Skip to main content
TrustRadius
HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Read more
Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
Return to navigation

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(201-225 of 654)
Companies can't remove reviews or game the system. Here's why
Richard Kaiser | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Mainly used by the marketing team.
  • Reporting is easy and straightforward.
  • Creating landing pages, froms, email workflows, etc. is very intuitive and requires little training
  • Notification are pretty easy to set up
  • Accuracy of lead source reporting went down significantly when we moved off of hosting the site via HubSpot.
  • Design flexibility of the site and site speed was significantly restricted by hosting the site on HubSpot which eventually led us to host on our own.
  • It goes out at random times about 1-3 times a month. Usually not longer than an hour but can be an issue if you only have limited time available to work on HubSpot.
From my perspective it comes down to budget. If you have enough sales or enough capital raised as an early stage, I would almost always pull the trigger on it if you have any expectation on significant percentage of your sales growth coming from inbound marketing leads. If the majority of your leads will not be coming in through marketing channels, then HubSpot's value versus cost goes down significantly.
Aaron Marks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use HubSpot for all digital marketing activity across the entire organization. We are a Fortune 500 company that used to use Act-On, but found it inadequate and dated for our needs. Our many different businesses use HubSpot differently, but all of the businesses rely on HubSpot for email marketing and landing pages.
  • Easy to learn and use
  • Quick time from purchase to success
  • Exceptional customer support and service
  • Limited permissions structure, particularly for large enterprises with many users
HubSpot is particularly well suited for marketers who want to quickly start having success in marketing automation. What's fantastic about HubSpot is the depth of its product - you can use its tools at a basic level and have a great deal of success, but you can also get far deeper and more advanced with its tools.
June 30, 2016

HubSpot Groupie!

Rene' Carpenter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I love HubSpot! The ease of use and all in one access to my blog and social media platforms is sooo nice. We use HubSpot extensively for email marketing campaigns - creating CTAs, landing pages and custom forms. We have linked it to Salesforce and have had great results in qualifying leads and prospect for our industry focus groups.

Let's talk service. Outstanding! The customer service I have received from the very beginning has been amongs the best I have ever experienced.
  • training videos
  • ease of navigation
  • customer service
  • continued education
  • analytics
  • template selection
  • social media dashboard
  • webinars
  • Inbound
  • support
  • tips
  • Using the calendar is confusing - it would be nice to schedule reminders to create emails. Now you only schedule to send.
  • It would be nice if HubSpot had an event management system and survey capabilities - then I would not need Constant Contact and Get Feedback.
It is particularly well suited for B2B and when you have a narrow focus and targeted, qualified leads it becomes extremely powerful.
Score 6 out of 10
Vetted Review
Verified User
HubSpot is used as a gateway to free content to generate and nurture leads through blogs, eBooks, and webinars. We also use it to schedule social media posts, track traffic, leads, and customer data and HubSpot is used as an on-going communication tool through automated workflows to keep our students up-to-date on important deadlines. It's a very robust and critical tool, but extremely pricey.
  • Great analytic reporting tools - "Sources."
  • Easy to create web pages.
  • It's easy to post content across different social media channels with tailored messages to each channel.
  • Price.
  • Customized webpage and email templates could be more streamlined.
  • Customer support wait times have grown. Recently I waited nearly 40 minutes to reach a support representative.
I would rate much higher if it wasn't so cost prohibitive.
Nina Vuong | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
HubSpot is currently being used by our marketing department to disseminate marketing information and resources to both leads and clients. It helps to bridge the communication gap between our clients, and it also helps us to communicate our products and services to potential clients. In addition, we use HubSpot to create landing pages for our website that captures leads.
  • Landing pages
  • Forms
  • Great customer service (fast and responsive)
  • There are a number of bugs that we come across
  • Better and more intuitive reporting tools
  • Include responsive email templates
HubSpot is well-suited for those looking to create landing pages and emails. However, as a reporting tool, it has come to our attention that sometimes it's not as customizable as we'd like. Additionally, it has been a bit of a pain during implementation. For instance, we initially expressed our pain points regarding a previous marketing automation tool and its connection with our CRM, Salesforce. Unfortunately, we are STILL experiencing some of the same issues as with the other MA tool. A better, more refined implementation process would be greatly appreciated.
Neville Wiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I switched to Hubspot from a different marketing automation platform and I am really glad that I did. I use Hubspot for email campaigns, reporting, social, landing pages, forms, company website, lists, Etc. I use it like everyone does I suppose. What really set Hubspot apart for me is the ease of use. Everything is where it should be and there is never a instance of "how do I find that again?" which is great! They also make it easy to learn the platform with the academy which gives projects to try, helpful articles, and certification courses that get you up and running quickly. The community is a great resource and seems everyone I talk to that uses Hubspot is happy to give advice and work with you on a project.
  • Ease of use
  • Learning made simple with the Academy
  • Great support team that gets back to you quickly
  • On boarding process where someone from Hubspot checks in with you weekly for the first month or so
  • The only issue I have is trying to switch over to the COS for my web hosting. It may be an issue with my current DNS and previous hosting site, but I have been trying (with help from an outside IT company) to switch over for about a month now and haven't been able to.
Hubspot is the perfect tool for bringing customers to you, instead of trying to force you on them.
Aaron Davidson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hubspot is our main tool for handling the contacts that come to our website. We handle deal information there as well. It's mostly used by sales and marketing, not so much by support or engineering.
  • Hubspot is an excellent tool for marketing automation.
  • The forms and landing pages tools are very intuitive and even a simpleton like me can use it.
  • I like the "trello" feel of the deals.
  • List management could use some more work. I need more "And Or" options, not just filters.
  • I wish I could manage deal fields using contact fields and vice versa in workflows.
Any SaaS could benefit from the flexibility of hubspot!
June 13, 2016

Lovin' It

Katie Watters | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's allowed us to organize our marketing efforts with ease (landing pages, buttons for the website etc.). From a social media stand point, it's allowed me to fully report on social media efforts; knowing what's working and what isn't.
  • Workflow management
  • Social media monitoring
  • Only issue I've seen is some bugs with the social APIs (e.g. posts either delayed or unable to schedule). However, the customer service team are always on point and issues are resolved in a timely manner.
If you're looking for an all-in-one package - HubSpot is it!
Buddy Oliver | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
We used HubSpot for a year testing in-bound marketing features. After a successful year, we just converted our website to HubSpot COS. Our site is pretty complicated with product pages, etc. but I wanted to have full tracking and metric capability tied to our CRM and inbound. We do not use the HubSpot CRM as we are entrenched Salesforce clients, but the integration is pretty seamless. I hope they don't start to limit SF support to try to force people over to HubSpot CRM. No evidence of that yet, but that would be bad.
  • Workflows and Lead qualification
  • Tying web metrics to actual leads and closed sales
  • Automation
  • Does not have native search capability for COS. Makes you use Google search for website which is not optimal.
  • Creating CTA and landing page start to finish is cumbersome. They have made improvements, but still need to have that flow better.
  • Better reporting should be included for the cost, which is reasonable, but not cheap. Advanced reporting add-on is overpriced and should have been included in the first place. Not upgrading as a matter of principle.
Great for in-bound but we are definitely pushing its limits as a web platform.
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use HubSpot as an inbound marketing tool at our agency for our clients. I manage several clients using HubSpot as a way to attract visitors and generate leads. It addresses needs related to content development, lead generation, SEO strategy and analytics/reporting.
  • Website development - easy to use templates, modules, and editors to develop modern and functional websites.
  • Blogging, email, content publishing - it provides every level of content development needed from in-line editing, personalization, SEO optimization/suggestions, and scheduling.
  • I currently don't have a con to report, but when I have had a complaint or issue, their support staff has been extremely accessible, friendly and curious to find solutions or embrace critique to make changes.
HubSpot is well suited for small/medium size businesses interested in improving marketing efforts all the way up to enterprise level organizations with a lot of moving parts.
James Bishop | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team utilizes HubSpot every day. We schedule posts through their social media publisher, publish blog posts, create landing pages, and collect data from their reports to better our efforts. One of the best features is their workflow system which enables us to set actions as a response to interactions from contacts. This actively engages leads regardless of us being on HubSpot or not. It works for us.
  • HubSpot, by far, is one of the best customer service providers I have ever experienced. They don't just teach nurturing, relational marketing, they eat and sleep it.
  • Their workflow system takes marketing automation to a whole new level. It allows integrated software to trigger automatic tasks such as: thank you emails, event confirmation emails, receipts, lead status updates, etc. I appreciate the software is "working" 24/7, even when I am not.
  • The ability to publish on so many channels in one platform is a huge timesaver. I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion.
  • It can get expensive to utilize all that HubSpot has to offer because they've segmented some of their features into purchasable add-ons. Sometimes I agree, other times I don't agree that a feature needs to be purchased for use.
  • I have had difficulty with formatting on HubSpot and having it appear very differently in certain email clients. There is a tool to preview the email, but certain differences seem like they should be obvious in the editor.
  • For non-profits, translating for-profit marketing was difficult at first. I've found I move fairly easily through the lingo now, but every once in a while when trying to work with other departments, I'll get a look, because I'm speaking for-profit language in a non-profit atmosphere. It would be wonderful to have a non-profit version of HubSpot.
HubSpot is well suited for most companies. I've found in my arena of non-profit it's been a little difficult. But by far the pros outweigh the cons.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We decided to make the switch to inbound marketing mid last year. HubSpot has been a fantastic tool as it gives you the training, the tools, and the support that you need in order to accomplish any goals related to inbound marketing. We utilize the blogs, social media management, landing pages, and several other tools to get our jobs done. In the short time we've used HubSpot we've noticed that we've had the best traffic in months to date.
  • Landing Pages - simple, easy to use, easy to implement.
  • Blog - Very customizable, also easy to use.
  • Support - the staff and support is top-notch, always there and ready to help.
  • Certain things/layouts can not be customized or changed from the HubSpot standard.
  • Changing between templates can be a little confusing at times.
  • A simple, personal preference: a drag-and-drop feature for file uploads would be beneficial.
As said before, we have not been using HubSpot for very long, but we have been generally quite impressed with it, its processes, and the way everything is implemented. I can't think of any specific scenarios as far as where it is inappropriate, but it has addressed all of our obvious needs for inbound marketing.
Pavel Zhuravlev | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using Hubspot as our inbound marketing solution to track all digital marketing channels. Our website is completely done inside Hubspot. We've implemented it mainly because we thought it would help to improve our return on investment report to manage different digital marketing channels.
  • Hubspot is really good in tracking of all digital channels.
  • I love ability to roll back any changes on the website with Hubspot.
  • The ability to integrate CTAs, landing pages, e-mail marketing, and a blog in one place is very useful.
  • Hubspot is not flexible in the definition of the sources. It has 8 predefined sources and there is limited ability to manage your channel like you want - Hubspot will decide what channels to allocate your traffic to and you have no option to change this decision.
  • Hosting a website with HubSpot has its own limitations mainly with design and functionality. Be prepared - your website will look old and not modern. And to change something there will require a person with specific knowledge.
  • It's also expensive, expecially for small and medium business. It sounds cheap (sales staff is doing a good job), but real costs of Hubspot are much bigger than you think initially.
I think Hubspot is perfect for a medium size business but is not the greatest option for a small one.
Hannah Cameron | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used hubspot to manage the entire marketing process for a small startup. It was used to build and manage all landing pages, house the blog, manage all email marking and to start and manage a large lead nurturing program as well. We also housed all our marketing contacts within HubSpot and used it to manage those list and leads.
  • I was a very big fan of the analytics this tool offers. The amount of data they can gather and aspects of clients' interactions on your site they can measure is amazing.
  • I was also very impressed with their customer service team who were always very helpful and quick with getting back to me with any type of questions/issues I may have had.
  • They have a wonderful knowledge of inbound marketing, although I no longer use them at my new company I regularly read their guides and blog. They have a wonderful education section as well and I took their inbound certification course it was wonderfully done.
  • The landing pages could have more features and better options for customization, it really was just basic. We found ourselves still using Unbounce because we wanted more choice, creative modern templates and the ability to customize layouts.
  • Exactly the same feeling on the blog. It was great and easy to use but I found myself looking for more creative ways to design my posts, layout my home page and just easier way to manage the blog posts.
  • A La Cart pricing would be a huge benefit as we really only wanted half the features the entire platform offered but had to make the case for purchasing the entire software to the higher ups despite knowing we were keeping Unbounce and mailchimp on board to fill in the gaps HS had.
  • Email marketing they do this amazingly well. Adding and removing contacts is very easy, automated communications are a life saver and I love the sending test email feature.
  • Lead Nurturing, I love the workflow builder for lead nurturing and how easy it is to set it and forget it and have a really wonderful automated campaign.
Crystal Ignatowski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use HubSpot for our entire marketing development. The biggest thing we use HubSpot for is our blogs. We host two blogs on HubSpot and both perform very well. Hubspot allows us to manage and analyze everything all in one place: our web traffic, our contacts, our keywords, our social media posts, and our emails.
  • Hubspot makes it incredibly easy to market. From social media marketing, to email marketing, to blogging, to everything in between, Hubspot's interface is easy to use and consistent. Even if you don't know anything about marketing, you can learn through the Hubspot Academy.
  • That brings me to my second point, the Hubspot Academy. The Academy hosts a plethora of information, from tips and tricks, to tutorials, to projects you can use to improve and strengthen your business. It has been an invaluable tool for our business and we use it on a daily basis.
  • The Customer Support. Hands down, amazing. I have never felt bad when I called, the customer support always helps me beyond what I was hoping for. They are easy to reach, fast, and always friendly. They take time with you too, instead of trying to get you off the phone.
  • Social media can sometimes be hard to use, simply because there are things that the platform can't do yet. But I have hope for the future!
  • Update May 2017: Hubspot has been adding newer developments and integrations consistently. This is making Hubspot even more powerful.
  • Every so often, HubSpot analytics will be down. This is hard to deal with, but they always get it fixed fast.
Are you ready to dive into content marketing? Are you ready to take what you think you know about marketing and flip that on its head? Are you dedicated to working hard and not seeing instant results, sometimes having to do A/B testing? Are you willing to learn, and enjoy it?
Karen Rust | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We're using Hubspot across the entire organisation, from sales to marketing and IT.
  • Creating and editing emails and landing pages content. Their new editor is a lot easier to use and simpler than a lot of other editors I've used.
  • Managing contacts and smart lists. We're able to quickly find and segment contacts as well as change the info.
  • HubSpot integrates with Salesforce really well. There's little to no lag time.
  • Onboarding is a breeze. They take you through every step in the process and give hold your hand during the entire process.
  • HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically.
  • There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access.
  • There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.
HubSpot is really suited for inbound marketing and some outbound marketing. It's as useful for online analytics.
James McQuillin | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I say with regret that our organization does not currently use HubSpot. We were using Infusionsoft and looking to explore other options. We used the free trial of HubSpot Pro and loved everything about it... except the price. For our use, management decided HubSpot's price tag would not yield the benefits we desired for the cost. The silver lining is that we are a startup so the budget will grow as the business grows. As a team, we have already decided with confidence that we will return to HubSpot when the time is right because we were sold on the platform very quickly. Our business operates several websites that are ultimately a source of lead generation for businesses across various industries.
  • The CRM aspect was amazingly well organized and easy to navigate. It amazed me to enter the information I had on a contact then watch additional information appear on its own and fill the contact out far more than what I provided!
  • Emails! From free to paid templates and anything your developers can cook up, HubSpot makes beautiful emails. Our developers loved it and were impressed with how easy it was to use as well.
  • With beautiful emails comes (hopefully) great automation campaigns. Coming from Infusionsoft, the logical structure of HubSpots campaign builder was slightly less intuitive than Infusionsoft, but it was certainly easy enough to pick up quickly.
  • The ability to define and assign customer lifecycle stages made all the difference in the world coming from Infusionsoft's botched CRM.
  • Customer service was great. I worked with Raleigh on some basic setup directions and he answered all our questions.
  • Hands down, the biggest con is the price tag. Obviously, HubSpot has their market and they do very well. However, the price is a big barrier for startups and small organizations or small teams. I operate my own business on the side and all I can afford at this early stage is HubSpot CRM (because it's free!).
  • As with any automation software, you need a good developer or development team to build the infrastructure before you can get campaigns going. Define and assign all custom fields, connect analytics, social, etc. Once this is done, occasional tweaks from developers will keep things moving but from that point, the non-developer marketer can do their job smoothly.
  • I honestly cannot think of any other cons. There is plenty of free support tools online as well as a staff willing to help.
HubSpot is expensive as is (I know cost is relative, but generally speaking it's expensive). For very small businesses or startups with little to no cash flow, HubSpot may not be in the budget. Additionally, the larger your contact list, the crazier the numbers (price) gets. In our case, we needed room for a minimum of 60,000 contacts with the likelihood of exceeding 100,000 within the course of one year. Onboarding and monthly costs rise as your contact list rises.
Jasper Wouters | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
It's the purpose, but in reality, it's a department. There are people who use it every day and there are users who use it only for reporting. It makes everything so easy. A copywriter can build and a developer can write a blog (not as good as). That's HubSpot’s main advantage.
  • It's very clear for everybody. I like their UX and UI. Everybody can work in it.
  • You don't need mailchimp, hootsuite,.... because you have everything in one place.
  • HubSpot is very human. They help you in every step you need. You can approach everybody and that makes it so much more fun.
  • Personalisation on TYP
  • Multi-language
  • Cross-linking through content types
HubSpot is well suited for businesses who are growing a lot with an online buyers journey.
Lois Jewell | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use the HubSpot marketing platform to coordinate all our digital marketing activities for Radix Software - from publishing our website to landing page lead capture and automated lead nurturing workflows. We're only a small organisation, so HubSpot is invaluable across the board for automating a lot of tasks, and giving our marketing efforts a sophistication that wouldn't otherwise be possible.
  • A single place for everything - by coordinating all digital marketing tactics in the one dashboard the intelligence generated on customer interaction is accurate and easy to access. Comparative data compiled manually when using a variety of different tools would simply be too cumbersome to generate.
  • The flexible workflow builder for lead nurturing programs gives us a lot of control and automates what would otherwise be a very time intensive and error prone activity.
  • Personalisation and customisation - while there's no shortage of info and guidance on HubSpot's brand of inbound marketing, the tool is flexible enough to modify to our specific requirements
  • I'd like to see some better integration with WordPress - for example, the plugin lets you create calls-to-action, but their performance doesn't appear to be reported in the dashboard.
  • There's a wealth of resources in the forum, but the volume of activity means that questions can go unanswered.
The client needs to be looking for the full, integrated marketing platform - for one or two pieces of functionality there will be cheaper options available. They also need to be willing to commit to consistently creating the content that feeds the inbound marketing process.
April 21, 2016

Happy With HubSpot

Rick Marsland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our marketing department has been using HubSpot mostly to develop and promote our blog since February of 2015. Since we have started using HubSpot our blog views have gone from 1,500 to over 20,000 per month. It has been an awesome tool for simplifying our posting and making sure those posts are optimized for search engines. It also really helps to correlate our email and social efforts so that our marketing campaigns are harmonious.
  • HubSpot is great for giving tips to make sure your content performs well.
  • HubSpot offers multiple tools that work together great so that campaigns feel harmonious.
  • It is definitely possible to find individual tools that have more features than each separate HubSpot tool individually, but the whole is also much greater than the sum of the parts.
  • It can be difficult to find some features and settings, especially with new versions of old tools confusing things, but the HubSpot staff is always very helpful and willing to teach.
It is an awesome resource for content marketing and SEO. I have yet to come across any industry that seems like it couldn't benefit from the awesome tools HubSpot provides.
Jennifer Feinberg | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use HubSpot daily for us and our clients. It makes managing sales and marketing so much easier. I could not do my job without HubSpot. We can watch our lead flow and properly nurture those leads as they come in. We do the same for our clients that are using HubSpot.
  • Email
  • Customer Service
  • Workflows
  • Reports should not be an add-on
  • Ads add-on need a lot of work
If the client fits our company's criteria and we can work well together, HubSpot can be a great choice to manage marketing activities, capturing leads, using work flows, and helping the sales team move the prospect through the buyer's journey. It is not always appropriate for a one person company with a small budget unless they have funding and plan to grow.
Aaron Mandelbaum | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
As the founder of a digital sales, marketing and branding agency, I use HubSpot daily, not only for myself, but also for my clients. I manage my contacts in HubSpot's CRM; I use their blogging platform to publish articles; I use their social media component to publish content to my social networks; I use their reporting and SEO components to monitor traffic by sources and optimize my website accordingly for search engines; I use their segmentation and automation components (lists and workflows) to deliver the right content to the right people at the right time; I even have my website hosted right on the HubSpot COS to take full advantage of their "Smart" technology consisting of Smart content and Smart forms. I also use HubSpot for my CTA's, landing pages and of course, email.
  • Blogging: HubSpot's blogging component is extremely intuitive. Providing you with valuable SEO recommendations to make sure each post is optimized to its fullest potential. Not to mention it is extremely user friendly and affords a marketer of any skill level the luxury of publishing remarkable content.
  • Email: HubSpot's emailing component is becoming more and more robust each day. With bigger and better analytics available, improving on your email marketing can be done rather easily. The emailing component is also extremely intuitive, making recommendations for the best time of day to send and works flawlessly as a marketing automation tool as well.
  • Continuing Education: The HubSpot Academy team provides HubSpot customers with an incredible amount of resources, live webinars, on-demand trainings and even certifications, that would make any marketing executive confident to know that their team has all of the resources necessary to work independently within the HubSpot software and acquire new capabilities every day.
  • HubSpot Support: The support at HubSpot is the best I have seen in any industry for any product or service. The support team there is always ready to answer questions and solve problems. And in the remote situation where they can't solve the problem right away, they will always, always, always call or email you back with their findings
  • Advanced Reporting: I really don't have anything to include in this section of the review but the one item that comes to mind, and HubSpot has improved their capabilities over the years, is the advanced reporting options. Custom report types and advanced reporting are more likely than not only available in the Enterprise Edition of the software.
If you are prepared to invest time into creating content and living in the software each day then there's nothing standing between you and your goals. If you're not prepared to have your team live in the software and become intimately familiar with everything it offers, then you might want to wait until you are. You are only going to get out of it what you put into it.
Jeremy Stanek | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
HubSpot is being used for email marketing campaigns, landing pages and other marketing advertisement. We are using HubSpot internally and for clients. HubSpot has been great at addressing our need for a solid GUI interface to promote campaigns.
  • Easy to use interface.
  • Up-to-date with the latest web trends and technologies.
  • Great technical support is one of the best out there.
  • HubSpot could use a little more work on the form setup configuration. For the average user it can be a little difficult to figure out where everything is located.
  • Template training or example videos on how to set up custom templates.
I truly believe that HubSpot is well suited for any company.
Score 9 out of 10
Vetted Review
Verified User
We've used HubSpot to successfully align our inbound beliefs and background into two areas of the business that were growing very fast: Sales and Marketing. I knew of HubSpot since a year ago, where I encouraged my former director to hire their services, as they are an all in one platform, with technology, education and all that we needed to put a whole marketing division to work. That first try didn't go well, but I'm glad to say that in my new role we agree they were the next step in our growth path. For medium to small business, they are as far as I'm aware the best platform you can use.
  • Analytics
  • Education
  • Support
  • Automation
  • Inbound
  • More analytics for Social Media. Right now, comprehensively, you got deeper detail for Twitter, but still need other platforms to track social networks like Facebook, LinkedIn or Google Plus. I'm not quite sure if this is currently possible, but it is highly recommendable.
  • When it comes to business finance and management it would be great to have more content. It's not directly part of an inbound marketing tool, but if you compare with other content this bit isn't as good as the others.
HubSpot is well suited for medium to small businesses. It is not that good for bigger companies (50+ employees).
Tom Smith | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Reseller
At AnswerHub we are using HubSpot to capture and track leads generated by our inbound marketing strategy. This includes the use of blog posts and video blogs to drive awareness, traffic and SEO. We use landing pages for prospects to download one of several ebooks as well as to schedule live demos with our customer success team.

AnswerHub has been using HubSpot for about a year to track web visits and leads. I have only been with a company a couple of months. However, I went through Inbound Marketing University six years ago, introduced and implemented HubSpot at a previous employer and used it for my own consulting practice. I have also evaluated at least a dozen marketing automation software programs and have recommended HubSpot to those companies for which I believe it to be the optimal solution.
  • HubSpot does a great job of helping you drive awareness, traffic and SEO by coaching you on developing and optimizing blog content.
  • HubSpot has a wonderful training program to teach you the fundamentals of inbound marketing and how to develop target personas, calls-to-action and landing pages that will increase your chances of success.
  • HubSpot's support team is tremendous. They are almost always there when you need them. I don't think I've ever held more than a couple of minutes to speak to a customer success team member and I have always been pleased with the assistance I have received.
  • As someone who does not have a programming background and took the time to learn the CMS, I was disappointed when they changed to the COS backend since I do not have time to learn a new backend.
  • I do not see HubSpot scaling for large enterprises. I believe they are an appropriate solution for SMBs who are committed to content marketing versus lead gen and scoring.
  • I have not used the HubSpot CRM, due to what it does to the cost of my personal basic plan. However, it integrates nicely with SalesForce where I use the enterprise version with my employer.
As I've said before, I think HubSpot is particularly well-suited to SMBs that are committed to inbound marketing using a content marketing strategy. You must ensure you have sufficient content to drive the HubSpot engine and see results. If you're just interested in lead generation and lead scoring, there are more appropriate solutions.
Return to navigation