Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
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Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.262%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.8Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.2Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.5Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.8Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.4Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.4Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.5Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7.1Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 6Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.8Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(2142)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(201-225 of 654)HubSpot is a great service!
- Reporting is easy and straightforward.
- Creating landing pages, froms, email workflows, etc. is very intuitive and requires little training
- Notification are pretty easy to set up
- Accuracy of lead source reporting went down significantly when we moved off of hosting the site via HubSpot.
- Design flexibility of the site and site speed was significantly restricted by hosting the site on HubSpot which eventually led us to host on our own.
- It goes out at random times about 1-3 times a month. Usually not longer than an hour but can be an issue if you only have limited time available to work on HubSpot.
- Easy to learn and use
- Quick time from purchase to success
- Exceptional customer support and service
- Limited permissions structure, particularly for large enterprises with many users
HubSpot Groupie!
Let's talk service. Outstanding! The customer service I have received from the very beginning has been amongs the best I have ever experienced.
- training videos
- ease of navigation
- customer service
- continued education
- analytics
- template selection
- social media dashboard
- webinars
- Inbound
- support
- tips
- Using the calendar is confusing - it would be nice to schedule reminders to create emails. Now you only schedule to send.
- It would be nice if HubSpot had an event management system and survey capabilities - then I would not need Constant Contact and Get Feedback.
Great tool but very expensive.
- Great analytic reporting tools - "Sources."
- Easy to create web pages.
- It's easy to post content across different social media channels with tailored messages to each channel.
- Price.
- Customized webpage and email templates could be more streamlined.
- Customer support wait times have grown. Recently I waited nearly 40 minutes to reach a support representative.
Switched from Pardot to HubSpot
- Landing pages
- Forms
- Great customer service (fast and responsive)
- There are a number of bugs that we come across
- Better and more intuitive reporting tools
- Include responsive email templates
Automation made easy
- Ease of use
- Learning made simple with the Academy
- Great support team that gets back to you quickly
- On boarding process where someone from Hubspot checks in with you weekly for the first month or so
- The only issue I have is trying to switch over to the COS for my web hosting. It may be an issue with my current DNS and previous hosting site, but I have been trying (with help from an outside IT company) to switch over for about a month now and haven't been able to.
HubSpot. A tool for the future of CRM.
- Hubspot is an excellent tool for marketing automation.
- The forms and landing pages tools are very intuitive and even a simpleton like me can use it.
- I like the "trello" feel of the deals.
- List management could use some more work. I need more "And Or" options, not just filters.
- I wish I could manage deal fields using contact fields and vice versa in workflows.
Lovin' It
- Workflow management
- Social media monitoring
- Only issue I've seen is some bugs with the social APIs (e.g. posts either delayed or unable to schedule). However, the customer service team are always on point and issues are resolved in a timely manner.
- Workflows and Lead qualification
- Tying web metrics to actual leads and closed sales
- Automation
- Does not have native search capability for COS. Makes you use Google search for website which is not optimal.
- Creating CTA and landing page start to finish is cumbersome. They have made improvements, but still need to have that flow better.
- Better reporting should be included for the cost, which is reasonable, but not cheap. Advanced reporting add-on is overpriced and should have been included in the first place. Not upgrading as a matter of principle.
- Website development - easy to use templates, modules, and editors to develop modern and functional websites.
- Blogging, email, content publishing - it provides every level of content development needed from in-line editing, personalization, SEO optimization/suggestions, and scheduling.
- I currently don't have a con to report, but when I have had a complaint or issue, their support staff has been extremely accessible, friendly and curious to find solutions or embrace critique to make changes.
HubSpot Rocks My World!
- HubSpot, by far, is one of the best customer service providers I have ever experienced. They don't just teach nurturing, relational marketing, they eat and sleep it.
- Their workflow system takes marketing automation to a whole new level. It allows integrated software to trigger automatic tasks such as: thank you emails, event confirmation emails, receipts, lead status updates, etc. I appreciate the software is "working" 24/7, even when I am not.
- The ability to publish on so many channels in one platform is a huge timesaver. I can publish a blog post, tweet about it, and send a blog digest all in (basically) one motion.
- It can get expensive to utilize all that HubSpot has to offer because they've segmented some of their features into purchasable add-ons. Sometimes I agree, other times I don't agree that a feature needs to be purchased for use.
- I have had difficulty with formatting on HubSpot and having it appear very differently in certain email clients. There is a tool to preview the email, but certain differences seem like they should be obvious in the editor.
- For non-profits, translating for-profit marketing was difficult at first. I've found I move fairly easily through the lingo now, but every once in a while when trying to work with other departments, I'll get a look, because I'm speaking for-profit language in a non-profit atmosphere. It would be wonderful to have a non-profit version of HubSpot.
Just starting, but very impressed
- Landing Pages - simple, easy to use, easy to implement.
- Blog - Very customizable, also easy to use.
- Support - the staff and support is top-notch, always there and ready to help.
- Certain things/layouts can not be customized or changed from the HubSpot standard.
- Changing between templates can be a little confusing at times.
- A simple, personal preference: a drag-and-drop feature for file uploads would be beneficial.
Hubspot is good for medium size business.
- Hubspot is really good in tracking of all digital channels.
- I love ability to roll back any changes on the website with Hubspot.
- The ability to integrate CTAs, landing pages, e-mail marketing, and a blog in one place is very useful.
- Hubspot is not flexible in the definition of the sources. It has 8 predefined sources and there is limited ability to manage your channel like you want - Hubspot will decide what channels to allocate your traffic to and you have no option to change this decision.
- Hosting a website with HubSpot has its own limitations mainly with design and functionality. Be prepared - your website will look old and not modern. And to change something there will require a person with specific knowledge.
- It's also expensive, expecially for small and medium business. It sounds cheap (sales staff is doing a good job), but real costs of Hubspot are much bigger than you think initially.
Still my favourite marketing tool available!
- I was a very big fan of the analytics this tool offers. The amount of data they can gather and aspects of clients' interactions on your site they can measure is amazing.
- I was also very impressed with their customer service team who were always very helpful and quick with getting back to me with any type of questions/issues I may have had.
- They have a wonderful knowledge of inbound marketing, although I no longer use them at my new company I regularly read their guides and blog. They have a wonderful education section as well and I took their inbound certification course it was wonderfully done.
- The landing pages could have more features and better options for customization, it really was just basic. We found ourselves still using Unbounce because we wanted more choice, creative modern templates and the ability to customize layouts.
- Exactly the same feeling on the blog. It was great and easy to use but I found myself looking for more creative ways to design my posts, layout my home page and just easier way to manage the blog posts.
- A La Cart pricing would be a huge benefit as we really only wanted half the features the entire platform offered but had to make the case for purchasing the entire software to the higher ups despite knowing we were keeping Unbounce and mailchimp on board to fill in the gaps HS had.
- Email marketing they do this amazingly well. Adding and removing contacts is very easy, automated communications are a life saver and I love the sending test email feature.
- Lead Nurturing, I love the workflow builder for lead nurturing and how easy it is to set it and forget it and have a really wonderful automated campaign.
- Hubspot makes it incredibly easy to market. From social media marketing, to email marketing, to blogging, to everything in between, Hubspot's interface is easy to use and consistent. Even if you don't know anything about marketing, you can learn through the Hubspot Academy.
- That brings me to my second point, the Hubspot Academy. The Academy hosts a plethora of information, from tips and tricks, to tutorials, to projects you can use to improve and strengthen your business. It has been an invaluable tool for our business and we use it on a daily basis.
- The Customer Support. Hands down, amazing. I have never felt bad when I called, the customer support always helps me beyond what I was hoping for. They are easy to reach, fast, and always friendly. They take time with you too, instead of trying to get you off the phone.
- Social media can sometimes be hard to use, simply because there are things that the platform can't do yet. But I have hope for the future!
- Update May 2017: Hubspot has been adding newer developments and integrations consistently. This is making Hubspot even more powerful.
- Every so often, HubSpot analytics will be down. This is hard to deal with, but they always get it fixed fast.
Better Together. The Tale of HubSpot and Me.
- Creating and editing emails and landing pages content. Their new editor is a lot easier to use and simpler than a lot of other editors I've used.
- Managing contacts and smart lists. We're able to quickly find and segment contacts as well as change the info.
- HubSpot integrates with Salesforce really well. There's little to no lag time.
- Onboarding is a breeze. They take you through every step in the process and give hold your hand during the entire process.
- HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically.
- There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access.
- There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.
- The CRM aspect was amazingly well organized and easy to navigate. It amazed me to enter the information I had on a contact then watch additional information appear on its own and fill the contact out far more than what I provided!
- Emails! From free to paid templates and anything your developers can cook up, HubSpot makes beautiful emails. Our developers loved it and were impressed with how easy it was to use as well.
- With beautiful emails comes (hopefully) great automation campaigns. Coming from Infusionsoft, the logical structure of HubSpots campaign builder was slightly less intuitive than Infusionsoft, but it was certainly easy enough to pick up quickly.
- The ability to define and assign customer lifecycle stages made all the difference in the world coming from Infusionsoft's botched CRM.
- Customer service was great. I worked with Raleigh on some basic setup directions and he answered all our questions.
- Hands down, the biggest con is the price tag. Obviously, HubSpot has their market and they do very well. However, the price is a big barrier for startups and small organizations or small teams. I operate my own business on the side and all I can afford at this early stage is HubSpot CRM (because it's free!).
- As with any automation software, you need a good developer or development team to build the infrastructure before you can get campaigns going. Define and assign all custom fields, connect analytics, social, etc. Once this is done, occasional tweaks from developers will keep things moving but from that point, the non-developer marketer can do their job smoothly.
- I honestly cannot think of any other cons. There is plenty of free support tools online as well as a staff willing to help.
- It's very clear for everybody. I like their UX and UI. Everybody can work in it.
- You don't need mailchimp, hootsuite,.... because you have everything in one place.
- HubSpot is very human. They help you in every step you need. You can approach everybody and that makes it so much more fun.
- Personalisation on TYP
- Multi-language
- Cross-linking through content types
SaaSy marketing automation for B2B
- A single place for everything - by coordinating all digital marketing tactics in the one dashboard the intelligence generated on customer interaction is accurate and easy to access. Comparative data compiled manually when using a variety of different tools would simply be too cumbersome to generate.
- The flexible workflow builder for lead nurturing programs gives us a lot of control and automates what would otherwise be a very time intensive and error prone activity.
- Personalisation and customisation - while there's no shortage of info and guidance on HubSpot's brand of inbound marketing, the tool is flexible enough to modify to our specific requirements
- I'd like to see some better integration with WordPress - for example, the plugin lets you create calls-to-action, but their performance doesn't appear to be reported in the dashboard.
- There's a wealth of resources in the forum, but the volume of activity means that questions can go unanswered.
Happy With HubSpot
- HubSpot is great for giving tips to make sure your content performs well.
- HubSpot offers multiple tools that work together great so that campaigns feel harmonious.
- It is definitely possible to find individual tools that have more features than each separate HubSpot tool individually, but the whole is also much greater than the sum of the parts.
- It can be difficult to find some features and settings, especially with new versions of old tools confusing things, but the HubSpot staff is always very helpful and willing to teach.
HubSpot is the only choice for us
- Email
- Customer Service
- Workflows
- Reports should not be an add-on
- Ads add-on need a lot of work
- Blogging: HubSpot's blogging component is extremely intuitive. Providing you with valuable SEO recommendations to make sure each post is optimized to its fullest potential. Not to mention it is extremely user friendly and affords a marketer of any skill level the luxury of publishing remarkable content.
- Email: HubSpot's emailing component is becoming more and more robust each day. With bigger and better analytics available, improving on your email marketing can be done rather easily. The emailing component is also extremely intuitive, making recommendations for the best time of day to send and works flawlessly as a marketing automation tool as well.
- Continuing Education: The HubSpot Academy team provides HubSpot customers with an incredible amount of resources, live webinars, on-demand trainings and even certifications, that would make any marketing executive confident to know that their team has all of the resources necessary to work independently within the HubSpot software and acquire new capabilities every day.
- HubSpot Support: The support at HubSpot is the best I have seen in any industry for any product or service. The support team there is always ready to answer questions and solve problems. And in the remote situation where they can't solve the problem right away, they will always, always, always call or email you back with their findings
- Advanced Reporting: I really don't have anything to include in this section of the review but the one item that comes to mind, and HubSpot has improved their capabilities over the years, is the advanced reporting options. Custom report types and advanced reporting are more likely than not only available in the Enterprise Edition of the software.
Great technical support
- Easy to use interface.
- Up-to-date with the latest web trends and technologies.
- Great technical support is one of the best out there.
- HubSpot could use a little more work on the form setup configuration. For the average user it can be a little difficult to figure out where everything is located.
- Template training or example videos on how to set up custom templates.
Inbound Marketing done efficiently.
- Analytics
- Education
- Support
- Automation
- Inbound
- More analytics for Social Media. Right now, comprehensively, you got deeper detail for Twitter, but still need other platforms to track social networks like Facebook, LinkedIn or Google Plus. I'm not quite sure if this is currently possible, but it is highly recommendable.
- When it comes to business finance and management it would be great to have more content. It's not directly part of an inbound marketing tool, but if you compare with other content this bit isn't as good as the others.
AnswerHub has been using HubSpot for about a year to track web visits and leads. I have only been with a company a couple of months. However, I went through Inbound Marketing University six years ago, introduced and implemented HubSpot at a previous employer and used it for my own consulting practice. I have also evaluated at least a dozen marketing automation software programs and have recommended HubSpot to those companies for which I believe it to be the optimal solution.
- HubSpot does a great job of helping you drive awareness, traffic and SEO by coaching you on developing and optimizing blog content.
- HubSpot has a wonderful training program to teach you the fundamentals of inbound marketing and how to develop target personas, calls-to-action and landing pages that will increase your chances of success.
- HubSpot's support team is tremendous. They are almost always there when you need them. I don't think I've ever held more than a couple of minutes to speak to a customer success team member and I have always been pleased with the assistance I have received.
- As someone who does not have a programming background and took the time to learn the CMS, I was disappointed when they changed to the COS backend since I do not have time to learn a new backend.
- I do not see HubSpot scaling for large enterprises. I believe they are an appropriate solution for SMBs who are committed to content marketing versus lead gen and scoring.
- I have not used the HubSpot CRM, due to what it does to the cost of my personal basic plan. However, it integrates nicely with SalesForce where I use the enterprise version with my employer.