Skip to main content
TrustRadius
HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

Read more
Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.8
    78%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
Return to navigation

Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
Return to navigation

Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(126-150 of 654)
Companies can't remove reviews or game the system. Here's why
Maggie Millard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use HubSpot to manage every aspect of our inbound marketing (from blogging and site creation/maintenance to tracking conversions and buy personas, sources, landing pages, CTAs, forms, etc.). It's managed by our marketing team (of 1 person), and a few others from other departments weigh in occasionally. The biggest business problems it helps us address are:

1. Scaleability: We run our marketing like a much bigger company with pretty impressive results with a single person. We couldn't do any of that before HubSpot, and now it's manageable and sustainable.
2. Site Management: I'm able to create and maintain a great site all by myself, with very little technical knowledge.
  • Training new customers. I'm not particularly tech-savvy, and I'm no marketing expert, but HubSpot makes it easy to learn about using the product AND about marketing strategies.
  • Making the interface intuitive. If I can't automatically figure out how to do something, it's pretty easy to figure out how to learn how.
  • Customer support when reaching out with questions. The team does a great job of following up in a positive and encouraging way, offering to help at every turn, and supporting us in anything we need.
  • It gives us awesome metrics that are really helpful in figuring out how our efforts are going, and what we should focus our next efforts on.
  • It's difficult to search for materials in the HubSpot Academy and make sure you're turning up all relevant materials. SOMETHING always comes up, but since I find other materials elsewhere, I don't think I actually get everything.
  • The webinars provide good information, but it takes them way too long to get to the point - I could cut out two thirds of what's said in the webinar and still get all of the relevant information that I need.
  • It would be nice if the information covered in the webinars were provided succinctly somewhere else, so I could just read the info. without listening to the chatting.
  • I have a hard time figuring out the new interface when they make a big change - it would help if they put out short product videos showing what the differences are, and convincing me that they're better than the old way (maybe they already do this and I miss it?)
I think if you already had a strong Marketing program in place, a lot of the training and support would be irrelevant to you. Since I'm sure these add to the price of HubSpot, you'd be paying for services you don't need. HubSpot is GREAT if you need guidance in developing a successful marketing program, and of course has excellent features for any business, regardless of where they are on their marketing journey.
Adam Bockler | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use HubSpot for marketing, and now we've gotten our Sales team on the CRM side of it.

It is helpful to me as a one-person marketing team so that I can manage our database of leads, email, landing pages, and social media all in one place. It's too early to tell how it's helping us on the CRM side of things, but we do like that our CRM and our marketing tool is now under one roof, so to speak.
  • Email marketing. It helps with automated RSS emails (from our blog), and provides more and more detailed reporting of how the emails fared (how, when, and where they were read), how they get sent, and making sure they look and perform as best they can.
  • Social media. I've noticed using things I wouldn't have gotten anywhere else from the Monitoring portion. Scheduling social media is nice.
  • Database management. There are tons of ways to segment leads.
  • Social media scheduling. I wish HubSpot would suggest days and times to help your social media get the most amplification.
  • Similar to social media, I wish HubSpot would suggest times and days for email engagement.
  • No dedicated support for our business. We used to have it, but now we don't.
HubSpot is great for me as a one-person team marketing for a company my size. However, I gave a demo to a person once whose agency was only a few people. It wound up being too much for her. So before you buy HubSpot, find someone who can walk you through for a demo to help you with the pros and cons of the system.
Jenny Weeden | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
All FTEs at our agency use Hubspot in some way shape or form (depending on their role) both for our internal marketing processes, as well as for our clients.

We are a small business and we work with startups, so our number one challenge is generating enough leads. Hubspot helps us automate that process and makes lead generation simple. We've met or exceeded our client's lead generation goals ever since implementing Hubspot.
  • Hubspot is easier to use than most of the other marketing tools I've used. My training was quick and I was up and running with the tool (with a few questions, but still) in a month or less.
  • Hubspot does exactly what we need it to—help us DRIVE LEADS. If you are looking to boost inbound efforts, this is the tool to use. The tool is organized in a way that makes lead gen marketing very simple.
  • As a company, I think Hubspot does an awesome job providing resources to the people that use the tool. Whether it's their blog, offers, trainings and more, they really care about developing their customers.
  • Hubspot definitely has its glitches and can be a little buggy at times.
  • Hubspot's reports leave something to be desired. I especially think the keywords report could be a bit more flexible in terms of giving data history.
  • The Hubspot and SFDC integration is rough because Hubspot operates on the contact level and SFDC operates on the account level. Many of our clients use Salesforce, so this is a bit of a headache for us.
Hubspot is perfect for our clients because many of them are startups that need to drive traffic and get leads ASAP to grow their business. I think Hubspot is super intuitive so people who are not as tech-savvy, or who are newer to the marketing field, may like it better than other marketing tools.
March 16, 2017

Agency HubSpot Review

Lucy Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We are a HubSpot partner agency, so as well as using HubSpot ourselves,we also manage a number of client inbound marketing campaigns using it. Every member of our organisation completes the HubSpot certifications so we are all up to date with best usage and inbound theory.

HubSpot helps us to manage complete closed-loop inbound marketing and sales campaigns. This includes working as our CRM, content management platform and more: paid ad campaigns, social selling activity, email workflows; almost everything can be managed through through the platform.
  • Inbound education. As founders of the inbound methodology - you would expect that!
  • Close loop management and reporting - and increasinly, more and more integrations are available.
  • User experience is clean, simple and easy.
  • Better social media monitoring would be nice - although it is already comprehensive and trackable.
  • More integrations - though these are coming!
  • More defined difference when moving between client portals would be helpful.
Perfect for B2B companies, particularly SaaS and software companied looking for a complete, closed loop solution, and who want to align marketing and sales for higher quality leads.
Craig Johnson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using Hubspot as the key lead generation system for all inbound leads. We use Hubspot to deploy all emails. Create landing pages for thought leadership pieces and nurture leads down the funnel for webinars and to increase the overall awareness of the company and the services we provide. Hubspot is our source for setting up lifecycle stage leads and merging marketing and sales for all contacts.
  • Landing Pages can be set up quickly, the ability to clone and make minor changes and make basic design changes is important to get emails and forms implemented fast and in real time.
  • List creation can be set up by static list and automated lists that are generated from forms.
  • Forms allow for quick integration into the landing pages. Smart Forms allow for gathering of additional information from contacts that are already in the database.
  • New forms have been added and more templates
  • Customer Service is good. Respond quickly to emails and also can answer questions on phone to keep projects moving forward.
  • More integration of contacts into the email platform to allow for quicker searching.
  • Email folders by campaign for archiving of old campaigns
  • Better way to tag photos and find photos that have been used in previous emails rather than just by image.
Best for lead bound generation and working your customer list to develop smaller lists and campaigns that are based on the contact information. The automatic emails are time saving. Smart lists are perfect for gaining more information from current contacts and develop additional lists based on criteria. More email templates could be added for a robust library.
Elizabeth Bottomley | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Hubspot is used by our whole organisation, for clients and for the company itself. We are a reseller of hubspot and use it to gather leads, improve user journeys online and for sales.
  • COS - the website tool is outstanding
  • Lead tracking and information
  • Reporting and analysis
  • Technical support
  • Community size - more users needed
  • Database connection and integrations
Hubspot works best if you use the whole package - website, to lead gen to CRM. If you try and use just some elements the value decreases.
Score 9 out of 10
Vetted Review
Verified User
HubSpot is mainly being used by the Business Development, Marketing and Communications Teams. Since we started using HubSpot, we are now closer to achieving our marketing goals. It helps us better organize campaigns and track progress. The email marketing automation is very useful and convenient.
  • HubSpot's landing pages can be easily customized to make it more personal.
  • HubSpot lets you easily organize your campaigns and measure the results.
  • Hubspot helps improves our inbound marketing efforts.
  • Would be great if there's an option to sort contacts alphabetically, add a secondary email address, be able to batch download links/attachments from completed forms, name each tracking URL instead of just associating it to a campaign, and tag contacts on Facebook and LinkedIn in its social media publishing tool.
  • The custom date range in the reporting section doesn't seem to be accurate.
HubSpot well suited to any organisation wanting to improve their inbound marketing efforts.
February 07, 2017

HubSpot review

Robert Watts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
As inbound marketers we use HubSpot to run our inbound campaigns, from landing pages with CTAs and forms, to using the automation tools for our lead nurturing emails.

We are also HubSpot Partners and promote the tool to our own clients. The clients that have bought into HubSpot have seen major results using this great tool along with ourselves in the company.

HubSpot touches many of our departments. Predominately our Inbound Department, but also Sales, and Development.

The hubspot social media tool is also one of the best marketing automation tools I have used, the reporting is great and completely customised.
  • Everything you need is in one place, no need for other tools
  • Quick and easy to set up, support is there if you need it too from the guys at Hubspot
  • Integrates with a lot of other pieces of software and tools that I use which makes collaborating much easier.
  • In terms of its social media section, they need to update their features and when new features are released on social media channels such as Twitter.
  • So many different options and features to use, you can sometimes get lost in the noise.
Perfect product for a business wanting to move all of their sales and marketing into one place. Great for social media, couldn't recommend it more.
Arun C Devan | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is being used by our entire organisation. Every team member is inbound certified and some of us are certified in other areas - such as HubSpot, sales, design, email marketing and soon contextual marketing.

We purchased HubSpot to escape from the disorder of scattered solutions. In the past, our website was on Wordpress with several add-ons, CRM with Zoho CRM, email marketing with MailChimp, multiple social media distribution & monitoring tools and many Excel sheets for data collation and reporting. I kept track of HubSpot for more than 2 years - mostly through their blog posts & the use of their Marketing Grader app (currently replaced by Website Grader) before we became a HubSpot subscriber. HubSpot has helped our company transition to a single integrated platform to effectively support our inbound marketing, CRM and sales activities. Data is entered once in a easy to use system, notifications can be setup as required, details can be monitored on mobile apps and reporting is intuitive with the in-built dashboards.
  • A single integrated platform to manage inbound marketing, CRM and sales for the entire company. Many companies start deploying disparate solutions organically. The time will come when it will make sense to migrate the scattered solutions onto a single platform.
  • It is relatively easy to set up with the guided user interface. The HubSpot Academy is rich with educational resources - structured logically - simple short initial video to get the idea across > a more detailed video that goes into the details > finally ending with another video showing how the HubSpot tools can be used to achieve the desired objectives.
  • It is easier to manage a team that is aligned on a single solution. It is easier to make sense of the data that we generate since we do not need to reconcile data from separate systems.
  • HubSpot support is quick to respond to our queries.
  • Include additional social media channels being monitored - eg. YouTube
At the moment, the inbound methodology seems to be the ideal way to attract, engage, close and delight leads and customers in a more 'natural' and non-interruptive manner. So, HubSpot is well suited to companies of all sizes who embrace this methodology. Many companies may hesitate to start with HubSpot due to the somewhat hefty price tag. Marketing automation with HubSpot supports the marketing, CRM and sales processes in an optimal manner. With optimisation, it becomes easier for companies to plan, execute, communicate and monitor their performance. There are programs for startups as well as scalable plans at several price points.
Score 9 out of 10
Vetted Review
Verified User
We use Hubspot in our marketing and sales department. We are able to login into Hubspot and essentially take care of most of our marketing initiatives from the one platform. It is easy to use and convenient.
  • All in one platform. This was a big selling point for us because we wanted to start using social media along with our email marketing, among other things. And Hubspot offered all of these things for us in one place.
  • Easy to use. Previously we had a platform that required quite a bit of coding knowledge. Even with the basic knowledge I had in coding I was getting stuck on building out functioning landing pages and had to pay for an Instapage subscription to work around it. Very inconvenient and felt that we should not have to pay for another "software" when there is the ability to build landing pages within the platform we had- we would have just needed to hire someone with coding experience...another unnecessary cost.
  • Reporting. We have recently started to pull year end stats for our overall marketing and HubSpot allowed us to provide a lot of great information regarding email campaigns, landing pages visited, CTAs clicked, etc.
  • The onboarding was only 30 minute meetings. At the beginning, we definitely could have used at least an hour because once we got into a subject it seemed like the time was up for that meeting and the Hubspot contact was so swamped with other meetings we could never go over the 30 minutes. Maybe offer one hour meetings initially to get new customers really familiar with the product then it can move to 30 minute meetings once there isn't a ton of information to go over or questions to be asked.
Hubspot is definitely well suited for a medium sized company that is marketing to other medium sized companies. The price might not be ideal for the smaller companies or ones just starting out with marketing. However, it is ideal for a company that would prefer a lot of the marketing projects are done within the marketing dept (i.e.: landing pages built by marketing, no coding needed) - possibly a company with a smaller IT department or one where the IT department is too busy so instead of hiring an additional employee, marketing can take on building out pages and publishing them.
Adam Wiggins | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
At SalesITV, our marketing, sales, customer success and administration teams each use HubSpot. Our marketing team uses HubSpot for everything from building site and landing pages, to managing social media, publishing blog articles, improving search engine optimization, building CTA's and measuring our success. Our sales team uses HubSpot to have transparency over where leads are coming from, knowing the exact steps they are taking to become SQLs and enroll leads into workflows. Our customer success team uses HubSpot for retention marketing and to track customer engagement. Our administration team uses HubSpot to have transparency over the success each department is achieving.
  • Workflows and automation: the workflow and automation possibilities with HubSpot are endless. We've been able to build and automate the entire customer journey for our contacts utilizing the workflow tool.
  • Salesforce integration: the Salesforce integration takes minutes to set up and works flawlessly.
  • Smart content: Smart content took our email campaigns to the next level - allowing us to personalize CTAs, copy and more on all of our emails and webpages.
  • One of the only areas I believe HubSpot can improve in is their onboarding process. When SalesITV onboarded HubSpot, the training we received was focused more on marketing strategy than the actual use of the software.
  • Any challenges we've had with the software itself, HubSpot has quickly addressed as they are constantly working on updating and improving their tools by adding enhancements based on user feedback.
HubSpot can be challenging to use if you have marketing team in multiple countries as they don't offer multi timezone support. Also, their CRM currently doesn't offer multi currency support, which your sales pipeline is limited to one currency.
Christos Shiatis | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
All of our and our clients' online marketing activities are based on HubSpot. HubSpot helped us create our online strategy which we had been struggling to build with similar tools in the past. Also, with the help of the HubSpot Academy, we educated the whole team and know everyone is on the same page and be able to understand our company's goals.
  • Keyword Research
  • On page SEO
  • Education Sources
  • Website back ups
Building a landing page for an online campaign has never been easier. Not only is the design manager easy to use but the guidance you are receiving during optimising your page for search engines is amazing! Also, you have insightful analytics like click through rate on your forms and buttons.
Sasha Pyfrom | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

We are a company that not only uses Hubspot for our own benefit, but we resell it to benefit our customers too. Generally it's very clear and easy to use, it simplifies marketing immensely, and on top of that it's interested in bettering you as a person as it promotes certifications and classes. At Purple Frog we use Hubspot for everything from our inbound marketing, blogging, CRM and so much more.
  • Giving users the opportunity to better themselves in terms of the classes and certifications.
  • Very simple to use in general.
  • They are constantly updating and improving their software.
  • Give you an idea of where the traffic is coming from, which lets you understand what is and what isn't working so you can make adjustments and A/B test with ease.
  • When you're blogging it assists you with SEO optimisation.
  • When it comes to email design sometimes it looks one way on the screen but different in a test.
  • When organising content or campaigns in folders multiple folders it would be better if there was a tad more flexibility.
It's best for businesses that want to grow using inbound marketing. The only situation where I wouldn't suggest it is if you have a very tight budget because it is on the pricey side, you should hold off until maybe your budget grows, and you have some spare money. It is a great investment, so as soon as you can I would suggest that you do. You need to be prepared to invest quite a bit of time and effort to take on an inbound strategy.
Marco Biagiotti | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
Hubspot is a useful framework consolidating features needed to implement a correct inbound strategy. All employees are using it concerning their specific topics to create useful contents and to get the most from Google indexing. Blog, Contents, Design, Reports, Analysis, Forms and Contacts are all managed through a unique useful interface by all users.
  • A unique framework
  • Simple design creation
  • SEO
  • Not so clear menus in reserved area
  • Lack of images optimization
  • Not enough analysis tools
HubSpot is very useful for B2B enterprises, marketing agencies, banking services, schools and courses organization and any company doing very valuable jobs. It needs very high quality content creation and management so to use it is important to have a really well structured team. It fits better on companies having high value customers.
Suong NGUYEN | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
HubSpot is being used by our marketing and sales departments. We used Hubspot firstly in terms of marketing for Google Adwords ads monitoring, creation of landing pages and emails, and CRM.
  • CRM integrated with all in one marketing tools (landing pages, emails, workflows) helps to follow visitors, leads, and prospects.
  • A lot of resources for utilisation, prompt support for any issues.
  • The inbound method focuses on clients, leads.
  • The reporting tool is an extra cost. I think that this is a core feature that should be included in the Professional plan.
  • The module template may be difficult for any marketer that doesn't know coding, even for small organisations whose IT teams are too busy to help a marketer to create these modules' templates.
Especially for startups, I think that it's most useful when you use the Professional plan + Ads add-on. That's what we are doing and we have the benefits. Try to have someone in your team who is good at languages web like HTML, CSS, Javascript that will facilitate your implementation process.

The workflows in Hubspot are practical. We have launched our campaign for whitepapers. Hubspot is updating for a visual workflow so that it would be more practical for predicting many scenarios.
Ches Allen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our whole team uses HubSpot for our own marketing as well as marketing for our clients, however only 2-3 of us use it on a daily basis. It addresses our marketing automation which includes social media, email marketing, and converting leads through landing pages.
  • Customer service - HubSpot's customer service is prompt, friendly, and helpful
  • Thorough - HubSpot has a system for any marketing automation need you might have
  • Design managing - creating and editing templates can be tedious and buggy
  • Coding - HubSpot has built-in coding restrictions which make it difficult for coders to customize what they want.
HubSpot is well suited for organizing your clients, tracking the buyer's journey, and automating your social media as well as email marketing. HubSpot provides great analytics tools to see exactly how everything is performing. It is less appropriate if you want to design your own website or landing pages using custom fonts and templates.
Stacey Paine | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized

Our organization uses HubSpot as a central tool for marketing campaign automation and management including e-mails and lead nurturing, blogging, landing page and call-to-action development and analytics. We have been extremely pleased with HubSpot’s integrated tools, intuitive user interface and excellent customer support.

Until recently, we had not fully taken advantage of HubSpot’s CRM capabilities. We recently determined that we had a need for a new CRM tool though and have just finished moving our entire sales management process to HubSpot. Thus far, we are extremely pleased with the HubSpot CRM and believe this tool will provide our sales team the organization and tracking capabilities that will help them succeed while providing the back-end analytics to help improve our sales projections.

  • E-Mail
  • User Interface
  • Customer Support
  • Frequent User Interface Changes - a pro but can be difficult for users to navigate if not using HubSpot daily
HubSpot is a very helpful tool for marketing departments wanting a central tool for campaign functions and analytics. The CRM tool can benefit any organization requiring sales program organization. The marketing and CRM tools are highly customizable and can be adapted to the unique sales and marketing needs of any company.
Maria Douich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are a software company that uses hubspot for marketing automation. Mainly email marketing and we are constantly improving our use of the tool to become more inbound-centric in marketing and lead generation strategy. We track contact engagement and behavior around our content offers, blog and website. We are working to implement automatic workflows to enroll contacts into nurturing programs to further them into the journey to becoming a customer.
  • Ease of use and UI.
  • Amazing customer support.
  • Intuitive reporting and analytics.
  • Improvements on the calendar feature is welcome!
  • Need for easier interface in template building.
  • Need for more reporting criteria and features.
HubSpot is a one stop shop for all things marketing. It is important to understand the tool completely before implementing your team and efforts on it. the tool must be used correctly or the automation just doesn't work. I believe it's also recommended that all is housed under hubspot for better reporting: blog, social media, website. This is the only way you can track contact behavior around everything and generate some insightful reports.
December 14, 2016

Banking on HubSpot

Patricia Hartley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We began using HubSpot for customer emails, landing pages, campaign management, personas, and more a year ago, and we will begin using it for social media management and marketing when our current tool (HootSuite) contract expires. Our department represents two separate business entities, so although we manage HubSpot, it benefits multiple departments. As features are added, HubSpot is becoming more and more of a one-stop shop for our marketing and customer communication needs. UPDATE 2016: Although we have long since stopped using HootSuite for social media management, I'm not totally sold on HubSpot's...especially the publishing aspects. I continue to publish directly to the platform. However, we've begun using many more of HubSpot's features, so I tend to overlook this one little flaw... :)
  • The email module is so user-friendly, especially compared to some other cumbersome mass-email tools we've used. Like the entire platform, it is easy to understand yet still robust.
  • The integration of campaign components is awesome--tagging the campaign associated with each action and the campaign "checklist" page helps to ensure that you've utilized all channels when conducting a campaign.
  • Landing pages/CTAs--these are super simple to create with drag-and-drop interfaces, easy form builders and "smart" forms that get to know the submitter as they complete the form.
  • Navigation around the site can be cumbersome and not intuitive. I have a particularly hard time finding the Tracking URL list. However, I know they're constantly making improvements, so this will probably be addressed. UPDATE 2016: This is no longer a problem. The site is more easily navigable now than ever!
Most folks wouldn't think that a bank would use a tool like HubSpot, but communicating with our customers is extremely important to us, and HubSpot allows us to do that effectively in many ways. We found that the HubSpot teams were extremely willing to answer questions about the product and tell you how you can adapt it to your business. Although we don't use every single feature, the ones we use make it worthwhile. UPDATE 2016: We have been able to add HubSpot's CRM to the list of HubSpot modules that we use every day. Our rep has helped us to fully customize the solution to meet our very specific needs, and we couldn't be happier.
Gerry Dapergolas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Hubspot is a great marketing automation software for all your marketing requirements. What I like best is that you can have everything in one place: emails, workflows, social media management, landing pages (LP), and analytics.

It's being used across the whole organisation. We are a marketing agency.

What business problems am I solving?

ROI, Sales and Marketing Alignment, Marketing insights

  • Build landing pages
  • Lead gen
  • Email workflows
  • Capture details
  • Inbound marketing
  • Ads add-on a bit buggy
B2B organisations will benefit the most from HubSpot. Can be a bit problematic with more e-commerce type of businesses.
December 06, 2016

A HubSpot Growth Story

Dan Quirk | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Our marketing department here at Salsa Labs uses all of HubSpot's professional level tools to help us get our messages out to clients and prospects all over the world. It is primarily used by marketing and sales, but has been used on projects for other departments. It has helped us overcome previous problems we had converting visitors to leads with the robust landing page tools and helped us to personalize messages much more effectively.
  • Customer Service- they're support reps are so helpful and answer the phone quickly. In addition, the user experience for finding answers to questions, and the ability to quickly access customer service resources is really helpful for us.
  • Training & Indoctrination- Hubspot has a really good onboarding program that pairs each client with a client manager and endless marketing and software training resources at their Academy. Their inbound marketing principles are clearly expressed through text/video/images.
  • Workflows- Hubspot's email workflows are very easy to set up due to their highly visual nature and the ability to run conditional branching logic.
  • CRM Reporting- the CRM tool has limited reporting capabilities compared to other CRM tools
Get a realistic view of what growth will look like with HubSpot. Due to outstanding success stories, we thought our blog subscribers and new offers would dramatically increase immediately, but HubSpot tools work best when paired with a holistic marketing strategy. Don't expect to get blog subscribers after four posts. Consistent growth and excellent marketing will reap great rewards which will snowball into more leads, more visits, more subscribers etc. Look for those results to really pick up at the six to nine month period.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is mainly used by the marketing department in my organization, and sometimes the sales department uses the CRM. HubSpot mainly helps with solving the manpower problem of the marketing department, as it is a marketing automation platform with great analytics, tracking, and optimization. It makes my job as a one-woman-band department head so much easier and more efficient. It also has a great academy for learning all kinds of inbound marketing related strategies and knowledge.
  • Marketing automation
  • Website builder
  • CRM
  • HubSpot support offers contact through phone or email. I personally prefer contact through email because of the call quality and sometimes accent issue, but their email support staff are not as knowledgable as those on the phone.
  • There are not many functional updates, but they do update the interface quite often, sometimes a bit too often...
  • Would love to see more development on the analytics side
It is a great platform for those who are inbound beginners, short of man power and would like to automate as many marketing actions as possible. But once you use HubSpot for a bit longer, you realize the platform itself has different limitations that put constraints to your marketing plan, especially on the SEO side where you want to change some coding.
Sarah Zimmerman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We currently use HubSpot in a variety of capacities from scheduling email, to blog and social media postings. Our newly created website was built entirely on the HubSpot platform. We recently updated our website to the HubSpot platform which gives us many more options to categorize our leads to the specific portions of the Buyer's Journey. Soon, we will also be adding a variety of smart features (adding Hello, X or mentioning their location, etc.) to personalize our customer's experience.
  • Setting up a productive sales funnel through forms, workflows and automation.
  • Reporting on how effective your pages are by monitoring your on page SEO.
  • Great for larger teams as there are different roles that you can set each person up with.
  • It can be a bit intense at the beginning because the system can do so much.
HubSpot is great for smaller and larger companies because it can be set up to fit your needs.
Andy Etemadi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
EYEMAGINE uses HubSpot to provide Marketing Automation. We use HubSpot to

  • Create brand awareness
  • Generate leads
  • Attract new customers
  • Grow existing accounts
  • Market to abandoned shopping carts
  • Sales enablement
  • and more
HubSpot software fully integrates the marketing department's activities with the sales department. When sales and marketing are communicating well, companies see dynamic growth.

All marketing activities are measured in HubSpot, showing the effectiveness of each piece of marketing content.
  • Marketing Automation - the HubSpot platform has all of the tools necessary for a successful online marketing operation
  • Customer Relationship Management (CRM) - we have found the CRM features of HubSpot incredibly simple and effective. Many CRMs are robust, powerful, and simply too complicated for the typical B2B sales professional. HubSpot simplifies sales activities to free the sales professional for more important activities. Specifically, reusable email templates and a drag-and-drop deal management user interface make for simple pipeline management.
  • Account Growth - HubSpot enables companies in growing their accounts with automated and segmented communication tools. If you have a new product or service and you want to announce it to a specific segment of your customers, HubSpot makes it easy to send the communication.
  • HubSpot's reporting can be improved with additional detail and predictive analytics
  • Company data scraping is a great feature that could be refined with more accurate data
  • Smaller user interface elements related to document tracking and attachments could be improved to allow simple drag and drop into the CRM
HubSpot is well-suited for businesses that value data in their marketing and sales activities. Measuring the effectiveness of digital content, social media, demand generation campaigns is possible with HubSpot from the top of the funnel through the customer lifecycle. HubSpot may not be suited for businesses that are looking for a turnkey system that does all of the work. HubSpot requires trained professionals to configure, populate, and optimize the platform on an ongoing basis.
François Benner | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use HubSpot for Lead Generation and Lead Nurturing for our agency. We are specialized in Interior Design and Non-Profit organizations. We wanted to use the whole specifications of inbound marketing as this our main business.
  • Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics.
  • Continuously improved and updated SaaS platform
  • Easy to use and time saving
  • Competitors monitoring
  • SEO optimized
  • CRM included, satisfactory for most SMBs
  • The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one.
  • It's important to setup a folder structure for images and content in front to find the requested assets easily.
HubSpot Professional responds perfectly to the needs of SMB companies.
Return to navigation