TrustRadius
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more.https://media.trustradius.com/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGHubSpot - A platform with a soulHubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.,Simple, intuitive interface. Great support and learning resources. Marketing best practices are built into the product. HubSpot makes it easy to learn marketing automation. HubSpot's methodology helps marketers keep it human. Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.,CRM function was too limited for us to use. Would love to see greater flexibility with reporting dashboards. Would love to be able to use spend/budget data from LinkedIn Ads connection. Doesn't offer integration with CRM and suggested third-party partner was painful to work with. Can't A/B test automated emails-- have to use workaround.,8,Streamlines our marketing efforts so we can focus on what really matters. Automates so many mundane processes that we used to do manually. Ease of use makes training and transferring ownership/management of the tool more efficient.,ClickDimensions,25,000 to 100,000,B2B,Microsoft Teams, LucidchartThe ONE tool you need to fully manage and scale your customer experienceHubSpot is at the core of our sales and marketing processes. With their CRM, Sales and Marketing suites, we've been able to scale our efforts and streamline how we work from day to day. Thanks to HubSpot, we also have improved clarity, communication and reporting across departments and with marketing in general.,Brilliant marketing automation and content creation tools Enhanced data and analytics for marketing and sales KPIs and processes Ease of use and wealth of training materials (easy to onboard new staff),Some marketing functionality could be improved (like the design for pop-up forms) A/B testing doesn't work well when there's no form on the page (harder to measure clicks) Some data discrepancies between HubSpot and Google Analytics,10,Being able to set and measure KPIs, and achieve them quarter by quarter. A much closer relationship between sales and marketing as we have a space that helps us work together. As a marketing team, we can move at least 30% faster thanks to the solutions HubSpot provides.,Salesforce Lightning Platform and Intercom,100,000 to 250,000,B2B,Intercom, Hotjar, Adobe Acrobat DCHubSpot: Welcome homeWe use it across the entire organization. By implementing HubSpot along with an inbound marketing methodology, we are able to keep our sales pipeline full. Our company is able to scale with marginally less effort thanks to HubSpot's intuitive automation, attribution, and reporting tools. Identifying our audience has never been easier.,Marketing automation. Closed-loop reporting. Attribution.,Integration with some lesser-known CRMs. Not built for companies who still cold-call.,9,Expanded our clientele. Gave us superior insights into our ideal customer profiles. Reporting allows us to create scaleable models.,Oracle Eloqua,25,000 to 100,000,Both,Databox, Adobe Photoshop, Teamwork ProjectsBest tool I've ever used. Not sure anything will ever beat HubSpot!HubSpot is used by our marketing, sales, and customer success departments. We use HubSpot for email automation, live chat, landing pages, our website, occasionally social media, sales pipeline, and so much more. I really love using this tool. It provides our sales and marketing team with so much valuable information and allows us all to have visibility on what is in the sales pipeline, and what our customers and leads are doing. Having our website in HubSpot makes editing it so easy, especially for people who have zero technical experience.,It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great. We have an overview of our leads activities, which means we can improve our content offerings. The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.,This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated. It takes time to learn best practices, as there is so much to this tool. Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.,10,Sales, marketing and customer success are all on the same page and have clear objectives. We can all use HubSpot to ensure we are on track and aligned. The website being hosted in HubSpot means it's easy for anyone to update. We don't need to disturb our already busy dev team. All marketing materials, especially emails, are aligned with each other, meaning we can control when our users are getting sent material. We no longer overshare or send multiple emails in one day.,Salesforce.com,100,000 to 250,000,Both,Adobe Photoshop, Canva, Adobe Premiere ProHubSpot is good, but could be greatWe're using Hubspot for lead generation and lead nurturing. It integrates with Salesforce.com and helps the sales team get qualified leads through multiple channels. It also allows reporting on acquisition and conversion as well as data export. The tool is mainly used by our marketing department and the commercial organization.,Information sync between Hubspot and Salesforce. B2B lead nurturing across multiple channels. Ease of use and intuitive user interface.,Email template management system is outdated and has lots of limitations. No PPC integration. No automated lead database cleaning.,7,Relatively easy to set up and use. Increased lead conversion and goal achievement. Decreased churning leads.,Oracle Eloqua,25,000 to 100,000,B2BHubSpot is the backbone of our marketing stackWe use HubSpot in our marketing, sales, channel, and customer success departments. The marketing and sales teams are the heaviest users, seeing as our site is hosted through the system and it's the primary CRM used by the sales team. The system makes collaboration across teams more streamlined since everyone is referring to the same information database.,Intuitive interface. Blog management is simple. Social media publishing tool is extremely easy to use.,The system can be buggy and experience outages of certain modules for 12+ hours at a time. Not all other systems integrate into it easily.,9,Team members from across the company are able to view details of a specific deal.,,B2B,Trello, BitlyHubSpot for Sales and Marketing team - everything in one place!We use HubSpot in our agency to manage all of our Sales & Marketing activities. HubSpot is a great way to align teams so that everyone has a clear view on the data we have available on prospects and customers. This means we can create strategies and content with a clear understanding of what is resonating with our contacts and customers.,HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way. HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes. HubSpot integrates other tools and services really well, so we can keep data in one place We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.,HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.,10,HubSpot has helped our agency grow 50%+ in revenue year-on-year The blog saw a 1271% increase in traffic,Drift and Salesforce Lightning,Less than 10,000,B2B,Drift, Vidyard, SlackA Single Solution for Marketing-Sales Alignment that DeliversWe initially looked at HubSpot as a replacement for Marketo, which was no longer serving the needs of our Marketing team to generate new leads at the pace we needed to keep growing the business. Among HubSpot, we evaluated Eloqua, Oracle Marketing Cloud, and Pardot. Throughout the trial we pursued with HubSpot, we also checked in with our analyst community (Gartner, Forrester) and our end users. Overall, we experienced HubSpot as an intuitive, all-inclusive marketing automation platform that was easy to navigate, with robust reporting capabilities (through an add-on) and a tool that could grow with us as the needs of our business demanded.,One-stop platform for our marketing needs: email, social media, video, paid, and organic search. Robust reporting capabilities with an ability to generate custom reporting through a paid upgrade. Additional tools for the business development and sales team to align with marketing and streamline prospecting.,As we don't use HubSpot's CRM, some of the data mapping to Salesforce is still lacking. However, HubSpot's dedicated support team is extremely helpful with providing solutions and we have a direct line to the product team, which is working our suggestions into its roadmap. Initially, HubSpot did not support multi-currency. As an enterprise-level customer, this was essential to our deal tracking, as we conduct business throughout the world. At this year's Inbound, multi-currency capabilities were announced, and we're very excited. HubSpot currently does not sync multiple deal flows. This makes reporting out of HubSpot for our sales executives difficult and means that we do not have a single source of reporting and have to rely on both SFDC and HubSpot.,10,Since implementing HubSpot, we have had a 60% increase in net new opportunity generation. We have logged three record-breaking sales quarters. Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.,Marketo,250,000 to 1 million,B2B,PandaDoc, ReadyTalk, Salesforce LightningAlways Impressed by HubSpot and its progressive changesOur organization uses HubSpot's platform to not only manage our own website, its traffic, leads and contacts, but also our clients. It allows us to easily keep all of the website's goals as well as email marketing, content offers, and social media distribution in one central location. As an inbound marketing agency, the CRM helps us in achieving the goals our clients want and showing exactly how we progress towards them.,HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance. The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually. Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.,Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting. Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it. Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.,8,Traffic and leads might be great, although it can sometimes be a struggle to get those leads to become sales qualified.,Squarespace and WordPress,Optimizely, Hotjar, GaggleAMP Amplify,35,25,Creating custom dashboard to monitoring your marketing efforts across your website, your emails, etc. Managing the deals you have in your pipeline so you can get accurate views into whats where, what the projected revenue is, and how many of those deals and closing vs how many are lost. Blogging on HubSpot has been one of the most critical ways we have increased our traffic, so being able to analyze on a individual level what articles are doing good/which ones aren't has been huge in improving ones with the potential to rank higher.,Hooking it up with the framework we use to build websites, so our websites can be created that much faster and perform more optimally.,Looking to see how the software can be applied to E commerce companies easier since those sites tend to have tons of pages, it can be hard to manage them all on a platform like HubSpot,9Simple, powerful marketing automation for small and medium businessesWe purchased HubSpot to assist with graduate program marketing. It makes our communications team more agile, giving us the ability create emails and webpages without assistance from our web team. Though we're underutilizing its marketing automation capabilities—e.g., executing campaigns based on visitors' activity on our website—its email workflow has saved a lot of time and guaranteed faster responses to prospects.,The UI is great—very easy to learn and use! Data refreshes quickly, setting apart HubSpot from other similar software I’ve used. Add-ons and tie-ins to Google Ads, Facebook Ads, etc. are simple and powerful.,HubSpot is overly dependent on lists for marketing automation. Managing so many lists in the system has become unwieldy and messy. There aren’t enough organizational tools within HubSpot, so it becomes challenging to navigate after only a few months of use. Integration with other tools isn’t always easy, so it may be preferred for organizations that want to use HubSpot for everything: marketing automation, CRM, etc.,9,Our marketing and communication team produced more new webpages and email than with previous tools. Our landing pages built in HubSpot did not perform adequately to justify the cost. (I accept the possibility of user error!) Onboarding was quick and easy—no time wasted there!,Pardot and Salesforce Lightning,10,000 to 25,000,B2C,Pardot, MailChimp, SlackHubspot is a joy for inbound marketersHubSpot is used to manage all sales and marketing operations. We use the HubSpot CRM to manage sales contacts and push through deals. We also deploy the marketing tools to manage workflows, send marketing emails, create forms and manage content. It has helped us to improve productivity, upgrade our marketing processes and clean our database.,It is easy to implement and manage workflows. HubSpot provides clear and comprehensive email marketing reporting. You can use cross-object data to create lists of contacts (e.g. show me contacts who work at companies based in Poland).,I find it confusing and difficult to set up sales reports. You can't merge deals together in the CRM. It's expensive and they break up features into add-ons... the costs add up.,8,HubSpot has enabled us to replace a number of other marketing tools - everything can be managed in one place, with one price. It has reduced the time we spend to analyze our email marketing - it has automated a lot of manual processes. It offers an A/B function for email marketing, which we use to improve our open and click rates.,Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM),25,000 to 100,000,B2B,Zapier, Microsoft 365 Business, Google AnalyticsThere is no going back, once you HubSpotWe are currently using HubSpot for landing page/site creation, lead capture, and blogging.,HubSpot is a great tool that the average person can jump right into by clicking around. The UI is overall intuitive and easy to follow. Support - I've had to call HubSpot support a few times when I began using it. Every single tech support rep I spoke with was great. Whether it was by email or phone, all reps were helpful and clear with instructions on how to fix my problem or simply answer my question clearly. Marketing Library - HubSpot offers so many valuable tools to customers to help them improve marketing efforts and gain more customers. Academy - All of the training sessions are useful if you'd like to work with the system on your own. Of course, if you can find the time. :) With the combination of the academy, marketing library, support, and the app itself, any business owner can effortlessly improve their marketing plan, business, sales, and more.,Training and Consulting (one time fee) - I went through this and felt like it was not necessary for us. Most of the consultations seemed to revolve around how to generate keywords to get organic traffic. Our specific business isn't driven by organic leads/traffic so the rep/consultants seemed a bit confused and weren't very sure of what to do or say.. I think this should be optional for new HubSpotters. Maybe it is now? I am not sure. Auto-Responders - Yeah, auto-responders are great.. however not when you are on the other end sometimes. I had to contact sales over something and was put into an auto-responder loop that went on for a bit without a real response given to me. After I expressed my frustration, my initial questions were addressed properly.,8,Our sales team is finding all the lists and data options to be super useful. This helps our team pick more responsive leads, which then leads to faster conversions. Our content team enjoys the ease of content/page creation. We can schedule content quickly, and keep getting leads for sales.,,10,6,1,Blogging Landing Pages Forms Campaigns,We've used it to set up a "learning center" and capture the people that watch our videos We use the pages for demos,Hopefully Hubspot will keep adding more useful tools and integrations that we can try.,No,10,Yes,Every interaction I've had with HubSpot support has been great. I was having an issue with design and one of the reps helped me out quickly so I could get my newsletter sent out, but also sent me details on how to do it myself for the future.,Setting up domains and the blog Creating emails and blog posts Landing page creations Creating forms and workflows,File management can be a pain, for me at least (this is simply the files/pics I upload) Editing - HubSpot tends to slow down every now and then and it makes editing content a headache when this happens. The product is still amazing though and worth the small headache every now and then.,Yes, but I don't use it,9HubSpot ReviewWe use HubSpot for our own marketing management and automation, as well as for our clients. It's absolutely the best CRM out there - in-depth analytics, easy management, great user experience. This tool is super comprehensive and will allow you and your team to set up and follow entire campaigns, create content, monitor and engage, even assign tasks and manage the projects. It covers CRM, marketing, and sales - all of it united and interconnected. It made it easy for our team to work together, streamline our efforts, helped in lead generation and nurturing all the way to the customer stage.,Clear-analytics - their dashboards are amazing. You can clearly track lead generation sources, and actions your subscribers took after they converted. Did they keep reading your content? Checked the pricing page? Clicked on CTA? Lead scoring - you can assign each action a specific number of points and make sure that your sales team gets SQLs interested in your product/service. Lead scoring and nurturing through HubSpot will help you position yourself as a source of value rather than a seller. Email Marketing - Easy and simple campaign building, automation, tracking, and analyzing. Leadflows - easy optin solution for your site that's integrated with your campaigns. And at no additional cost!,Landing Pages could be better. Changing/designing them is not very easy if you're not willing to purchase already made templates. Having functionality to build pages easily, like you can in LeadPages or ClickFunnels would bring Hubspot's game to a whole new level. Blogging - feature to import blog posts straight from a document (like Google Drive) would save us hours of work!,8,Since we started using it we managed to streamline and focus our marketing efforts that resulted in higher lead generation and sales.,Hatchbuck and SharpSpring,Less than 10,000,Both,Hatchbuck, SharpSpringEasy to UseThe marketing department uses HubSpot to manage most marketing activities and campaigns.,creating blog posts creating and managing emails creating and managing landing pages,social media setup, management and metrics,8,tracking of landing page success,Marketo and Oracle Eloqua,100,000 to 250,000,B2BHubspot is the way to goWe use HubSpot for the marketing department and also our blogs and landing pages. We also use it to schedule meeting and assign tasks to different people in the company.,Landing pages Tracking leads Scheduling meetings Task management Reminders of meetings or tasks,We can't use it to send a bunch of emails at once Expensive, especially for a start up,9,We got some clients - that's the positive side. It has made marketing easy and less stressful It's nice to have reminders of meetings, webinars and tasks,,Less than 10,000,B2C,MailChimpAnother Happy HubSpot UserWe use HubSpot for our own organization's marketing and our clients. By using HubSpot we are able to easily create the landing pages, blogs, emails and social posts that we need to. We also use HubSpot as a way to track our visits, views, clicks, submission and conversions. This tool is very user-friendly and if we ever have a question, the support team is always there to help!,HubSpot's support team is second to none! HubSpot does a great job of tracking all of your traffic. This tool has allowed us to show the real importance of inbound marketing through real results!,There are some aspects of HubSpot that are not very user friendly.... If there is a coding problem, you are usually on the phone with support to get everything fixed/figured out. Sometimes HubSpot takes a long time to load/do the action that you have just requested. This is mainly for creating large lists and workflows. The salesforce integration is available, but isn't seamless. You are sometimes left doing workflow to workflow to make sure that all of your data matches up.,10,By using inbound marketing and HubSpot we have been able to actually track where leads are coming from. This means that we are able to better allocate our marketing dollars. We can see what type of social ads are working. If unpaid ads are doing well, do we want to try paid ads on a specific platform? We have also been able to better understand our organic traffic and direct traffic.,,Trello, Slack, GustoA complete suite of marketing automation toolsOur sales and marketing departments use HubSpot's suite of tools - namely for our website and blog, as well as marketing automation (email automation). HubSpot is great because we can integrate our website and blog with our landing pages, website forms, CTAs, and the entirety of our lead generation efforts. HubSpot is unique in this way because hardly any marketing automation vendors offer all of these things into one solution. We really needed to upgrade the platform our website was built on, and choosing HubSpot was a no-brainer because of their complete toolset.,HubSpot's pricing model is friendly to small businesses, so you aren't charged based on number of users but instead based on number of contacts in the system. As your org grows, you can grow with HubSpot. HubSpot's website and blog tool is easy to use, but also very customizable for those who have more CSS/HTML experience. HubSpot has great marketing and sales related training resources - not necessarily particular to their software, but around the concepts of marketing in general which is really helpful.,HubSpot isn't as customizable as some of the other major CRM solutions out there, but in terms of marketing automation they do just fine. Reporting is limited - you can pay for a reporting add-on and there are standard dashboards available, but it isn't much.,8,HubSpot saves us a lot of time because we can automate our follow-up processes with new leads that come in (sending automated emails). HubSpot allows us to track CTAs (Calls-to-Action) on our website and blog so we know what's working the best and make changes from there. HubSpot has allowed us to create A/B tests for our landing pages so we can optimize lead conversions across our website.,Unbounce, Weebly, WordPress and Salesforce.com,Less than 10,000,B2B,Salesforce Lightning, Unbounce, WeeblyWhy I love HubSpot and why you should love it also.I used Hubspot in the agency where I worked for 7 years. Currently I am an independent consulting entrepreneur and I only use the free version of both products, marketing and CRM. Even being limited versions, they are quite useful. I have hubspot connected to my web in Wordpress through a plugin and the great thing is that, thanks to collected forms, I can follow up on any conversion that takes place on my website. These contacts become part of my database on the platform, but at the same time I use it to redirect contacts to Mailchimp, which I use for shipping and automation. Additional use the tool "Lead Flows" and recently added the "forms" to that version. What I like most is the monitoring of a user's life cycle according to their behavior.,Content management - it facilitates the creation of any piece of content. From a post to social networks, a blog post, a mailing or Landing Page. Contact management - because it allows for a total tracking of each user from reaching away until it becomes a client. Also it helps to monitor the life cycle of each contact and creating smart for debugging database lists. Keyword management - I love completely handling the keywords of HubSpot because it helps you to do research, it helps you track and in each publication helps you with optimizing contents. The forms - with smart fields [you can] avoid asking the same information from frequent contacts and this helps us limit our database with additional information about each person.,Keywords suggestions only work in English and short tail keywords. Pricing more realistic for some markets Maybe some ambassador or entrepreneur program,9,Increase in traffic, contacts, sales, search engine ranking, etc.,Wordpress,Less than 10,000,B2B,Asana, Bitrix24, Google Drive, Canva, MailChimp, Adobe PhotoshopHubSpot - All-in-one marketing platformWe use HubSpot as a marketing automation platform across our marketing department. On any given day, we probably have 10 - 15 people using various parts of the software. We use it for email, lead nurturing, lead scoring, persona segmentation, analytics and reporting, paid ads reporting, blogs, landing pages, CTA, A/B testing for small things like email and CTAs, keyword research, and more. We have HubSpot integrated with our other main tools in marketing including Brightcove, Salesforce, and Wordpress as our CMS.,HubSpot is an excellent comprehensive marketing automation platform for a small to medium-sized company. The email capabilities in HubSpot are simple to use and they offer good analytics and list capabilities. The reporting capabilities for HubSpot are some of the easiest we have. We use Google Analytics and a few other tools like Mixpanel, CrazyEgg, and SFDC, but HubSpot reports are very intuitive.,The forms software was a little limited if you don't do custom CSS work, but I believe this has improved. We are now able to produce good-looking landing pages and forms. Some of the HubSpot emails are not as mobile-responsive as I would like them to be, but this could be user-error on our part. HubSpot used to have limited integrations but they are adding to those every month and now all of our major technologies we use integrate well.,9,We've quadrupled leads since starting to use HubSpot Our revenue has tripled over the past 5 years that we've used HubSpot to drive more leads. Organic traffic has increased by 50% using the tools in HubSpot.,Moz, MailChimp and Google Analytics,25,000 to 100,000,B2B,Optimizely, WordPress, BrightcoveHubSpot GSD "gets s.... done"We use Hubspot as our content management system for our website, our CRM and also for all the inbound marketing processes. We moved across almost exactly 12 months ago and got rid of all the PAIN(!) of WordPress, themes, CRM, mail tools and an endless selection of third party tools - all of which we were trying to integrate to do just what HubSpot already did - and a thousand times better! We now use HubSpot for everything - albeit we are still only just scratching the surface of its capabilities. I just love it and my stress levels have gone down hugely. (Even though I have a strong technical background, the prior two years we tried to get a website working with a developer and failed - we junked the whole thing and got up-and-working on HubSpot in just a few weeks). The other thing that's great about HubSpot is that there are so many skilled and talented people who work in the HubSpot community, so getting excellent help at very affordable cost is now so easy. Any small organisation - who wants to look like they have a "big organisation" budget can really benefit. In learning how to use HubSpot, you also learn how to "do" inbound marketing. The support is fast, knowledgeable and enthusiastic so you never get stuck.,Content loading is a cinch. And the templates make it easy for everyone to keep to a consistent look and feel. Emails are easy to set up and send to your list. Ease of use - even non technical people can load content and use the HubSpot tools - it's so easy to onboard new people to using HubSpot. It has the wonderful quality of being both easy to start with and then rich enough to keep you going.,Honestly - its so much better than all the "stuff" I was using previously - at the moment I can't think of a "con".,10,We are doubling our traffic each month - pretty neat! More importantly we get tracking stats and Hubspot support helps us to understand what these mean - e.g. 4.5% clicks on a form - is that good or bad - so that we can then plan what to do next. My stress levels have gone down! Even though my to-do list is getting longer because I can see so many opportunities. ;-) I firmly believe than when we develop into a $50million/yr business from effectively a new startup - we will see the day we discovered Hubspot as one of our key turning points. We knew what we wanted to do and Hubspot has helped us to get the message out.,,Less than 10,000,Both,Salesforce.com,10,Yes,I asked a really obscure question re URLS and SEO and they were able to answer it.Awesome software – all-in-one marketing platform – credit where it's due!We use HubSpot for ourselves and our clients. The marketing platform, along with the CRM and analytics package enable us to take a deeper look at our contacts (all lifecycle stages) and make more intelligent, insightful decisions about our marketing activity. The all-in-one system offered us the best package for our strategic company goals. We had none of this in place prior to HubSpot and certainly not the level of analytics available now. We use all the functionality available to us and HubSpot does everything we need. The certifications have been extremely welcomed by the team and have become almost an internal competition to grow internal knowledge and skill sets. Majority of the team are Inbound certified (even the receptionist!) and now over half the team have 3-6 certifications in total. The agency itself own all 10 certifications at present. HubSpot also ensures all our departments are aligned, especially marketing and sales and all the new product developments are set to take this to a whole new, exciting level.,User experience, step-by-step instructions (video, guides, help desk, AMs, relationship managers) which make it an easy transition and easy-to-use software HubSpot culture is awesome! The team are passionate, part of your business and love the brand. This makes the partnership 110% The culture and community draw you in and make you feel part of something bigger. Blogging platform is important for us and our clients. HubSpot makes it easy to draft, edit, publish and measure blogs. It is also simple to create and both CTAs and SEO are a built-in functionality. The workflow functionality is simple and effective. The new developments fro 2017 will make usability even easier Seamless integration between the CRM, HubSpot Marketing and HubSpot Sales,The reporting has room for improvement but currently delivers what we need.,10,Month-on-month increase in traffic and sales-ready leads Marketing campaign conversions (and the analytics behind these to show where it performed well and also come be improved) Reduced time on manual research and measurement Overall client success on the marketing, CRM and sales platform Lead generation has just improved dramatically, year-on-year. Quality leads!,Marketo,Less than 10,000,Both,Google Analytics, Followerwonk, Hotjar, SEMRush,Online training In-person training Self-taught,10,10,HubSpot offers masses of guides, how-tos, certifications and step-by-step set-up and learning collateral. Would definitely recommend starting here.,Workflows Blogs Lists,Integrations/APIs Custom modules,Yes,10Not just for MarketingProbably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.,The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks. Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies. The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time. Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.,The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow. The reporting add-on is not intuitive and takes a long time to get to grips with. 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!,9,Increased efficiency across the marketing team Improved reporting on marketing activities Improved automation across different departments,Pardot,25,000 to 100,000,B2B,SurveyMonkey, Adobe Photoshop, Trello,21,2,Website Marketing Automation Blogging Social,Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.,Closer Salesforce integration,10,No,Product Features Product Usability Product Reputation,We were happy with the way we conducted our evaluation process. We also got to speak to reference clients which helped confirm our choice.,8,Yes,Webpage creation Email creation Blogging,Reporting is not intuitive Workflows could be improved to enable more complex flows,Yes,9Good ProgramWe use Hubspot for all inbound marketing and our website.,Metrics and data are easy to track Easy to view contact activity on site and with e-mails Integrates well with our CRM Straight forward to use,It is hard to customize pages, you need to know how to code. It is difficult to add in images and videos and edit their placement. WordPress is way easier to use for this. It is an excellent system but you do need to have a bit of a programming background to make the most of it.,9,Helped increase our visitors Increased leads Better quality leads More opportunities and sales,Pardot,25,000 to 100,000,B2BHubSpot MVP in MarketingHubSpot is an integral part of our Marketing team, and is used for everything from lead generation, blogging, e-mail marketing, and social media management.,Marketing automation User training Lead management,Reporting Social Media Publishing,9,Greater lead generation E-commerce sales SEO improvement Higher quality leads,,25,000 to 100,000,B2B,Hootsuite FreeHubSpotting in the wildIt's no exaggeration to say that HubSpot entirely changed how our digital marketing agency works and what we can offer to our clients as a result. For a few short months we offered the CRM and Sales package as optional extras to our package but now it is rare that we will work with somebody who is not willing to use it, the difference in business acceleration it provides is just too big to ignore. You can make your sales people more efficient, your marketing automation smarter and your website personalised in more than just the basic terms of including somebody's name in a title.,Marketing automation with workflows Powerful design tools A plethora of sales tools which speed up the process,Live chat system needs to evolve The COS design system requires at least a rudimentary knowledge of HTML & CSS,10,Our ROI has increased. We've reduced our spending by removing a number of other tools which HubSpot has replaced.,Marketo,10,000 to 25,000,B2B,Adobe Photoshop, Slack
Unspecified
HubSpot
1436 Ratings
Score 8.3 out of 101
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>TRScore

HubSpot Reviews

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
HubSpot
1436 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.3 out of 101

Do you work for this company? Manage this listing

TrustRadius Top Rated for 2019
Show Filters 
Hide Filters 
Showing 371 of 1437 HubSpot ratings and reviews.
Clear all filters
Overall Rating
Reviewer's Company Size
Last Updated
By Topic
Industry
Department
Experience
Job Type
Role

Reviews (1-25 of 371)

Do you use this product? Write a Review
Sean Dunshee profile photo
August 02, 2019

HubSpot - A platform with a soul

Score 8 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

ClickDimensions is a marketing tool built on top of Microsoft Dynamics CRM, and that native integration is the best part. HubSpot is a marketing tool built on top of marketing best practices. Although both tools perform many of the same functions, getting from A to B is so much smoother with HubSpot's clean, simple interface. HubSpot's platform and available products are much more robust, but ClickDimensions is a better bang for your buck when it comes to the basic functionality-- that is, as long as you can find CRM-confident marketers who are willing to manage an intimidating (sometimes buggy) tool.
Read Sean Dunshee's full review
Veronika Baranovska profile photo
August 20, 2019

The ONE tool you need to fully manage and scale your customer experience

Score 10 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

It was a bit of a pain to use Salesforce, to be honest. As an SMB, it was overly complicated for what we needed in a CRM tool, and when comparing prices with their marketing automation software, HubSpot was much better suited for us in terms of use, functionality, and price.

Intercom is alright, but we found that their list segmenting tools need some serious work. Our onboarding sequences haven't worked that well either. They've made a lot of improvements in this area, but Intercom has also become much more expensive due to this.
Read Veronika Baranovska's full review
Sam McCue profile photo
August 10, 2019

HubSpot: Welcome home

Score 9 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft paint of marketing automation.
Read Sam McCue's full review
No photo available
August 15, 2019

Best tool I've ever used. Not sure anything will ever beat HubSpot!

Score 10 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

Personally, I've only ever used HubSpot. However, Salesforce (along with other tools) was being used when I first started in my current role. Having multiple tools to send emails, look after sales demos, host the website, and other things, meant that our time was consumed by learning all these tools, and sometimes having to manually update them because they didn't integrate properly. HubSpot is like the all in one tool that we needed. We are now confident that all of our processes can work in tune and not harm our brand.
Read this authenticated review
No photo available
August 14, 2019

HubSpot is good, but could be great

Score 7 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution regardless of the package while Eloqua is a combination of tools that appear to live separately and are not well integrated.
Read this authenticated review
Fes Askari profile photo
October 11, 2018

HubSpot for Sales and Marketing team - everything in one place!

Score 10 out of 10
Vetted Review
Reseller
Review Source

Alternatives Considered

HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn).

HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
Read Fes Askari's full review
Romy Ribitzky profile photo
September 24, 2018

A Single Solution for Marketing-Sales Alignment that Delivers

Score 10 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
Read Romy Ribitzky's full review
Christine Austin profile photo
October 14, 2018

Always Impressed by HubSpot and its progressive changes

Score 8 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

Making some website and throwing it online isn't going to directly give you very profitable results on its own. You need to understand what type of people you want to attract what their issues and pain points are, and how your organization is going to help solve for those. Software like Squarespace will get you the website, but not help you understand your buyer personas. WordPress may have add-ons, but who wants to search for the tools they want and integrate them later? HubSpot allows you to keep all your data in one location where everything interconnects with on another so you can better understand what tactics you need to use to grow your business.
Read Christine Austin's full review
No photo available
January 08, 2019

Simple, powerful marketing automation for small and medium businesses

Score 9 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small or medium business with a simpler product line, I would choose HubSpot over Salesforce every time.
Read this authenticated review
No photo available
November 12, 2018

Hubspot is a joy for inbound marketers

Score 8 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

HubSpot is a marketing platform (with a free and adequate CRM platform). If you are a medium-sized business, it will give you the basic CRM functionality you need and you will have access to world-class marketing tools - all in the same place. HubSpot beats Dynamics if you market to customers through inbound and content marketing.
Read this authenticated review
Katy Rice profile photo
March 26, 2018

Another Happy HubSpot User

Score 10 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

I have only ever used HubSpot. Some of our clients have switched from Pardot. When we ask them about the differences they say it is night and day. HubSpot is a more 'complete' product that helps emails get delivered and your content viewed. It is amazing to see the difference it can make.
Read Katy Rice's full review
No photo available
July 09, 2018

A complete suite of marketing automation tools

Score 8 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

The benefit of HubSpot is that it includes a website building platform to go alongside of their marketing capabilities. I've used landing page software, another tool for analytics, a third software for marketing automation, and a fourth for building our website/blog. But with HubSpot we can do all those things in one system which adds a lot of value and saves a lot of time.
Read this authenticated review
No photo available
March 19, 2018

Why I love HubSpot and why you should love it also.

Score 9 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

With WordPress I can implement various Inbound tactics, but to achieve the complete cycle I would have to install plugins and many additional services, which is unsustainable. HubSpot brings together all the actions in one place and in an intuitive way.
Read this authenticated review
Lindsey Witcherley profile photo
November 01, 2017

Awesome software – all-in-one marketing platform – credit where it's due!

Score 10 out of 10
Vetted Review
Reseller
Review Source

Alternatives Considered

Have reviewed (read other reviews) but not used. HubSpot felt far more superior and suited ours, and our clients needs. The interface and usability felt friendlier and the support was far more readily available.
Read Lindsey Witcherley's full review
Ian Cushion profile photo
October 04, 2017

Not just for Marketing

Score 9 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

We chose Hubspot over Pardot due to the all round functionality of Hubspot. Pardot specialises in Marketing Automation, but you get that and much more with Hubspot and the prices are comparable. We needed a solution that enabled the whole marketing team to improve their efficiency and ways of working and Hubspot was just the total package that we needed.
Read Ian Cushion's full review
Chris Knowles profile photo
June 30, 2017

HubSpotting in the wild

Score 10 out of 10
Vetted Review
Verified User
Review Source

Alternatives Considered

Whilst Marketo is reasonable we didn't find it gave us the flexibility required in terms of defining our own marketing automation workflows. This is even more crucial when tailoring the product to a client as they often have wildly different requirements.
Read Chris Knowles's full review

Feature Scorecard Summary

WYSIWYG email editor (287)
8.4
Dynamic content (288)
8.4
Ability to test dynamic content (265)
8.7
Landing pages (316)
8.8
A/B testing (245)
8.7
Mobile optimization (309)
8.1
Email deliverability (316)
8.6
List management (316)
8.8
Triggered drip sequences (235)
9.2
Lead nurturing (307)
9.1
Lead scoring and grading (282)
8.5
Data quality management (285)
7.7
Automated sales alerts and tasks (255)
8.7
Calendaring (266)
8.8
Event/webinar marketing (218)
8.5
Social sharing and campaigns (299)
8.7
Social profile integration (289)
9.1
Dashboards (315)
8.3
Standard reports (315)
8.1
Custom reports (277)
8.4
API (219)
8.5
Role-based workflow & approvals (239)
9.1
Customizability (261)
8.3
Integration with Salesforce.com (197)
8.1
Integration with Microsoft Dynamics CRM (78)
6.8
Integration with SugarCRM (73)
6.9

About HubSpot

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more. The vendor says over 18,000 customers in more than 90 countries use HubSpot’s all-in-one marketing & sales software platform to transform the way they connect with new customers.

HubSpot's all-in-one marketing automation suite broadly includes:

  • A Content Management System to create and manage forms, landing pages, templates and blogs
  • Online Marketing capabilities to ensure that content can be found through search engines, social networks, email, blogs, etc.
  • Lead Management for generating, nurturing, scoring, segmenting and tracking leads
  • Reporting & Analysis to track and optimize all marketing data including contacts, content and website

HubSpot's marketing platform integrates with popular CRM systems like Salesforce, or can be used with the free HubSpot CRM for a true all-in-one experience. The vendor says this results in less hassle, more control, and an inbound strategy that actually works.

HubSpot aims to help businesses leave behind dated approaches to driving business growth in favor of an inbound approach - attracting new visitors, converting them as leads, closing them as customers, and delighting them over the long term.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar Unpublished, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic$200per month (up to 100 contacts)
Pro$800per month (up to 1,000 contacts)
Enterprise$2,400per month (up to 10,000 contacts)

HubSpot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish