Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.4Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.4Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(176-200 of 654)How I Spot
- Marketing automation that allows us to follow up with contacts in a very personal and meaningful way.
- Blog hosting for establishing thought leadership and educating our audience.
- Social media posting and analysis lets us schedule posts on Facebook, Twitter and LinkedIn and see where our contacts came from and what worked.
- Social media posting. We've had issues when posting through the social media tool in terms of how images appear in the preview in HubSpot vs. how they actually appear online.
- The reporting can be confusing at times depending on what you are trying to track. Sometimes the data we try to bring up is very specific and HubSpot can't provide a clear picture.
HubSpot... Game changing marketing software!
- User-friendly and intuitive. All of the tools are easy to use and learn.
- Support. Available nearly all the time. Incredibly helpful.
- Ability to track contacts, what they're doing on your site, etc.
- I don't love that some of the functionalities cost more.
Great experience with HubSpot
- The ability to segment lists is crucial and HubSpot makes it easy to do that.
- We love how you can break down each email to see what worked and what didn't.
- It's great to be able to create workflows that keep people moving through the pipeline.
- Unless you're very skilled, it is hard to make the landing pages look great.
- There might be a better way to view contact pages to see what they have and haven't done.
Rx for Small Business thinks the prescription is Hubspot
- Conversion path especially forms, landing pages and calls to action are easy to create and integrate into blog posts and web pages
- Analytics There is as much information and ways to look at it as you have time
- User experience I find Hubspot very easy to use and intuitive
- Training and Support The certifications got me up to speed immediately. We were having a positive impact on our business within the first month of using Hubspot
- The image finder interface could be designed better with a wider view
- enable an auto spell checker in the blog writer
- Have calendar show scheduled messages
HubSpot Provides the Most Effective Solution
- Automation: you are able to use workflows to move leads further down the sales cycle without having to manage it manually.
- Blog/Email Optimization: allows users to optimize their blog posts for SEO and their emails for an increased open and click rate.
- Content Creation: it is so easy to post blogs, landing pages and thank you pages with ease, while making them look effective and professional.
- Unless you know how to code, the design manager is difficult to use. While you'll be able to create a page, customizing it further will be difficult.
Best Marketing Automation Software on the Market.
Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month.
If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.
- Educating their users and setting them up for success
- Their software is always being updated and improved
- Their support is second to none
- Very simple to use
- Typical email design issues. It looks one way on the screen but different in a test.
- In app customization/layouts are limited.
HubSpot for me - all day every day.
Before 6/27/16: We use HubSpot for inbound marketing, for marketing with clients, and we build full websites in the HubSpot Websites platform. HubSpot helps track marketing activities to see what's working and what isn't. It also lets us personalize content and deliver it to the right visitor at the right time and place with smart content. Finally, it helps generate leads with top of the funnel tools for content distribution and lead nurturing.
I love using HubSpot because it's easy to use, I feel like I'm lightning fast at accomplishing tasks like creating an entire marketing campaign including landing pages, thank you pages, CTAs and emails. Plus, the campaigns tool lets me track all that in one place which is extra awesome. (note: the tool to share campaigns with team members is SO fantastic!) Plus, the HubSpot academy and community together have SO many helpful tools for learning and constantly improving. I love participating in the community - it's by far the best one I've ever been a part of! There are podcasts, certifications, meet ups, and more. It's truly, to use an inbound-y term: remarkable!
- The email tool is really fantastic and their recently updated email performance and reporting pages blow everything else out of the water.
- Training to use the software is really top notch. There are interactive videos, certifications, and even live events for users.
- The campaigns tool allows me to track all elements of my campaign in one easy place - plus - the sharing tool allows you to email a campaign to a team member where they can view and link to all the components of the campaign right from the email they get!
- Lead generation and nurturing: tools like email workflows with branching logic and smart lists make this easy.
- Support! HubSpot support is hands down the best I've ever worked with.
- The reports add on! I've only just lately started using this but it's really really great. HubSpot has seriously stepped up their reporting functionality.
- The smart content, while amazing, still gets tricky sometimes and can be weird. Update 2/10/16: this has gotten much better! The options have expanded and the color picker works with favorites now! Update: 8/29/16: I've found completely new ways to use Smart Content to personalize the experience!
- The attribution reporting feature is awesome but can be confusing. Update 2/10/16: they've added more training and "projects" to help you get better at reporting!
- The new WYSIWYG editor is a bit weird. Update 8/29/16: this has definitely improved and gotten less buggy but can still be tricky. I sometimes revert back to the sidebar editor.
- Folders are great but are different in each tool for no real reason. Update 8/29/16: more tools have folders now but they still function differently.
- Update 2/10/16: for some reason they seem to have removed the overall blog views from the blogging tool. it's only in page performance now...not sure why! Update 8/29/16: this has been fixed - there's a fairly easy way to get to the overall blog views! I still would love the "views" sort back in the main blog area though.
HubSpot is also great for marketing teams. You can assign tasks to people in the calendar and color code items based on different things. It makes it really easy to assign tasks and keep everyone on track without using a separate project management tool.
It also works very well for email nurturing! I love using HubSpot for personalized drip campaigns to deliver targeted content to specific users and help them have a more segmented experience with our content.
Hub-Diddily-Awesome!
- Simplifies managing multiple blogs and authors in a single platform.
- Aggregates (nearly) all your digital efforts in one place in order to attribute results to effort.
- Managing contacts and workflows for marketing automation.
- COS Design Manager can be a bit cumbersome even for an experienced HTML/CSS professional.
- Keyword research could be a bit more robust.
- Our developers aren't the biggest fan of the email platform for extra-large deployments.
HubSpot: The do everything marketing tool!
- CUSTOMER SERVICE! They reply almost instantaneously and help with every problem you can imagine. They will dig into your platform and see how to directly help you.
- Scheduling social media and emails. I can schedule in advance and not worry about being out of the office or handling an immediate need. Emails and social posts will still go out on time.
- Forms! I can collect information from leads, help requests, demo requests, and content downloads. All of this information is stored in HubSpot and synced with Salesforce for reporting and communication purposes.
- list! I can create lists of contacts based on extremely specific requirements.
- I am still struggling with workflows for lead nurturing. There is a lot of manual work to get this started and constant review is needed. I would love more automation or at least direction in setting this up and optimizing the process.
Achieving great results with HubSpot for agencies
We manage client HubSpot portals and offer advice on inbound marketing best practices, we advise on the most suitable use of HubSpot products for each client in order to achieve their goals and get great ROI.
We get involved in onboarding clients and help with setting up client's portals. We also offer HubSpot design services.
- Successfully integrates all marketing and sales systems required to achieve success with inbound marketing.
- Really easy and fun to use interface.
- Makes reporting [easy].
- Offers a great CRM for free.
- Social Media Publishing tool should feature some more social channels. The social media monitoring tool should allow for monitoring more social channels.
- Improvement is needed in assisting bulk scheduling through the social media tool.
We love using Hubspot and so will you!
- The landing page creator and modular system makes it very easy for non-coders to make a beautiful landing page.
- The Ads add-on is a great tool to leverage so that you can use all of your metrics within one tool.
- The reporting isn't as in-depth as some other tools but the functionality as a whole is enough for me to look past that, especially if you have other analytics tools to leverage.
- I wish the ads reporting linked to the landing page metrics page itself.
Execute Your Inbound Marketing Strategy with HubSpot
- Easy to use
- Great Support
- Content creation
- A way to A/B test automated email sends would be nice.
HubSpot State of the Art Marketing Automation - Contextual Marketing that delivers results
- HubSpot provides state of the art contextual marketing capabilities.
- HubSpot is the only fully integrated Marketing Automation Platform.
- HubSpot allows us to attract and nurture clients from being website visitors to clients of our customers.
- The new add-on reporting of analytics is a phenomenal feature
- HubSpot CRM is still in its infancy, but its support staff is responsive and new features added daily.
Amplify your Smarketing efforts with HubSpot
- Social inbox is one of my favorite tools. It streamlines the daily chore of "doing social media" for your company into something quick and straightforward. And because it's all integrated with the rest of our site, you have a holistic view of your leads and customers.
- HubSpot does education very very well. Any time I want to learn more about how to use a tool in HubSpot (how do I publish a blog post tomorrow at a set time?), there are several different formats to choose from: blog posts, recorded webinars, videos, etc. And if it's more of a strategy question, (how do I know what to blog about?) they have education on that too!
- The reporting is excellent. I can see if I'm making progress, and in many cases, the tool will provide hints how to improve metrics. Not performing well for a keyword? Write some blog posts about it!
- Like many tools, you get out what you put in. The companies I see failing with HubSpot don't have a champion for the tool internally that has the willingness to take the time and LEARN how to use it correctly. If you use it, it works; if you don't, it doesn't. Duh.
Get better marketing results with Hubspot
- All-in-one software, you will not need any other application to achieve great results.
- Easy to use, between its Academy, educational blog posts, webinars, account manager, full knowledge base and great support team, there's no going wrong with Hubspot when it comes to onboarding and ease of use.
- The software keeps evolving, which is great. since I first became a user 5 years ago, Hubspot has evolved and added loads of new features, aligning with the latest trends in marketing.
- Their CRM is in its infancy. It works fine for a company that has no CRM and starts using Hubspot CRM... but for anyone currently using any other leading CRM software, you may find it lacking n features and robustness.
- It's expensive. Even though it's quite easy to show ROI on Hubspot, you still need everyone's buy-in to make sure they're on board with investing time, money and resources into inbound marketing to leverage Hubspot to its fullest.
Transformative Marketing Tool
- HubSpot makes creating and managing an SEO-friendly blog effortless. The guided SEO review on each post ensures you never miss a step.
- Automated nurturing workflows via HubSpot have transformed the way we nurture leads. The possibilities are almost endless.
- The guidance we've received from our rep at HubSpot has been very helpful, even a year in.
- The new Projects section that's currently in beta is a huge opportunity for HubSpot. Right now, the tool is mainly used for publishing and analyzing marketing efforts after they've already been developed and reviewed outside the tool. Bringing this all together would be huge.
- Not HubSpot's fault, but social media publishing and analyzing is incomplete without integration with commonly used platforms like Instagram and Pinterest.
- A way to A/B test automated email sends would be very beneficial.
Full of features, I want more.
- Continuous product updates
- Tons of education and support
- Too many features to count: segmentation, true A/B testing, reports, on and on
- While there are a lot of features, it is still missing a few I would like (timeline activity as a field)
- Still a lot of bugs throughout the system (random site-wide stats errors, contacts server downtime)
HubSpot Scores Big with B2B SMBs
- List segmentation
- Content production and distribution
- Marketing and sales funnel management
- Analytics
- Reporting
- Paid ad integration
Easy to get started and complex when you're ready for it
- Constantly evolving with updates that improve usability and add new features.
- Clean interface and analytics that are pleasant to look at
- Simple if knowledge is lacking, yet also allows for complex tasks for more experiences users
- Some areas of the software don't completely connect with each other in ways it seems they should
- Some tasks that seem simple can become complex because of missing features
- Smaller features can be hidden away and never found without reading many tutorials and guides
Hubspot is the best of the best!
- Hubspot makes inbound marketing a snap. They provide excellent resources for your to use when dealing with your clients.
- Hubspot has a great training sector that all employees got through. It is detailed and filled with useful information.
- Hubspot has great customer service. If ever there is a problem or a glitch, Hubspot will come along side and help you with the problem!
- It would be good to see Instagram in the social tool.
- HubSpot caters to small to medium sized businesses and not bigger businesses.
- More in portal optimization checks.
HubSpot hits the Spot for medium businesses
- Shows all activities of your database of contacts so you know what is working, and what is not.
- Ties your CRM and marketing automation together seamlessly.
- Allows you to test content, whether its an email or a landing page.
- I'd like to see a tighter integration between a HubSpot contact and a HubSpot company, it's difficult to track some items since they are considered separate.
- Separate the time and date in the data exports
- I'd like the social reporting to be better. It should be able to tell me when to post social media updates based on all the data I've given this program.
Great support to grow your business
- Website CMS/blogigng/landing page tools are intuitive and very easy to use.
- Reporting is easy to understand.
- The workflows tool makes setting up complex automation sequences quick and easy.
- The support from hubSpot staff has been exceptional, they've been there to help us get the best out of it and set us on the right path to using it to grow our business.
- It would benefit from the addition of more detailed reports such as landing and exit pages.
- It would be good to see other social networks such as Instagram in the social tool.
All my marketing in one place = :)
- All of my things are in one place - analytics, blog, emails, sales CRM, forms, etc.
- Customer service and customer success managers are the best!
- Better analytics than Google.
- More in portal optimization checks.
- The keyword tool for blogs. Currently, it only senses the keyword if you have the entire phrase together, whereas you should optimize by having variations of the keyword throughout the piece. It doesn't sense that.
- More support for training teams that aren't marketing minds in the software.
Delight Stage
- Helps collect data so you can provide both qualitative and quantitative data to support your marketing efforts.
- Templates keep everything looking formatted and uniform.
- Their customer service is fantastic.
- Occasionally it's glitchy/won't load properly, but that could be our connection as well.
- Pre-Sales Process
- Sales Cycle
- Customer Success Intro
- Client Nurturing Campaigns
- Announcements
- Blog Updates
- Webinar
- Campaings
- Email Cycles and the ability to manage who has read and not read a specific piece of content
- Flow cycles
- NPS Workflow
- NPS Reporting
- NPS Dashboard