Skip to main content
TrustRadius
HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Read more
Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
Return to navigation

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(51-75 of 654)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is great for events where you may need to create a landing page with a form to collect information, send follow up emails, and then import these leads into your CRM for additional outreach/follow up. HubSpot is also great for creating a blog when you may not have the additional resources internally to do so.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Great for inbound marketing and companies that are beginning to invest in marketing activities. It provides a comprehensive solution with a lot of resources and support to get up and running. It may be less appropriate for larger, enterprise organizations that need more complex or robust solutions beyond the out-of-the-box feature set of HubSpot.
Score 2 out of 10
Vetted Review
Verified User
Email tracking was good, that is the only functionality we used and it's been working extremely well until they decided to cut it. Very unfortunate for us and other members of the community who, until today, requested HubSpot to bring the functionality back. It allowed us to track emails and see when they are opened by our prospects. It helped us with our decision making and helped us generate more business and engage in timely communication.
Adam Lumley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The possibilities with Hubspot are extremely vast. Hubspot is very well suited for organizations who communicate with clients via email. The tools provided for lead nurturing are very helpful and effective. Hubspot is very well suited for medium to large businesses with a marketing department. Their full suite of tools may not be fully utilized by small businesses, but their CRM is free and would be a helpful tool to help them grow.
Greg Linnemanstons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
HubSpot is ideally suited for SMB businesses and organizations who are placing heavy emphasis on content creation, publishing, and curation, and those who rely on attracting relevant traffic to web properties for the purpose of business development, both new business and with existing customers. Any business that has a fairly high degree of customer consideration prior to purchase should be looking at HubSpot as the best tool available for a smaller marketing team to do what the big guys are doing with content marketing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Was extremely helpful for generating warm leads (vs cold leads) for our business development team. Helpful for us to identify opportunities for expansion based on new content downloads from our website about different products.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I think HubSpot is very well suited for sales organizations who want to do some proactive prospecting. It is very useful to see who is opening emails, clicking links, visiting websites, and follow up with them. It is sometimes confusing to understand who is doing what and can be overwhelming to use a different platform.
September 10, 2019

HubSpot is great!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is well suited for small to medium sized businesses looking to ramp up their CRM experience. It is not as robust as say Salesforce, but if you know how to use HubSpot, it gives you exactly what you need. Reports are great, workflows are extensive, and there are an endless amount of fields to choose from, or you can create your own.
Scotty Hunt | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is extremely well suited for organizations who are trying to keep the process of customer interactions clean and organized. By utilizing the gating feature, we can control when an account moves into next stages by requiring certain parameters are being met. Reps can no longer move unqualified (as specified by the org) into advanced stages without meeting the criteria. This helps with forecasting and close rates for the business.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I used HubSpot as a sole-practitioner and found that the free version met enough of my needs. I didn't use much of the CRM functionality, but I do like the ability to track and store communication to refer back to. The activity tracking is useful and I liked the mobile application piece.
Angela Lyons, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hubspot is great if you have one domain. It's easy to learn, easy to implement and intuitive. If you have multiple domains for different lines of business it isn't as useful. Also, the more contacts in your database, the more you pay. Most of the marketing automation tools are this way, but even small business can have many contacts and that price can add up quickly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot offers a wide variety of products for almost any scenario. That being said they have most of the best products behind paywalls which is fair but hard for an SMB trying to assess products to meet their business needs. Their products are great for B2B focused businesses but may not be the first choice for smaller DTC companies.
Heather Robinette, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is perfect for small to medium-sized businesses. It can be applicable for some larger businesses, but maybe not used in the same way. It does marketing really well which is the part some other systems are missing, so larger companies I've seen tend to use Salesforce and HubSpot together. HubSpot's CRM isn't as robust as other platforms, but it is also free. For small and medium businesses it is perfect because it provides many free tools and then you pay for what you need. The different levels are very helpful and fairly budget-friendly compared to many other systems.

Our company is smaller and we use HubSpot across the board. We are in the process of implementing the Service hub. As we continue to grow, our needs may change. But, in the foreseeable future, I imagine we'll continue to use HubSpot for our sales and marketing needs. We are a software company so we use a different ticketing system, but the rest of the Support Hub is what we need to complete the circle of services. For any smaller company, I believe this would be a perfect fit. Especially if you are just getting started with a system.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Great for staying on the appropriate timeline with each lead. Great for communicating with management regarding what’s needed to progress each lead forward. We use the tracking feature to see what techniques are working and what techniques aren’t working. Our click rate is valuable to our marketing and sales efforts.
Score 9 out of 10
Vetted Review
Verified User
I've recommended HubSpot to any of my colleagues who struggles with marketing automation, analytics problems, or conversion issues either with marketing or sales. It's worth the investment because it works. The consultants at HubSpot will do everything possible to put your company on the right track to generating more visits, leads and customers for your organization.
Veronika Baranovska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
HubSpot's marketing suite is all we ever need and more! Prior to working with this tool, we had a dozen tools doing different things. The difficulty in this approach was data management and lack of scalability. Now, we can create proper lead nurture and onboarding workflows as well as send out engaging marketing campaigns.

HubSpot's CRM has been massively improved since last May as HubSpot themselves moved over to their CRM instead of Salesforce. All other sales tools like chatflows, documents, templates etc. have proved super useful for your sales team and inbound efforts.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
This tool is a much-needed part of our company. Marketing, sales, and customer success use HubSpot every day. We all have a clear overview of how we're doing from a sales side, as we can see demos booked, deals won, etc. It also helps with marketing automation, which ensures our product trialists are well taken care of during the onboarding process, and allow us to track their activity so that we know where we can improve.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is great for all sorts of businesses as they offer multiple packages. Depending on how robust your marketing stack is it may or may not be a great fit. If your goal is to automate a lot of routine tasks without spending a lot of money and having a friendly user interface - go with it. If you need native integration with some of the biggest CRM systems and in-depth reporting you may want to look at other tools. Also, if you have advanced knowledge in email production and sending, Hubspot's template editor has a lot of limitations.
August 10, 2019

HubSpot: Welcome home

Sam McCue | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you are building a sustainable inbound marketing campaign, HubSpot is your best friend. Creating content that adds value is only half the battle. The. You have to properly serve it up to your ideal customers in such a way that allows you to attract customers, convert them, and then delight them.
Sean Dunshee | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is a strong marketing automation tool but it's weaker on the sales side of things. If you're looking for an all-in-one marketing software, it's a good option. It's the backbone of our marketing stack. It's an excellent option for blog hosting and social media management.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It doesn't make sense to go with Hubspot if you don't have the resources to devote to it. It's smart marketing and money well-spent AS LONG AS you are also factoring in manpower for content creation and actually using the reporting features. You also need to really think about what features you need and the cost of growing on the platform. If you want more features, that costs more money. If you grow your audience, that costs more money too. If you are never going to be able to afford the features you really want, or if you don't want to pay more when your marketing succeeds in growing your contact list, then consider other alternatives like SharpSpring that are less costly and don't penalize you for your growth. Also, if you are already heavily invested in Salesforce and you wouldn't need Hubspot's CRM, then explore whether marketing options built into Salesforce's platform may be a better fit.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is great for teams building inbound and outbound marketing campaigns. It integrates with Salesforce, Vidyard, and other really useful tools seamlessly. Setting up landing pages, emails, and campaigns around both, is all very simple in the tool. List management is also easy to understand, set up, and use as a part of your campaigns.
I wish there was a simpler WebEx integration. Also, having to have more technical knowledge to set up some of the landing pages is not ideal. For example, to update certain default pages in HubSpot you have to know some CSS, which requires technical assistance.
Return to navigation