Overview
What is HubSpot Marketing Hub?
HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.
Easy to use for basic marketing needs
Streamlining Marketing Efforts: A Review of HubSpot Marketing Hub
HubSpot Review: Hands-Down the Best All-in-One Marketing Tool
Review of HubSpot Marketing Hub
I did not want to try Hubspot. I pushed myself and I am so happy I did. It made my work so much easier.
Easy-to-use tool but lacks personalization features and good reporting
HubSpot Marketing Hub Review & Product Details
HubSpot, All You Need to Stay Top of Mind.
Catch-all for marketing
Hubspot is spot on for scaling B2B SaaS companies
Go for it! Hubspot never lets your marketing plans come down.
Prove attribution or die trying
Awesome platform no matter what industry
Hubspot does a lot of things well but only some things really well
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- List management (364)8.282%
- Dashboards (366)7.979%
- Landing pages (362)6.363%
- Email deliverability reporting (363)6.161%
Reviewer Pros & Cons
Pricing
Free
$0
Starter
$50
Pro
$890
Entry-level set up fee?
- Setup fee required
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $50 per month
Features
Email & Online Marketing
Using software to manage lists, send emails, automate email campaigns, and track results.
- 8.6WYSIWYG email editor(332) Ratings
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
- 6.1Dynamic content(333) Ratings
Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).
- 7.7Ability to test dynamic content(309) Ratings
Users can test dynamic content prior to launching a campaign.
- 6.3Landing pages(362) Ratings
Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.
- 8A/B testing(286) Ratings
Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.
- 6.4Mobile optimization(355) Ratings
Users can easily optimize emails and landing pages for mobile devices.
- 6.1Email deliverability reporting(363) Ratings
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
- 8.2List management(364) Ratings
This involves creating, filtering, editing, merging and de-duping lists of contacts.
- 6.4Triggered drip sequences(276) Ratings
The software allows users to set up automatic / drip email campaigns triggered by certain events.
Lead Management
The process of tracking and managing prospective customers from lead generation to conversion.
- 6.4Lead nurturing automation(356) Ratings
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
- 7.9Lead scoring and grading(324) Ratings
Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.
- 7.7Data quality management(330) Ratings
The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.
- 6.3Automated sales alerts and tasks(299) Ratings
The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.
Campaign Management
Users can schedule campaigns and/or events with reminders, announcements, etc.
- 6.4Calendaring(305) Ratings
The software helps users maintain a calendar of all marketing activities.
- 6.2Event/webinar marketing(251) Ratings
Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.
Social Media Marketing
Using social media networks to help amplify marketing endeavors.
- 6.3Social sharing and campaigns(342) Ratings
Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.
- 6.4Social profile integration(331) Ratings
The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.
Reporting & Analytics
Users can report on and analyze usage, performance, ROI, and/or other metrics of success.
- 7.9Dashboards(366) Ratings
Users can create, customize and share dashboards, which provide an overview of the most important metrics.
- 8.1Standard reports(362) Ratings
The software offers pre-built reports with metrics standard to the category.
- 7Custom reports(324) Ratings
Users can create custom reports.
Platform & Infrastructure
Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.
- 7.6API(251) Ratings
An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.
- 7.2Role-based workflow & approvals(280) Ratings
Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.
- 5.9Customizability(303) Ratings
Users can customize their instance with features like custom fields and custom objects.
- 7.8Integration with Salesforce.com(228) Ratings
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.9Integration with Microsoft Dynamics CRM(96) Ratings
The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
- 7.7Integration with SugarCRM(90) Ratings
The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is HubSpot Marketing Hub?
HubSpot Marketing Hub Features
Email & Online Marketing Features
- Supported: WYSIWYG email editor
- Supported: Dynamic content
- Supported: Ability to test dynamic content
- Supported: Landing pages
- Supported: A/B testing
- Supported: Mobile optimization
- Supported: Email deliverability reporting
- Supported: List management
- Supported: Triggered drip sequences
Lead Management Features
- Supported: Lead nurturing automation
- Supported: Lead scoring and grading
- Supported: Data quality management
- Supported: Automated sales alerts and tasks
Campaign Management Features
- Supported: Calendaring
- Supported: Event/webinar marketing
Social Media Marketing Features
- Supported: Social sharing and campaigns
- Supported: Social profile integration
Reporting & Analytics Features
- Supported: Dashboards
- Supported: Standard reports
- Supported: Custom reports
Platform & Infrastructure Features
- Supported: API
- Supported: Role-based workflow & approvals
- Supported: Customizability
- Supported: Integration with Salesforce.com
- Supported: Integration with Microsoft Dynamics CRM
- Supported: Integration with SugarCRM
HubSpot Marketing Hub Screenshots
HubSpot Marketing Hub Video
Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.
HubSpot Marketing Hub Integrations
- NetSuite ERP
- Pipeliner CRM
- Salesforce Sales Cloud
- unbounce
- Survicate
- GaggleAMP
- SnapEngage
- Boingnet
- Wrike
- Wistia
- Pipemonk
- Zendesk Suite
- FreshBooks
- PandaDoc
- Perfect Audience
- Eventbrite
- Teamwork.com
- GoTo Webinar
- WorkflowMax
- SurveyMonkey
- Shopify
- Smartling
- BrightInfo
- Invoca
- DataHero
- Dropbox Sign
- Leadpages
- Dropbox
- Google Drive
- WordPress
- BigCommerce
- Uberflip
- Zoho CRM
- Zerys
- Infer
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- Membrain
- SalesforceIQ
- Modus
- inboundli
- Zapier
- Appcues
- Salesforce Marketing Cloud Interaction Studio, on marketing cloud
- Sugar Sell (SugarCRM)
- Microsoft Dynamics 365
- Zendesk Sell
- Gravity Forms
- SlideShare
- Seventh Sense
- UberConference
- by Dialpad
- Magento Commerce Cloud (formerly Magento)
- BlogMutt
- Pocket & Instapaper
- Pipedrive CRM
- Wufoo Forms
- BoostSuite
- GoChime
- Scripted
HubSpot Marketing Hub Competitors
HubSpot Marketing Hub Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Countries | United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom |
Supported Languages | English, French, German, Japanese, Portuguese, and Spanish |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(2140)Attribute Ratings
- 9Likelihood to Renew371 ratings
- 9.1Availability25 ratings
- 8.9Performance17 ratings
- 9Usability106 ratings
- 8.4Support Rating88 ratings
- 9.1Online Training26 ratings
- 9.1In-Person Training8 ratings
- 7.3Implementation Rating48 ratings
- 7.3Configurability2 ratings
- 7.3Product Scalability7 ratings
- 8.9Ease of integration5 ratings
- 9.1Vendor pre-sale3 ratings
- 9.1Vendor post-sale3 ratings
- 8.9Email Marketing8 ratings
- 8Lead Management5 ratings
- 6.4Reporting & Analytics5 ratings
- 8.9CRM Integration5 ratings
Reviews
(26-50 of 654)It's worth taking the leap!
- Landing Pages
- Nurture/Drip
- Sales Enablement
- Grid system for web design
- Customizable reporting could use some work
- Email development is more hand held than customized
HubSpot's Marketing Hub provides all the necessary tools for your small/medium sized tech company!
- Integrations
- UI loading times are fast
- Easy access to support
- Ease of use
- No current cons
- Content management.
- Email marketing.
- Hubspot works best when it's the only platform used, if you are okay with this, it's not a concern.
- While emails are free, if your list has too many names, it will cost you.
- Some inflexibility.
Attention Marketers, Bloggers and Social Media Gurus! Check out what HubSpot Can do for You!
- The menu bar is well organized from Contacts (the CRM) to Marketing and Reports
- Creating Social Media Posts is straight-forward; it's easy to upload images and set schedule
- Editing website pages takes a little training, but once you understand the how the side bars and tools work, you're off and writing
- Similar to editing website pages, posting blogs takes a little training, but you can immediately see the results, and they are easy to schedule and link up to social media.
- Design Tools (part of the Marketing menu) takes a bit of hunting around to find things like posting forms.
HubSpot Marketing Hub: An Asset to Small Teams
- Workflows have a great UI that make them easy to use
- Automatic contact grouping by using the company emails
- New email UI is nicely flexible
- Email time zone send increases open rates
- Auto-tracking on CTAs
- Lists have some inflexibility that can be frustrating
- Emails sometimes don't allow "Send To More"
- Unreliable "undo" function on blogs editor
- Marketing Automation
- Lead Capture and forms
- CMS
- Marketing attribution
- Traffic and marketing analytics
- The overall user interface is great, very easy to learn and navigate.
- The email builder is pretty intuitive, and even the default templates look nice.
- Like anything with HubSpot, it gets updates pretty frequently to enhance the features and experience.
- The forms feature doesn't really have a good "preview", and instead just gives you the real link. Sadly this means test submissions result in real data that needs to be cleaned up later.
One stop Marketing automation tool
- Email workflows
- GDPR compliance
- Third party integration
- Landing page design
- Hubspot academy and certification
- Social media integration and monitoring missing
- Workflows are difficult to understand at times
- Slightly premium pricing, for enterprise
Happy with HubSpot Marketing Hub
- Generating Leads.
- Analytics/Measurement.
- Lead Management.
- SEO Strategy.
- Content Strategy.
- CMS/Website Platform Usability.
Why Would You Use Another Product?!
One of my favourite features of HubSpot is the ability to do A/B split testing; it allows us to really focus on what resonates with each clients' ideal target personas.
- The support representatives are amazing - I never fear having to contact them for help.
- This is the only tool we've found so far that has great options with Call-to-Action(CTAs) and split testing in the way we like to utilize it. That alone was one of the huge selling features.
- The platform is ridiculously easy to use. Everything is laid out in easy-to-follow steps and if you've missed something, the software will let you know.
- The training is amazing, I love the webinars.
- Would love to see an e-commerce platform added to HubSpot
- This is kind of a nit-picky point but you used to be able to adjust indents on bulleted/numbered lists (on blog posts and landing pages) and now you're no longer able to. I miss that feature.
- The knowledge base (in help, to search for a question) almost seems like there's too much information in there. It can be really hard to find specific info sometimes.
If you have a budget, HubSpot is your choice
- Marketing automation
- E-mail marketing
- Marketing analysis
- landing page builder
- Ad management
HubSpot is the only way to go
- HubSpot makes managing my website really easy. I don't have a lot of experience with maintaining webpages and I don't understand computer code, so using HubSpots program is so easy because I don't need to have the website background one might think they need because they provide you everything so any normal person can do it.
- Tracking potential customers is so easy. I love how HubSpot keeps track of when and were a lead was on your website. It helps me know where we are in the sales process.
- I really like how easy it is to use HubSpot's email. I send out emails a lot, and it nice to be able to use a program that is so user friendly.
- I can't think of anything at this time. HubSpot is always making improvements to their programs which is awesome from an end users viewpoint.
Great CRM and email marketing software
- A lot of time saved with their automation workflows
- Excellent end user support
- Super easy and intuitive user interface
- Slightly expensive for SMEs - would be great to have cheaper pricing plan
- Some can find all features set a bit overwhelming
Hubspot will hold your hand, teach you the software, and send you off in a new direction - Inbound Marketing
- Hubspot account teams & consultants are top notch - they take the time to train you on the software and ensure that you are sent off in the right direction before getting into the software too deep
- Hubspot has a whole ton of features and a lot of fun bells and whistles - AND it is user friendly! Some of my favorite features are the page performance feature (breakdown of individual pages within your site and their search engine friendliness), tracking URL builder (it can be tough to follow multiple campaigns and sources, the tracking URL builder really helps!) and finally, the social monitoring tool (it's like hootsuite for your lead database!). Beginner's and experts can make use of the software and many of its features
- Hubspot's technical support team made it very quick and easy to get us set up - and if we ran into a problem, we found their support to be helpful and quick.
- I would advise Hubspot offering higher quality templates for landing pages. Without some basic programming, the templates provided are a little bit behind in design "fanciness" as compared to some I have seen.
Hubspot
- All inquiries organized in one area.
- You are able to route the customers on likeliness of buying our product.
- Be able to link two or more customers together.
Awesome CRM for Sales, Marketing, and Customer Service!
- It does a great job tracking email opens and/or clicks.
- It does a great job organizing/filtering all contacts so you can quickly view anyone in a specific area or state or even by a technology.
- It can improve follow up tasks, like adding an "important" notification to alert you that this task is important and should be followed up with first.
- It could do a better job with layout.
HubSpot Review
- Pipeline.
- Tracking activity.
- Mass email limits.
- Integrations with other vendors services.
- Complete solution
- Easy to use
- Great customer support
- Price
- Bot filtering and analytics in general
- Email marketing features
Are you a business owner looking for the best, easy to use CRM? HubSpot is your answer!
- Saves countless hours searching for customer information.
- Very simple easy to use interface; very responsive too.
- Creating another pricing level for small businesses
Easy to capture leads with Hubspot
- Notifies you about leads.
- Allows you to create your own filters so you can search easily for the kind of contacts you want.
- Generally any issue I had previously they have already made more functional and I have become very used to working with Hubspot so I have very little complaints.
HubSpot is the best out there
- Email and email templates.
- Marketing lists.
- Price is a bit high.
HubSpot is My Marketing Copilot.
- Hubspot tech support is knowledgeable and quick to respond and will stay with you until the issue is resolved.
- Hubspot keeps the technology up to date with current web and marketing trends.
- HubSpot offers a lot of online help resources including training to help you learn.
- Hubspot to Stripe Integration could be improved without a lot of extra programming
- Creating workflows can get tricky and confusing.
HubSpot review, the long and short of it.
- The tasks feature is great for following up on unfinished tasks.
- Super user friendly and easy to use.
- Easily incorporated into other apps.
- Great user support.
- Can't automate alerts and send them to staff.
- Occasional bugs with the software.
- Wish I could upload photos to my profile.
Tackle your marketing problems
- The marketing team was generating the leads, but what was happening with those leads was not tracked. And, if it was, it was done across multiple Excel sheets.
- Email marketing was spread across different platforms.
- We never thought about going bigger on landing pages.
- Content marketing was a problem.
- Email marketing: With HubSpot, we were able to create sequences & workflow which made life easy.
- Lead Qualification: Proper leads go to corresponding funnel.
- Landing Pages: We want to show different things to users and don't want to spend time creating web-pages.
- Price: They need to work a bit on their pricing model.
- Third-Party Agency/Implementation Partners: They need to review their agency partner and take proper feedback about them as we faced huge problems with the partner we worked with.
The Best Automation Tool in Marketing
- HubSpot allows a very high ROI, as its focus is to automate and process what matters and grow the sales funnel.
- For Inbound marketing, HubSpot quickly understands customer behavior and interest and converts free to paid members.
- It has an excellent email automation system, which helps us to collect data from the visitors and pitch them regularly.
- Once we achieve the results, The price of the HubSpot goes up, so they have to look after retaining customers.
- It's not suitable for big companies which deal in B2C and B2B. It has an extensive database, and I feel that HubSpot is not suitable.
- For a new user, it's difficult to understand the interface of the HubSpot and its automation are complicated.