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HubSpot Marketing Hub

HubSpot Marketing Hub

Overview

What is HubSpot Marketing Hub?

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

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Recent Reviews

Review of HubSpot Marketing Hub

1 out of 10
December 28, 2022
I am the social media manager for a Hubspot affiliate agency. And I regret to say it is completely outdated and it created more problems …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 26 features
  • List management (364)
    8.2
    82%
  • Dashboards (366)
    7.8
    78%
  • Landing pages (362)
    6.3
    63%
  • Email deliverability reporting (363)
    6.2
    62%

Reviewer Pros & Cons

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Pricing

View all pricing

Free

$0

Cloud
per month

Starter

$50

Cloud
per month (includes 1,000 contacts)

Pro

$890

Cloud
per month (includes 2,000 contacts)

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttp://www.hubspot.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $50 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

7.1
Avg 7.8

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

7.1
Avg 7.7

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

6.3
Avg 7.6

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

6.4
Avg 7.5

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

7.7
Avg 7.5

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7.4
Avg 7.6
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Product Details

What is HubSpot Marketing Hub?

HubSpot Marketing Hub is a growth platform, on a mission to make the world more inbound. The vendor boasts over 64,500 total customers in more than 100 countries presently using HubSpot’s software, services, and support to transform the way they attract, engage, and delight customers. With Marketing Hub, HubSpot aims to give companies tools designed to help them Grow Better. HubSpot Marketing Hub is tailored by the vendor to have everything needed to run successful inbound marketing campaigns to keep people interested in a business, and happy to be its customers.

HubSpot Marketing Hub Features

Email & Online Marketing Features

  • Supported: WYSIWYG email editor
  • Supported: Dynamic content
  • Supported: Ability to test dynamic content
  • Supported: Landing pages
  • Supported: A/B testing
  • Supported: Mobile optimization
  • Supported: Email deliverability reporting
  • Supported: List management
  • Supported: Triggered drip sequences

Lead Management Features

  • Supported: Lead nurturing automation
  • Supported: Lead scoring and grading
  • Supported: Data quality management
  • Supported: Automated sales alerts and tasks

Campaign Management Features

  • Supported: Calendaring
  • Supported: Event/webinar marketing

Social Media Marketing Features

  • Supported: Social sharing and campaigns
  • Supported: Social profile integration

Reporting & Analytics Features

  • Supported: Dashboards
  • Supported: Standard reports
  • Supported: Custom reports

Platform & Infrastructure Features

  • Supported: API
  • Supported: Role-based workflow & approvals
  • Supported: Customizability
  • Supported: Integration with Salesforce.com
  • Supported: Integration with Microsoft Dynamics CRM
  • Supported: Integration with SugarCRM

HubSpot Marketing Hub Screenshots

Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Analytics - Track engagement with your entire funnel with real-time reporting on website performance, traffic and marketing effectiveness.Screenshot of HubSpot Social Media - Don’t batch and blast. HubSpot’s social media publishing helps you become smarter about the way you schedule and publish content on social media.Screenshot of HubSpot Blogging and SEO - HubSpot provides an integrated set of tools for Search Engine Optimization (SEO) which makes getting found online a natural part of your inbound marketing mix. More than a simple CMS, HubSpot provides an integrated authoring view with SEO-oriented suggestions as you write blog posts.Screenshot of Marketing Automation with HubSpot - Define workflows for highly targeted and personalized nurturing campaigns that send your leads and prospects the right targeted content at the right point in their decision-making process.Screenshot of HubSpot Contacts - Integrating with most common CRMs, HubSpot provides a seamless view of your contacts, allowing you to customize and personalize email communications.

HubSpot Marketing Hub Video

Visit http://www.youtube.com/user/HubSpot to watch HubSpot Marketing Hub video.

HubSpot Marketing Hub Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported CountriesUnited States, Argentina, Austria, Australia/Cocos/Christmas Island, Belgium, Brazil, Bulgaria, Canada, Colombia, Costa Rica, Czech Republic, Cyprus, Denmark, Estonia, Finland/Aland Islands, France, Germany, Greece, Ireland, India, Israel, Italy, Latvia, Lithuania, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Panama, Peru, Poland, Portugal, Romania, Singapore, Slovakia, South Africa, South Korea, Spain, Sweden, Switzerland, Turkey, United Kingdom
Supported LanguagesEnglish, French, German, Japanese, Portuguese, and Spanish

Frequently Asked Questions

HubSpot's Marketing Hub is an all-in-one inbound marketing engine that includes tools for email marketing, landing page creation, social media marketing, content management, reporting & analytics, search engine optimization (SEO), and more.

HubSpot Marketing Hub starts at $50.

Act-On Software, Adobe Marketo Engage, and Salesforce Marketing Cloud are common alternatives for HubSpot Marketing Hub.

Reviewers rate WYSIWYG email editor highest, with a score of 8.6.

The most common users of HubSpot Marketing Hub are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(2142)

Attribute Ratings

Reviews

(51-75 of 654)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • An all-in-one platform to achieve marketing results.
  • Easy to use and intuitive with vast support and resources available.
  • The constantly evolving product roadmap, great to see new features being added, increasing value.
  • Included CRM is basic but does not compare with leading CRM platforms.
  • Costly to implement and upskill staff and adapt operations to use it effectively.
Score 2 out of 10
Vetted Review
Verified User
  • They are probably good with marketing, but I haven't used their marketing tools so I can't say for sure.
  • CRM integration is annoying and should be turned off every time the tab restarts.
  • Functionality for the email tracking feature was recently reduced on purpose and the outcry from the community did not help.
Adam Lumley | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Onboarding with them was an extremely efficient process.
  • They organized the entire process and held our hand along the entire journey.
  • The automation workflows have saved us countless hours over the last year and a half.
  • There was a bit of a learning curve with some of the automation workflows with regards to making them work for us but that is no fault of theirs.
  • Their customer support has been exceptional at ensuring we get things figured out in a timely manner.
  • Their social media posting tools do not allow for target audience selection, but other than that they do what they are designed for.
  • We have found that our own rules for lead scoring are more beneficial than their predictive lead scoring models.
  • The time it takes to sync leads with our CRM can at times take up to 15 minutes.
  • It would be great if this window was shortened.
Greg Linnemanstons | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
  • HubSpot is the highest rated (by users) marketing automation platform in the world, and it's because product development continues to be focused on giving users the best experience and the most power to impact their marketing and business development results. We believe the HubSpot CMS is the best web development product available because of ease of learning and use, security, and the incredible array of integrations available that continue to enhance business impact.
  • HubSpot is a fantastically easy publishing platform that makes it frictionless for distributed teams to publish SEO-optimized content, and always be on the same page about SEO strategy as you're creating.
  • The professional product is a great value for the capabilities that are included, and it makes small teams so much more effective at doing the work of a larger team from a single platform.
  • Product development never rests and is based on user experiences. We've been consistently involved in beta tests of new capabilities and almost as soon as we provide our impressions we see reflections in product improvements. Love it!
  • Reporting has improved and needs to continue.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use views and filters
  • Clear distinctions between views and submissions on pages
  • Easy to understand prospect profile pages
  • Often the integration between Salesforce and HubSpot was not smooth
  • Sometimes updates to prospect information were not saved so contact info would be out of date
  • email alerts didn't always work
September 10, 2019

HubSpot is great!

Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Workflows for tasks and automated emails when necessary
  • Custom fields
  • Form building for paid landing pages
  • Extending the amount of emails in an automated sequence
  • Parity across multiple HubSpot instances
  • Lists process quicker
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Training -- there's lots of great material for general use.
  • There is a free option.
  • You can use multiple email addresses/accounts.
  • The account is constantly disconnecting from email, causing me to manually reconnect (only after I realize that the connection was severed).
  • Terrible troubleshooting/customer support. When I switched from the paid version to the free version, I ran into a ton of issues. The support team had me changing the website HTML and all sorts of crazy stuff in response to what should have been an easy fix.
Angela Lyons, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Landing pages. Super easy to make using HubSpot templates. Templates themselves are also relatively easy to develop.
  • Drip/Nurture email campaigns. Easy to set up and maintain.
  • Reports and Dashboards are easy to implement and useful.
  • Despite the fact that Hubspot allows you to have multiple domains, for example, landing pages for two or more domains along with an email from those domains, it only allows for one subscription domain. So, if you don't want to share your domain info between domains, there is no way to have an email subscription page.
  • Domain issue also applies to the knowledge base. Only one knowledge base allowed in your account. So if you have multiple domains, you can't have multiple knowledge bases.
  • Can't A/B test emails in automated email sequences, only email blast deployments.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Landing Pages - really easy to set up and flexible enough to test variations quickly. You can see what's working and what's not without spending a lot of time or money.
  • Email collection - it's essential we're able to collect email leads and they have a number of solutions that allow us to accomplish this.
  • Content Strategy - developing content is hard enough so being able to see what content is performing for us is essential and HubSpot's analytics really help make winners very clear.
  • Integrations - the number of native integrations are good but are limited. Using a connecting tool is necessary if you're using anything outside of their integrations.
  • Cost - obviously there is different levels each of which has unique costs. If you move up a level to early you may be paying for features you don't fully utilize and pay more then you really need to be.
  • No Landing Page access on free plan - for first time customers it would be great to provide at least 1 free landing page to let new users get acquainted with the tool.
Heather Robinette, MBA | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Bring sales, marketing, support all together into one platform because they now offer each as it's own hub. You can purchase the ones you need, but they are all available. This is a strength because it follows HubSpot's company goal to help customers succeed and that can only be done when all areas of business succeed.
  • Listening to customers. HubSpot follows its customers' feedback and continues to improve the platform.
  • HubSpot is focused on customer success. You have a team ready to help you with products, support, and success so whether you're big or small or new or seasoned. HubSpot is there to help you succeed and they've done an awesome job of keeping that at their core.
  • It is less about HubSpot as a platform and more about the app, but I wish they were able to bring a bit more functionality to the app such as being able to schedule posts. It would make trade shows much easier.
  • I wish the template designs were easier to make changes to because without CSS knowledge they can be complex to adjust. Many other sites have more user-friendly designs and this one is very rigid and sometimes hard to adjust.
  • While I love HubSpot Academy, I wish it listed out your current courses versus having to search for them. It would help remind me which ones I need to finish.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Manage prospects - who’s the point of contact for who?
  • Manage deals - what open deals do we have out there, and when do we plan to close
  • Manage relationships - what’s the status of each lead, when’s the next task due?
  • Uploading Excel documents
Score 9 out of 10
Vetted Review
Verified User
  • HubSpot helps us determine the path to conversion of our website users. We are able to track from when someone visits our site, becomes a lead, and then becomes a customer. We can then take that information and determine what paths our customers take and determine messaging to promote that successful path.
  • The Keyword Tool is fantastic for our company. We are able to determine which keywords are not only generating traffic, but generating leads and customers! Couldn't do this without HubSpot!
  • HubSpot support is fantastic. Whenever we have a question about the product, we are able to get support within seconds and they are very helpful at answering our questions!
  • We would love the email functionality to be more advanced. We currently do not use the email function for our emails because it lacks the ability to have a clean layout for determining what is clicked. We use several links in our emails, and our current provider can use a printed layout of stats that HubSpot cannot provide.
Veronika Baranovska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Brilliant marketing automation and content creation tools
  • Enhanced data and analytics for marketing and sales KPIs and processes
  • Ease of use and wealth of training materials (easy to onboard new staff)
  • Some marketing functionality could be improved (like the design for pop-up forms)
  • A/B testing doesn't work well when there's no form on the page (harder to measure clicks)
  • Some data discrepancies between HubSpot and Google Analytics
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's easy to use for non-tech focused employees. Being able to update the website without having to get a tech person involved is great.
  • We have an overview of our leads activities, which means we can improve our content offerings.
  • The entire company has visibility on how the sales pipeline looks every month, meaning we know if we're on track or not.
  • This is difficult to answer, as HubSpot can do no wrong in our eyes. I'd probably say that a con is that it comes across as overwhelming to new users, as there is so much it can do. I remembered when I logged in for the first time I thought there's no way I'm ever going to like using this as it's so complicated.
  • It takes time to learn best practices, as there is so much to this tool.
  • Their training lounge is great, and by no means wasted. However, their courses are long! I don't have an entire 3 days to spend on learning when I simply want to jump in and learn through practice. It would be great if the training videos were a lot shorter.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Information sync between Hubspot and Salesforce.
  • B2B lead nurturing across multiple channels.
  • Ease of use and intuitive user interface.
  • Email template management system is outdated and has lots of limitations.
  • No PPC integration.
  • No automated lead database cleaning.
Score 7 out of 10
Vetted Review
Verified User
  • Workflows are easy to set up and run.
  • I like how the campaigns pull everything together in a place for us to review.
  • Smart lists make segmenting contacts easy.
  • Social publishing sometimes doesn't work so well. There's some delays. Sometimes the content just doesn't get posted right away and I have to reschedule it again so it gets published later.
Sean Dunshee | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Simple, intuitive interface.
  • Great support and learning resources.
  • Marketing best practices are built into the product.
  • HubSpot makes it easy to learn marketing automation.
  • HubSpot's methodology helps marketers keep it human.
  • Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build.
  • CRM function was too limited for us to use.
  • Would love to see greater flexibility with reporting dashboards.
  • Would love to be able to use spend/budget data from LinkedIn Ads connection.
  • Doesn't offer integration with CRM and suggested third-party partner was painful to work with.
  • Can't A/B test automated emails-- have to use workaround.
Kirsten Meyer | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Hubspot makes learning about online marketing accessible.
  • Hubspot is constantly updating its solutions to incorporate more features and the latest technology.
  • It's now mid-2019 and I'm updating a review from 2014. Wow, has my impression of Hubspot changed since then. I just deleted nearly all of my "pros" because they no longer apply. Hubspot used to be a company with EXCEPTIONAL customer service and great energy. It was a company I loved doing business with. There has been a real shift in Hubspot's energy, strategy, and approach roughly since they went public. Where the brand love used to be, there is now a sense that Hubspot is really nickel-and-diming on everything; less value, a lot of important features out of reach to many businesses. It's often cost-prohibitive for small to medium businesses to grow on the platform. Hubspot's original selling point was its all-in-one functionality, but in practice, most organizations can't afford to use it that way. Hubspot has an excellent product and if the budget is there, I don't think you can go wrong with them. At the same time, Hubspot's pricing strategy and approach to customers and potential customers has become off-putting. They've made a lot of customers feel like they are only concerned with their enterprise clients, which is a level most organizations will never grow into. Where Hubspot used to enjoy great loyalty, almost everyone I see on Hubspot questions whether they should move to a different, less costly alternative. People don't LOVE being on Hubspot anymore. They aren't loyal to it the way they used to be. The perceived value is not there. I think Hubspot has done permanent damage to their brand.
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