TrustRadius
HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.https://media.trustradius.com/product-logos/Cq/Wb/7U4V62SK5Z3I.PNGGreat platform, if you can afford to access all the featuresHubspot's marketing platform is used by some organizations I work with as the center of their online marketing efforts, including housing the website, landing pages, email, social, blog, content offers, measurement, etc. Others use it in various configurations; for example some may have a blog hosted elsewhere and/or a website hosted elsewhere but with email, landing pages, social, and analytics done via Hubspot. It is used most successfully when there is adequate allocation of resources for content production. It can address business issues such as SEO, biz dev/leads, sales, and marketing.,Hubspot makes learning about online marketing accessible. Hubspot is constantly updating its solutions to incorporate more features and the latest technology.,It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.,10,We have realized measurable ROI on marketing objectives through Hubspot which have indirectly, and to a lesser extent, directly impacted overall business objectives. However, I don't know that Hubspot specifically leads to a greater ROI for business objectives vs. other platforms because it's a vehicle for all of the work we put into the site and our online content assets. Making the investment into a platform like Hubspot forces a certain amount of time spent on marketing in order to justify the expense. If we put that same amount of work into another platform, I would expect the ROI to be comparable. And if that work was not done, then the investment would have a negative return.,B2B,Mailchimp, Hootsuite, WordPress, SharpSpring, Marketo, FreeAgent, LeadSquared,2,1,Follow-on sales, cross sales to existing clients Boosting online presence for better SERP rankings and more organic traffic/leads Better understanding of how people are finding us, using our site, what formats and topics of information they are engaging with Opportunity to soft-nurture potential leads with workflow campaigns to encourage more ongoing relationships with new visitors,7,Yes,Price Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,As crazy as it sounds now, when I was first introduced to Hubspot in 2010, we weren't looking for a full marketing platform. We were just looking for a great website platform and got jazzed by the other possibilities.,No,6,Yes,Hubspot has provided exceptional support many, many times. Their 2011-2015-era customer service was really something special. And for some businesses, it's probably worth paying extra for. But that service used to be included. Since then, Hubspot's prices have gone up and up and up and instead of including more, they seem to include less. At Hubspot's price point, I feel strongly that great customer service shouldn't be an add-on cost. To be clear, they still offer customer support, and it is not bad, it's just not stellar. It's now impersonal and not very timely.,blogs website page content calls-to-action emails reporting workflows,Yes, but I don't use it,10Hubspot is a great tool for SMB'sHubspot is used across our organization in Sales, Customer Support and Marketing. Sales Team uses it to follow up on renewal accounts, as well as track daily sales made. The Customer Support team uses it to take inbound support requests and respond via email. In addition, we have implemented customer surveys and the knowledge base. Marketing uses Hubspot for landing pages, blog, forms, and email marketing.,Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop. Drip/Nurture email campaigns. Easy to set up and maintain. Reports and Dashboards are easy to implement and useful.,Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page. Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases. Can't A/B test emails in automated email sequences, only email blast deployments.,10,Hubspot has allowed us to develop dashboards that have given us better insight into our sales number. Using the marketing dashboard, I was able to see when leads from our Google Ads were tanking and immediately begin an investigation into the issue. Using reports from other departments, I could determine how good my Ads leads were and whether to pursue additional display campaigns, etc.,Marketo and Oracle Eloqua,25,000 to 100,000,Both,SpyFu, Marketo, Outreach,9,1,Email Blasts and Landing Pages Email Nurture Customer Support,Knowledge Base,Full Sales Team utilizing CRM for sales lifecycle,10,No,10,NoHubSpot Took Us to the Next LevelHubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path. The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot! HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!,We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.,9,HubSpot has allowed our company to perform better with Organic Search, which has generated almost 90% more organic search visits and 50% more organic search leads over the past 2 years! Using customized HubSpot landing pages has given us the ability to reduce our bounce rate on many of our advertising campaigns resulting in more leads through paid search and display ads. The social media automation tools has given us the ability to track what the world is saying about our products and gives us the ability to reach them at the click of a button. We no longer need to monitor what is trending. We can set up what we want to see, see who is talking about it, and gives us the ability to interact within seconds!,10,9,No,We changed the header on our website and needed to contact support to change the header on our HubSpot hosted blog. I contacted a support member and they completely walked me through the process. I was not very HTML savy, so they took the time to help me edit the HTML and make our blog header the exact same as our website. They understood I needed my hand held, and they did so in a very nice, and simplistic way.,Sources tab is easy to see what traffic sources are coming to your site, generating leads, and generating customers. Keyword tool lets you know what keywords are generating traffic, how you rank for those keywords, and what keywords you might want to target. The Blog integration is fantastic and very easy to use.,The custom COS takes a little time to get to comfortable with. Page grader can get confusing without prior knowledge.,Yes, but I don't use it,9It is improving continuouslyWe use HubSpot mainly in the marketing department for email blasts, social media posts and workflows. It basically covers everything we need for marketing and its analytic tools are easy to use and make it easy to generate reports. HubSpot helps us segment contacts easily with smart lists so you can easily target the contacts you want to send emails to.,Workflows are easy to set up and run. I like how the campaigns pull everything together in a place for us to review. Smart lists make segmenting contacts easy.,Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.,7,it helps us generate leads it helps us engage with customers/followers,100,000 to 250,000,Both,20,CRM Social Media email workflows,integration with wordpress blog a lot of educational materials you can learn,content strategy,8Always Impressed by HubSpot and its progressive changesOur organization uses HubSpot's platform to not only manage our own website, its traffic, leads and contacts, but also our clients. It allows us to easily keep all of the website's goals as well as email marketing, content offers, and social media distribution in one central location. As an inbound marketing agency, the CRM helps us in achieving the goals our clients want and showing exactly how we progress towards them.,HubSpot's WYSIWYG interface makes it easy for those who aren't web experts to edit content and modules on website pages/landing pages/blogs without assistance. The workflow tool allows HubSpot's users to make powerful automation sequences that would otherwise take people forever to complete or manage manually. Their analytics allow you to get a comprehensive overview of how your website, CTAs Blog, and LPs are preforming, how close you are to hitting your goals, and tips that will help you reach them if you fall short.,Would like to see the ability to make more customized RSS email templates, the current set up is a bit restricting. Would like to see some further integrations with tools such as Hotjar so people can better monitor user behavior within the platform and track it. Would like to see some more flexibility for editing specific blog pages if there is custom functionality people want to use. Currently the only workaround for this is to put it into the template that's across all blogs pages, which can be difficult to work with at times.,8,Traffic and leads might be great, although it can sometimes be a struggle to get those leads to become sales qualified.,Squarespace and WordPress,Optimizely, Hotjar, GaggleAMP Amplify,35,25,Creating custom dashboard to monitoring your marketing efforts across your website, your emails, etc. Managing the deals you have in your pipeline so you can get accurate views into whats where, what the projected revenue is, and how many of those deals and closing vs how many are lost. Blogging on HubSpot has been one of the most critical ways we have increased our traffic, so being able to analyze on a individual level what articles are doing good/which ones aren't has been huge in improving ones with the potential to rank higher.,Hooking it up with the framework we use to build websites, so our websites can be created that much faster and perform more optimally.,Looking to see how the software can be applied to E commerce companies easier since those sites tend to have tons of pages, it can be hard to manage them all on a platform like HubSpot,9There is no going back, once you HubSpotWe are currently using HubSpot for landing page/site creation, lead capture, and blogging.,HubSpot is a great tool that the average person can jump right into by clicking around. The UI is overall intuitive and easy to follow. Support - I've had to call HubSpot support a few times when I began using it. Every single tech support rep I spoke with was great. Whether it was by email or phone, all reps were helpful and clear with instructions on how to fix my problem or simply answer my question clearly. Marketing Library - HubSpot offers so many valuable tools to customers to help them improve marketing efforts and gain more customers. Academy - All of the training sessions are useful if you'd like to work with the system on your own. Of course, if you can find the time. :) With the combination of the academy, marketing library, support, and the app itself, any business owner can effortlessly improve their marketing plan, business, sales, and more.,Training and Consulting (one time fee) - I went through this and felt like it was not necessary for us. Most of the consultations seemed to revolve around how to generate keywords to get organic traffic. Our specific business isn't driven by organic leads/traffic so the rep/consultants seemed a bit confused and weren't very sure of what to do or say.. I think this should be optional for new HubSpotters. Maybe it is now? I am not sure. Auto-Responders - Yeah, auto-responders are great.. however not when you are on the other end sometimes. I had to contact sales over something and was put into an auto-responder loop that went on for a bit without a real response given to me. After I expressed my frustration, my initial questions were addressed properly.,8,Our sales team is finding all the lists and data options to be super useful. This helps our team pick more responsive leads, which then leads to faster conversions. Our content team enjoys the ease of content/page creation. We can schedule content quickly, and keep getting leads for sales.,,10,6,1,Blogging Landing Pages Forms Campaigns,We've used it to set up a "learning center" and capture the people that watch our videos We use the pages for demos,Hopefully Hubspot will keep adding more useful tools and integrations that we can try.,No,10,Yes,Every interaction I've had with HubSpot support has been great. I was having an issue with design and one of the reps helped me out quickly so I could get my newsletter sent out, but also sent me details on how to do it myself for the future.,Setting up domains and the blog Creating emails and blog posts Landing page creations Creating forms and workflows,File management can be a pain, for me at least (this is simply the files/pics I upload) Editing - HubSpot tends to slow down every now and then and it makes editing content a headache when this happens. The product is still amazing though and worth the small headache every now and then.,Yes, but I don't use it,9HubSpot Is More Efficient & Effective For Online Lead GenerationThe integrated platform is critical for efficiency - everything in one place is a major time-saver. The contacts database is well-designed and easy to use. The HubSpot Websites Platform has made huge progress in just a few short years. Website personalization is the single biggest unique differentiator of the HubSpot COS.,The HubSpot CMS/Sites/COS (Content Optimization System) has made incredible progress since launch, but still lacks any built-in eCommerce or multi-lingual functionality. The future is bright, but it's still the future :),10,Our lead generation through our website has increased exponentially. Visit-to-lead ratio has jumped significantly. HubSpot has allowed us to stay in touch with leads and customers much more efficiently,5,3,9So far, so great! Give HubSpot a try!We're using HubSpot to streamline our inbound marketing efforts - social media, website, email campaigns, etc. The company's digital marketing department primarily uses the software with input from the entire company. We're addressing problems like a clunky web management system, an even clunkier email campaign management system, website responsiveness, and lack of overall contact management/lead scoring. As an update - the entire company is using the HubSpot CRM to track deals, sales activity and more.,HubSpot support is great. They're always available (till 8pm EST) and ready to answer the simplest to the most detailed questions. The ability to craft and edit web pages using COS is time-saving. If you want to add a social following section to your site, for example, you simply click ADD MODULE and select SOCIAL FOLLOWING. Pretty cool! HubSpot Academy is a great way to learn anything relevant to HubSpot and/or inbound marketing. They start with the basics and move on up! The INBOUND events in Boston are amazing. Too much to learn in such a short time but love every second of it! Responds to ideas and requests from us - the users. Over the years, hundreds of product enhancements have made HubSpot even better!,The "dashboard" is pretty busy, to say the least. Lots of menus and submenus. As a new user, I sometimes feel lost. Making changes to a web page can sometimes be tricky. For example, you might think changing the wording of a menu item would be simple. However you find the wording of the menu item isn't tied to a particular page at all, but a template. You then have to search for the correct template to make edits. For some reason, a lot of the emails HubSpot generates (our leads, the HubSpot blog, etc.) are marked as spam. We had to whitelist all HubSpot IP addresses within our email servers. Update - this is still a huge issue with HubSpot. Sometimes HubSpot thinks bigger than they can swiftly deliver. They're giving all COS clients HTTPS capabilities but it's taking forever to roll out. But still, kudos for engineering and onboarding this! Reports adds on should really be free. Our client wants these basic reports that are supposed to be free but aren't.,10,We're still new at this, but so far I've seen increased employee efficiency, particularly when using HubSpot COS as opposed to a clunky web content management system. HubSpot Academy courses have given employees a greater inbound marketing knowledge base. Because we're now offering HubSpot as a service (we're a partner), we've seen our sales revenue grow with new retainers.,Less than 10,000,B2B,HubSpot CRM, Adobe Photoshop, Basecamp, Canva,Email marketing Lead nurturing Lead scoring and grading Landing pages List segmentation Sales intelligence Sales campaigns Revenue cycle modeling Integration with CRM system Integration with webinar system Social marketing SEO Blogging Surveys,10,9,7,10,10,2,Optimizing our inbound marketing to be found more and get more business. Managing other companies' inbound marketing through HubSpot. Managing our deals and sales pipeline using HubSpot CRM.,We've been able to do some pretty complex data migrations for our clients who are moving from an old CRM to HubSpot. We've done more field manipulations, data uploads, merges, etc. than most agencies. The integration with Survey Monkey has allowed us to program workflows that nurture contacts based on their survey responses. We've also rewarded contacts based on survey responses using the Survey Monkey integration. For example - if someone completes a survey after an event, they're invited to download the event's presentation as a PDF.,Lead scoring. We've started with this but we really need to get serious about rating prospects, segmenting them and handling them accordingly. We need to use smart content more - that is - if someone comes to our website a 2nd time, we want to show them a different CTA.,10,Yes,Price Product Features Product Usability Product Reputation,I would have done it sooner! We're happy with HubSpot so we don't have much to change here.,Implemented in-house,Yes,Change management was a small part of the implementation and was well-handled,Cut off dates - be sure to stop using one system and switch over before the cut off date.,9,Online training In-person training Self-taught,9,10,HubSpot's pretty intuitive and there is some degree of self training that is acceptable. However if you try to self learn all of it, you'll end up wasting time by fiddling around in the system. Use the Academy!,No,9,Yes,Yes - I wanted to create a very specific list of contacts and market to them. I was new and there was a lot of segmentation involved. I needed to create new fields and populate them as well. The support person walked me through every step. Not only did I get what I needed done, but I learned how to do it next time.,Social media publishing Email campaign design and send Contact management,Contact view in the crm Some reporting,Yes,9,8,10Give it a go - you won't regret it!!We use HubSpot for all of our CRM needs, website development, content marketing, e-mail marketing, analytics, and lead generation. HubSpot is quite quickly becoming a bit part of our day to day activities. Our sales team is using the CRM more consistently and constantly and relying on the information within it more and our marketing team is starting to create more marketing campaigns through the marketing side to help assist the sales team and also boost brand awareness and measure different campaign outputs.,CRM - the capabilities within the CRM, (which is free) are amazing, especially considering that it is free. We were paying for a different CRM software, and it didn't have half the capabilities that HubSpot's CRM has. Clean looking, and easy to use, the uptake from the sales team to use it was super quick and there haven't been any complaints about it. Reporting - essential to our board members and upper management, the reporting add on is great and gives you a great overview of the business. Marketing - integration with the CRM means there is no loss of information between the two products. Creating campaigns is easy and can give you some great results and insight into what works and what doesn't work.,CRM & Reporting - there is no multi-currency currently which makes it hard as we operate over several countries. CRM - currently no parent-child accounts which makes it hard to manage partner channel sales.,10,Positive impact - reporting outputs. Because all of our social media/websites is tied into HubSpot, we are able to get useful reports from it and make marketing decisions and build strategies from the data.,Less than 10,000,B2B,Trello, Proposify, Zendesk,25,3,We are now able to measure our marketing which we weren't doing previously. It's easy to see what works and what doesn't and then plan more effective marketing campaigns moving forwards. It has lead to an alignment of our different teams in the business. There is clear visibility of what sales/marketing is doing, who we are talking to, how deals are going, etc.,9,No,Price Product Features Product Usability Product Reputation Vendor Reputation Positive Sales Experience with the Vendor Analyst Reports Third-party Reviews,Vendor implemented,No,10,10,No,Yes, but I don't use it,9Not just for MarketingProbably too many to mention here, however, Hubspot has helped us to measure marketing in a way that we hadn't been able to do previously. It has helped us measure the effectiveness of emails, web pages, landing pages and our keyword strategy.It has also helped the sales team by automating key tasks and also allocating leads more effectively than Salesforce could on its own. This has brought the marketing and sales teams closer together and improved both collaboration and alignment across the two teams.We have also extended its use to help our customer service teams with the distribution of key customer emails such as welcome packs. And our IT team is now looking into how it can be extended to help other departments and increase automation across the business.,The breadth of functionality and how this functionality can be applied to departments outside marketing to help streamline processes and increase automation of time-consuming, yet mundane tasks. Being able to have our team all working within the same piece of software, improves collaboration and increases efficiencies. The level and flexibility of support is also outstanding with a number of huge knowledge bases and online technical support who can answer your questions first time almost all the time. Innovation - the amount and frequency of new functionality that is added and that is useful and easy to use.,The workflows have been much improved, but there are still some limitations to their size, which can lead to linking workflows to other workflows and not being able to loop in order to end a workflow. The reporting add-on is not intuitive and takes a long time to get to grips with. 99% of time Hubspot's functionality meets our business needs. Which, in a way, makes the 1% when it doesn't even more frustrating!,9,Increased efficiency across the marketing team Improved reporting on marketing activities Improved automation across different departments,Pardot,25,000 to 100,000,B2B,SurveyMonkey, Adobe Photoshop, Trello,21,2,Website Marketing Automation Blogging Social,Using Hubspot workflows to send terms of business to our customers and gain their acceptance, which feeds back into our CRM, with the entire process being automated.,Closer Salesforce integration,10,No,Product Features Product Usability Product Reputation,We were happy with the way we conducted our evaluation process. We also got to speak to reference clients which helped confirm our choice.,8,Yes,Webpage creation Email creation Blogging,Reporting is not intuitive Workflows could be improved to enable more complex flows,Yes,9HubSpot offers Marketers a way to Prove their value, creates tangible ROI for marketing effortsHubspot finally has given markers a way to show the value and ROI of their marketing efforts - from web traffic, to social media. HubSpot has given us the tools to drive leads for our sales team. We have created true value to the organization that impacts the bottom line. The training and support us unparalleled. We feel as though HubSpot and their team is an extension of our marketing team. They go beyond providing software ,they give you marketing strategy and tools to achieve your goals. HubSpot's annual conference, Inbound, transformed my team's passion. They were inspired, excited and came back armed with tools to take our HubSpot efforts to the next level. It was truly one of the best conferences I have attended in my career. The system is user-friendly making your marketing efforts simple to deploy. I especially like having all of our marketing efforts and data houses in one system - from web analytics to CRM, to CMS...it's all on one place which makes my job easier.,Hubspot can be very glitchy in IE which is frustrating. I avoid running the program in IE as I often have to stop and log in from Firefox to complete my task. We had issues when they migrated our blog over to the COS system. It was a pretty rough transition however the HubSpot team worked hard to correct the issues.,10,We have been able to increase organic traffic (by 18%) and tie that traffic into lead conversions. We have been able to create a lead-gen system for our sales team and track the leads through the lifecycle...something we have not been able to do before HubSpot. We have a much deeper and richer understanding of our customer which has impacted almost every department in our organization from our call center to our sales team.,10,No,9,Yes,We had questions about our dashboard and the service team spent a lot of time understanding how we collect leads so they answered us properly. They went into our account, followed along, and made sure we were aligned in the question and the issue. They even sent me additional resources after to help for the future.Took us to the next level.HubSpot is the backbone to our marketing automation program. We use the system to run targeted campaigns built on workflows and events to ensure we are moving our online visitors along the lifecycle stages. At this point, it is being used primarily by our marketing department but the Salesforce integration allowed our sales and technical service teams to have further insight into the marketing efforts.,Workflows and automation: the possibilities are seemingly endless when creating workflows. I've been able to build and automate the entire lifecycle journey for our contacts utilizing the workflow tool. Salesforce integration: the Salesforce integration was very easy and quite seamless. Maintaining the integration is super easy and the ability to run workflows based on SalesForce criteria is incredibly valuable. Smart content: Smart content took our email campaigns to the next level. Determined by list membership, we can personalize photography, CTAs, content, and more on all of our emails and webpages.,CMS integration: Our website is built on WordPress so we never adopted the HubSpot CMS. Though I cannot discuss the quality of their CMS, I can say the WordPress features are a bit clunky. Though I can utilize all that HubSpot offers in WordPress, having to constantly toggle between systems when adding CTA's can be a bit of a burden. Email and landing page design: When we first signed up for HubSpot we received several templates for landing pages and emails which were pretty terrible. When I inquired about having them make changes to the templates I was told they did not offer template design as a service. It would be awesome if HubSpot had developers that could create landing page templates and email templates based on .psds which met the latest and greatest web standards. That said, the codex area is incredible and I've never had any problem building custom templates myself...I just wish I didn't have too! Permissions: The different permission tiers are not customizable, to my knowledge. I would really like to give our sales representatives access to more features but the strict permissions require me to make them "marketers" which gives them access to quite a bit and has required me to train people in sections which they shouldn't be looking at in the first place.,10,Increased transparency across departments: has allowed sales to stay up to date with marketing efforts and get further insight into a contacts entire experience with our company. Driving people through lifecycle stages: We are now able to move people along the buying journey much faster than we could previously. Marketing automation: Building email templates and triggers has made our marketing campaigns more efficient. It has allowed us to spend our time enhancing our email campaigns and we no longer need to spend the majority of our time building custom emails.,10,000 to 25,000,10Great marketing toolIt is mainly used by marketing department - emails, forms, workflows and other function to execute marketing strategy and collect data to plan marketing strategies. It also serves as a basic CRM database to track customer activities.,Form is a great tool to generate leads and collect information. Workflow works well with form and emails to automate lead generation process. Email works with customer segmentation of any kind to create meaningful and highly targeted campaigns.,The only thing I can think of (for our use case) is that HubSpot doesn't yet support native integration with some of our Saas platform like BigCommerce, Olark...,9,The HubSpot helps generate sales and revenues for our business through the tools we use and the ROI has been positive.,25,000 to 100,000,Both,HubSpot CRM, HubSpot Sales, MailChimp,10,1,Email campaigns. Form for lead generation and collecting information. Workflow to automate customer communication and lead nutring.,Use to form and workflow to generate B2B leads as well as serve as customer service tool,Customized form and process to collect payment,9,No,9,No,Can't remember the exact issue, but the support person went extra miles to solve my issue by taking the time to ask product and engineer team for help.,Search Segmentation Contact management,Email is not the easiest thing to use in HubSpot,Yes,9Get HubSpot. Trust me.The marketing team uses HubSpot to track leads from email marketing, social media campaigns, and content offer landing pages. We also use it for ongoing lead nurturing, and marketing automation. The new social media tools are great - I do wish that the social media scheduling tool was able to republish content based on a schedule, the way that MeetEdgar does.,Customer support is great. If I ever need anything, setting up time with our rep is easy and he always has the answer. If he doesn't, he helps me find it. Education. Hubspot Academy is such a great program. I have gotten the inbound and content marketing certifications. I am working on the email certification now.,The next step for Hubspot is to create an automatic scheduling system that populates based on your library, like MeetEdgar. Adding more social media channels - particularly Instagram and Hubspot.,10,I've been able to track the ROI of our social ad spend Tracking accumulated leads from content offers,,10,000 to 25,000,B2B,Salesforce Community Cloud,12,1,Social media monitoring Building landing pages and thank you pages Blo Blogging,The new lead flows are great - we've gathered a lot of new TOFU contacts.,I'm not sure.,10From Scattered Systems to the Single Integrated Platform from HubSpotHubSpot is being used by our entire organisation. Every team member is inbound certified and some of us are certified in other areas - such as HubSpot, sales, design, email marketing and soon contextual marketing. We purchased HubSpot to escape from the disorder of scattered solutions. In the past, our website was on Wordpress with several add-ons, CRM with Zoho CRM, email marketing with MailChimp, multiple social media distribution & monitoring tools and many Excel sheets for data collation and reporting. I kept track of HubSpot for more than 2 years - mostly through their blog posts & the use of their Marketing Grader app (currently replaced by Website Grader) before we became a HubSpot subscriber. HubSpot has helped our company transition to a single integrated platform to effectively support our inbound marketing, CRM and sales activities. Data is entered once in a easy to use system, notifications can be setup as required, details can be monitored on mobile apps and reporting is intuitive with the in-built dashboards.,A single integrated platform to manage inbound marketing, CRM and sales for the entire company. Many companies start deploying disparate solutions organically. The time will come when it will make sense to migrate the scattered solutions onto a single platform. It is relatively easy to set up with the guided user interface. The HubSpot Academy is rich with educational resources - structured logically - simple short initial video to get the idea across > a more detailed video that goes into the details > finally ending with another video showing how the HubSpot tools can be used to achieve the desired objectives. It is easier to manage a team that is aligned on a single solution. It is easier to make sense of the data that we generate since we do not need to reconcile data from separate systems. HubSpot support is quick to respond to our queries.,Include additional social media channels being monitored - eg. YouTube,10,The ROI has been good. The key impact has been on improving our team's efficiency on several fronts - planning, executing, monitoring & communicating - all off one platform. It has helped us keep our contacts database updated & is one of the factors that has led to better engagement with our audience. We have not experienced any negative impacts as yet.,Marketo,Less than 10,000,B2B,SAP Business One, SAP HANA, TeamViewer,3,1,Marketing planning, execution and analytics Sales lead creation, tracking and pipeline monitoring CRM contact nurturing with content distribution,The use of workflows have improved the efficiencies of our internal processes The dashboards offer excellent analytics and the capabilities to dig deeper for details,Making use of some of the integrations - especially the integration to our ERP system,10HubSpot ConvertHubSpot is used across our organization. The main departments that use it frequently are marketing, sales & design. The main business problems HubSpot addresses for us are: - Ease & flexibility of content creation (email/landing page/blog) - Marketing/sales monitoring & reporting - Overall optimization (search, conversion etc.),The sources tracking in HubSpot is excellent. We had tried other marketing automation platforms and had to use a variety of tools to try to track where exactly each lead came from. This was way easier with HubSpot and all of the data flows into the sources report. Building landing pages is a definite strong point for HubSpot. The COS is really easy to use and having the ability to build customizable modules is really helpful as it allows less tech-savvy employees to quickly build out landing pages. Reporting is strong with the new reporting add on. The ability to build out a dashboard with templated or custom reports and email that dashboard to a group of people each reporting period saves a lot of time.,I would like to see ROI calculations based on revenue amounts pulled from opportunities within the CRM. There is no built-in search for the blog, but there is a Google search module available.,10,Increased employee efficiency due to automating lead source tracking. Improved conversion rate due to the ability to churn out very specific landing pages.,Marketo,10,000 to 25,000,B2B,Salesforce.com,6,2,Quickly creating landing pages Automating re-engagement campaigns Tracking our ROI with our AdWords spend,We created a bunch of custom modules that allow us to mix and match to quickly create landing pages.,Their sales tools are quite good as well. We are trying out Sales Pro now.,10,Yes,Product Features Product Usability,Implemented in-house,Yes,Change management was minimal,10,10,Yes,The workflows are very visual now and very easy to use.,Yes,10HubSpot - a marketers lifesaver!We use HubSpot across many departments as a collaboration tool to help us manage our sales and marketing efforts. There is a fantastic tool called Tasks that allows us to communicate effectively, quickly and with many people in an open forum that helps us get the job done! We use it as a CRM and marketing tool also which allows us to manage everything from one place.,Easy to use Great support team Marketing and sales all in one place,CRM is a new feature implemented in past few years so it is lacking some features - however HubSpot is quick to add new features regularly and it has become a much more powerful tool in the last few months.,9,We have automated many tasks to free up the marketing department to get on with higher level tasks We can now run live sales reports and don't need to update Excel to deliver a static report,Microsoft Dynamics CRM,GoToWebinar,16,2,Lead Generation CRM Marketing Automation,We managed to create a prospective employees "bank" using forms and lists. They can upload a CV and information and we can contact them as required,10Definitely worth the investment!We use Hubspot to manage every aspect of our inbound marketing (from blogging and site creation/maintenance to tracking conversions and buy personas, sources, landing pages, CTAs, forms, etc.). It's managed by our marketing team (of 1 person), and a few others from other departments weigh in occasionally. The biggest business problems it helps us address are: 1. Scaleability: We run our marketing like a much bigger company with pretty impressive results with a single person. We couldn't do any of that before Hubspot, and now it's manageable and sustainable. 2. Site Management: I'm able to create and maintain a great site all by myself, with very little technical knowledge.,Training new customers. I'm not particularly tech-savvy, and I'm no marketing expert, but Hubspot makes it easy to learn about using the product AND about marketing strategies. Making the interface intuitive. If I can't automatically figure out how to do something, it's pretty easy to figure out how to learn how. Customer support when reaching out with questions. The team does a great job of following up in a positive and encouraging way, offering to help at every turn, and supporting us in anything we need. It gives us awesome metrics that are really helpful in figuring out how our efforts are going, and what we should focus our next efforts on.,It's difficult to search for materials in the Hubspot Academy and make sure you're turning up all relevant materials. SOMETHING always comes up, but since I find other materials elsewhere, I don't think I actually get everything. The webinars provide good information, but it takes them way too long to get to the point - I could cut out two thirds of what's said in the webinar and still get all of the relevant information that I need. It would be nice if the information covered in the webinars were provided succinctly somewhere else, so I could just read the info. without listening to the chatting. I have a hard time figuring out the new interface when they make a big change - it would help if they put out short product videos showing what the differences are, and convincing me that they're better than the old way (maybe they already do this and I miss it?),10,We used to have to reach out to new leads 7 or 8 times manually - now Hubspot does that lead nurturing for us. I can't tell you what a difference that makes in the amount of time it frees up for sales team. We used to shoot blind, hoping that what we're doing will have a positive impact. Now we have the information at our fingertips to know exactly how we're doing and what we should do to improve. A typical sales cycle used to be about 18 months for us. Now we're down to about 4 months - and we attribute that largely to improved communication and tracking through Hubspot.,eloqua, Pardot and Marketo,Less than 10,000,B2B,HubSpot CRM, Asana, Zendesk,5,1,Creating and maintaining the website Blogging SEO Social Media Tracking progress over time,Keeping track of the impact of our outbound marketing efforts, too. We didn't expect to have our CRM in Hubspot too - was a pleasant surprise when they released that.,I'm dreaming of getting approval to move up to an Enterprise license so that I can have A/B testing Adding on the new Ads package - fingers crossed that I get approval next year!,10,Yes,Price Product Features Product Usability Vendor Reputation Positive Sales Experience with the Vendor Analyst Reports,I'd skip to the end and just sign up with Hubspot ;-) Hubspot has all of the functionality that the other platforms to, with the added benefit of simple content optimization and ease-of-use. Our small marketing team can function as a much larger one using Hubspot, so we get a lot more bang for the buck.,Implemented in-house Professional services company,No,Change management was minimal,We were starting from scratch, so at the same time we were learning how to use Hubspot, we were learning about inbound marketing from the beginning, too. We built a very simple website that was hard to make look good. Though, two years later we built an awesome one with the help of some custom coders (which is also an add-on offered by Hubspot, but we knew these guys personally), and now our website looks so much cooler. We tried using the webinar series to train initially, but they drag on so slowly, we ultimately decided that was a waste of time and moved over to eBook and support documentation instead, with excellent results.,10,Self-taught,Very easy to learn without training. There is SO MUCH online documentation not just about the technical how-to of Hubspot (Though there is plenty of that), but also about the theory of inbound marketing, best practices, examples, etc. You can use Hubspot's online documentation to teach yourself marketing, inbound marketing, and Hubspot all at once.,10,Yes,Just one time? But there are so many! I think what's most amazing about their support is that they don't just answer technical "how to" questions; they understand and are happy to go into details of inbound marketing principles. I've called before asking them to look over a landing page that isn't converting well and they've helped to improve it - I've also called for ideas on how to make CTAs better, and they had great advice and directed me to the right eBook with a ton of examples. They really go above and beyond.,Very well organized - easy to find what you need. You can drill down into every level of your reports to find exactly what you need, easily. Template building is a breeze - I've never seen another platform as simple to do this with.,Sizing images is a little cumbersome, though not difficult. Just seems like the process could go more smoothly. See above, with videos - kind of guess and check to get them the right size. When building a new page and a new template, you have to go back and forth between the two modules, refreshing often as you go. Would be nice to be able to edit the template from the page you're working on.,Yes,10,Wistia Zendesk GoTo GoToWebinar,File import/export,10Marketing Automation Platform for GrowthWe are currently using HubSpot for marketing automation, lead scoring, and nurture campaigns. We will soon migrate our blog content into HubSpot blogging system as well. The entire company uses HubSpot. Our sales teams look to HubSpot for insight on the leads coming into the database, our support team leverages HubSpot's custom event tracking (Enterprise edition) for insights, and our Marketing team certainly uses HubSpot for analytics, email, and insights. For the most part, HubSpot helps solve a few problems for us. One particular pain point is iterating and adjusting on-boarding campaigns to improve new user acquisition. We also use HubSpot's technology to present new information to our customers and website visitors based on their pervious interactions or lifecycle stages. This type of interaction helps create a more meaningful experience.,Email automation: HubSpot excels at email automation, nurturing, personalization, and deployment. Although a few improvements can be made for Salesforce email automation, there are plenty of powerful workarounds & workflows to help you accomplish your goals. A/B Testing: HubSpot is a great tool for A/B testing content & subject lines in emails. They are also great for Landing Pages. Workflows: HubSpot's workflows tools is amazing. It's easy to use and highly customizable. New Feature Releases & Improvements: HubSpot is amazing about listening to customer feedback and implementing their new features FAST.,HubSpot could use some help with their "SMarketing" or Smart Marketing Analytics. Their tools are great, but a little cumbersome to work with for analytics reporting. HubSpot could improve their dashboards, but to my knowledge they are working on this and it should be available soon.. so i'll be looking forward to that. HubSpot should improve some more customization around email automation. In particular, I'm referring to the ability to insert tokens based on the Sales Person who owns the record. Right now it's a bit difficult to insert custom tokens without some pretty heavy work arounds.,10,We have improved employee efficiency (on the sales side) greatly. Our marketing analytics have really improved (dual lead attribution),Marketo, Pardot, Act-On, MailChimp and Emma,Slack, Skype, Google Hangouts, Adobe Photoshop, Mavenlink,3,1,Email marketing Blog posting Internal notifications for our sales reps (via Salesforce integration) Social Media Posts,Page visit alerts have been really cool! When a contact we already know visits a series of pages that we know lead to higher conversion, we alert our team to follow up. The Salesforce integration has been so helpful. We've been able to build out marketing engagement campaigns and assign tasks to our reps who use Salesforce for follow up.,We may build out some more website functionality. We're considering leveraging more of their COS platform for a unique marketing opportunity. We might be able to use HubSpot's CRM components for certain teams if we wish... but that may not be necessary.,9,No,Price Product Features Existing Relationship with the Vendor Positive Sales Experience with the Vendor Third-party Reviews,I don't think I would change any of my evaluation techniques. I have a full spreadsheet and feature break down that I do from scratch every time. It's not easy but it's definitely worth it.,Implemented in-house,No,Change management was a minor issue with the implementation,Data mapping was the most significant issue. We integrated HubSpot's enterprise plan with our Software so we can have a better understanding of our customer journey, this made the implementation more challenging but far more useful.,9,No,10,Yes,I can describe about thirty different times.. but here is one: I reported an issue with HubSpots blog template builder. It was essentially tacking my code and doing what it was supposed to do, but at the same time it was causing all of my content to suddenly mis align to the left of the page (it was previously a two column page 80% / 20% split). So this was a big issue. I wanted it to truncate the text appropriately but I also wanted it to not screw up the entire page... duh. So I reached out to their support team and put in a ticket on the developer forums. Initially it was a bit difficult to get the exact problem figured out, but once someone from development got a hold of the issue it was resolved within about a week. Kudos to Emily Morgan for supporting my request and keeping me abreast of all the updates as new developments came about. Thanks!,Building an email (once the template is available) is a very easy process. Building a landing page (once the template is available) is also a very nice and elegant process. Comparing data side by side for A/B tests is very easy to do. (Email / Landing Page),Building out templates in landing pages can be difficult. Building out templates for email is a bit cumbersome.,Yes, but I don't use it,10Best Marketing Automation Software on the Market.We use HubSpot for all of our inbound/digital marketing needs. It encompasses a huge amount of tools that are vital to the overall success of taking on an inbound marketing strategy. HubSpot puts your lead tracking, emails, social media, analytics, automation, and CRM system all in one package and it makes sure that everything works very well together. The integration they offer as well, such as Salesforce.com just make the product better and gives you a more powerful marketing platform. Everyone on our marketing and sales team uses HubSpot daily and it is an integral part of doing our jobs effectively and efficiently. A few others within our organization use it from time to time to see how certain campaigns are performing. HubSpot's software really just makes you better at your job if you do anything related to sales and marketing and it continues to improve each and every month. If you are thinking about getting into inbound/content marketing, choosing HubSpot will be the best decision you have ever made. Their staff also is a huge help in on-boarding you and ensuring your success with their product.,Educating their users and setting them up for success Their software is always being updated and improved Their support is second to none Very simple to use,Typical email design issues. It looks one way on the screen but different in a test. In app customization/layouts are limited.,10,More Visits = More Leads = More Customers = More Revenue,Marketo Marketing Automation, Pardot Marketing Automation and Eloqua,25,000 to 100,000,B2B,Salesforce.com,8,1,Lead Generation/ Nurturing Email Campaigns Landing Pages,Inbound Marketing in general. We never thought we would be able to convert to an inbound method but Hubspot made it easy. Being able to see our prospects and leads activity has been a great feature. Adding a free CRM and Sidekick is a great value add on.,Get deeper into lead scoring to help our sales team Potentially use the COS system to host a website redesign,10,Yes,Price Product Features Product Usability Positive Sales Experience with the Vendor,Knowing what we know now about Hubspot there would be a much shorter evaluation process and we would likely buy the product with a much shorter sales time frame. I don't think any other marketing software compares to Hubspot in terms of the value that it can deliver to your organization.,Implemented in-house,No,Change management was minimal,We didn't run into any issues. I had just started my current job and was able to devote 100% of my time implementing Hubspot,10,10,No,While we were on-boarding, our Inbound Marketing Consultant would call us on a bi-weekly basis to help us figure out how to use the software in the best possible way as well as make sure we are doing all that we can to bring in and convert the leads that we were getting through Hubspot.,All the WYSIWYG editing features are very simple to use Everything you need is all in one place,I never have a hard time with anything within Hubspot,Yes,10A HubSpot Growth StoryOur marketing department here at Salsa Labs uses all of HubSpot's professional level tools to help us get our messages out to clients and prospects all over the world. It is primarily used by marketing and sales, but has been used on projects for other departments. It has helped us overcome previous problems we had converting visitors to leads with the robust landing page tools and helped us to personalize messages much more effectively.,Customer Service- they're support reps are so helpful and answer the phone quickly. In addition, the user experience for finding answers to questions, and the ability to quickly access customer service resources is really helpful for us. Training & Indoctrination- Hubspot has a really good onboarding program that pairs each client with a client manager and endless marketing and software training resources at their Academy. Their inbound marketing principles are clearly expressed through text/video/images. Workflows- Hubspot's email workflows are very easy to set up due to their highly visual nature and the ability to run conditional branching logic.,CRM Reporting- the CRM tool has limited reporting capabilities compared to other CRM tools,10,130% growth in leads year over year Increased efficiency More personalized lead to customer experience,10Marketing Automation Made EasyWe currently use HubSpot in a variety of capacities from scheduling email, to blog and social media postings. Our newly created website was built entirely on the HubSpot platform. We recently updated our website to the HubSpot platform which gives us many more options to categorize our leads to the specific portions of the Buyer's Journey. Soon, we will also be adding a variety of smart features (adding Hello, X or mentioning their location, etc.) to personalize our customer's experience.,Setting up a productive sales funnel through forms, workflows and automation. Reporting on how effective your pages are by monitoring your on page SEO. Great for larger teams as there are different roles that you can set each person up with.,It can be a bit intense at the beginning because the system can do so much.,10,When updating to the new CRM, our conversion has increased because we are able to connect with prospects while they are still browsing our website. Our customer service has been raised as we can record phone calls and note any communications with our clients.,Wistia,35,3,Website and Landing Pages Email Marketing Sales CRM Social Media monitoring,Keyword Search Function Ads Feature Integration with our Video hosting site, Wistia,Continuing to build our website Smart content on our website Fully integrate our whole team (Marketing, Sales, Graphics, Production) in one software.,10The only Inbound Marketing software you need for SMBWe use HubSpot for Lead Generation and Lead Nurturing for our agency. We are specialized in Interior Design and Non-Profit organizations. We wanted to use the whole specifications of inbound marketing as this our main business.,Full Integration of all required elements of Inbound Marketing; Blogging, Social Media, Landing Pages, Call-to-Action, Email Marketing, Automation Workflows, Personas and Campaigns paired with website native responsive CMS (including website personalization) and integrated reporting / analytics. Continuously improved and updated SaaS platform Easy to use and time saving Competitors monitoring SEO optimized CRM included, satisfactory for most SMBs,The only thing we miss is not being able to swap content pieces within an existing workflow. You have to create a new one. It's important to setup a folder structure for images and content in front to find the requested assets easily.,10,HubSpot allows you to build an extensive history of the leads which eases lead conversion and sales. It helps you align marketing and sales, making the process of implementing a service level agreement easier and more effective. It supports you improving customer service. It lets you turn existing customers into brand advocates.,Hootsuite Pro, GoToMeeting, GoToWebinar,2,2,Lead Generation Lead Nurturing Contact / History based Social MEdia Monitoring Comprehensive reports Social Media Management focused on leads activities,Building a Lead Gen Platform for several companies working in the same industry,Advocate Marketing,10,No,Product Features Product Usability Product Reputation Positive Sales Experience with the Vendor,Implemented in-house,Yes,Change management was a major issue with the implementation,Developing new content for each stage of the funnel Learning to use new technics (Webinars etc.) Being patient!,10,Online training,9,8,There is a guide which pop-up for any new configuration of HubSpot. It's important to complete all the steps.,No - we have not done any customization to the interface,No - we have not done any custom code,No,9,No,We had an issue with a form script on a customized landing page and weren't able to align all the form inout fields. HubSpot support answered our email within 4 hours, not only telling us how to fix the problem, but did it for us. Our client was incredibly happy to see the problem solved in such a short time.,Creating Landing Pages, Workflows and Lead Scoring Email Marketing Reports and Analytics Blog Website CMS (COS),Social Media Management. Has great functions but is quite different from other known platforms,Yes, but I don't use it,10,8,10,10,GoToWebinar Eventbrite Wistia,File import/export API (e.g. SOAP or REST) Javascript widgets,9,No,No,YesAn Inbound Market's Ideal SoftwareAs an inbound marketing agency, our company relies on HubSpot for most of our activities, across the whole organization. It solves the problem of having multiple software programs by consolidating all of them into one, which is extremely convenient for all of us who use it on a daily basis.,Content creation Data vizualization Contact properties Customer support Email analytics,Easier way to access "big picture" data Better collaboration with other tools E-commerce capabilities Video capabilities on email,9,Huge increase in MQLs Better time tracking Overall improved ROI,None,Teamwork Project Manager, Box, Slack,12,12,Reporting Content Creation Social Media,Print product promotion Innovative emails Deep-down analytics,Topic generation Video-email integration VR,10Hubspot has my heartWe use Hubspot in the Marketing Department for our organization. It addresses lead nurturing when a prospect is going through the funnel so that we can send them offers and updates through email to keep them engaged while allowing us to monitor open/click rates of those emails. It also helps us run more accurate reporting and reach out to specific groups of people we want to target with our email marketing. It keeps our prospects' information neat and organized as well.,They don't just give you "How To" articles to teach you how to use their product, they give you an entire online class experience to show you exactly how to use every function and how it could be useful to you and your company. They even teach you how to improve your knowledge and skills in the marketing field. Their support engineers are the best support team out there. I am delighted to call them any time I run into an issue or come across something I don't understand and would like their insight on. They happily double check my work to make sure that I am doing exactly what I am setting out to do while working to improve it if they have ideas. I seriously LOVE their customer service. Easy to use and functional in all areas of marketing.,I do wish that their Sales CRM tool integrated with their marketing tool better or at least mimicked it in certain ways. Such as making it easier to create lists of prospects based on characteristics and activities.,10,Much faster lead conversion and generation. Easier to gather information from our prospects and give us a reason to contact them when they fill out a form on our site. Increased employee efficiency and knowledge growth in the Marketing Department.,Salesforce.com,8,2,Husbpot has really allowed us to track how our email campaigns are doing. We are able to integrate sales and marketing together and make a cohesive team effort in gaining prospects,Not sure.,Referral program,10
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1440 Ratings
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Kirsten Meyer profile photo
Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Renew

7
Hubspot is a great product. The question (IMO) is its value and pricing strategy. They have made some recent changes to their product pricing which may make it more favorable to new users. Frankly, I hope that is the case. In 2014 when I originally wrote my review (after having already used Hubspot for nearly 4 years) I perceived Hubspot to be unmatched in value for its price, based on evaluations against InfusionSoft, Marketo, and Eloqua. At the time, InfusionSoft couldn't hold a candle to Hubspot on features or functionality, and Marketo and Eloqua were too costly. In 2019 as I update my evaluation, I think that SharpSpring could be a decent alternative, though I'm sure that will come with some compromises. I work primarily with Hubspot agency partners, agencies that are not Hubspot partners, and businesses that use Hubspot. In the past 4-5 years there seems to have been a marked shift from a lot of positive energy towards Hubspot to more of a "meh, as much as we like Hubspot, we'd really like to find a less cost-prohibitive option." People want Hubspot, but nobody really feels good about what they are forced to pay for it.
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No photo available
Score 9 out of 10
Vetted Review
Verified User
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Likelihood to Renew

10
We see the value of HubSpot not only by the ease of use, but in our analytics, Our numbers before implementing HubSpot and after are night and day. We've renewed HubSpot each of the past two years and plan on renewing for an additional year in 2014.
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Gray MacKenzie profile photo
Score 10 out of 10
Vetted Review
Reseller
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Likelihood to Renew

9
It makes our growth team much more efficient, provides clear data-based feedback on our marketing effectiveness, and it's easy to use and standardize for our entire team.

Reports are easily generated, while work is easily accomplished by team members or external contractors. Everything being in one place makes it a no-brainer.

After launching dozens of new HubSpot sites for clients and using the HubSpot software since early 2012, this is one of those platform decisions that I don't regret at all. Very pleased with HubSpot.
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Jessica McCann profile photo
Score 10 out of 10
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Likelihood to Renew

10
We've invested so much time in implementing HubSpot, we aren't giving it up anytime soon! Additionally, we're putting in place a host of solutions that will streamline our inbound efforts. We would NOT want to undo these improvements, especially as we're just beginning to measure our ROI, including conversion rate improvement. As an update - our marketing efforts are more streamlined, we are seeing real ROI and we're using HubSpot for everything we can, for everyone we can. It's such a great solution.
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Joshua Vergeer profile photo
Score 10 out of 10
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Verified User
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Likelihood to Renew

9
HubSpot has been great for our business. The reports it provides, and visibility into how we are interacting with our customers and leads have led to us making some big changes in the business for the better.
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Ian Cushion profile photo
October 04, 2017

Not just for Marketing

Score 9 out of 10
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Verified User
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Likelihood to Renew

10
Hubspot still offers the best solution to not only our marketing requirements, but it's functionality is now being integrated to the wider business to support a number of different departments with solutions to their day to day issues. The functionality is being extended all the time, which means I can't see an alternative being able to offer enough to make us want to switch.
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Alissa Gavrilescu profile photo
Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Renew

10
Hubspot's ability to manage content, track leads, create webpages and gain insight to our online customer is invaluable. There is truly no other system in the market that does everything HubSpot offers. Hubspot is a system that allows our team to create value for the organization, generate leads for our sales team, and increase revenue. What's not to love about that?
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Rachel Muney profile photo
Score 10 out of 10
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Verified User
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Likelihood to Renew

10
The education around the product is great, the support is wonderful, and the product is easy to use. It's so intuitive, unlike Salesforce, which is super confusing and requires intense onboarding. The other thing about Hubspot is that it is a community. Although it is easy for me to get in touch with support if necessary, I can also use internal message boards or pitch ideas that can be upvoted or downvoted based on popularity. It really gives you the sense that the developers behind Hubspot are listening to their customer base and working to improve the product based on their needs.
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Arun C Devan profile photo
Score 10 out of 10
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Verified User
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Likelihood to Renew

10
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
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Mike Rizzo profile photo
Score 10 out of 10
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Verified User
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Likelihood to Renew

9
Great customer engagement, and feedback tracking. Their support is amazing so I wouldn't want to trade that for anything. Although I haven't had to experience any other marketing automation company outside of Pardot & Act-On ( where customer service was just OK [2013] ), I would guess Marketo and Eloqua are a little less equal with HubSpot's customer support.. but I could be wrong about that.

The only reason we aren't at a full 10 is if someone were to offer us the same functionality and for less money.
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Andrew Driscoll profile photo
Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Renew

10
We have been using it for 2 and a half years and continue to be impressed on nearly a month to month basis because of all the new No cost add-ons that they continue to push out. Hubspot not only make a great product, they are also a thought leader in the marketing field, and usually know what you want, before you know you want it.
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Sarah Zimmerman profile photo
Score 10 out of 10
Vetted Review
Verified User
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Likelihood to Renew

10
HubSpot never fails to deliver unbelievable customer service. Each of our reps has the opportunity to ask questions directly to one of their reps within the software which frees a lot of us up from finding and answering questions. HubSpot also listens to suggestions of options that companies feel would be beneficial to add.
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Alicia Busse profile photo
November 03, 2016

Hubspot has my heart

Score 10 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Renew

10
Because they are always improving their product and seem like they really care about teaching their customers how to become better marketers and sales people with their ongoing training resources. Plus their customer support is the best!
Read Alicia Busse's full review

Feature Scorecard Summary

WYSIWYG email editor (294)
8.3
Dynamic content (295)
8.2
Ability to test dynamic content (273)
8.1
Landing pages (324)
8.8
A/B testing (251)
8.5
Mobile optimization (316)
8.7
Email deliverability (325)
9.0
List management (325)
8.6
Triggered drip sequences (242)
9.1
Lead nurturing (317)
8.9
Lead scoring and grading (290)
8.7
Data quality management (294)
7.7
Automated sales alerts and tasks (263)
8.7
Calendaring (274)
8.2
Event/webinar marketing (225)
8.2
Social sharing and campaigns (306)
8.3
Social profile integration (296)
8.5
Dashboards (326)
8.3
Standard reports (324)
8.4
Custom reports (287)
8.5
API (226)
8.2
Role-based workflow & approvals (247)
8.7
Customizability (269)
8.5
Integration with Salesforce.com (202)
8.2
Integration with Microsoft Dynamics CRM (80)
7.6
Integration with SugarCRM (76)
7.5

About HubSpot

HubSpot is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO) and more. The vendor says over 18,000 customers in more than 90 countries use HubSpot’s all-in-one marketing & sales software platform to transform the way they connect with new customers.

HubSpot's all-in-one marketing automation suite broadly includes:

  • A Content Management System to create and manage forms, landing pages, templates and blogs
  • Online Marketing capabilities to ensure that content can be found through search engines, social networks, email, blogs, etc.
  • Lead Management for generating, nurturing, scoring, segmenting and tracking leads
  • Reporting & Analysis to track and optimize all marketing data including contacts, content and website

HubSpot's marketing platform integrates with popular CRM systems like Salesforce, or can be used with the free HubSpot CRM for a true all-in-one experience. The vendor says this results in less hassle, more control, and an inbound strategy that actually works.

HubSpot aims to help businesses leave behind dated approaches to driving business growth in favor of an inbound approach - attracting new visitors, converting them as leads, closing them as customers, and delighting them over the long term.

HubSpot Features

Email & Online Marketing Features
Has featureWYSIWYG email editor
Has featureDynamic content
Has featureAbility to test dynamic content
Has featureLanding pages
Has featureA/B testing
Has featureMobile optimization
Has featureEmail deliverability
Has featureList management
Has featureTriggered drip sequences
Lead Management Features
Has featureLead nurturing
Has featureLead scoring and grading
Has featureData quality management
Has featureAutomated sales alerts and tasks
Campaign Management Features
Has featureCalendaring
Has featureEvent/webinar marketing
Social Media Marketing Features
Has featureSocial sharing and campaigns
Has featureSocial profile integration
Reporting & Analytics Features
Has featureDashboards
Has featureStandard reports
Has featureCustom reports
Platform & Infrastructure Features
Has featureAPI
Has featureRole-based workflow & approvals
Has featureCustomizability
Has featureIntegration with Salesforce.com
Has featureIntegration with Microsoft Dynamics CRM
Has featureIntegration with SugarCRM

HubSpot Screenshots

HubSpot Integrations

NetSuite, Pipeliner CRM, Salesforce.com, Unbounce, Survicate, GaggleAMP Amplify, SnapEngage, Boingnet, Evergage, Wrike, Wistia, Pipemonk, Zendesk, FreshBooks, PandaDoc, Perfect Audience, UberConference, Eventbrite, Teamwork Projects, GoToWebinar, WorkflowMax, SurveyMonkey, Shopify, Smartling, BrightInfo, Invoca, DataHero, HelloSign, Leadpages, Dropbox, Google Drive, WordPress, BigCommerce, Uberflip, Zoho CRM, SugarCRM, Zerys, Infer, GlobalMeet Webinar, Membrain, SalesforceIQ, App Data Room, inboundli, Zapier, Appcues, Microsoft Dynamics 365 (formerly Microsoft Dynamics CRM), Magento Commerce Cloud (formerly Magento), Zendesk Sell (formerly Base), SlideShare, BlogMutt, Pocket & Instapaper, Pipedrive CRM, Gravity Forms, Wufoo Forms, BoostSuite, GoChime, Seventh Sense, Scripted

HubSpot Competitors

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?Required
EditionPricing DetailsTerms
Basic$200per month (up to 100 contacts)
Pro$800per month (up to 1,000 contacts)
Enterprise$2,400per month (up to 10,000 contacts)

HubSpot Support Options

 Free VersionPaid Version
Phone
Live Chat
Email
Forum/Community
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar

HubSpot Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:Apple iOS, Android
Supported Countries:United States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported Languages: English, French, German, Japanese, Portuguese, and Spanish