Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
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Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(51-75 of 654)Great for events and list building!
- The blog was very easy to use.
- Easy to add additional lead information.
- Integrations with other platforms.
- Issues with list imports not importing fully.
- Down time.
Improve your marketing ROI with HubSpot
- An all-in-one platform to achieve marketing results.
- Easy to use and intuitive with vast support and resources available.
- The constantly evolving product roadmap, great to see new features being added, increasing value.
- Included CRM is basic but does not compare with leading CRM platforms.
- Costly to implement and upskill staff and adapt operations to use it effectively.
They do not listen to their customers.
- They are probably good with marketing, but I haven't used their marketing tools so I can't say for sure.
- CRM integration is annoying and should be turned off every time the tab restarts.
- Functionality for the email tracking feature was recently reduced on purpose and the outcry from the community did not help.
HubSpot is a winner in my books!
- Onboarding with them was an extremely efficient process.
- They organized the entire process and held our hand along the entire journey.
- The automation workflows have saved us countless hours over the last year and a half.
- There was a bit of a learning curve with some of the automation workflows with regards to making them work for us but that is no fault of theirs.
- Their customer support has been exceptional at ensuring we get things figured out in a timely manner.
- Their social media posting tools do not allow for target audience selection, but other than that they do what they are designed for.
- We have found that our own rules for lead scoring are more beneficial than their predictive lead scoring models.
- The time it takes to sync leads with our CRM can at times take up to 15 minutes.
- It would be great if this window was shortened.
Longtime Loyal HubSpot Customer & Partner
- HubSpot is the highest rated (by users) marketing automation platform in the world, and it's because product development continues to be focused on giving users the best experience and the most power to impact their marketing and business development results. We believe the HubSpot CMS is the best web development product available because of ease of learning and use, security, and the incredible array of integrations available that continue to enhance business impact.
- HubSpot is a fantastically easy publishing platform that makes it frictionless for distributed teams to publish SEO-optimized content, and always be on the same page about SEO strategy as you're creating.
- The professional product is a great value for the capabilities that are included, and it makes small teams so much more effective at doing the work of a larger team from a single platform.
- Product development never rests and is based on user experiences. We've been consistently involved in beta tests of new capabilities and almost as soon as we provide our impressions we see reflections in product improvements. Love it!
- Reporting has improved and needs to continue.
Wish we hadn't switched to Marketo
- Easy to use views and filters
- Clear distinctions between views and submissions on pages
- Easy to understand prospect profile pages
- Often the integration between Salesforce and HubSpot was not smooth
- Sometimes updates to prospect information were not saved so contact info would be out of date
- email alerts didn't always work
Useful tool for sales organization
- Visibility
- Traceability
- Integration
- User-friendliness
- Price
- Functionality
HubSpot is great!
- Workflows for tasks and automated emails when necessary
- Custom fields
- Form building for paid landing pages
- Extending the amount of emails in an automated sequence
- Parity across multiple HubSpot instances
- Lists process quicker
HubSpot's Configuration Features are Vital to our Company
- Pipeline qualification
- Activity logs
- Contact filtering
- Deal stage progression
- Mass emailing
- Click-to-call
- Cadence action notifications
Robust inbound marketing platform
- Easy to use interface
- Email marketing
- Workflows
- Designing custom templates
- Integrations
- Segmenting emails
HubSpot does the job for small business on a budget
- Training -- there's lots of great material for general use.
- There is a free option.
- You can use multiple email addresses/accounts.
- The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed).
- Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.
Hubspot is a great tool for SMB's
- Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
- Drip/Nurture email campaigns. Easy to set up and maintain.
- Reports and Dashboards are easy to implement and useful.
- Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page.
- Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases.
- Can't A/B test emails in automated email sequences, only email blast deployments.
HubSpot scales with your business
- Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
- Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
- Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
- Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations.
- Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be.
- No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.
The Best Platform for SMBs
- Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
- Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
- HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
- It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
- I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
- While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
When you’re a small business you can’t afford to be inefficient - HubSpot makes sure you stay efficient
- Manage prospects - who’s the point of contact for who?
- Manage deals - what open deals do we have out there, and when do we plan to close
- Manage relationships - what’s the status of each lead, when’s the next task due?
- Uploading Excel documents
HubSpot Took Us to the Next Level
- HubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path.
- The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot!
- HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!
- We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.
Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.
- Brilliant marketing automation and content creation tools
- Enhanced data and analytics for marketing and sales KPIs and processes
- Ease of use and wealth of training materials (easy to onboard new staff)
- Some marketing functionality could be improved (like the design for pop-up forms)
- A/B testing doesn't work well when there's no form on the page (harder to measure clicks)
- Some data discrepancies between HubSpot and Google Analytics
HubSpot's CRM has been massively improved since last May as HubSpot themselves moved over to their CRM instead of Salesforce. All other sales tools like chatflows, documents, templates etc. have proved super useful for your sales team and inbound efforts.
- It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
- We have an overview of our leads activities, which means we can improve our content offerings.
- The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
- This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated.
- It takes time to learn best practices, as there is so much to this tool.
- Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.
HubSpot is good, but could be great
- Information sync between Hubspot and Salesforce.
- B2B lead nurturing across multiple channels.
- Ease of use and intuitive user interface.
- Email template management system is outdated and has lots of limitations.
- No PPC integration.
- No automated lead database cleaning.
HubSpot: Welcome home
- Marketing automation.
- Closed-loop reporting.
- Attribution.
- Integration with some lesser-known CRMs.
- Not built for companies who still cold-call.
It is improving continuously
- Workflows are easy to set up and run.
- I like how the campaigns pull everything together in a place for us to review.
- Smart lists make segmenting contacts easy.
- Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.
HubSpot - A platform with a soul
- Simple, intuitive interface.
- Great support and learning resources.
- Marketing best practices are built into the product.
- HubSpot makes it easy to learn marketing automation.
- HubSpot's methodology helps marketers keep it human.
- Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
- CRM function was too limited for us to use.
- Would love to see greater flexibility with reporting dashboards.
- Would love to be able to use spend/budget data from LinkedIn Ads connection.
- Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
- Can't A/B test automated emails-- have to use workaround.
HubSpot is the backbone of our marketing stack
- Intuitive interface.
- Blog management is simple.
- Social media publishing tool is extremely easy to use.
- The system can be buggy and experience outages of certain modules for 12+ hours at a time.
- Not all other systems integrate into it easily.
- Hubspot makes learning about online marketing accessible.
- Hubspot is constantly updating its solutions to incorporate more features and the latest technology.
- It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.
New User Impressed with CRM Capabilities
- Emailing marketing.
- Landing page inbound marketing campaigns.
- Social media communications.
- Designing some pages requires CSS knowledge.
- No simple WebEx integration.
I wish there was a simpler WebEx integration. Also, having to have more technical knowledge to set up some of the landing pages is not ideal. For example, to update certain default pages in HubSpot you have to know some CSS, which requires technical assistance.