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HubSpot CMS Hub

HubSpot CMS Hub

Overview

What is HubSpot CMS Hub?

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

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Learn from top reviewers

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

View all pricing

Starter

$20

Cloud
per month per seat

Professional

$500

Cloud
per month

Enterprise

$1,500

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.hubspot.com/pricing/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $20 per month per seat
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Product Demos

[CLIP] HubSpot CMS Hub Demo

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8.5
Avg 8.2

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.2
Avg 7.7

Web Content Creation

Features that support the creation of website content.

7.3
Avg 7.8

Web Content Management

Features for managing website content

7.3
Avg 7.4
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Product Details

What is HubSpot CMS Hub?

HubSpot CMS Hub Video

Learn more about What is HubSpot CMS is: https://clickhubspot.com/HubSpot-CMS The HubSpot content management system (CMS) consists of a number of tools that all work together to give you control of all your web assets. In this lesson, you'll learn about the marketer's role u...
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HubSpot CMS Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

HubSpot's CMS Hub aims to enable developers to build using flexible themes and content structures, marketers to edit and create pages on their own, and to present customers with a personalized, secure experience.

HubSpot CMS Hub starts at $20.

Reviewers rate Role-based user permissions highest, with a score of 8.5.

The most common users of HubSpot CMS Hub are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 10)

Lots of integrations and support!

Rating: 8 out of 10
May 20, 2021
KS
Vetted Review
Verified User
HubSpot CMS Hub
4 years of experience
I used HubSpot CMS Hub in my previous two jobs, and it was a great tool for what it did. However, the price was really quite steep, and the limitations often made it frustrating given the price point. The only reason I even stuck with it is that the sales folks were always willing to cut a deal based on our needs and limitations give the small to medium-sized companies I was working with. The customer support is quite good, and they are quick to respond when you do have questions. You just have to be willing to play within the limitations of the software.
  • Good for setting up an automated marketing/sales funnel
  • Integrated campaigns with ad vendors and CRM to process leads
  • Very good tool for setting up recurring and automated emails
Cons
  • Workflow tend to be very linear and don't have the best of triggers
  • Pricing setup can climb quickly without adding that much function
If you're looking for an easy-to-learn platform with loads of support, HubSpot CMS Hub can't be [beaten]. But if you're looking to dig under the hood and get into complex workflows and funnels, it can be frustrating.

Hubspot CMS - Was the best but now getting better.

Rating: 7 out of 10
May 29, 2025
Vetted Review
Verified User
HubSpot CMS Hub
3 years of experience
The Hubspot CMS hub has been primarily used for: 1. Creating website and marketing landing pages; 2. Creating newsletters through the design manager. Hubspot has our entire user database, and it is easier for us to categorize users by their product and website behaviour and accordingly target them. It is good to have everything customer-related in one spot. Recently, we've added podcasts to our marketing strategy, so Hubspot will be very helpful in deploying those.
  • Design Manager helps you design decent web pages and emails with less effort. Hubspot's designer manager is one of the best and most powerful yet easy to use.
  • Hubspot allows you to host your website and landing pages, which ensures that your marketing campaigns' conversions are correctly attributed.
  • Hubspot allows you to host your website and landing pages, which puts all your pages under one roof and makes them easier to manage and deploy.
Cons
  • Hubspot's blog editor isn't that great. We ended up building our own CMS specifically for blogs using Strapi.
  • Working collaboratively with the design manager isn't possible. It would be nice if there were a way to get feedback from the team.
If you want all your marketing activities to be in one place, where your CRM and customer data exist, go for Hubspot's entire suite, which could include CMS, depending on your needs. If you have to create a company blog, marketing landing pages for events or lead generation, or send decently designed newsletters, Hubspot does the job well. Any company that has grown to enterprise level or has fragmented marketing should probably not use Hubspot CMS because of the fragmented activities that might occur. Hubspot's reporting can also break. Also, if you want your designed pages to be very creative with many animations, Hubspot CMS is probably not the way to go. But for anyone who is still finding their footing, go for it.

An easy to use tool that supports a busy team to generate content quickly

Rating: 9 out of 10
June 19, 2025
Vetted Review
Verified User
HubSpot CMS Hub
6 years of experience
We have used it for at least 10 years within the business and used almost every single feature that it offers, from control of all our landing pages, emails and assets to the reposting aspect as well.

We control multiple brands within the business so we set it up to have standardisation across multiple businesses via templates which helped speed up content creation and delivery from a stretched team
  • Asset control is super easy if your willing to create folder structures that make sense
  • Drag and drop building elements are great, even if you create custom blocks
  • control of domains and how they link into your main system is super easy
Cons
  • the reporting tools could do with a little bit more granularity
  • the control of custom fields for contact data that then get linked into form and automations could do with fine tuning as sometimes they didnt come across
  • the ability to define contact groups for the content thats being created instead of allowing all and then marketing would be helpful
If you need to spin up landing pages for launches quickly having a standard template that you can pull from and work on quickly is great. We launch products in multiple regions so we can copy the data across, change the copy quickly to suit the regional tone and push it out with minimal effort

User Friendly Contact Organization

Rating: 9 out of 10
January 02, 2024
Vetted Review
Verified User
HubSpot CMS Hub
2 years of experience
I use HubSpot to manage around 5000 contacts for my territory. Contact information, tracking communication (emails, calls, meetings, unique notes for the contact or company) and associated deals. This is extremely helpful for refreshing one’s memory when reaching out again for future follow up and/or for other employees to view and pick up where the last staff left off. The automation feature for repetitive email templates and sequences of tasks is extremely helpful and efficient in doing my job. Work flows can also serve to be efficient and helpful in updating information or assigning a task. Pulling specified lists of contacts for reaching out or mailings is an ease. This software is very user friendly and easy to learn.
  • Sequences
  • Templates
  • Workflows
  • Storing information
Cons
  • Ability to add some property fields specific to individual companies that use the software.
  • Being able to mass email items in task list for multiple tasks that are the same but on different contacts.
Contact storage

Great to get quick marketing pages ready

Rating: 8 out of 10
May 21, 2025
DS
Vetted Review
Verified User
HubSpot CMS Hub
5 years of experience
We use HubSpot CMS as webinar and AD landing pages. The idea is to generate leads directly and let HubSpot collect data points directly versus the usual approach where marketers add HubSpot script to the main website. The pages are easy to make it you're able to get the right theme but they're not too customisable. I recommend these pages as a stop gap till you get your website up to speed.
  • Lowcode website builder
  • Themes
  • Integrations
Cons
  • The new builder experience is subpar
  • More customisations
  • Better SEO
HubSpot CMS is great to quickly get web pages up and running. It tracks data points well and does what it advertises. I recommend you to use it when in smaller teams where there's not enough web development bandwidth or at larger orgs where it takes a while to get a page out.
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