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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.9
    79%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(176-200 of 585)
Companies can't remove reviews or game the system. Here's why
Stephanie Casstevens | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Update 8/29/16: I have a new job and am no longer with an agency. I'm still using HubSpot and loving it! I chose this job *because* they wanted to leverage HubSpot as much as possible.

Before 6/27/16: We use HubSpot for inbound marketing, for marketing with clients, and we build full websites in the HubSpot Websites platform. HubSpot helps track marketing activities to see what's working and what isn't. It also lets us personalize content and deliver it to the right visitor at the right time and place with smart content. Finally, it helps generate leads with top of the funnel tools for content distribution and lead nurturing.

I love using HubSpot because it's easy to use, I feel like I'm lightning fast at accomplishing tasks like creating an entire marketing campaign including landing pages, thank you pages, CTAs and emails. Plus, the campaigns tool lets me track all that in one place which is extra awesome. (note: the tool to share campaigns with team members is SO fantastic!) Plus, the HubSpot academy and community together have SO many helpful tools for learning and constantly improving. I love participating in the community - it's by far the best one I've ever been a part of! There are podcasts, certifications, meet ups, and more. It's truly, to use an inbound-y term: remarkable!
August 29, 2016

Hub-Diddily-Awesome!

Christopher Kabat | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Reseller
We utilize HubSpot to manage our blog, landing pages, social, and all other parts of our inbound marketing strategy for our own business as well as several others. Through the HubSpot platform we're able to attribute our marketing efforts to actual business growth. The only feature we haven't taken advantage of yet is the new ads and reporting tools, but looking at doing so soon enough.
Amanda (Amy) Rosenberg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
The Marketing and Sales department use HubSpot on a daily basis for social media, email communications to prospects and clients, reporting on the success of initiatives, and organization of all contacts: leads, customers, evangelists, and employees.
Score 10 out of 10
Vetted Review
ResellerIncentivized
My agency is a HubSpot partner and has seen some great success driving more inbound leads for clients in the technology, construction and law sectors.
We manage client HubSpot portals and offer advice on inbound marketing best practices, we advise on the most suitable use of HubSpot products for each client in order to achieve their goals and get great ROI.
We get involved in onboarding clients and help with setting up client's portals. We also offer HubSpot design services.

Score 10 out of 10
Vetted Review
Verified User
This tool is used throughout the whole company for: marketing, sales, analytics, etc. We utilize Hubspot from a content marketing perspective as well as capturing the interactions of our prospects and clients with our social, email, and content efforts.
William Arnold | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Reseller
We use the HubSpot platform for implementing inbound marketing programs for companies worldwide. The contextual marketing capabilities of HubSpot allow our clients to communicate a unique message to each buyer persona at each stage of the buyer's journey. This capability allows their websites to speak directly to the pain points and concerns of their prospective customers.
Tristan Barnum | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
HubSpot is being used by the marketing department to implement our inbound marketing strategy of attracting strangers to our site so that they are exposed to information that is useful to them. HubSpot is where we publish and promote our content through their blog platform and social tools to attract those strangers into becoming visitors to our site. Once they visit the site, if they find the content useful, we offer them additional content (also published with HubSpot) in exchange for their contact information on a form published through HubSpot. We can then follow up with those leads using email campaigns and workflows right within HubSpot, ultimately closing them as customers.
Shannon Arnold | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Hubspot is being used by the marketing department for marketing campaigns and automation. We are also using Hubspot CRM. Hubspot allows our team to be more productive and get more done with less resources by centralizing all aspects of marketing and lead generation, and lead follow-up in one application. We manage everything from website pages, Adwords, email, landing pages and reporting inside Hubspot.
Matthew Turner | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We primarily use HubSpot within the marketing department. Although some sales persons use it as needed. It's used for marketing automation, website and email data analysis, social media, and data reporting. It's very helpful, and allows us to do the job of a large marketing team, with just a few people.
Andrea Boccard | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use HubSpot for all things marketing at AccountingDepartment.com. From hosting our website to managing our blog and content to social, email and search, HubSpot is the foundation of everything we do. We started using HubSpot in 2013 and have grown leaps and bounds by fully utilizing everything the tool offers. We are so pleased with it and have had such a good experience that I founded the Long Island HubSpot User Group as the Group Leader in October 2014 (and continue to manage the group to this day!). This is an amazingly effective tool for SMBs and small marketing teams who need to operate on a larger than life scale.
Hillary Johns | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Hubspot exclusively in our marketing department. I use the software to publish content, including blogs and landing pages, as well as collect leads and get them to my sales team. We previously didn't have an all-encompassing system for marketing and sales and Hubspot gives us that. I am the sole user of Hubspot, but I am trying to get the rest of the team to buy in.
July 22, 2016

Delight Stage

Amber Chmielewski | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Hubspot is the marketing software we use for our website as well as the websites of our clients. It makes adding web pages and web content easier, houses all our marketing tools and templates, and gathers tons of data into neat little packages.
Aaron Marks | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use HubSpot for all digital marketing activity across the entire organization. We are a Fortune 500 company that used to use Act-On, but found it inadequate and dated for our needs. Our many different businesses use HubSpot differently, but all of the businesses rely on HubSpot for email marketing and landing pages.
June 30, 2016

HubSpot Groupie!

Rene' Carpenter | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I love HubSpot! The ease of use and all in one access to my blog and social media platforms is sooo nice. We use HubSpot extensively for email marketing campaigns - creating CTAs, landing pages and custom forms. We have linked it to Salesforce and have had great results in qualifying leads and prospect for our industry focus groups.

Let's talk service. Outstanding! The customer service I have received from the very beginning has been amongs the best I have ever experienced.
Score 6 out of 10
Vetted Review
Verified User
HubSpot is used as a gateway to free content to generate and nurture leads through blogs, eBooks, and webinars. We also use it to schedule social media posts, track traffic, leads, and customer data and HubSpot is used as an on-going communication tool through automated workflows to keep our students up-to-date on important deadlines. It's a very robust and critical tool, but extremely pricey.
Nina Vuong | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
HubSpot is currently being used by our marketing department to disseminate marketing information and resources to both leads and clients. It helps to bridge the communication gap between our clients, and it also helps us to communicate our products and services to potential clients. In addition, we use HubSpot to create landing pages for our website that captures leads.
Neville Wiles | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I switched to Hubspot from a different marketing automation platform and I am really glad that I did. I use Hubspot for email campaigns, reporting, social, landing pages, forms, company website, lists, Etc. I use it like everyone does I suppose. What really set Hubspot apart for me is the ease of use. Everything is where it should be and there is never a instance of "how do I find that again?" which is great! They also make it easy to learn the platform with the academy which gives projects to try, helpful articles, and certification courses that get you up and running quickly. The community is a great resource and seems everyone I talk to that uses Hubspot is happy to give advice and work with you on a project.
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