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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.8
    78%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

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Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(76-88 of 88)
Companies can't remove reviews or game the system. Here's why
August 30, 2014

HubSpot Review

Score 8 out of 10
Vetted Review
Verified User
The few times I needed to use them they were able to address my problems and get me to a resolution.
Mark Rowland | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
It just plain doesn't get any better than this: knowledgeable, professional, friendly, caring, competent, and (most importantly) GETS THE JOB DONE! They do it quickly and efficiently and don't make me feel as stupid and incompetent as I actually am. I've NEVER taken more than a few minutes to solve my problem, never had to escalate, never had even an average experience, much less an unacceptable one. I have joked many times that they should "screw up" occasionally, just for variety, as it gets boring to always know that you're going to get your problem solved quickly, efficiently, and effectively. Hell, they're even nice and fun to talk to!
Score 10 out of 10
Vetted Review
Verified User
Every time I've had to deal with support, they've not only thoroughly answered my question, but also given me other ideas to think about for how to handle the situation I'm asking about. They are friendly, quick, professional and really understand the software to be able to get me the best solution for my needs. The email support answers in a few hours usually, and the phone support is immediate.
Score 1 out of 10
Vetted Review
Verified User
There were numerous times where I or someone else on my team presented an issue to their support team, only to be told that a resolution was impossible because of our integration with SFDC. We were also told several times that what we wanted to do wasn't a best practice. In one particular instance, for example, we wanted to track which links in an email were clicked; we were told it wasn't possible, because it isn't best practice to include more than one link in an email so why would we ever need to track them? However, we were building a newsletter. I appreciate the intent to help us strategically, but the overarching problem here is a lack of willingness to listen to our problem and help us problem-solve our specific issues. Also, it's completely possible to track individual links in an email, and it's actually really easy to do - so even aside from the unwillingness to help, their support staff really dropped the ball on knowing how to use their own software. I wish this link tracking example was an isolated incident, but unfortunately this kind of thing happened a lot.
September 17, 2013

HUBSPOT

Keith Bailly | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Customer service is great initially when they have their post sales implementation team working with you. Once the product is installed and you are running you get transferred to Level I and it is not the best or direct for answers.
Score 3 out of 10
Vetted Review
Verified User
We feel that the answers we get from HubSpot support do not answer our questions and do not really fix our needs. Sometimes I feel like they are reading a script to me. The UTM tag issue has been very frustrating We do not seem to be getting satisfactory answers as to why this is not working.
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