordinator
Velocity23 - The Home Builder Growth Agency
HubSpot Academy4 years of experience
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Awards

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Pricing

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HubSpot Academy

HubSpot Academy

N/A
Unavailable

What is HubSpot Academy?

HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow…

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://app.hubspot.com/signup/academy/…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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iSpring Suite

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Product Demos

How building healthy online communities grows your business (including HubSpot community demo)

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Product Details

What is HubSpot Academy?

HubSpot Academy Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HubSpot Academy is a free online training for inbound marketing, sales, and customer service professionals. This eLearning platform, that is available in four languages, specializes in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

Reviewers rate Progress tracking & certifications highest, with a score of 8.7.

The most common users of HubSpot Academy are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-2 of 2)

HubSpot Academy Offers Great Courses for Beginners!

Rating: 8 out of 10
Incentivized
June 23, 2021
CC
Casey Cleary (LION)
Senior Marketing Coordinator
Velocity23 - The Home Builder Growth Agency (Marketing and Advertising, 1-10 employees)
Vetted Review
Verified User
HubSpot Academy
4 years of experience
View profile
Use Cases and Deployment Scope
Our company uses it to stay up to date with Inbound and HubSpot knowledge, best practices. etc. We also take courses relevant to our positions and what will benefit us. For example, I've taken the social media, content and email marketing courses to keep updated on best practices and refresh myself on key ideas.
Pros
  • Great at simplifying complicated theories and ideas
  • Good refresher for staying up to date in the world of Inbound marketing
  • Easy to follow videos and practice questions
Cons
  • [I feel] they could expand the lessons to more real-world examples and ideas to take the learning further
  • [I believe] the ability to go back on a question in the exam would be nice
  • New courses that go more in depth on a certain topic, with homework and ideas to try
Likelihood to Recommend
HubSpot Academy is best suited for busy professionals who can fit in time for short videos, slowly working on each course and writing down key points in between before the exams at the end. It is more high-level, so if you're looking for advanced courses these probably aren't the best fit.
Most Important Features
  • Training on important topics
  • The educational aspect, learning new things
  • Displaying badges to show others our skill set
Return on Investment
  • Not a $ ROI but a great educational tool
  • Helps us stay up to date with new inbound trends and best practices
  • Knowledge of new areas helps us offer more to our clients
Alternatives Considered
Digital Marketer is another one I've used, and it's more for detailed courses with examples and worksheets. You take the knowledge and apply it for actionable results right away, where as HubSpot Academy are more high-level courses to refresh you on various topics, but don't go into too much detail on actionable ideas and examples to try.
Other Software Used

The value of HubSpot Academy

Rating: 9 out of 10
Incentivized
October 06, 2022
GT
Gregory Taylor
Territory Sales Manager
Dispatch (Logistics & Supply Chain, 201-500 employees)
Vetted Review
Verified User
HubSpot Academy
2 years of experience
View profile
Use Cases and Deployment Scope
HubSpot Academy offers a detailed and relevant sales & marketing education programs to further enhance the skillset of a sales professional. Generally, the tool is used to develop strategies for cold calling, onboarding, customer data collection and customer retention. I used this tool frequently, perhaps monthly, to glean useful and measurable information to increase my gross profit margin.
Pros
  • Marketing and sales tips that can be implemented right away
  • Virtual learning environment that offers flexibility
  • Certified training respected in the sales vertical
  • Free to those who use HubSpot CRM
  • Clear, concise courses
  • Expanded library of sales and marketing courses
Cons
  • The duration of some courses is pretty long. Some material can be consolidated so the course doesn't run so long.
  • I've taken a couple of courses where the instructors move too quickly. This can be challenging for someone new to using the platform or even to sales.
  • Those new to the sales or marketing role may not fully understand the inbound methodology of HS Academy. Perhaps "real life" scenarios can better demonstrate the effectiveness of this approach.
Likelihood to Recommend
As a 20+ year sales professional, I have found HS Academy to be an effective learning tool. It offers a comprehensive look and demonstration of the inbound methodology and how to implement strategies into one's sales process. The cold calling information was extremely helpful as it helped me with tactics to easily overcome initial objections and get a meeting with the decision maker. I believe HS Academy offers a plethora of coursework for various levels of sales and marketing professionals.
Most Important Features
  • Quality and relevant content
  • Flexible course schedule
  • Certification
Return on Investment
  • Course length/duration can vary and occupy too much time for the sales team.
  • Some courses can be consolidated; may be duplicate learnings between two different courses
  • Certificates expire after 1-2 years
Alternatives Considered
Salesforce does offer instructor-led or self-paced learning and the certifications weigh pretty heavily with customers and employers. I think HS Academy provides comparable learning with an opportunity for attendees to implement new tactics and strategies into their routine. The real word examples are relevant and smart, and HS Academy offers various scenario-based learning to give attendees to see the methodology used in different environments.
Other Software Used
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