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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
Continue reading
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

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Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We're using HubSpot to streamline our inbound marketing efforts - social media, website, email campaigns, etc. The company's digital marketing department primarily uses the software with input from the entire company. We're addressing problems like a clunky web management system, an even clunkier email campaign management system, website responsiveness, and lack of overall contact management/lead scoring. As an update - the entire company is using the HubSpot CRM to track deals, sales activity and more.
  • HubSpot support is great. They're always available (till 8pm EST) and ready to answer the simplest to the most detailed questions.
  • The ability to craft and edit web pages using COS is time-saving. If you want to add a social following section to your site, for example, you simply click ADD MODULE and select SOCIAL FOLLOWING. Pretty cool!
  • HubSpot Academy is a great way to learn anything relevant to HubSpot and/or inbound marketing. They start with the basics and move on up!
  • The INBOUND events in Boston are amazing. Too much to learn in such a short time but love every second of it!
  • Responds to ideas and requests from us - the users. Over the years, hundreds of product enhancements have made HubSpot even better!
  • The "dashboard" is pretty busy, to say the least. Lots of menus and submenus. As a new user, I sometimes feel lost.
  • Making changes to a web page can sometimes be tricky. For example, you might think changing the wording of a menu item would be simple. However you find the wording of the menu item isn't tied to a particular page at all, but a template. You then have to search for the correct template to make edits.
  • For some reason, a lot of the emails HubSpot generates (our leads, the HubSpot blog, etc.) are marked as spam. We had to whitelist all HubSpot IP addresses within our email servers. Update - this is still a huge issue with HubSpot.
  • Sometimes HubSpot thinks bigger than they can swiftly deliver. They're giving all COS clients HTTPS capabilities but it's taking forever to roll out. But still, kudos for engineering and onboarding this!
  • Reports adds on should really be free. Our client wants these basic reports that are supposed to be free but aren't.
If your company is doing inbound marketing of any kind and seeing few conversions, HubSpot can help. If you'd like to streamline your marketing campaigns, personas, leads, website, social media, blog, etc., HubSpot can help. As a relatively new user, I can't speak to the key questions, but as long as your company needs help with inbound, HubSpot is for you. U
  • We're still new at this, but so far I've seen increased employee efficiency, particularly when using HubSpot COS as opposed to a clunky web content management system.
  • HubSpot Academy courses have given employees a greater inbound marketing knowledge base.
  • Because we're now offering HubSpot as a service (we're a partner), we've seen our sales revenue grow with new retainers.
Email & Online Marketing (9)
87.77777777777779%
8.8
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
100%
10.0
A/B testing
100%
10.0
Mobile optimization
100%
10.0
Email deliverability reporting
50%
5.0
List management
70%
7.0
Triggered drip sequences
100%
10.0
Lead Management (3)
93.33333333333334%
9.3
Lead nurturing automation
100%
10.0
Lead scoring and grading
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
100%
10.0
Social sharing and campaigns
100%
10.0
Social profile integration
100%
10.0
Reporting & Analytics (3)
50%
5.0
Dashboards
50%
5.0
Standard reports
50%
5.0
Custom reports
50%
5.0
Platform & Infrastructure (6)
60%
6.0
API
100%
10.0
Role-based workflow & approvals
90%
9.0
Customizability
90%
9.0
Integration with Salesforce.com
80%
8.0
Integration with Microsoft Dynamics CRM
N/A
N/A
Integration with SugarCRM
N/A
N/A
Less than 10,000
B2B
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Revenue cycle modeling
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
  • Surveys
HubSpot makes it easy to plan, design, write, execute and analyze email campaigns. Their in-the-box templates are great - all you must do as a user is customize, choose your distribution list and send. You can go back after a send (or before if you think ahead) and program workflows based on opens, clicks, etc. The analytics are comprehensive and if you get confused about a data point, a mouse over will bring you a user-friendly definition of that confusing data point.
HubSpot makes lead management easy (well, easier). You can use a wizard to walk through lead scoring set up, then set workflows to notify you when a contact hits a certain score. You can program workflows for just about any type of nurturing you want, with if/then segmentation available. As far as intelligence, HubSpot automatically pulls all of a contact's company information into the contact record. Very handy when someone calls and you need to quickly check on their company (or their social media handles, etc).
I only give a 7 because the reporting can be difficult to figure out. After all, you can only simplify things so much if you want to end up with actionable intelligence. Additionally, now there is a reporting add-on which costs money. Not sure how that will affect the current (i.e., free) reporting tools.
We're using HubSpot CRM so obviously integration is a breeze. Still though, there are some tricks. For example, you can send an email template from the "marketing side" of HubSpot but that same email template is unavailable in the CRM. They're working on a 100% seamless integration but integrating HubSpot with HubSpot CRM is still far simpler than integrating HubSpot with a different CRM.
10
Marketing, administrative and sales professionals in my organization use HubSpot.
2
Our Digital Media Specialist (me) runs HubSpot programs internally and trains co-workers as needed (or directs them to the HubSpot training sessions). I'm a writer - which is a great skill to have when creating content for HubSpot. I also have a data background so the queries, list builds, smart content and lead nurturing all make a lot of sense to me.
  • Optimizing our inbound marketing to be found more and get more business.
  • Managing other companies' inbound marketing through HubSpot.
  • Managing our deals and sales pipeline using HubSpot CRM.
  • We've been able to do some pretty complex data migrations for our clients who are moving from an old CRM to HubSpot. We've done more field manipulations, data uploads, merges, etc. than most agencies.
  • The integration with Survey Monkey has allowed us to program workflows that nurture contacts based on their survey responses.
  • We've also rewarded contacts based on survey responses using the Survey Monkey integration. For example - if someone completes a survey after an event, they're invited to download the event's presentation as a PDF.
  • Lead scoring. We've started with this but we really need to get serious about rating prospects, segmenting them and handling them accordingly.
  • We need to use smart content more - that is - if someone comes to our website a 2nd time, we want to show them a different CTA.
We've invested so much time in implementing HubSpot, we aren't giving it up anytime soon! Additionally, we're putting in place a host of solutions that will streamline our inbound efforts. We would NOT want to undo these improvements, especially as we're just beginning to measure our ROI, including conversion rate improvement. As an update - our marketing efforts are more streamlined, we are seeing real ROI and we're using HubSpot for everything we can, for everyone we can. It's such a great solution.
Yes
We'd initially tried marketing automation using a CRM system. The CRM didn't really do marketing automation - and when we got on board with HubSpot, we realized how much we were missing. Of course now HubSpot has a CRM so every aspect of our sales and marketing technology is integrated. Loving it.
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
Product reputation was definitely what swayed me. The price was in range with other systems but we'd always heard good things about HubSpot (and read good reviews). The company's reputation as a start up that was creative and technologically sound also convinced us. Their annual event, Inbound, also enhanced their reputation in our eyes.
I would have done it sooner! We're happy with HubSpot so we don't have much to change here.
  • Implemented in-house
Yes
We broke it into phases based on what we could manage. Phase 1 was converting our website over to the HubSpot COS. Phase 2 was importing contacts which included setting up fields and lists. For phase 3, we actually started "doing" market automation.
Change management was a small part of the implementation and was well-handled
Get your entire team on board, get trained and use the support team!
  • Cut off dates - be sure to stop using one system and switch over before the cut off date.
The HubSpot team helped make it a smooth implementation.
  • Online training
  • In-person training
  • Self-taught
The in-person training was in the form of workshops attended at the annual Inbound conference. It was top-notch and there was something for everybody - whether a novice or advanced user.
I can't say enough about how great HubSpot's online academy is. They offer several certifications with live online or recorded coursework, plus practicums. They also offer non-certification courses. They're all free! Did I mention that?
HubSpot's pretty intuitive and there is some degree of self training that is acceptable. However if you try to self learn all of it, you'll end up wasting time by fiddling around in the system. Use the Academy!
No
Existing support is sufficient for our needs.
They're available on the phone, with no or very short wait times, everyday until 8pm. The phone support is amazing. The email support is also fast. Support either knows the answer right away or researches the answer right away. I've rarely encountered support this competent, anywhere, especially in the world of technology.
Yes
Yes - they also immediately add a tag on the interface so everyone else knows about the bug as well.
Yes - I wanted to create a very specific list of contacts and market to them. I was new and there was a lot of segmentation involved. I needed to create new fields and populate them as well. The support person walked me through every step. Not only did I get what I needed done, but I learned how to do it next time.
  • Social media publishing
  • Email campaign design and send
  • Contact management
  • Contact view in the crm
  • Some reporting
Yes
It works well - you can't use it for everything but it rocks for social publishing.
It's so intuitive and if you stumble there's always help.
HubSpot is addressing this more and more. Currently you can assign tasks to designated sales teams, which grow as you grow. They've added free baseline products for those just getting started. These and more contribute to the scalability of HubSpot - so I gave it an 8 and am hoping for more in the future!
I've been working with HubSpot for 4 years and rarely encounter any issue that acts as a full-scale outtage. Occasionally I'll see an error message or warning that something's not right but it's always fixed right away. Compared to other systems I've worked in, HubSpot's availability seems to be a 10.
Marc Herschberger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
As an inbound marketing agency, Revenue River utilizes HubSpot as our marketing automation software of choice. It allows us to implement detailed marketing campaigns for our clients in half the time it would take in other platforms (which we used to deal with before the days of HubSpot). From website creation to social media campaigns to Email marketing strategy, we run full campaigns for all of our clients in HubSpot's powerful, integrated tools. This tool allows us to create, track and easily change campaigns for all clients in a way that allows us show our worth.
  • Customer Service. I cannot praise this part of the company enough. If you ever have an issue with the product or don't know how to use a tool, they will go out of their way to help you fix it.
  • The HubSpot COS (Content Optimization System) is an incredibly powerful tool that can be used to create beautiful,dynamic website in that make it easy for non-coders to easily edit pages and content without the help of those strange coding geeks.
  • Research and Development. HubSpot is continuously finding new things to improve and integrate into their tools to help marketers better create and promote content to their potential buyers.
  • User Education. Through their blog, content offers (ebooks, webinars, etc.) and other educational elements, HubSpot is always working to better educate their users on the newest trends and best marketing practices out there.
  • Reporting. The reporting tools leave a little to be desired when you want to dive deep into different things such as devices people are using to view your website and average time on pages. Thankfully, it looks like they're starting to work on building out more serious tools so hopefully this will change soon!
  • Automated Workflows. The current layout is not as easy to set up as other marketing automation systems and doesn't provide as many options when it comes to if/then scenarios and time-sensitive options.
HubSpot is best for people who have plans for implementing a fully integrated marketing campaign versus paying for one time services for static websites. Also, retail websites probably aren't best for the full allotment of tools, at least not in my experience.

Questions to ask:
-Do you have full marketing goals or plans for this tool? (versus just wanting something to post social stuff with)
-Do you have the time to spend digging into the tool and all of the different features and benefits you can receive from it?
  • Increased and faster lead conversion. The tools have allowed us to connect the dots between our own and our clients' campaigns in a way that make it very easy to generate and nurture leads.
  • Increased marketing knowledge. HubSpot makes it their business to continually educate you as a user so that you can continue to be successful with your campaigns inside of their tools. They most certainly do not forget about you once you sign on with them.
Email & Online Marketing (9)
88.88888888888889%
8.9
WYSIWYG email editor
90%
9.0
Dynamic content
90%
9.0
Ability to test dynamic content
90%
9.0
Landing pages
90%
9.0
A/B testing
80%
8.0
Mobile optimization
90%
9.0
Email deliverability reporting
90%
9.0
List management
90%
9.0
Triggered drip sequences
90%
9.0
Lead Management (4)
87.5%
8.8
Lead nurturing automation
80%
8.0
Lead scoring and grading
90%
9.0
Data quality management
90%
9.0
Automated sales alerts and tasks
90%
9.0
Campaign Management (2)
90%
9.0
Calendaring
90%
9.0
Event/webinar marketing
90%
9.0
Social Media Marketing (2)
90%
9.0
Social sharing and campaigns
90%
9.0
Social profile integration
90%
9.0
Reporting & Analytics (3)
73.33333333333333%
7.3
Dashboards
80%
8.0
Standard reports
70%
7.0
Custom reports
70%
7.0
Platform & Infrastructure (6)
90%
9.0
API
90%
9.0
Role-based workflow & approvals
90%
9.0
Customizability
90%
9.0
Integration with Salesforce.com
90%
9.0
Integration with Microsoft Dynamics CRM
90%
9.0
Integration with SugarCRM
90%
9.0
Other things we've used in the past have been tools that only satisfy one area of an integrated digital marketing campaign (social, email, etc.). Once HubSpot came into the picture and updated some of their tools, we no longer had a use for these tools since the cost of advantages made no sense compared to what HubSpot provided us.
10,000 to 25,000
Both
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
  • Surveys
Overall, the email tool is very powerful and easy to use but is not always the easiest when you want to create custom designs and templates that will look great in different email boxes. While this is a small thing and the only reason I didn't give an overall score or a 9 or 10, it is something that I've heard from others when they negatively compare the platform with others like MailChimp or ConstantContact. Really though, it's not nearly as bad as people may have you believe and the new analytics and dashboard give you so much great insight into your email sends that you can easily forget about the other stuff. It also helps you very easily create strong content, customize it if you would like and then pick and choose the lists of people you would like to send it to.
HubSpot has a very powerful and built out lead management platform that leads you nurture leads through workflows, segment them through lead scoring and other methods and gives you an incredible amount of lead intelligence through some of its tools like SideKick and its free CRM. While this are all very good tools and well built, there are some things that I believe could be better, especially in the lead nurturing/workflow area where the platform is not as well laid out UX-wise as other platforms like Marketo's. It would be nice to see some improvements in the UX to be able to actually map out the workflows with a more accurate visual representation of it/then structures as well as include some newer tools in the if/then functionalities. Other than that, everything is great!
The reporting and analytics functionality of HubSpot is probably their weakest area but one that still gives a good look at the different KPI's that any digital marketer would want to see. They are currently working on additions to these tools that I've gotten a sneak peak at already and have been very happy with, so I won't go into too much detail on things that are already changing.
Seeing as our existing CRM is HubSpot's free CRM (which is very, very good- especially considering it's free), I would say it integrates very well. Contacts immediately go from the Marketing side of things into Sales and lead intelligence information is easily found and added to the profiles before deals are created and life cycle stages are automatically changed as things progress.
15
As a full service marketing firm, we have employees using HubSpot for content creation, campaign analysis, back-end development and front-end design.
15
On the marketing side of things, the product is extremely intuitive, allowing for just about anyone with a basic understanding of a SaaS portal to easily find and do what they need for digital marketing. From a back-end, development standpoint, having the knowledge and experience with coding helps you implement the necessary elements for styling and functionality on the website.
  • Social media marketing- we use the social media tool both for our own organization and our clients to ensure that we publish content on a regular basis and are able to monitor and engage with our fans within one easy to use portal.
  • Email marketing- we use the email marketing tool to continually engage with our database to drive leads and nurture those into sales ready prospects for our business development team.
  • Marketing automation- we utilize the automation tools through workflows and lead scoring to better connect with and understand out leads in order to make us more efficient and effective marketers.
  • Conference/Event integrations between HubSpot and Eventbrite have allowed us to utilize hubspot to promote and track the success of different seminars and events put together by our clients.
  • Increased use of the CRM for client management
We completely believe in what HubSpot as a company is trying to achieve within the market for digital marketing automation and because of this, we are fully integrated (website, campaigns tools, etc.). We completely "walk the walk" when it comes to practicing what we preach with both inbound marketing and the use of HubSpot and its tools.
  • Implemented in-house
No
While HubSpot does a good job of laying out what you need to do in order to set up your portal, there are a number of different tools and items to consider. Using a vendor or professional who knows the software intimately would be a good idea so that you can get the most out of the system immediately and not waste time and money finding out the hard way how to do some simple things.
No
There's no need when their support is already so good. I can get ahold of a trained, helpful and friendly support agent almost any time without having to wait longer than a minute on hold. It's incredible and one of the best parts about an already amazing company. They absolutely rock.
They are responsive, attentive, friendly, and knowledgeable. I've come to them for help multiple times with items that other support systems may have said no to and they have always been extremely helpful in digging in to help me understand the problem before fixing it for me or setting me up to easily fix it myself.
No
At one point, our website started to render improperly. Because I am not a developer or have any experience with the back-end of our website, I ended up calling HubSpot for help. Even though this issue most likely fell completely out of the scope of what their support team normally does and was almost certainly not a HubSpot issue, their team helped me go through the code to find and fix the issues that were causing the rendering problem. They saved me a massive amount of time and headache by going above and beyond!
  • The contacts section and individual profile pages are extremely well laid out and allow you to easily find information you need for a specific person.
  • The list creation section is very easy to use when putting together specific rules and requests as well as when you want to preview them before creating the list.
  • Some of the smaller details regarding blog subscription emails are hidden deep inside the settings and can make it easy to set up a campaign in the software without ever establishing automated emails for blog subscriptions meaning that people who subscribe to your blog never get their emails.
Yes
Well enough. It doesn't let you make edits to your web pages and doesn't give you access into some of the other content areas, but it does provide you some simple and helpful pieces when you need to make edits to social posts or view reporting on a mobile device.
The interface is very intuitive, the support and hints on the pages are helpful and almost everything is easy to find.
Jason Harrop | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Being a graphic designer, part of work is to implement design into HubSpot for clients. With that being said, HubSpot is a very powerful tool for creating content within pages. It gives you the options to layout different columns and create beautiful looking content that doesn't feel just dropped in. It saves time by creating the templates yourself and not having to reach out to a team developer to implement the structure. The other side to HubSpot is the tracking system it has to offer. We have clients that are able to track information all across the board with HubSpot and gain leads from it. Anyone that shoots HubSpot down would be crazy! It's like saying you don't want success. I highly recommend HubSpot to anyone.
  • Content Tracking
  • Inbound Marketing
  • Generates Leads
  • Could give more options to developers in implement designs
I can't think of any scenarios where it is less appropriate. In overall thinking, HubSpot is doing a great job with how it is used within our company and clients. As I mentioned before I would highly recommend this product to anyone that is looking for success in their company.
  • HubSpot is a HUGE part in our business. It's what helps generate leads and keeps us afloat.
  • Clients love being able to track their content and do A/B testing
We also use Freedom as a CMS which does give developers a bit of wiggle room when implementing designs. The only issue I have is I have to go to a developer to create layout structures vs HubSpot gives me the options to do it on my own without bugging a developer.
Being a graphic designer, part of work is to implement design into HubSpot for clients. With that being said, HubSpot is a very powerful tool for creating content within pages. It gives you the options to layout different columns and create beautiful looking content that doesn't feel just dropped in. It saves time by creating the templates yourself and not having to reach out to a team developer to implement the structure. The other side to HubSpot is the tracking system it has to offer. We have clients that are able to track information all across the board with HubSpot and gain leads from it. Anyone that shoots HubSpot down would be crazy! It's like saying you don't want success. I highly recommend HubSpot to anyone.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales intelligence
  • Sales campaigns
  • Revenue cycle modeling
  • Integration with CRM system
  • Integration with webinar system
  • Social marketing
  • SEO
  • Blogging
  • Surveys
10,000 to 25,000
Email Marketing is very easy to use. There are lots of options to create a great looking template for clients. I would say that overall the system is perfect for those that know very little about design and development. I highly recommend this product to anyone looking to for success.
AMAZING lead generation. This one is a big part of why we use HubSpot. This is also why a lot of our client use it as well.
Best tool our there!
We don't need to integrate.
Both
10
Marketing, Social Media, Development, Design,
6
Marketing, Sales, Design, Development, Inbound Marketing, Social Media.
  • Lead Generating
  • Sales
  • Content Management
  • Tracking
  • Marketing
  • Sales
  • Social Media
  • Won't go away, its our bread and butter.
No
  • Price
  • Product Features
  • Product Usability
  • Product Reputation
  • Prior Experience with the Product
  • Vendor Reputation
  • Existing Relationship with the Vendor
  • Positive Sales Experience with the Vendor
  • Analyst Reports
  • Third-party Reviews
Lead Generation and tracking was the most important that I can see in our company.
I wouldn't change a thing.
No
The owner of the company makes the decisions on what to purchase. Question n/a
Great support, never have had any issues. Issues seem to get resolved in a timely manner.
No
When design was being implemented and developer ran into some issues and HubSpot quickly figured it out for us.
  • Design integration
  • Creating templates
  • Email Markteting
  • Development
Very easy to use. Clean interface. It was obviously designed and put together.
Helen Bowers | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • I am an MBA marketing '84. Not at all technically proficient. HubSpot allows me to translate marketing into website features.
  • Education is vital. Again, I understand marketing. HubSpot education shows me how to translate concepts into internet.
  • My beloved "elves", the technical support group, are knowledgeable and gracious every time they have to pull me out of the weeds.
  • The missing functionality is that I cannot give access to just a specific page or function to another employee. I now have someone helping me with social media and I cannot give him access to posting and tweeting without giving him access to the whole website.
Take any training webinars that are applicable. Call the elves when you are in the weeds.
  • In a sales graph you can actually see when we started with HubSpot. There is a big bump up and the graph goes up and to the right from there.
HubSpot was much more broad spectrum than SalesForce. It addressed many more needs and in a totally integrated fashion.

We might add Salesforce as we grow but it will only address one area of our needs whereas HubSpot hit website development and maintenance, social media presence and other areas that Salesforce does not.
See answer to last question. It works.
Good but could be more powerful
I am waiting for the new CRM and expect my rating will go up.
More than I can digest. This is more than fine.
No existing CRM
1
Sales and marketing, administration (HubSpot doesn't help with that) and HR (HubSpot doesn't help with that either)

Being a small company with one person wearing many hats, HubSpot makes my sales and marketing (which is my passion) much more effective. I guess it helps with admin and HR because I spend less time (and get more results) on S&M.
0
That is the beauty of HubSpot. We don't need any in-house expertise. Their technical support (aka elves) are knowledgeable, eager and easy to work with.

With HubSpot a non-technical person can accomplish jobs solo that would otherwise require an in-house team. Yay HubSpot!
  • Lead generation.
  • Lead follow up.
  • Blogging tool.
  • Social media tool.
  • Analytics.
  • Totally get away from having an outside webmaster.
  • Make social media posting more efficient.
  • I would love to have the person power to track each lead that comes in and update. If we put better information in, we'd get better analytics out.
  • When I get an opportunity I would like to see about moving from Mail Chimp to the HubSpot email tool.
Yes
It replaced our outside webmaster and his WordPress.

But, oh, it does so much more than web development and maintenance!
  • Product Features
  • Product Usability
  • Positive Sales Experience with the Vendor
The promise that I could "own" all our marketing, not just the traditional side.

As an "old" MBA I know the concepts - they haven't really changed - but wouldn't have known how to apply them in the internet world. HubSpot first educated me (Inbound Marketing Certification), then sold me the product and supports me in its use, any and every question I might have.
Not at all.
  • Vendor implemented
No
Change management was minimal
There were no changes even asked for on our part. HubSpot molded itself to our business rather than requiring us to mold ourselves to it, which is something I find all too common in software. In order to use the software we have to change how we do things. No! With HubSpot we didn't have to change a single thing we were doing. It just helped us do everything better.
  • The template was a little bit constricting but once I figured it out and went with the flow - YAY team!
  • That I couldn't wait to get started.
Spend time with your rep to set up expectations and time line in depth. My rep, Ryan, did that and everything went smoothly and on the schedule he and I agreed on.

Within a month of implementing our sales graph took a big bump up and has grown from there ever since.
  • Online training
  • Self-taught
Comprehensible by a non-techie, comprehensive and personalized as necessary.

The webinars are enjoyable, fast moving and chock full of information. The presenters and their helpers take and respond to questions. Webinars are then available for downloading online for anyone who missed attending.

HubSpot also provides a calendar of when specific webinars will be given so you can polish up your rough spots.
The webinars are great!

I strongly recommend attending as many pertinent webinars as possible on the individual training. Also, attend "office hours" if you have questions or need a little extra help "getting it".

For me, the marketing concepts were familiar friends. I had to learn how to present them electronically, which HubSpot training certainly did.

For someone more technical, self-training might work. For me, the webinars are my oxygen to make the product work.




Truth is, any more configurable and they would lose a non-techie like me.
Let HubSpot do it for you.
No - we have not done any customization to the interface
Some - we have added small pieces of custom code
We do have an HTML person available + the elves will write specific HTML for a particular need.
No.
No
The elves listen, solve and cheer me on. What more can anyone want?
No
Each and every time I call technical support (my beloved elves)
  • We don't need to know HTML to upload copy onto our website.
  • I can track a lead as well as get instant analytics for all my leads - source, success.
  • I can compare my analytics to those of my competitors.
  • I can graph our progress and successes.
  • One thought goes through all our social media and it can be scheduled to repeat.
  • Anything that is difficult prompts a call to my elves who will help me. Cheerfully.
Yes
Not really HubSpot. We could hire one of their partners to create it for us.

It's on our list of things to do.
Fantastic. Fabulous. Amazing. Terrific. (enter any positive superlative you would like)
It hasn't failed us as we're growing.
Support is available on line 24/7 (I have gotten emailed responses in the wee hours)

Telephone support is available EST 8 am - 8 pm M-F.
Hasn't failed anything or anywhere.
  • We have integrated modules within HubSpot but haven't taught it to dance with any other software.
  • Salesforce.
none
I gave it this rating because they regularly offer webinars on software with which they integrate in partnership with those companies. Everything at HubSpot work and works well. Plus I imagine a partner company wouldn't stick their neck in a noose with HubSpot unless they were totally sure.
Let them help you. They will.
Amazing! Attentive, knowledgeable and ready to move at my pace.
Couldn't have asked for things to go more smoothly. They set and exceeded all their goals.
That we would pay them what they asked for. They did offer an extra month of trial but I was ready to rock and roll.
Trust them. It is rare but you really can.
Yes
They don't actually have releases. They are constantly upgrading features. If it is major there will be a webinar available. Otherwise, you'll figure it out or ask an elf for help.
  • Social media tracking.
  • Closing sales tracking.
  • Don't know. We go with the flow. The only outstanding request we have is to allow access to others on our team on a page by page basis.
No
No
John Heinrichs | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
HubSpot is being used both as a tool to teach students the Inbound Information Technology concepts as well as a tool to help the School of Business Administration better understand what is driving visitors to our website. The students have an opportunity to see "live" data and make recommendations as this is a live case.
  • HubSpot COS -- the HubSpot COS facilitates the creation of dynamic, responsive, personalized website. Individuals receive a different experience based on their level of interaction with the School. I believe that providing this customized experience enables both the potential student and the School to connect with each other at a higher level. Further, the use of the COS is straightforward and relatively easy.
  • Education/Support -- HubSpot has a fantastic support team -- the individuals on the support team follow through with the issue until it is addressed to your satisfaction. The best part is talking with the individuals as they provide great ideas on working with the tool. Further, the marketing support team makes it a point to stay in touch and help provide suggestions for using the product better. They take the time to understand the issues we are facing and constantly provide quality, meaningful suggestions to enhance the usage of the product.
  • Integration -- the integration of data among the tools is second to none. All the various functions -- email, campaign, workflows, social media monitoring and reporting, prospects, contacts, blog, calls-to-action, etc.
  • Inbound Conference -- I am impressed with the Inbound conference that HubSpot holds annually -- it is an opportunity to connect with the product developers, other users, and leading thought providers in the industry.
  • Blog -- HubSpot has an outstanding blog -- the ideas are constant and wonderful. You are constantly learning and improving.
  • Tally -- the recently announced Tally functionality allows us to ask specific, timely questions of visitors to specific web pages.
  • With all products, there is room for improvement. That is another great element of working with HubSpot. HubSpot has an ability to submit suggestions and ideas for improvement. You can vote on those suggested improvements. Since the product is constantly evolving, you see the improvements in the product.
  • Beta testing -- the best part of improvement is that you can get involved. The customer experience team of HubSpot is fantastic! I have volunteered to be on the beta elements for various software improvements. The customer experience team listens to your ideas AND helps you get started using the beta software functionality. They are awesome.
  • Beta testing -- with the opportunity to participate in beta testing, the students can see how the user experience process works as well as having access to features before they are released to the general public.
The best advice I would provide is to just dive right in. However, with any tool, results demand your involvement and willingness to learn. The HubSpot tool can provide you with the data, the HubSpot training can provide you with the skills, the HubSpot team can keep you informed, but ultimately you have to step in and drive the results.

1. Get trained people to help jumpstart your efforts. When you interview people, call HubSpot and ask for their "Interviewing for Today’s Modern Marketer" guide -- it provides great questions that are focused to what you want to accomplish.
2. Get trained yourself. Go to executive education sessions. Leading Business Schools offer executive education series -- we do -- spend some time in training yourself.
3. Want more information -- email me -- call me -- see what we do, then if you like what you see, hire my students. They are amazing.
4. Go to the Inbound conference. The Inbound conference provides you with the ability to network with peers and discuss trending issues.
  • Positive impact is in showing individuals that we can see the prospective student and interact with that individual in a new and different way.
  • Use of the HubSpot software in the classroom positions our MBA students as advanced, current professionals. They are ready to provide new ideas and implement new structures for their future employers.
  • The School uses what we teach and teaches what we use -- that is a positive impact as well -- students have a direct impact on the school through their suggestions and insights generated in the classroom.
  • Using the Prospect tool in HubSpot, we can see which organizations are visiting our website and what pages they are viewing. This provides us with a better understanding of what individuals are looking for and what companies want.
The market is extremely competitive. The use of the internet has provided outstanding opportunities to connect with users. Virtual communities are being formed to discuss relevant business issues. Each of these changes in the marketplace demands that we stay informed and current. Using HubSpot's marketing software provides the tools, training, support, and assistance to ensure that we can listen and respond in real-time.
  • Email marketing
  • Lead nurturing
  • Lead scoring and grading
  • Landing pages
  • List segmentation
  • Sales campaigns
  • Social marketing
  • SEO
  • Blogging
  • Surveys
I like the reporting capability -- the email templates are very simple to create -- Personalizing email is a matter of selecting a field from the contact database.
Both
2
We focus on using HubSpot in the classroom as well as the business -- as such, the support issues vary. For the classroom, students have the opportunity to use the tool for insight generation exercises requiring a "how to" support level -- for the business, the support is more in content creation.
  • not sure what the question is asking for
  • not sure what the question is asking for
  • not sure what the question is asking for
  • Using HubSpot to help business students apply class concepts is very important.
  • Segmenting visitors based upon geographic location has helped target marketing efforts
  • In the classroom, the goal is to focus on using HubSpot in three key areas -- first is in the area of inbound information technology concepts and uses -- second is in the area of website develop focused on personalized, responsive sites by creating templates for email, landing pages, and site pages -- third is in the area of Customer Relationship Management and integrating the tool into the course
  • We would like to expand internship opportunities for students and view HubSpot certifications as a path to help students get internships and target businesses using HubSpot to consider these students.
No
  • Product Features
  • Product Usability
  • Product Reputation
  • Vendor Reputation
  • Positive Sales Experience with the Vendor
HubSpot has a fantastic team to keep helping us expand the use of the tool. Their sales team keeps providing suggestions and support for us to get ever more value. The Education team provides ongoing training and educational development tools. The Support team answers questions quickly and provides suggestions on different ways to accomplish tasks.
I would not change the process
  • Implemented in-house
No
  • Since we use HubSpot in the classroom, a key issue is getting the word out to prospective students. Student testimonials and comments are key to accomplishing this.
Every organization can always do better with implementation of new ideas and processes. To increase satisfaction would require greater involvement of administration. The increased satisfaction is more a requirement of our organization than it is with the use of the tool.
  • Online training
  • In-person training
  • Self-taught
The in-person training I attended was during the Inbound conferences -- the pre-conference training sessions were all day sessions -- the sessions had knowledgeable presenters and had "assistants" available to help during the "hands-on" exercises.
Tremendous online training! The sessions are complete and cover many areas. The sessions have the ability to interact with instructors and other students. The sessions have links to many various additional resources. The training also has certification tests to ensure that you have mastered the material. The certifications are kept current.
Yes -- the product is easy to learn without training -- however, I would not recommend this to others -- there is so much information and best practice information that the HubSpot team provides that you gain value by attending the training beyond just learning the tool. Someone always has a suggestion that can help.
No
Premium support is available -- we do not take advantage of this option -- I can see the value of the option, but our limited funds are targeted for other areas
Great support! Not only technical help, but superb sales support -- tremendous beta support -- outstanding help desk -- great education and training. Support is all encompassing.
Yes
Yes it was definitely resolved in a timely fashion -- the HubSpot team ensures that the issue is tracked and that I am informed. However, as a teaching institution, we actively request and volunteer to have beta software. This permits students to have the opportunity to see and work with the latest and best software. Also, even though we volunteer for everything beta, bugs have been extremely rare and very infrequent.
  • Most functions are very easy to perform.
  • Email -- it is very easy to create templates for email and to test the email. Once the email is sent, it is very easy to track statistics and review engagement numbers
  • Webpages -- with HubSpot's COS it is very easy to create quality responsive, personalized, smart pages. Pages can be changed easily.
  • Campaigns -- campaign monitoring is integrated into all the functions -- this helps provide a focus area for monitoring the success of various marketing assets.
  • Social Monitoring -- it is a simple step to determine which terms to listen for via social tools -- then to easily respond and engage in the conversation
  • na
Yes
Using the HubSpot education / certification courses, HubSpot personnel help you understand the importance of mobile and they help provide various best practices to follow. Given that standards are still being developed in the industry, HubSpot provides various suggestions and tools to help ensure that the interface works on all (most) platforms.
The tool is very easy to use. It was designed so that anyone can start achieving benefits immediately. Also, you can delve deeper into the various technical aspects. The various tools are integrated. You can start at an individual using the HubSpot CRM and easily move to marketing effectiveness using the HubSpot Marketing platform. You can easily ask users questions using Tally.
The system have been available whenever I need it.
Great!
  • I integrated it with Wistia
Wistia provides video analytics -- the integration instructions were clear and easy to complete.
  • File import/export
  • Single Signon
I have only integrated it with Wistia -- it was very simple and straightforward
The account rep is very helpful and knowledgeable.
Great -- my account rep and I have meetings to review announcements and suggestions every month.
Yes
We started with HubSpot Enterprise -- HubSpot provides and completes everything that is required to upgrade to the new release -- it is seamless.
  • COS -- the HubSpot web development tools are responsive and can be personalized
  • Tally -- Tally provides the ability to interact with the users by asking questions -- the benefit is getting immediate response while the user is still working on the page
No
No
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