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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.1
    61%

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.3
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2140)

Attribute Ratings

Reviews

(76-100 of 651)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
  • Our marketing and communication team produced more new webpages and email than with previous tools.
  • Our landing pages built in HubSpot did not perform adequately to justify the cost. (I accept the possibility of user error!)
  • Onboarding was quick and easy—no time wasted there!
Score 8 out of 10
Vetted Review
Verified User
  • HubSpot has enabled us to replace a number of other marketing tools - everything can be managed in one place, with one price.
  • It has reduced the time we spend to analyze our email marketing - it has automated a lot of manual processes.
  • It offers an A/B function for email marketing, which we use to improve our open and click rates.
Romy Ribitzky | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Since implementing HubSpot, we have had a 60% increase in net new opportunity generation.
  • We have logged three record-breaking sales quarters.
  • Our sales team is now using HubSpot Sales Pro to streamline prospecting, close more deals faster, and get more qualified leads into our FlyWheel.
Eden Penman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Great email campaign ROI
  • Website updates and promotion since the move to HubSpot in 2016 has led to more leads and conversions than in company history
  • Website views and social impressions have more than tripled since using HubSpot
  • Social engagement and internal time to strategy instead of tactics
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • HubSpot saves us a lot of time because we can automate our follow-up processes with new leads that come in (sending automated emails).
  • HubSpot allows us to track CTAs (Calls-to-Action) on our website and blog so we know what's working the best and make changes from there.
  • HubSpot has allowed us to create A/B tests for our landing pages so we can optimize lead conversions across our website.
LeAnn Revaz | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Our sales team is finding all the lists and data options to be super useful. This helps our team pick more responsive leads, which then leads to faster conversions.
  • Our content team enjoys the ease of content/page creation. We can schedule content quickly, and keep getting leads for sales.
Katy Rice | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • By using inbound marketing and HubSpot we have been able to actually track where leads are coming from. This means that we are able to better allocate our marketing dollars.
  • We can see what type of social ads are working. If unpaid ads are doing well, do we want to try paid ads on a specific platform?
  • We have also been able to better understand our organic traffic and direct traffic.
Jessica McCann | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We're still new at this, but so far I've seen increased employee efficiency, particularly when using HubSpot COS as opposed to a clunky web content management system.
  • HubSpot Academy courses have given employees a greater inbound marketing knowledge base.
  • Because we're now offering HubSpot as a service (we're a partner), we've seen our sales revenue grow with new retainers.
Alex Chapman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • We are doubling our traffic each month - pretty neat!
  • More importantly we get tracking stats and Hubspot support helps us to understand what these mean - e.g. 4.5% clicks on a form - is that good or bad - so that we can then plan what to do next.
  • My stress levels have gone down! Even though my to-do list is getting longer because I can see so many opportunities. ;-)
  • I firmly believe than when we develop into a $50million/yr business from effectively a new startup - we will see the day we discovered Hubspot as one of our key turning points. We knew what we wanted to do and Hubspot has helped us to get the message out.
Joshua Vergeer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Positive impact - reporting outputs. Because all of our social media/websites is tied into HubSpot, we are able to get useful reports from it and make marketing decisions and build strategies from the data.
Lindsey Witcherley | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
  • Month-on-month increase in traffic and sales-ready leads
  • Marketing campaign conversions (and the analytics behind these to show where it performed well and also come be improved)
  • Reduced time on manual research and measurement
  • Overall client success on the marketing, CRM and sales platform
  • Lead generation has just improved dramatically, year-on-year. Quality leads!
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