Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
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Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.4Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.4Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(101-125 of 654)Great marketing tool
- Form is a great tool to generate leads and collect information.
- Workflow works well with form and emails to automate lead generation process.
- Email works with customer segmentation of any kind to create meaningful and highly targeted campaigns.
- The only thing I can think of (for our use case) is that HubSpot doesn't yet support native integration with some of our Saas platform like BigCommerce, Olark...
Your Internal Team Needs Hubspot
- Sales CRM
- Landing Page Build Outs
- Campaign Tracking
- Analytics Reporting
- More light box applications
- Easier change to global designs
- CRM capabilities to change individual goals
A comprehensive toolkit for modern marketing
- Great functionalities for comprehensive inbound marketing
- Excellent tutorials and use cases available
- Very good support
- May be a bit overwhelming for novice users at first
- Easy to get lost in the UI
- No "HubSpot Lite" for small companies
Choosing Hubspot as a CRM Tool
- Marketing Automation
- Lead Stage qualification
- Import of data
- Tracking of PPC
- Support
- Ergonomy
Get HubSpot. Trust me.
- Customer support is great. If I ever need anything, setting up time with our rep is easy and he always has the answer. If he doesn't, he helps me find it.
- Education. Hubspot Academy is such a great program. I have gotten the inbound and content marketing certifications. I am working on the email certification now.
- The next step for Hubspot is to create an automatic scheduling system that populates based on your library, like MeetEdgar.
- Adding more social media channels - particularly Instagram and Hubspot.
HubSpot is Spot ON with their products!
- Ease of finding and analyzing email marketing metrics
- Contact list creation is easy and fairly straightforward
- Constant updates make the platform better and provide more insights
- No direct correlation to Google Analytics, causing reporting to sometimes be very different
- Reporting within HubSpot can sometimes be a chore
Overall, the platform has helped us a lot to step into the digital marketing space.
HubSpotting in the wild
- Marketing automation with workflows
- Powerful design tools
- A plethora of sales tools which speed up the process
- Live chat system needs to evolve
- The COS design system requires at least a rudimentary knowledge of HTML & CSS
Easy to use platform.
- Ease of configuration
- Ease of data analysis
- Responsive and knowledgeable support
- None that we have encountered until now.
- Segmentation: Lists are very easy to build quickly.
- Landing Pages: Forms/Landing Pages are very easy to build and analyze.
- Email: Many improvements to email have made it very intuitive to build. Robust testing and personalization features help you take email to the next level.
- Workflows: With the latest update, workflows now visually map out everything from the simplest drip to campaign to the most complicated branched workflows.
- Templates - Unless you are design savvy, you'll rely on templates for email, landing pages. There are lots of third parties with nice templates but more free ones would be nice.
- Reporting - Reporting in Hubspot is good but their beautiful dashboard tool is a paid add-on. This frustrates me because it is the most important/useful function for justifying the expense of Hubspot to execs.
- Integrations - There are some great integrations available (Salesforce is fantastic) but one little function of many of these integrations is that any leads that come in via an external integration (webinars, external CRMs) show up as 'source: offline imports' - this is not helpful when calculating leads from webinars or our support forum.
Warning: I am a total Hubspot fan :)
- Landing page and design manager is great. I really enjoy the hosted environment, and the templating features with the flexibility of A/B testing. That's a bit of a word salad, but it's a true statement! We have a general landing page design, and from there we can create multiple landing pages from the same template, and then A/B test offers or CTA's based on the traffic source going to that landing page is incredibly simple.
- Automated follow up sequences are great. We found it was easier to use the features built into Hubspot for our automated follow up sequences when certain actions happen on the site. This is one of the best features about Hubspot and their marketing automation features--in my humble opinion of course!
- Reporting could be a lot better. Especially when Hubspot says they "support" the standard URL parameters, that's only partially true. We end up having to setup 2 tracking systems side by side, generally it's Hubspot + Google Analytics, because Hubspot will only use utm_source and utm_medium for categorizing traffic, and the utm_content parameter, which I use heavily in PPC campaigns for distinguishing between ad copy variations. With Hubspots reporting, unless you use the parameters exactly (and only) the way they tell you, the reports will be messed up. Unlike Google Analytics which I can pump any data I want into it using those same parameters and then manipulate it anyway I want. This is my biggest gripe about Hubspot! Facebook PPC seems to be the hardest to have Hubspot categorize correctly, it always ends up showing up under regular social traffic (even when you use Hubspots suggested parameters).
Working with HubSpot
- The ability to attract strangers and grow the pipeline.
- Manage what is working and what isn't working with email, social and the web.
- Provide proof that marketing efforts are driving sales.
- Manage online presence in one spot.
- They are always changing the platform, it is easy to use but gets annoying always learning a new UI.
- Improve social publishing. Publishing directly from sites has more features than HubSpot.
- Integrate other social platforms.
Almost perfect for inbound marketing
- Ease of use. HubSpot is extremely versatile, so it'll take you a while to get a hang of everything, but if you are at least somewhat IT literate, you'll have no issues figuring things out. Most of the time HubSpot works as you'd expect, so the design is quite intuitive.
- Customer service is fast and the level of expertise is high. If they can't give you an answer right away, they make sure to find someone who has an answer to your problem and will come back to you with a solution within days, usually.
- If you want to get into inbound marketing, HubSpot is the perfect tool, especially in B2C. Landing pages, forms, CTAs, etc. are all fairly easy to create without coding knowledge, and there's PLENTY of helpful material to help you out and draw inspiration from.
- Lead scoring doesn't work well in the B2B market. You can't build separate lead scoring templates for different products, for example.
- A simpler landing page created for non-technical people might be a good addition.
Marketing Automation for Days
- HubSpot manages our top of the funnel reporting very well. We can see from our social media posts clear down to form submissions and any future interactions on our website thanks to its reporting capabilities.
- The personalization that can occur whether it's on an email, website, landing page or just on a form is fantastic. We don't have to design for the general audience we can get to the specifics of who this content is for and what they need to do with it.
- Its design center makes it easy to create a template and have a standard look to your communication. This is extremely helpful when using their workflows. That way you can assure you're handling your users in a consistent way.
- Their social reports don't necessarily report the same thing as Twitter or Facebook analytics do. When there are questions it's not necessarily clear what is and isn't being measured.
- Sometimes it's easier to just create a template than it is to create an email the way you want it. Some of the template uses would be better suited in email creation and vice versa.
- Allowing for more information to be input when importing contacts would help to automate segmenting our leads.
HubSpot offers Marketers a way to Prove their value, creates tangible ROI for marketing efforts
- Hubspot finally has given markers a way to show the value and ROI of their marketing efforts - from web traffic, to social media.
- HubSpot has given us the tools to drive leads for our sales team. We have created true value to the organization that impacts the bottom line.
- The training and support us unparalleled. We feel as though HubSpot and their team is an extension of our marketing team. They go beyond providing software ,they give you marketing strategy and tools to achieve your goals.
- HubSpot's annual conference, Inbound, transformed my team's passion. They were inspired, excited and came back armed with tools to take our HubSpot efforts to the next level. It was truly one of the best conferences I have attended in my career.
- The system is user-friendly making your marketing efforts simple to deploy. I especially like having all of our marketing efforts and data houses in one system - from web analytics to CRM, to CMS...it's all on one place which makes my job easier.
- Hubspot can be very glitchy in IE which is frustrating. I avoid running the program in IE as I often have to stop and log in from Firefox to complete my task.
- We had issues when they migrated our blog over to the COS system. It was a pretty rough transition however the HubSpot team worked hard to correct the issues.
Working in a single system with HubSpot saved our team from a lot of double work and allowed every member access to a single source of information (avoiding miscommunications and outdated data). It was also much more convenient to log into one place and be able to see all the marketing statistics (e.g. site visits, email opens) and reach the necessary marketing tools in one place.
- Having all your marketing tools in one place provides your marketing team a lot of convenience, and saves them time switching back and forth between platforms.
- Giving your team a single source of truth prevents double work, miscommunications, and outdated data.
- HubSpot does particularly well with their dashboards and statistics. The Sources report allows you to monitor your website's traffic performance so you can monitor whether recent marketing steps you have taken are effective.
- HubSpot gives helpful tips when publishing pages and blog posts, so that you can follow best practice and improve your SEO.
- The drag and drop page builder and preview tools are useful for a beginner at web design.
- Many members of the support team are responsive and helpful in resolving technical inquiries and issues.
- HubSpot is constantly being tweaked, with existing features modified or removed, and new features added. This is both a pro and a con - usually the changes are for the better, but are often jarring and without warning.
- I often encountered bugs when I first started using the software, the social media publishing tool in particular.
- Customising your site is not so easy, particularly if you are using the page building tools and are a beginner at website design.
- Some members of the support team were less helpful with addressing problems encountered and would close support tickets before anything was resolved.
HubSpot Convert
- The sources tracking in HubSpot is excellent. We had tried other marketing automation platforms and had to use a variety of tools to try to track where exactly each lead came from. This was way easier with HubSpot and all of the data flows into the sources report.
- Building landing pages is a definite strong point for HubSpot. The COS is really easy to use and having the ability to build customizable modules is really helpful as it allows less tech-savvy employees to quickly build out landing pages.
- Reporting is strong with the new reporting add on. The ability to build out a dashboard with templated or custom reports and email that dashboard to a group of people each reporting period saves a lot of time.
- I would like to see ROI calculations based on revenue amounts pulled from opportunities within the CRM.
- There is no built-in search for the blog, but there is a Google search module available.
Everything in place!
- Easy to use
- Great support
- Great tracking and analytics
- More AI and prediction tools
Less appropriate: a big business that needs more advanced features, like multi-lingual websites, more advanced CRM etc.
Love HubSpot!
- Tracks pageviews, conversions, and metrics quite well.
- Easy-to-learn interface.
- Great company culture focused on teaching users new skills. They have an entire HubSpot Academy, which almost anyone can use to grow their sales and marketing abilities.
- HubSpot still lacks in some features in reporting. The reporting they offer now is in-depth, but only on certain areas. Google Analytics allows you to do much more, but since all of our content is hosted on HubSpot, it would be easier to run these tests here.
- While easy to learn, it's not as intuitive as other websites. There should be better landing page design options (i.e. drag and drop). Instead, you have to do a ton of back end work on your own.
- Some of their on-page SEO functions are lacking (for example, it will say we don't have an image or a CTA when we do).
Took us to the next level.
- Workflows and automation: the possibilities are seemingly endless when creating workflows. I've been able to build and automate the entire lifecycle journey for our contacts utilizing the workflow tool.
- Salesforce integration: the Salesforce integration was very easy and quite seamless. Maintaining the integration is super easy and the ability to run workflows based on SalesForce criteria is incredibly valuable.
- Smart content: Smart content took our email campaigns to the next level. Determined by list membership, we can personalize photography, CTAs, content, and more on all of our emails and webpages.
- CMS integration: Our website is built on WordPress so we never adopted the HubSpot CMS. Though I cannot discuss the quality of their CMS, I can say the WordPress features are a bit clunky. Though I can utilize all that HubSpot offers in WordPress, having to constantly toggle between systems when adding CTA's can be a bit of a burden.
- Email and landing page design: When we first signed up for HubSpot we received several templates for landing pages and emails which were pretty terrible. When I inquired about having them make changes to the templates I was told they did not offer template design as a service. It would be awesome if HubSpot had developers that could create landing page templates and email templates based on .psds which met the latest and greatest web standards. That said, the codex area is incredible and I've never had any problem building custom templates myself...I just wish I didn't have too!
- Permissions: The different permission tiers are not customizable, to my knowledge. I would really like to give our sales representatives access to more features but the strict permissions require me to make them "marketers" which gives them access to quite a bit and has required me to train people in sections which they shouldn't be looking at in the first place.
Tools and education in one platform
- Content management
- Building landing pages
- Editorial calendar
- Landing page templates
- Conversion tracking
- Social media publication is so easy. You can link blog posts right in the tool, even share landing pages or images already in the file manager.
- The blogging tool is great. It easily gives you an outline of what should be done before you publish and you can easily see SEO tips as you get the post ready.
- Email marketing is simple in the hubspot tool. It clearly shows the workflows and makes it easy for a person who doesn't know much about email marketing.
- The spell check is not great. It doesn't recognize many common words and doesn't give suggestions when you slightly misspell a word.
- The blogging functionality changes regularly. It's difficult to have to relearn the tool twice a year, even if the changes are making the tool easier to use overall.
HubSpot Review
- Hubspot does Marketing automation very well.
- In their system it is very easy to determine your customers buyer journey and then build nurture workflows around that that help compliment/improve your buyers journey.
- The CRM side of things. It is a free CRM so you can't complain too much, however its primary purpose is just as a sales CRM (so it is not a true CRM like a Salesforce).
HubSpot - a marketers lifesaver!
- Easy to use
- Great support team
- Marketing and sales all in one place
- CRM is a new feature implemented in past few years so it is lacking some features - however HubSpot is quick to add new features regularly and it has become a much more powerful tool in the last few months.
HubSpot Review from B2B marketing exec
- Online training academy and certifications - Provide step-by-step videos/classes to help you implement what you want to achieve
- In depth analytics and data collection
- In depth customer timeline that tracks every communication you exchange
- In order to pass some certifications, you have to submit a practical assessment. This can often take a while to be graded and returned to you. Some modules remain locked until you have received the practicum back, causing delays in getting certified.
- Add-ons through HubSpot are expensive, some clients do not want to pay out for these extras.
- Links sometimes break on blog posts.
Why HubSpot Should be Added to Your Marketing Efforts
- HubSpot is great at helping you implement best practices in your content creation.
- HubSpot has a very versatile contact management system that makes it very easy to track movement with prospects.
- HubSpot support is always ready to help if you need it. I recommend calling vs. emailing though.
- Some reports aren't as easy to read as you may like.
- I'd like to be able to build out my dashboard a bit more.
- Emailing support can be a longer process than necessary. It's best to just call.