HubSpot Reviews

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Score 8.3 out of 101

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Heather Robinette, MBA profile photo
Score 10 out of 10
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While Salesforce has a more robust CRM, HubSpot has a much better marketing platform. At first, we used both but struggled with the information going back and forth. The cost was also a factor. We ended up stopping Salesforce and for awhile we just manually tracked leads, which was hard. We eventually decided to give HubSpot CRM (Free) a try and have found quite a bit of success with it. Overall, HubSpot has been a better fit functionally and financially for us.
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Sean Dunshee profile photo
Score 8 out of 10
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ClickDimensions is a marketing tool built on top of Microsoft Dynamics CRM, and that native integration is the best part. HubSpot is a marketing tool built on top of marketing best practices. Although both tools perform many of the same functions, getting from A to B is so much smoother with HubSpot's clean, simple interface. HubSpot's platform and available products are much more robust, but ClickDimensions is a better bang for your buck when it comes to the basic functionality-- that is, as long as you can find CRM-confident marketers who are willing to manage an intimidating (sometimes buggy) tool.
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Deepak narsaria profile photo
Score 9 out of 10
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I think HubSpot has a uniqueness among all of them. HubSpot is very famous and used by so many customers all over the world. So HubSpot knows how to maintain a healthy relationship with the customers and provide an excellent service to them. This was the main reason to select HubSpot among all of them.
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Adam Lumley profile photo
Score 9 out of 10
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We made an attempt at automation with Act-On and were using Constant Contact to send emails for a long time.

We didn't get the ball rolling out of the gate with Act-On and our experience with the product suffered as a result.
Hubspot worked hard to make sure that we were up and running and they are still with us to ensure that we are getting our desired results.

The email templates we now use in Hubspot have removed the need for numerous people being involved in building our emails in Constant Contact.
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Greg Linnemanstons profile photo
Score 10 out of 10
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HubSpot is by far the most user-friendly, which means it's more likely to be fully deployed by customers. We help people move from both of the mentioned competing platforms because the user experience is so difficult that the products aren't being used.
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Scotty Hunt profile photo
Score 9 out of 10
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I believe the main difference between the two is that Salesforce is built more with the salesperson in mind, while HubSpot focuses both on the marketing side as well as the sales side. I have never seen the ability to create two distinct pipelines in Salesforce as we did in HubSpot. This ability allows for multiple departments within our organization to work seamlessly inside the same system.
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Angela Lyons, MBA profile photo
Score 10 out of 10
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My personal ranking for marketing automation is 1) Marketo, 2) Hubspot and 3) Eloqua. Hubspot is great for small businesses and even medium-sized business. Once you reach 500 or more, you're probably going to want Marketo. I wouldn't recommend Eloqua to any business that can't dedicate a 10 person team to figuring out how to use it effectively.
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Veronika Baranovska profile photo
Score 10 out of 10
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It was a bit of a pain to use Salesforce, to be honest. As an SMB, it was overly complicated for what we needed in a CRM tool, and when comparing prices with their marketing automation software, HubSpot was much better suited for us in terms of use, functionality, and price.

Intercom is alright, but we found that their list segmenting tools need some serious work. Our onboarding sequences haven't worked that well either. They've made a lot of improvements in this area, but Intercom has also become much more expensive due to this.
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Renaud Renvoye profile photo
Score 9 out of 10
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I have not used any similar products like HubSpot. I can honestly say that I really enjoyed using it. Not knowing any other similar products makes this one the leader in my head. I would definitely recommend it to any company with a decent sales organization as it could uncover some opportunities.
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Sam McCue profile photo
August 10, 2019

HubSpot: Welcome home

Score 9 out of 10
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HubSpot puts Eloqua to shame in so many ways. In terms of user experience, we’re talking night and day. If you want an intuitive product that’s easy to use and doesn’t require you to know technical or developer-sequence jargon, get HubSpot. Eloqua is almost like the Microsoft paint of marketing automation.
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No photo available
Score 7 out of 10
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Hubspot offers a much larger portfolio of products and services than Infusionsoft. HubSpot's inbound marketing software allows businesses to transform the way that they market online. Its service portfolio includes social media publishing and monitoring, blogging, SEO, website content management, email marketing, marketing automation, and reporting and analytics. It is much more robust than other options.
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Score 8 out of 10
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HubSpot is a middle of the road platform compared to other similar platforms that can be overly simple or overly complex. HubSpot is a great starting point for organizations wanting to invest in inbound marketing and/or marketing automation without having to invest heavily in enterprise solutions so that more focus can be spent on supporting resources (staff, processes, etc).
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Score 8 out of 10
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My organization made the decision to switch from Hubspot to Marketo. I wish they hadn't. The change may have made sense on a marketing perspective, but from a sales perspective it has HUGELY impacted our ability to leverage the tool for lead generation. Hubspot is way more user friendly, ability to track marketing engagement was way better for us to identify potential opportunities.
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Score 6 out of 10
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Hubspot is better. Mixmax sends a ridiculous # of prospecting emails and does not offer a solidly usable free version. Hubspot does a nice job of integrating directly into your website and/or email signature. That said, I had trouble with Hubspot's scheduling feature when I switched from a paid to a free account. That's when I made the switch to Calendly, and I haven't looked back.
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Score 9 out of 10
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HubSpot offers a great low/no cost option to get started with several channels and grow leads quickly. It's easier to set up than some of its competitors and can be managed by a small team. Eventually as a company grows and adds to the team another platform may be required but it can definitely be used indefinitely by a company and scale with its growth.
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Score 10 out of 10
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Personally, I've only ever used HubSpot. However, Salesforce (along with other tools) was being used when I first started in my current role. Having multiple tools to send emails, look after sales demos, host the website, and other things, meant that our time was consumed by learning all these tools, and sometimes having to manually update them because they didn't integrate properly. HubSpot is like the all in one tool that we needed. We are now confident that all of our processes can work in tune and not harm our brand.
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No photo available
Score 7 out of 10
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Hubspot is less expensive, easier to configure, and more user-friendly but it doesn't offer as much in the analytics department and lacks the flexibility that comes with a more robust and heavy solution like Oracle Eloqua. However, Hubspot looks like one complete solution regardless of the package while Eloqua is a combination of tools that appear to live separately and are not well integrated.
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Score 2 out of 10
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We've used Basecamp for CRM which also offered email integration but did not offer email tracking, which was a major consideration for us. Eventually, we found a way to use the best of both worlds as we continued to use Basecamp while tracking our emails with Sidekick (now called HubSpot).
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Score 10 out of 10
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Hubspot is a more robust and complete tool, whereas Mailchimp is simply focused on email marketing. Hubspot has more integrations, and allows us to do more measurement, assigning roles, and complete campaign management and reporting.
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Score 9 out of 10
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HubSpot is more lightweight than Salesforce and Pardot, but also easier to use and manage. While I've found Pardot to be highly unreliable, HubSpot's performance never disappointed—for what it is. Again, it's a simpler tool, but sometimes that's all that's needed. For a small or medium business with a simpler product line, I would choose HubSpot over Salesforce every time.
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Fes Askari profile photo
Score 10 out of 10
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HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn).

HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
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Romy Ribitzky profile photo
Score 10 out of 10
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We migrated from Marketo to HubSpot and noticed a difference nearly right away. Gone were hours of putting a campaign together through multiple folders only to have Marketo display the rainbow wheel of death and have the campaign disappear with all of your work. Additionally, we didn't need to have a full-time code on staff to generate beautiful and compelling email templates or landing pages. Working hand-in-hand, our new campaigns generated lead flow that helped our team deliver best-ever results and directly impact the bottom line.
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Christine Austin profile photo
Score 8 out of 10
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Making some website and throwing it online isn't going to directly give you very profitable results on its own. You need to understand what type of people you want to attract what their issues and pain points are, and how your organization is going to help solve for those. Software like Squarespace will get you the website, but not help you understand your buyer personas. WordPress may have add-ons, but who wants to search for the tools they want and integrate them later? HubSpot allows you to keep all your data in one location where everything interconnects with on another so you can better understand what tactics you need to use to grow your business.
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Feature Scorecard Summary

WYSIWYG email editor (300)
8.2
Dynamic content (301)
8.1
Ability to test dynamic content (279)
8.1
Landing pages (330)
8.7
A/B testing (257)
8.1
Mobile optimization (322)
8.2
Email deliverability (331)
8.8
List management (331)
8.4
Triggered drip sequences (247)
8.9
Lead nurturing (323)
8.7
Lead scoring and grading (296)
8.3
Data quality management (300)
7.6
Automated sales alerts and tasks (270)
8.2
Calendaring (280)
8.0
Event/webinar marketing (230)
8.0
Social sharing and campaigns (312)
8.2
Social profile integration (303)
8.2
Dashboards (333)
8.0
Standard reports (330)
8.3
Custom reports (293)
8.4
API (231)
7.9
Role-based workflow & approvals (252)
8.3
Customizability (274)
8.1
Integration with Salesforce.com (207)
8.0
Integration with Microsoft Dynamics CRM (85)
7.4
Integration with SugarCRM (80)
7.1

About HubSpot

HubSpot is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. Comprised of Marketing Hub, Sales Hub, Service Hub, and a free CRM, HubSpot gives companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Has featureFree or Freemium Version Available?Yes
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Pro$800per month (includes 1,000 contacts)
Enterprise$3,200per month (includes 10,000 contacts)
Starter$50per month (includes 1,000 contacts)
Free$0per month

HubSpot Support Options

 Free VersionPaid Version
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone
Live Chat
Email

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish